📌 Core Information
🔹 Job Title: Senior Manager Online Marketing – SEO/GEO (m/w/d)
🔹 Company: Thalia Bücher GmbH
🔹 Location: Münster, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing SEO/GEO strategies for Thalia's eCommerce presence and local stores
- Collaborating with various teams to optimize content and communication
- Managing technical measures and reporting
- Driving the visibility of Thalia's brand in the AI and search world
ASSUMPTION: This role requires a strategic mindset, technical SEO expertise, and strong collaboration skills to succeed.
📋 Key Responsibilities
✅ Developing and implementing SEO/GEO strategies for Thalia's eCommerce presence and local stores
✅ Collaborating with content, marketing, social media, PR, and brand teams to optimize external and public communication
✅ Automating processes and tools in collaboration with development teams
✅ Acting as a technical SEO expert in cross-functional projects and providing internal knowledge transfer
✅ Building and developing a comprehensive SEO/GEO monitoring system with new KPIs and utilizing relevant tools
ASSUMPTION: This role involves a high degree of autonomy, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: A completed degree in business, computer science, or a related field
Experience: At least 3 years of experience in technical SEO
Required Skills:
- Proven expertise in search engine optimization and market trends
- Familiarity with SEO tools such as Google Search Console, Sistrix, and Screaming Frog
- Strong understanding of KPIs in performance marketing and eCommerce
- Expertise in crawling, indexing, structured data, and page speed optimization
- Proficiency in HTML, CSS, and JavaScript
- Analytical, data-driven, and solution-oriented mindset
- High degree of self-motivation, initiative, and flexibility
Preferred Skills:
- Experience with generative engine optimization (GEO)
- Fluency in German and English
ASSUMPTION: Proficiency in German is essential for this role due to the need to communicate effectively with local teams and stakeholders.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and market rates for senior SEO roles in Germany)
Benefits:
- Gestaltungsspielraum (room for personal initiative and creativity)
- Personal growth opportunities
- Agile working environment
- Team spirit and collaboration
- Diversity and openness
Working Hours: Full-time (40 hours per week) with flexible working hours and the possibility of remote work
ASSUMPTION: The salary range is estimated based on market data for senior SEO roles in Germany, considering the company size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically book and media retail
Company Size: Medium-sized company with 501-1,000 employees
Founded: 1918, with a rich history in the book industry
Company Description:
- Thalia is a leading book and media retailer in Germany, offering a wide range of products both online and in-store
- The company is committed to making content accessible and fostering a culture of reading and learning
- Thalia values diversity, openness, and collaboration, creating an inclusive work environment
Company Specialties:
- Buchhandel (book trade)
- Einzelhandel (retail)
- eReading (digital reading)
- and lesen (reading and learning)
Company Website: http://www.thalia.at
ASSUMPTION: Thalia's focus on content and accessibility makes it an attractive employer for individuals passionate about books and learning.
📊 Role Analysis
Career Level: Senior management level, with the opportunity to drive strategic initiatives and influence the company's online presence
Reporting Structure: This role reports directly to the head of online marketing and collaborates with various teams, including content, marketing, and development
Work Arrangement: Full-time, on-site position with the possibility of remote work and flexible hours
Growth Opportunities:
- Potential career progression within the marketing department or the company as a whole
- Opportunities to develop expertise in emerging fields such as generative engine optimization (GEO)
- Chance to gain experience in a dynamic, growing industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Modern, collaborative work environment with a focus on agile working methods
Office Location(s): Münster, North Rhine-Westphalia, Germany
Geographic Context:
- Münster is a vibrant university city with a rich cultural scene and a strong focus on education and learning
- The city offers a high quality of life, with a wide range of recreational and leisure activities
- Münster is well-connected by public transportation and has a central location in Germany, making it an attractive place to live and work
Work Schedule: Full-time (40 hours per week) with flexible working hours and the possibility of remote work
ASSUMPTION: Münster's focus on education and learning makes it an ideal location for a book retailer like Thalia, and the city's vibrant culture and high quality of life make it an attractive place to work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss qualifications and experience
- On-site interview with the hiring manager and relevant team members
Key Assessment Areas:
- Technical SEO expertise and knowledge of market trends
- Collaboration and communication skills
- Problem-solving abilities and strategic mindset
- Cultural fit and alignment with Thalia's values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Thalia's business and the role's requirements
- Prepare for interview questions that assess your technical SEO expertise, strategic thinking, and cultural fit
ATS Keywords: SEO, GEO, technical SEO, performance marketing, KPIs, HTML, CSS, JavaScript, collaboration, process automation, problem-solving
ASSUMPTION: Thalia's hiring process is designed to assess candidates' technical skills, cultural fit, and strategic thinking, with a focus on finding the best fit for the company's needs.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, Sistrix, Screaming Frog
- Project management tools: Asana, Trello, or similar
- Analytics tools: Google Analytics, Adobe Analytics, or similar
- Content management systems: Adobe Experience Manager, Contentful, or similar
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in the industry and by Thalia.
👔 Cultural Fit Considerations
Company Values:
- Gestaltungsspielraum (room for personal initiative and creativity)
- Personal growth opportunities
- Agile working environment
- Team spirit and collaboration
- Diversity and openness
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
- Strategic and forward-thinking
Self-Assessment Questions:
- Do I have a strong understanding of SEO and market trends, and can I apply this knowledge strategically?
- Am I comfortable working in a collaborative, agile environment and contributing to a team's success?
- Do I have a data-driven, analytical mindset, and can I use data to inform my decision-making?
- Can I thrive in a dynamic, growing industry and adapt to change?
ASSUMPTION: Thalia values candidates who are a strong cultural fit, with a collaborative, agile work style and a strategic, data-driven mindset.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with rapidly evolving SEO trends and best practices
- Collaborating effectively with various teams and stakeholders
- Balancing strategic thinking with day-to-day tactical tasks
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a strategic mindset to overcome.
📈 Similar Roles Comparison
- This role is unique in its focus on both SEO and GEO (generative engine optimization), requiring a broad range of technical expertise
- Compared to other senior SEO roles, this position offers significant growth potential and the opportunity to drive strategic initiatives
- Career progression may involve moving into a more specialized role or taking on additional responsibilities within the marketing department or the company as a whole
ASSUMPTION: This role offers a unique blend of technical SEO expertise and strategic thinking, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and implementing a comprehensive SEO/GEO strategy for Thalia's eCommerce presence and local stores
- Optimizing content and communication across various teams to improve Thalia's online visibility
- Automating processes and tools in collaboration with development teams to improve efficiency and scalability
ASSUMPTION: These projects are representative of the types of initiatives a successful candidate in this role might undertake.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Thalia's SEO and GEO efforts, and where you see opportunities for improvement?
- How does this role fit into the broader marketing strategy, and how can I contribute to its success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Thalia support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These questions are designed to assess the role's strategic fit, priorities, and growth opportunities, as well as Thalia's approach to employee development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and achievements
- Write a cover letter that demonstrates your understanding of Thalia's business and the role's requirements
- Prepare for interview questions that assess your technical SEO expertise, strategic thinking, and cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
