Senior Manager, Paid Search

📌 Core Information - Job Title: Senior Manager, Paid Search - Company: AG1 - Location: Remote - US - Job Type: Full-Time - Category: Marketing - Date Posted: 2025-07-17 - Experience Level: 5-10 years - Remote Status: Remote Solely 🚀 Job Overview Key aspects of this role include: - Managing a seven-figure monthly budget for paid media programs across Google and Bing. - Ensuring consistent delivery against CAC and new customer acquisition goals. - Collaborating cross-functionally with Creative, Analytics, Engineering, and CRO teams. - Proactively identifying and activating new levers for growth. - ASSUMPTION: This role requires a high level of ownership, accountability, and performance orientation, with a strong focus on data-driven decision-making. 📋 Key Responsibilities - 🎯 Strategy & Execution: Spearhead the strategy, execution, and performance optimization of paid media programs across Google Search, Shopping/Performance Max, and Bing, stewarding a seven-figure monthly budget to deliver efficient, scalable customer growth. - 🎯 Performance Optimization: Own end-to-end accountability for channel performance, ensuring consistent delivery against CAC and new customer acquisition goals while aligning spend with broader business priorities. - 🎯 Testing & Experimentation: Design and implement a comprehensive A/B testing framework across ad creative, audience segmentation, placements, and landing page experiences to continuously uncover optimization opportunities. - 🎯 Collaboration: Partner cross-functionally with Engineering and Analytics to maintain technical excellence across media platforms, proactively identifying and resolving pixel tracking, event tagging, and data integrity issues to enhance attribution accuracy. - 🎯 Reporting & Analysis: Deliver actionable insights through performance reporting and executive-level analysis, synthesizing complex data into strategic narratives that influence media strategy and executive decision-making. - 🎯 Relationship Management: Maintain close relationships with platform partners to stay ahead of industry trends, beta opportunities, and evolving best practices—proactively identifying and activating new levers for growth. - 🎯 Operational Excellence: Ensure operational rigor by overseeing campaign architecture, taxonomy, and implementation of platform best practices to support scalable media operations and clear performance tracking. - ASSUMPTION: This role involves a high degree of complexity and requires strong analytical, communication, and organizational skills to manage multiple workstreams concurrently. 🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience). - Experience: 5+ years of experience in-house or at a top-tier agency managing performance media campaigns above the seven-figure budget range per month while held to strict customer acquisition and CAC targets in the DTC e-commerce space (ideally for a subscription business). - Required Skills: - Proven hands-on experience within Google and Bing ads platforms, responsible for end-to-end planning, execution, management, optimization, and reporting of campaign performance. - Experience with Google Merchant Center and updating and troubleshooting product feeds to support Google Shopping and Pmax campaigns. - Strong analytical prowess, capable of extracting insights from data and translating them into actionable strategies. - Meticulous attention to detail and proven ability to effectively manage and prioritize multiple workstreams concurrently. - Excellent interpersonal, communication, and organizational skills to collaborate across teams and articulate ideas effectively. - ASSUMPTION: Candidates should have a solid understanding of paid media buying, optimization, and strategic testing, with a proven track record of delivering results in a fast-paced environment. 💰 Compensation & Benefits - Salary Range: $108,000 - $130,500 per year (based on experience and skills) - Benefits: - Competitive compensation and performance-based incentive plans. - 100% remote working environment (excluding laboratory positions). - Strong company culture with a focus on high performance, productivity, and continuous improvement. - Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on country of residence). - In-person team meetups for optimal collaboration, team building, and accelerating productivity. - Access to AG1 products and branded swag. - Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. - All other benefits and insurances as required by law, based on specific country of residence. - Working Hours: Full-time (40 hours per week) - ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer will be determined based on an individual candidate's skills and experience. 📌 Applicant Insights 🔍 Company Context - Industry: Wellness and Fitness Services - Company Size: 201-500 employees - Founded: 2010 - Company Description: AG1 is committed to empowering people to take ownership of their health through Foundational Nutrition. With a strong focus on science, continuous improvement, and high-quality ingredients, AG1 delivers a powerful, straightforward solution for optimal health to its customers. The company's culture is deeply rooted in its seven core values, which guide its approach to building a global team and fostering a high-performing work environment. - Company Specialties: Whole food supplements, high-quality supplements, healthy living, dietary issues, gut health, microbiome, health and wellness, 100% remote, and nutrition. - Company Website: 📊 Role Analysis - Career Level: Senior Manager - Reporting Structure: Reports directly to the Director, Performance Media. - Work Arrangement: Remote solely, with occasional in-person team meetups. - Growth Opportunities: This role offers opportunities for strategic impact, cross-functional collaboration, and potential career progression within the marketing department or the broader organization. - ASSUMPTION: This role is well-suited for experienced marketing professionals seeking to make a significant impact in a fast-growing, remote-first company. 🌍 Location & Work Environment - Office Type: 100% remote working environment. - Office Location(s): Remote - US - Geographic Context: The United States offers a large talent pool and a well-established e-commerce market, providing ample opportunities for customer acquisition and growth. - Work Schedule: Full-time, with flexible hours and unlimited PTO, allowing for a healthy work-life balance. - ASSUMPTION: AG1's remote work environment enables employees to maintain a healthy work-life balance while fostering a strong company culture and high levels of productivity. 💼 Interview & Application Insights - Typical Process: 1. Online application submission. 2. Phone or video screen with the hiring manager. 3. Technical assessment or case study. 4. Final interview with the hiring manager and other team members. 5. Offer extension. - Key Assessment Areas: Technical skills in paid media buying, optimization, and strategic testing. Analytical and problem-solving abilities. Cultural fit and alignment with AG1's core values. - Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Prepare for the interview by researching AG1's mission, values, and industry trends. - Be ready to discuss your approach to paid media strategy, optimization, and testing. - ASSUMPTION: AG1's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values. 🛠️ Tools & Technologies - Google Ads (Search, Shopping, Performance Max) - Bing Ads - Google Merchant Center - Google Analytics - Data visualization tools (e.g., Tableau, Power BI) - Project management tools (e.g., Asana, Trello) - Collaboration tools (e.g., Slack, Microsoft Teams) 👔 Cultural Fit Considerations - Company Values: One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans, and Continuous Pursuit of Excellence. - Work Style: AG1 values a high-performing, productive, and continuous improvement work environment. Employees are expected to be self-motivated, results-driven, and proactive in their approach to work. - Self-Assessment Questions: - How do you embody AG1's core values in your daily work? - How do you approach continuous learning and improvement in your role? - How do you balance the need for data-driven decision-making with a focus on customer-centricity? - ASSUMPTION: AG1's culture is well-suited for individuals who are highly motivated, results-driven, and committed to continuous learning and improvement. ⚠️ Potential Challenges - Role-Specific: Managing a large budget and delivering consistent results against strict CAC and acquisition targets may require long hours and intense focus during peak periods. - Company-Specific: AG1's remote work environment may present challenges in terms of communication, collaboration, and maintaining a healthy work-life balance for some individuals. - Industry-Specific: The wellness and fitness industry is highly competitive, with a constant need to innovate and adapt to changing market trends and customer preferences. - Work Arrangement-Specific: Occasional in-person team meetups may require travel, which could be challenging for some remote employees. 📈 Similar Roles Comparison - Role Differentiation: This role focuses on paid search acquisition, while similar roles in other companies may have a broader scope, including additional channels such as social media, display advertising, or affiliate marketing. - Industry Context: AG1's focus on Foundational Nutrition sets it apart from other wellness and fitness companies, which may offer a wider range of products or services. - Career Path Comparison: This role offers opportunities for strategic impact and potential career progression within the marketing department or the broader organization. Similar roles in other companies may have different career paths or growth opportunities. 📝 Sample Projects - Role-Specific: Developing and executing a comprehensive A/B testing framework to optimize ad creative, audience segmentation, placements, and landing page experiences. - Industry-Specific: Conducting market research to identify emerging search trends relevant to the health and wellness supplement space and translating that data into actionable optimizations within paid search channels. - Reporting-Specific: Creating and presenting high-impact media plans aligned with key brand initiatives, product launches, and seasonal campaigns to ensure optimal allocation of media investment. ❓ Key Questions to Ask During Interview - How does AG1 approach integrating customer feedback and data-driven insights into its paid media strategy? - Can you describe the team structure and dynamics within the Performance Media department? - How does AG1 support the professional development and growth of its employees? - What are the most significant challenges facing the Paid Search team in the next 12-24 months, and how can this role contribute to addressing them? - How does AG1 foster a positive and inclusive work environment, particularly in a remote setting? 📌 Next Steps for Applicants To apply for this position: - Submit your application through this [link](https://apply.workable.com/ag1/jobs/4801398008). - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Prepare for the interview by researching AG1's mission, values, and industry trends. - Be ready to discuss your approach to paid media strategy, optimization, and testing. - Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role. - ASSUMPTION: AG1's application process is designed to be streamlined and efficient, with a focus on assessing candidates' technical skills, cultural fit, and alignment with the company's mission and values.