📌 Core Information
🔹 Job Title: Senior Manager, Outbound Sales & Marketing, Kindle
🔹 Company: Amazon
🔹 Location: Seattle, WA, USA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving strategic marketing initiatives to build brand awareness, increase website traffic, and optimize conversion rates for Kindle devices and content
- Developing and executing comprehensive campaign strategies for new product launches and existing portfolio, with a focus on digital channels and influencer partnerships
- Leading creative development and implementation across multiple channels, working closely with agencies to ensure consistent brand messaging and maximum impact
- Optimizing the marketing mix and channel strategy to allocate budget for optimal ROI
- Collaborating with research teams to gather consumer insights, test marketing effectiveness, and inform strategic planning
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels and consumer behavior.
📋 Key Responsibilities
✅ Drive strategic marketing initiatives to build brand awareness, increase website traffic, and optimize conversion rates for Kindle devices and content
✅ Develop and execute comprehensive campaign strategies for new product launches and existing portfolio, with a focus on digital channels and influencer partnerships
✅ Lead creative development and implementation across multiple channels, working closely with agencies to ensure consistent brand messaging and maximum impact
✅ Own the marketing mix and channel strategy optimization, making data-driven decisions to allocate budget for optimal ROI
✅ Collaborate with research teams to gather consumer insights, test marketing effectiveness, and inform strategic planning
✅ Build and execute go-to-market plans across geographies, establishing best practices for sub-segment marketing that can be scaled across device categories
✅ Manage relationships with key stakeholders, including media teams, creative agencies, and cross-functional partners
✅ Lead continuous experimentation and innovation in marketing approaches, testing new channels and tactics to drive business growth
✅ Monitor campaign performance metrics and make real-time adjustments to maximize marketing effectiveness
✅ Develop and maintain marketing dashboards to track KPIs and provide regular performance updates to leadership
ASSUMPTION: This role involves a high level of strategic thinking, cross-functional collaboration, and data-driven decision making. It requires strong leadership skills to inspire and manage a team of top-tier marketing professionals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of professional non-internship marketing experience
Required Skills:
- Proven experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience driving direction and alignment with cross-functional teams
Preferred Skills:
- Knowledge of Photoshop, video editing, and related tools
- Experience in inter-team working skills to develop partnership with partner, tech team, and operating at leadership levels
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record of driving business growth through innovative campaigns and strategies. Experience in the tech industry or with consumer electronics is a plus.
💰 Compensation & Benefits
Salary Range: $168,300 - $278,200 per year (based on location)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and parental leave
- Adoption assistance
- Employee discounts
- And more...
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is based on Amazon's compensation structure for this role and location. Benefits are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Company Size: Amazon is a large company with over 1.3 million employees worldwide, providing ample opportunities for career growth and development.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company's mission is to be Earth's most customer-centric company.
- Amazon is known for its innovative culture, encouraging employees to take risks, learn from failures, and continuously improve.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers a dynamic and fast-paced environment with ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is a senior management position, requiring a high level of strategic thinking, leadership, and decision-making skills.
Reporting Structure: The Senior Manager, Outbound Sales & Marketing, Kindle, will report directly to the Director of Marketing for Kindle and will oversee a team of marketing professionals.
Work Arrangement: This role is on-site, with the option for remote work on a case-by-case basis, depending on business needs and team requirements.
Growth Opportunities:
- Potential career progression to a Director or Vice President role within the marketing organization
- Opportunities to work on high-impact projects and initiatives that drive business growth and innovation
- Exposure to cross-functional teams and stakeholders, providing opportunities to develop skills and expertise in various aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing organization or explore other areas of the business.
🌍 Location & Work Environment
Office Type: Amazon's headquarters in Seattle features a modern, open-concept office space with collaborative work areas, meeting rooms, and on-site amenities.
Office Location(s): 410 Terry Avenue North, Seattle, WA 98109, USA
Geographic Context:
- Seattle is a vibrant, multicultural city with a thriving tech industry, offering a high quality of life with access to excellent education, healthcare, and recreational opportunities
- The Pacific Northwest region is known for its natural beauty, with easy access to mountains, forests, and water activities
- Seattle has a mild, oceanic climate with cool, wet winters and warm, dry summers
Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: Working at Amazon's headquarters in Seattle offers a dynamic and collaborative work environment, with access to a wide range of resources and amenities to support employees' professional and personal growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review
- Phone or video screening with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Final round interview with additional stakeholders, such as team members or senior leaders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Data-driven decision-making and analytical skills
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Amazon's business and the Kindle ecosystem in your application materials
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Amazon's company culture and leadership principles to ensure a strong cultural fit
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: Marketing strategy, campaign development, digital marketing, influencer partnerships, consumer insights, data analysis, team leadership, stakeholder management, budget optimization, marketing mix, channel strategy, go-to-market planning, consumer electronics, e-commerce, retail, operations, internet
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and cultural fit, as well as their relevant experience and skills in marketing and consumer behavior.
🛠️ Tools & Technologies
- Excel or Tableau for data manipulation, analysis, and visualization
- Photoshop for creative development and design
- Video editing software for multimedia content creation
- Project management tools, such as Asana or JIRA, for team collaboration and task tracking
- Marketing automation and analytics platforms, such as Google Analytics, Adobe Analytics, or Marketo
- Customer relationship management (CRM) software, such as Salesforce or HubSpot
ASSUMPTION: The tools and technologies required for this role will depend on the specific needs of the team and the projects at hand. Candidates should be comfortable learning and adapting to new tools and platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and entrepreneurial
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for understanding consumer behavior?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple priorities?
- Do you have a proven track record of driving business growth through innovative marketing strategies?
- Are you comfortable working with data and using it to inform decision-making and improve performance?
- Do you thrive in a collaborative, team-oriented work environment and enjoy working with cross-functional stakeholders?
ASSUMPTION: Candidates should assess their fit with Amazon's company culture and values, as well as their ability to thrive in a fast-paced, dynamic work environment with a strong focus on data-driven decision making and continuous improvement.
⚠️ Potential Challenges
- The role may require frequent travel to attend industry events, conferences, and meetings with partners and stakeholders
- The pace of work can be intense, with tight deadlines and high expectations for performance
- The role may involve managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
- The work environment can be competitive, with a strong focus on driving results and continuous improvement
ASSUMPTION: Candidates should be prepared to manage the demands of a fast-paced, dynamic work environment and thrive in a competitive, results-driven culture.
📈 Similar Roles Comparison
- This role is unique in its focus on outbound sales and marketing for Amazon's Kindle ecosystem, requiring a strong understanding of consumer electronics and e-commerce
- Similar roles in the industry may focus on marketing for a specific product category or brand, rather than a broader ecosystem
- Career progression in this role may lead to opportunities in senior marketing leadership or other areas of the business, such as product management or general management
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for a new Kindle device launch, including digital advertising, influencer partnerships, and in-store promotions
- Conducting market research to understand consumer preferences and behaviors, and using the insights to inform product development and marketing strategies
- Optimizing the marketing mix and channel strategy for the Kindle content ecosystem, including e-books, magazines, newspapers, and audiobooks
ASSUMPTION: The specific projects and initiatives for this role will depend on the team's priorities and the broader business objectives for the Kindle ecosystem.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other teams within the organization?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving success in these areas?
- How does Amazon support the professional development and growth of its employees, particularly in senior management roles?
- What are the key challenges facing the Kindle ecosystem, and how can this role contribute to addressing these issues?
- How does Amazon measure the success of its marketing campaigns and initiatives, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role, the team, and the broader business context, and to assess their fit with Amazon's company culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your marketing achievements and impact
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments, and practicing your responses
- Research Amazon's company culture and leadership principles to ensure a strong cultural fit and alignment with the company's values
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
