📌 Core Information
🔹 Job Title: Senior Manager, Paid Search
🔹 Company: dentsu
🔹 Location: Detroit, New York, Columbia
🔹 Job Type: Full-Time, Temporary
🔹 Category: Advertising & Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading and managing Paid Search campaigns and strategies
- Day-to-day client communication and account management
- Monitoring account performance and ensuring targets are met
- Collaborating with vendors and third-party reps
- Operational success of accounts and deliverables on time and on budget
ASSUMPTION: This role requires a high level of expertise in Paid Search and client management, with a focus on strategic planning, execution, and optimization.
📋 Key Responsibilities
✅ Lead and manage the implementation and execution of Paid Search campaigns and strategies
✅ Maintain day-to-day communication with clients to achieve their goals
✅ Monitor multiple account performance and ensure accurate targets are being achieved
✅ Ensure the health of the accounts and provide accurate reporting
✅ Liaise with vendors and third-party reps to maintain and develop relationships
✅ Responsible for the operational success of accounts, ensuring deliverables are met on time and on budget
✅ Manage all day-to-day efforts and be the primary day-to-day SME voice to the client
ASSUMPTION: This role involves a significant amount of hands-on work within Paid Search platforms, as well as strategic planning and client communication.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in Paid Search, with a proven track record of success
Required Skills:
- Expert understanding of SEM fundamentals
- Excellent Project Management & Organizational skills
- Excellent Problem Solving & Analytical skills
- Experience managing client relationships through presentations & frequent communication
- Experience working within SA360, Google Ads, and Microsoft Ads
- Experience developing & enhancing all Paid Search campaign types (Search, Shopping, Performance Max, etc.)
- Experience working with Google’s various automated bidding solutions
- Proficiency in MS Excel, Word, and PowerPoint
Preferred Skills:
- Experience working with large budgets
- Familiarity with dentsu's internal processes
ASSUMPTION: This role requires a high level of expertise in Paid Search and client management, with a focus on strategic planning, execution, and optimization.
💰 Compensation & Benefits
Salary Range: $37.50/hr - $60.82/hr (Anticipated hourly range, actual salary will be based on various factors)
Benefits:
- Medical, Dental, Vision
- 401(k) matching
- Paid Time Off
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is provided as an hourly rate, but the role is expected to be full-time. The benefits listed are common for full-time employees in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1901 (as a predecessor agency)
Company Description:
- Dentsu is a global advertising and marketing communications company
- They offer a wide range of services, including advertising, media planning, and creative services
- Their mission is to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: dentsu.com
ASSUMPTION: Dentsu is a large, global company with a wide range of services and a strong focus on innovation and data-driven marketing.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Director of Paid Search
Work Arrangement: Remote OK, with the possibility of on-site work in Detroit, New York, or Columbia
Growth Opportunities:
- Potential to move into a Director or higher-level role
- Opportunities to work on diverse client accounts and campaigns
- Chance to develop and mentor junior team members
ASSUMPTION: This role offers significant growth opportunities within the Paid Search team and the broader dentsu organization.
🌍 Location & Work Environment
Office Type: Multiple offices in Detroit, New York, and Columbia
Office Location(s): 3000 Town Center, Detroit; 150 E 42nd St, New York; Columbia Gateway Dr, Columbia
Geographic Context:
- Detroit: A major city in Michigan, with a diverse economy and a growing tech industry
- New York: A global hub for advertising and marketing, with a fast-paced and competitive job market
- Columbia: A mid-sized city in Maryland, with a strong focus on government and healthcare industries
Work Schedule: Full-time, with the possibility of flexible hours and remote work
ASSUMPTION: The work environment for this role is flexible, with the possibility of remote work and multiple office locations.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Director of Paid Search
Key Assessment Areas:
- Expertise in Paid Search and SEM fundamentals
- Project management and organizational skills
- Problem-solving and analytical skills
- Client relationship management and communication skills
Application Tips:
- Highlight relevant Paid Search experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with dentsu's company culture
- Prepare examples of successful Paid Search campaigns you've managed
ATS Keywords: Paid Search, SEM, Google Ads, Microsoft Ads, SA360, Campaign Optimization, Automated Bidding, Client Management, Project Management
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on Paid Search expertise and client management skills.
🛠️ Tools & Technologies
- SA360
- Google Ads
- Microsoft Ads
- Google's automated bidding solutions
- MS Excel, Word, and PowerPoint
ASSUMPTION: This role requires proficiency in Paid Search platforms and tools, as well as Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Curiosity
- Courage
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on innovation and continuous learning
Self-Assessment Questions:
- Do I have a strong understanding of Paid Search and SEM fundamentals?
- Am I comfortable working in a fast-paced, collaborative environment?
- Do I have a proven track record of success in client management and communication?
ASSUMPTION: Dentsu values employees who are innovative, collaborative, and committed to continuous learning.
⚠️ Potential Challenges
- Managing large budgets and multiple client accounts simultaneously
- Keeping up with the fast-paced and dynamic nature of the advertising industry
- Balancing remote work and on-site responsibilities
- Adapting to dentsu's internal processes and company culture
ASSUMPTION: This role presents significant challenges, including managing large budgets, keeping up with industry trends, and balancing remote and on-site work.
📈 Similar Roles Comparison
- This role is similar to a Senior Paid Search Manager position, but with a focus on temporary work and a broader range of client accounts
- Compared to related roles, this position offers a unique opportunity to work with a global advertising agency and gain exposure to diverse client campaigns
- Career path comparison: This role can lead to a Director or higher-level position within the Paid Search team or the broader dentsu organization
ASSUMPTION: This role offers a unique opportunity to work with a global advertising agency and gain exposure to diverse client campaigns, with significant growth potential.
📝 Sample Projects
- Developing and executing a comprehensive Paid Search strategy for a major retail client
- Optimizing a large-scale e-commerce campaign using automated bidding solutions
- Managing a team of junior Paid Search specialists to execute multiple client campaigns simultaneously
ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and management aspects of the Senior Manager, Paid Search role.
❓ Key Questions to Ask During Interview
- Can you describe the typical client portfolio for this role?
- How does this role fit into the broader Paid Search team and dentsu's organization?
- What are the most significant challenges facing the Paid Search team currently, and how can this role address them?
- What opportunities are there for professional development and growth within this role and the broader Paid Search team?
- How does dentsu support work-life balance for remote employees?
ASSUMPTION: These key questions will help applicants better understand the role, the team, and the company culture, as well as the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant Paid Search experience and achievements
- Write a cover letter demonstrating your understanding of the role and fit with dentsu's company culture
- Prepare examples of successful Paid Search campaigns you've managed
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
