📌 Core Information
🔹 Job Title: Senior Manager - Paid Search
🔹 Company: Dentsu
🔹 Location: Leeds - East Parade, Leeds, Manchester - Bonded Warehouse, Manchester, Stafford, London
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Planning, implementing, and optimizing paid search campaigns across various platforms
- Developing account strategy and ensuring deliverables are met on time and on budget
- Managing day-to-day efforts and serving as the primary SME voice to the client
- Building strong relationships across Client Services and other channel teams
- Working in a dynamic, global agency environment with a focus on growth and transformation
ASSUMPTION: This role requires a strategic thinker with strong analytical skills, exceptional attention to detail, and a passion for delivering outstanding results. The ideal candidate will have experience managing and planning paid search campaigns in an agency or client-facing environment.
📋 Key Responsibilities
✅ Develops account strategy in partnership with client and PPC Director and is accountable for the execution of strategy and achievement of KPIs
✅ Responsible for the operational success of accounts, ensures deliverables are met on time and on budget
✅ Owns and manages the client strategy and plans key campaign efficiencies
✅ Manages all day-to-day efforts and is the primary day-to-day SME voice to the client
✅ Plans accounts and growth opportunities, working closely with the Account Directors
✅ Builds strong relationships across Client Services and other channel teams
ASSUMPTION: The role involves a mix of strategic planning, operational management, and client-facing responsibilities. Strong communication and interpersonal skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience managing and planning paid search campaigns, preferably in an agency or client-facing environment
Required Skills:
- Proficiency in managing and planning campaigns across Google Ads and Microsoft Ads, with experience on SA360 and international search engines a bonus
- Strong understanding of paid search principles, best practices, and industry trends
- Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
- Exceptional communication and interpersonal skills, with the ability to effectively interact with clients and internal teams
- Proven track record of delivering successful paid search campaigns and achieving key performance metrics
Preferred Skills:
- Experience working with international search engines
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in paid search, exceptional analytical skills, and excellent communication skills are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (based on industry standards for a Senior Manager role in the UK advertising industry)
Benefits:
- Competitive salary
- Tailored benefits package
- Flexible working arrangements
- Inclusive and diverse work environment
Working Hours: Full-time (37.5 hours per week), with flexible working arrangements available
ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Manager role in the UK advertising industry. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu operates in the advertising services industry, focusing on growth and transformation for leading organizations worldwide
Company Size: Dentsu is a large global organization with over 10,000 employees, providing a diverse and dynamic work environment
Founded: Dentsu was founded in 1901 in Tokyo, Japan, and has since expanded to over 145 countries and regions
Company Description:
- Dentsu is an integrated growth and transformation partner to the world’s leading organizations
- It delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM, and Creative
- Dentsu’s business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people, and society
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: dentsu.com
ASSUMPTION: Dentsu's global presence and diverse service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the PPC Director
Reporting Structure: The Senior Manager - Paid Search will report directly to the PPC Director and work closely with Account Directors and other channel teams
Work Arrangement: This role operates under flexible working arrangements, with team members currently in the office twice a week
Growth Opportunities:
- Progression to a Director or Head of role within the Paid Search team
- Expansion into other channels or teams within Dentsu's diverse service offerings
- International opportunities within Dentsu's global network
ASSUMPTION: The dynamic and global nature of Dentsu's business provides numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Dentsu's Leeds office is a modern, collaborative workspace with a focus on employee well-being and productivity
Office Location(s): Leeds - East Parade, Leeds, Manchester - Bonded Warehouse, Manchester, Stafford, London
Geographic Context:
- Leeds is a vibrant city in the north of England, known for its rich history, cultural attractions, and thriving business scene
- Manchester is a major city in the northwest of England, renowned for its music, sports, and cultural offerings
- London is the capital city of the United Kingdom, offering a diverse and multicultural environment with numerous opportunities for personal and professional growth
Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements available
ASSUMPTION: The flexible working arrangements and diverse office locations provide a good work-life balance and the opportunity to work in different cities within the UK.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Talent Acquisition team
- In-depth interview with the PPC Director and/or other team members
- Final interview with the Head of Paid Search or another senior leader
Key Assessment Areas:
- Paid search knowledge and experience
- Analytical skills and data-driven decision-making
- Communication and interpersonal skills
- Cultural fit and alignment with Dentsu's values
Application Tips:
- Tailor your resume to highlight your relevant paid search experience and achievements
- Prepare for behavioral and technical interview questions focusing on your paid search expertise and problem-solving skills
- Research Dentsu's company culture and values to demonstrate your cultural fit
ATS Keywords: Paid Search, Google Ads, Microsoft Ads, SA360, Campaign Planning, Account Strategy, KPIs, Client Management, Data Interpretation, Analytical Skills, Communication Skills, Interpersonal Skills
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, cultural fit, and alignment with Dentsu's values.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- SA360
- International search engines (e.g., Baidu, Yandex)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used within the paid search landscape.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Inclusion
- Sustainability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
Self-Assessment Questions:
- How do you demonstrate innovation in your approach to paid search campaigns?
- Can you provide an example of a time when you collaborated effectively with a client or team member to achieve outstanding results?
- How do you ensure that your work aligns with Dentsu's values of integrity, inclusion, and sustainability?
ASSUMPTION: Candidates who demonstrate a strong fit with Dentsu's values and work style are more likely to succeed in this role and contribute to the team's success.
⚠️ Potential Challenges
- Managing multiple client accounts and ensuring deliverables are met on time and on budget
- Keeping up-to-date with the latest paid search trends and best practices
- Balancing strategic planning with day-to-day operational management
- Working effectively with diverse teams and clients across different time zones
ASSUMPTION: The dynamic and global nature of Dentsu's business presents numerous opportunities and challenges for the successful candidate.
📈 Similar Roles Comparison
- Compared to other senior paid search roles, this position offers a unique blend of strategic planning, operational management, and client-facing responsibilities
- Dentsu's global presence and diverse service offerings provide ample opportunities for career growth and development
- This role may differ from similar positions in other agencies or in-house teams, as Dentsu operates in a dynamic, global environment with a focus on growth and transformation
ASSUMPTION: The unique aspects of this role and Dentsu's business model set it apart from similar positions in the industry.
📝 Sample Projects
- Developing and implementing a paid search strategy for a new client, resulting in a 30% increase in conversions within the first three months
- Optimizing an existing paid search campaign for a major retailer, leading to a 25% reduction in cost per acquisition
- Managing a team of junior paid search specialists to deliver exceptional results for a diverse portfolio of clients
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Senior Manager - Paid Search in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader Paid Search team?
- How does Dentsu support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Dentsu approach diversity, equity, and inclusion in its hiring and workplace practices?
- What are the most challenging aspects of working in a global, dynamic agency environment like Dentsu?
ASSUMPTION: These interview questions are designed to provide insight into the role, team, and company culture, helping the candidate make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Dentsu careers portal
- Tailor your resume to highlight your relevant paid search experience and achievements
- Prepare for behavioral and technical interview questions focusing on your paid search expertise and problem-solving skills
- Research Dentsu's company culture and values to demonstrate your cultural fit
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
