📌 Core Information
🔹 Job Title: Senior Manager of Marketing, Core Marketing, North America & GTM
🔹 Company: 2K
🔹 Location: Novato, California, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
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📌 Essential Job Details
🚀 Job Overview
The Senior Manager of Marketing, Core Marketing, North America & GTM will play a crucial role in collaborating with global and regional teams to drive the development and execution of integrated marketing efforts in North America. This strategic marketing leader will contribute to global go-to-market (GTM) strategies while also representing North America's needs in global planning discussions and optimizing regional campaigns to achieve business objectives.
ASSUMPTION: Based on the detailed job description, this role appears to be a senior-level marketing position responsible for leading North American marketing initiatives while also providing strategic input to the global GTM efforts.
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📋 Key Responsibilities
✅ Develop integrated North America marketing plans for assigned titles, focusing on driving awareness, engagement, and purchase intent
✅ Oversee the execution of North America campaigns, collaborating with cross-functional teams and agencies
✅ Manage marketing budgets, aligning spending with business targets and identifying opportunities for efficiency
✅ Develop paid media plans, optimize performance, and innovate audience engagement
✅ Facilitate global media discussions and align media efforts across regions
✅ Collaborate with Channel/Sales teams to develop retail and promotional marketing plans
✅ Share North America insights, assets, and best practices with regional teams to enable cross-region collaboration
✅ Support global marketing strategy development, elevating regional perspectives and aligning regional execution with global direction
✅ Advocate for regional requirements during global planning discussions, ensuring diverse market insights inform global strategies
✅ Work with global and regional teams to support contingency planning and adapt strategies as needed
✅ Liaise between media and creative teams to build North America-specific assets and share frameworks with international teams
✅ Manage and lead direct reports, providing guidance and support for successful campaign execution
ASSUMPTION: The responsibilities listed cover all the key aspects of the role, including North American marketing execution, global GTM strategy collaboration, and team leadership.
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🎯 Required Qualifications
Education: BA/BS degree required; MBA preferred
Experience: Minimum 5-7+ years of experience in consumer brand marketing, including integrated campaign development and execution
Skills:
- Strategic marketing expertise with a data-driven, insight-driven approach
- Proven success in marketing strategy, product marketing, and achieving business results
- Deep knowledge of paid media strategy and execution, including managing media agencies
- Strong collaboration and influencing skills to work effectively with cross-functional and global teams
- Adaptability and the ability to thrive in a fast-paced, dynamic environment
- Deep understanding of gaming products, audiences, and competitive landscapes
- Financial acumen, including experience managing budgets and/or P&L ownership
ASSUMPTION: The qualifications listed are comprehensive and in line with the seniority and responsibilities of the role.
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💰 Compensation & Benefits
Salary Range: The pay range for this position in California at the start of employment is expected to be between $114,400 and $169,300 per year.
Benefits: Not specified
Industry Comparison: The provided salary range appears to be competitive for a senior-level marketing role in the gaming industry in the Novato, California area. According to industry data, the average base salary for a Senior Marketing Manager in the San Francisco Bay Area is around $135,000 per year.
ASSUMPTION: The salary range is provided by the employer and appears to be in line with industry standards for a role of this seniority and location.
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📌 Applicant Insights
🔍 Company Context
Industry Position: 2K is a global video game company that publishes titles from some of the most influential game development studios in the world, including several AAA, sports, and entertainment brands.
Company Size: 2K is a wholly owned label of the publicly-traded Take-Two Interactive Software, Inc. (NASDAQ: TTWO), indicating it is a large, established gaming company.
Company Stage: As a well-known publisher of successful gaming franchises, 2K appears to be in a mature, growth-oriented stage of its business.
ASSUMPTION: The details provided in the job description suggest that 2K is a prominent, well-resourced gaming company with a diverse portfolio of successful titles.
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📊 Role Analysis
Career Level: This is a senior-level marketing role, requiring 5-7+ years of relevant experience.
Reporting Structure: The Senior Manager of Marketing will report to the Senior Director of Marketing, Global GTM, Core Games.
Team Size/Composition: Not specified, but the role involves managing direct reports and collaborating with cross-functional and global teams.
Growth Opportunities: The senior nature of this position suggests potential for career advancement within the marketing organization or broader business units.
ASSUMPTION: This is a senior-level role with management responsibilities and opportunities for growth, based on the experience requirements and the reporting structure.
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🌍 Location & Work Environment
Office Type: Not specified, but likely a hybrid or in-office arrangement given the location in Novato, California.
Geographic Context: Novato, California is located in the San Francisco Bay Area, which is a major technology and gaming hub.
Work Schedule: Not specified, but standard for a full-time salaried position in the industry.
Regional Considerations: The San Francisco Bay Area is known for its high cost of living, but also offers access to a diverse talent pool and proximity to other gaming companies.
ASSUMPTION: The role is likely based in an office in Novato, California, which is a common location for gaming companies in the San Francisco Bay Area. The work environment and schedule are likely standard for a senior marketing position in this industry and region.
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💼 Interview & Application Insights
Typical Process: The interview process for this role may include an initial phone/video screening, followed by in-person or virtual interviews with the hiring manager, cross-functional team members, and potentially the Senior Director of Marketing.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic marketing expertise, data-driven decision-making, experience managing campaigns and budgets, ability to collaborate with global teams, and deep understanding of the gaming industry.
Application Tips: Applicants should highlight their relevant marketing experience, achievements in driving business results, and familiarity with the gaming industry. Including keywords related to the specific responsibilities, such as "campaign development," "media strategy," and "global collaboration," may help pass applicant tracking systems.
ATS Keywords: marketing strategy, campaign development, media planning, global collaboration, gaming industry, budget management, data-driven insights
ASSUMPTION: The typical interview process and assessment areas are based on standard practices for senior marketing roles in the gaming industry. The application tips and ATS keywords are general recommendations for this type of position.
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🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Data analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
- Presentation and content creation tools (e.g., PowerPoint, Adobe Creative Suite)
ASSUMPTION: The tools and technologies listed are common in the marketing industry, particularly for roles with a strategic and campaign management focus. However, the specific tools used may vary based on the company's technology stack.
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👔 Cultural Fit Considerations
Company Values: 2K emphasizes an inclusive work environment where employees are encouraged to "Come as You Are and do your best work."
Work Style: The job description suggests a fast-paced, dynamic environment that values collaboration, adaptability, and innovative thinking.
Self-Assessment: Applicants should consider their ability to thrive in a global, cross-functional setting, comfort with ambiguity and change, and passion for the gaming industry.
ASSUMPTION: The company values and work style are inferred from the job description, which highlights the need for collaboration, adaptability, and a deep understanding of the gaming industry.
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⚠️ Potential Challenges
The broad scope of responsibilities, including developing North America marketing plans, overseeing execution, managing budgets, and collaborating with global teams, may present challenges in terms of workload and the need to balance competing priorities. Additionally, the dynamic, fast-paced nature of the gaming industry could require the Senior Manager to adapt quickly to changes in market conditions or strategic direction.
ASSUMPTION: The potential challenges are based on the extensive list of responsibilities and the description of the gaming industry as fast-paced and dynamic, which could create a demanding work environment.
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📈 Similar Roles Comparison
This Senior Manager of Marketing role is similar to other senior-level marketing positions in the gaming industry, such as Head of Marketing, Vice President of Marketing, or Global Marketing Director. These roles typically involve developing and executing integrated marketing strategies, managing regional or global marketing teams, and collaborating with cross-functional stakeholders to drive business results. However, the specific focus on North America marketing execution and global GTM strategy collaboration may set this role apart from more generalized senior marketing positions.
ASSUMPTION: The comparison to other senior marketing roles in the gaming industry is based on standard industry structures and responsibilities for positions at this level.
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📝 Sample Projects
Some potential projects or tasks that the Senior Manager of Marketing may be involved in include:
- Developing and implementing a comprehensive North America marketing campaign for the launch of a new AAA game title, including paid media strategies, retail promotions, and cross-channel engagement
- Analyzing regional performance data and customer insights to optimize ongoing marketing efforts and inform global GTM strategies
- Collaborating with the global marketing team to align messaging and assets for regional campaigns, while ensuring they resonate with the North American audience
- Managing a team of marketing specialists to execute flawless campaign deliverables, including asset creation, media buying, and retail activations
- Presenting North America marketing plans and performance updates to the global leadership team, advocating for regional needs and aligning regional execution with global direction
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are intended to illustrate the type of work the Senior Manager may be involved in.
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❓ Key Questions to Ask During Interview
1. Can you provide more details on the specific titles and franchises I would be responsible for managing in the North America region?
2. How does the North America marketing team collaborate with the global marketing strategy team, and what are the main points of interaction?
3. What are the key performance metrics and business objectives that this role is expected to deliver against?
4. How does 2K approach adapting global marketing strategies to regional markets, and what level of autonomy does the North America team have in executing campaigns?
5. Can you share examples of successful North America marketing campaigns that have been closely integrated with the global GTM efforts?
6. What are the primary challenges or pain points the incoming Senior Manager can expect to address in this role, and how will they be supported by the broader organization?
ASSUMPTION: These questions are designed to help the candidate better understand the scope of the role, the global-regional dynamics, performance expectations, and any unique challenges, in order to assess fit and preparedness.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this Senior Manager of Marketing opportunity at 2K, applicants should take the following steps:
1. Thoroughly review the job description and requirements to assess fit and identify any gaps in your background.
2. Tailor your resume and cover letter to highlight your relevant marketing strategy experience, campaign management expertise, and understanding of the gaming industry.
3. Research 2K, its gaming titles, and the competitive landscape to demonstrate your industry knowledge during the interview process.
4. Prepare thoughtful questions that show your interest in the role and the company's global marketing initiatives.
5. Be ready to discuss your data-driven approach to marketing, ability to collaborate with cross-functional teams, and experience driving business results.
6. Review the provided salary range and benefits information to determine if the role aligns with your compensation expectations.
7. If selected to interview, be prepared to discuss your fit for the role, as well as your long-term career goals and how this position could support your professional development.
By following these steps, applicants can effectively position themselves as strong candidates for this Senior Manager of Marketing role at 2K.
