Senior Manager Online Marketing – SEO/GEO (m/w/d)

📌 Core Information

🔹 Job Title: Senior Manager Online Marketing – SEO/GEO (m/w/d)

🔹 Company: Thalia Bücher GmbH

🔹 Location: Münster, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Retail

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEO/GEO strategies for Thalia's eCommerce presence and local stores.
• Collaborating with various teams to optimize content and communication.
• Automating technical measures and acting as a subject matter expert in SEO-related topics.
• Building and maintaining a comprehensive SEO/GEO monitoring system with new KPIs and tools.

ASSUMPTION: This role requires a high level of technical SEO expertise and experience in eCommerce and performance marketing.

📋 Key Responsibilities

✅ Developing and implementing SEO/GEO strategies for Thalia's eCommerce presence and local stores.

✅ Collaborating with content, marketing, social media, PR, and brand teams to optimize external and public communication.

✅ Automating technical measures and processes in collaboration with development teams.

✅ Acting as a subject matter expert in SEO-related topics within cross-functional projects and providing internal knowledge transfer.

✅ Building and maintaining a comprehensive SEO/GEO monitoring system with new KPIs and tools.

ASSUMPTION: This role involves a high degree of autonomy, data-driven decision making, and collaboration with various teams.

🎯 Required Qualifications

Education: A completed degree in business, computer science, or a related field.

Experience: At least 3 years of experience in technical SEO, with a strong focus on crawling, indexing, structured data, and performance marketing KPIs.

Required Skills:

• Proven expertise in SEO/GEO strategies and market trends.
• Proficiency in using popular SEO tools such as Google Search Console, Sistrix, and Screaming Frog.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.
• Fluency in German (C1 level or above).

Preferred Skills:

• Experience with HTML, CSS, and JavaScript.
• Knowledge of the retail industry and eCommerce platforms.
• Fluency in English (B2 level or above).

ASSUMPTION: Applicants should have a solid understanding of SEO best practices and be comfortable working with data and tools to optimize online visibility.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and performance).

Benefits:

• Gestaltungsspielraum (Design Freedom)
• Persönliches Wachstum (Personal Growth)
• Sinnstiftende Arbeit (Meaningful Work)
• Agiles Arbeiten und moderne Unternehmenskultur (Agile Work Environment)
• Teamspirit (Team Spirit)
• Vielfalt und Offenheit (Diversity and Openness)
• Treiber des Wandels (Change Drivers)

Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options available.

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Germany. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically book and media retail, with a strong focus on eCommerce and digital platforms.

Company Size: Medium to large (501-1,000 employees), offering a dynamic and collaborative work environment.

Founded: 1918, with a rich history and a strong brand presence in the German market.

Company Description:

• Thalia believes in a world where content matters and strives to make books and stories easily accessible and engaging for its customers.
• The company offers a wide range of products and services, both online and in its physical stores, and is committed to fostering a culture of diversity, innovation, and customer focus.
• Thalia is dedicated to transforming the retail industry by leveraging technology and data to enhance the customer experience and drive growth.

Company Specialties:

• Buchhandel (Book Retail)
• Einzelhandel (Retail)
• eReading (eBooks and Digital Platforms)
• and lesen (Reading and Literature)

Company Website: http://www.thalia.at

ASSUMPTION: Thalia is a well-established company with a strong brand presence and a commitment to innovation and customer focus.

📊 Role Analysis

Career Level: Senior Manager, with significant responsibility for driving SEO/GEO strategies and collaborating with various teams.

Reporting Structure: This role reports directly to the Head of Online Marketing and works closely with various teams, including content, marketing, social media, PR, and brand teams, as well as development teams.

Work Arrangement: Full-time, with flexible working hours and remote work options available.

Growth Opportunities:

• Expanding one's expertise in SEO/GEO strategies and market trends.
• Developing leadership and management skills by collaborating with and guiding various teams.
• Gaining experience in eCommerce and retail, with the potential to take on broader responsibilities in the future.

ASSUMPTION: This role offers significant opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in a central location.

Office Location(s): Münster, North Rhine-Westphalia, Germany

Geographic Context:

• Münster is a vibrant city with a rich cultural scene and a strong focus on education and technology.
• The city offers a high quality of life, with a variety of recreational and leisure activities available.
• Münster is well-connected by public transportation and has a strong infrastructure, making it an ideal location for both work and leisure.

Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options available.

ASSUMPTION: The office environment is modern, collaborative, and designed to foster creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers website.
• Phone or video screening to assess communication skills and cultural fit.
• On-site or virtual interview with the hiring manager and relevant team members.
• Final decision and job offer.

Key Assessment Areas:

• Technical SEO expertise and experience.
• Collaboration and communication skills.
• Problem-solving and analytical skills.
• Cultural fit and alignment with Thalia's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO/GEO experience and skills.
• Be prepared to discuss specific SEO/GEO strategies and campaigns you have implemented in the past.
• Demonstrate your understanding of Thalia's business and the retail industry.

ATS Keywords: SEO, GEO, Technical SEO, eCommerce, Performance Marketing, KPIs, Collaboration, Automation, HTML, CSS, JavaScript, Crawling, Indexing, Structured Data, PageSpeed Optimization

ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and alignment with Thalia's mission and values.

🛠️ Tools & Technologies

• Google Search Console
• Sistrix
• Screaming Frog
• HTML, CSS, and JavaScript
• eCommerce platforms (e.g., Magento, Shopify)

ASSUMPTION: The role requires proficiency in popular SEO tools and familiarity with eCommerce platforms and technologies.

👔 Cultural Fit Considerations

Company Values:

• Design Freedom
• Personal Growth
• Meaningful Work
• Agile Work Environment
• Team Spirit
• Diversity and Openness
• Change Drivers

Work Style:

• Collaborative and data-driven
• Innovative and customer-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a collaborative and data-driven work environment?
• Are you passionate about driving innovation and change within an organization?
• Do you have a strong customer focus and a commitment to delivering high-quality products and services?

ASSUMPTION: Thalia values a diverse and inclusive work environment that fosters collaboration, innovation, and customer focus.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously.
• Collaborating effectively with various teams and stakeholders.
• Keeping up with the latest SEO/GEO trends and best practices.
• Balancing the need for data-driven decision making with the need for creativity and innovation.

ASSUMPTION: This role presents both technical and interpersonal challenges that require strong problem-solving skills and adaptability.

📈 Similar Roles Comparison

• This role is unique in its focus on SEO/GEO strategies for a retail company with a strong eCommerce presence.
• Similar roles in the industry may focus on specific aspects of SEO/GEO, such as content optimization or technical implementation, rather than the broader strategic perspective required in this role.
• Career progression in this role may involve taking on broader responsibilities within the company, such as leading a team or taking on a more strategic role within the organization.

ASSUMPTION: This role offers a unique opportunity to drive SEO/GEO strategies for a well-established retail company with a strong eCommerce presence.

📝 Sample Projects

• Developing and implementing a comprehensive SEO/GEO strategy for Thalia's eCommerce presence and local stores.
• Collaborating with the content team to optimize shop content and improve search visibility.
• Automating technical measures and processes to improve efficiency and scalability.

ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities required in this role, as well as the opportunity to drive significant impact within the organization.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Thalia's SEO/GEO strategies and how this role will contribute to their evolution?
• How does this role collaborate with other teams, such as content, marketing, and development, to drive SEO/GEO success?
• What are the key performance indicators (KPIs) used to measure the success of SEO/GEO strategies, and how are they tracked and reported?
• How does Thalia support the professional growth and development of its employees, particularly in the area of SEO/GEO expertise?
• What are the biggest challenges facing the SEO/GEO team in the coming months, and how can this role help address them?

ASSUMPTION: These key questions help applicants understand the role's scope, priorities, and the company's expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Thalia careers website.
• Tailor your resume and cover letter to highlight your relevant SEO/GEO experience and skills.
• Prepare for your interview by researching Thalia's business and the retail industry, as well as specific SEO/GEO strategies and campaigns you have implemented in the past.
• Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.