📌 Core Information
🔹 Job Title: Senior Manager of Social & Influencer Strategy, Digital, Ruder Finn
🔹 Company: Ruder Finn
🔹 Location: New York, NY (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Digital & Social Media, Public Relations
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (on-site preferred)
🚀 Job Overview
Key aspects of this role include:
- Developing comprehensive social & influencer strategies for public affairs and high-stakes issues
- Leading content innovation and strategy across various industries
- Serving as a key client contact for crisis communication and reputation management initiatives
- Mentoring and developing junior team members
- Collaborating with cross-functional teams for cohesive digital campaign execution
ASSUMPTION: This role requires a strategic mindset, strong digital skills, and experience in public affairs to drive public opinion and engagement.
📋 Key Responsibilities
✅ Strategically plan and manage social media platforms, integrating paid and organic tactics for crisis communication and public affairs
✅ Lead content innovation and strategy, ensuring alignment with crisis communications and social media integration
✅ Serve as a key client contact, addressing concerns with thoughtful, timely solutions
✅ Support operational performance of accounts, ensuring high-quality deliverables, adherence to deadlines, and budget optimization
✅ Deliver superior client service by aligning digital objectives with senior management direction
✅ Mentor and develop junior team members in digital crisis communication and cutting-edge campaign strategies
✅ Collaborate with cross-functional teams to ensure cohesive execution across all digital channels and platforms
✅ Review and analyze campaign performance reports to provide actionable insights for strategic improvements
✅ Partner with external vendors to strengthen delivery of high-impact crisis communication strategies and digital reputation management
ASSUMPTION: This role involves managing multiple high-profile and high-budget programs in a fast-paced environment, requiring strong organizational skills and flexibility.
🎯 Required Qualifications
Education: Bachelor’s degree in communications, public relations, marketing, or a related field (preferred)
Experience: A minimum of 4+ years working in the digital space with experience in public affairs
Required Skills:
- Expertise in paid media and organic strategy, social listening, marketing, data analysis, and insights reporting
- Strong organizational skills with the ability to work across multiple high-profile and high-budget programs in a fast-paced environment
- Ability to multitask and operate with flexibility to meet tight deadlines
- Proven experience managing and coaching a team
Preferred Skills:
- Proficiency in Spanish, both spoken and written
ASSUMPTION: Bilingual proficiency in Spanish is highly desirable for this role, given the diverse client base and potential international campaigns.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 (anticipated, based on experience and qualifications)
Benefits:
- Health, Dental, Vision, and Company Paid Life Insurance
- Flexible Spending Account and 401k (match) plan
- Monthly allowance for cell phone, office equipment, etc.
- Generous PTO policy with paid maternity/paternity leave
- Transit benefits and professional learning and development opportunities
Working Hours: Full-time, with a standard workweek of 40 hours, but may require additional hours based on project demands and client needs
ASSUMPTION: The salary range provided is an estimate and may vary based on the selected applicant's education, internal equity, relevant years of experience, certifications, skills, abilities, and other job-related qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: 1995
Company Description:
- Ruder Finn is an award-winning strategic, integrated communications and marketing agency
- Headquartered in New York City with offices in London, San Francisco, and Singapore
- Offers high touch service and nimbleness of a boutique with the depth and breadth of a global powerhouse
Company Specialties:
- Financial Services
- B2B and Consumer
- Professional Services
- Social Media
- PR and Integrated Marketing
- Influencer Engagement
- Content Marketing
- Issues & Crisis Management
- Experiential
Company Website: http://www.peppercomm.com
ASSUMPTION: Ruder Finn's diverse industry expertise and global presence offer applicants the opportunity to work on a wide range of campaigns and gain international experience.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Digital Practice Lead and may oversee junior team members
Work Arrangement: Hybrid (on-site preferred, with remote flexibility)
Growth Opportunities:
- Potential to lead and grow the digital practice within the agency
- Opportunities to work on high-profile, international campaigns
- Chance to mentor and develop junior team members
ASSUMPTION: This role offers growth opportunities through leadership, mentoring, and exposure to diverse campaigns, allowing for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Hybrid (on-site preferred, with remote flexibility)
Office Location(s): 470 Park Avenue South, 4th Floor North, New York, NY 10016
Geographic Context:
- New York City offers a vibrant and dynamic work environment, with numerous cultural attractions and professional networking opportunities
- The office is conveniently located in Midtown Manhattan, near various transportation options
- The hybrid work arrangement allows for flexibility and a better work-life balance
Work Schedule: Standard workweek of 40 hours, with additional hours required based on project demands and client needs
ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote flexibility, catering to different work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the Digital Practice Lead and/or other senior team members
- Case study or presentation preparation and presentation
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Digital strategy and crisis communication expertise
- Client management and communication skills
- Leadership and team management abilities
- Cultural fit and alignment with Ruder Finn's values
Application Tips:
- Highlight relevant experience in public affairs and digital strategy
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare a case study or presentation showcasing your strategic thinking and problem-solving skills
- Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: Digital Strategy, Crisis Communication, Reputation Management, Social Media Marketing, Public Affairs, Content Creation, Data Analysis, Client Management, Team Leadership, Campaign Strategy, Social Listening, Paid Media, Organizational Skills, Multitasking, Bilingual Proficiency
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their qualifications for the role.
🛠️ Tools & Technologies
- Social media platforms (e.g., Twitter, Facebook, Instagram, LinkedIn)
- Social listening and analytics tools (e.g., Hootsuite, Sprout Social, Brand24)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Proficiency in relevant social media platforms and tools is essential for this role, as they are used daily for strategy development, content creation, and campaign execution.
👔 Cultural Fit Considerations
Company Values:
- Wit and Wisdom
- Integrity
- Collaboration
- Creativity
- Accountability
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Focus on strategic thinking and problem-solving
Self-Assessment Questions:
- How do you demonstrate Ruder Finn's values in your work?
- Can you provide an example of a time when you successfully managed a high-pressure, high-stakes crisis communication campaign?
- How do you approach mentoring and developing junior team members?
ASSUMPTION: Applicants should assess their cultural fit with Ruder Finn's values and work style to ensure a successful and fulfilling career at the agency.
⚠️ Potential Challenges
- Managing multiple high-profile and high-budget programs simultaneously
- Adapting to the fast-paced and dynamic work environment
- Balancing client demands and internal team priorities
- Keeping up with the latest trends and best practices in digital strategy and crisis communication
ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to a fast-paced environment, and continuously develop their skills to excel in this role.
📈 Similar Roles Comparison
- This role differs from other digital strategy positions in its focus on public affairs and crisis communication, requiring strong strategic thinking and problem-solving skills
- As a senior manager, this role offers more leadership and mentoring responsibilities compared to junior or mid-level digital strategy positions
- Career path comparison: This role can lead to further leadership positions within the digital practice or other areas of the agency, as well as potential opportunities in client management or business development
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing a comprehensive social media strategy for a high-profile public affairs campaign
- Managing a crisis communication campaign for a major brand, including real-time monitoring and response
- Creating and executing a targeted influencer marketing campaign to raise brand awareness and drive engagement
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they can apply their skills to the specific requirements of this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical client portfolio for this role and the industries they represent?
- How does Ruder Finn support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Ruder Finn approach work-life balance, and what resources are available to support employees?
- What are the most rewarding and challenging aspects of working in the digital practice at Ruder Finn?
ASSUMPTION: Applicants should prepare thoughtful questions to demonstrate their interest in the role and gain insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or presentation showcasing your strategic thinking and problem-solving skills
- Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications
- Prepare for the interview by researching Ruder Finn's clients, industry, and company culture
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
