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Senior Manager, Paid Social

Omnicom Media Group UK
Full-time
On-site
London, London, City of, United Kingdom
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Manager, Paid Social

πŸ”Ή Company: Omnicom Media Group UK

πŸ”Ή Location: London, United Kingdom

πŸ”Ή Job Type: Full-time, Hybrid (3 days in office, 2 remote)

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: July 14, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (London office) with hybrid flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Overseeing performance output for a global skincare brand
  • Driving excellence in performance marketing and media ROI
  • Leading a team of execs and coaching them to deliver high-quality work
  • Innovating in precision marketing and developing team operations processes
  • Collaborating with a dedicated activation team to develop integrated performance campaigns

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of paid social media campaigns to drive business growth for the client.

πŸ“‹ Key Responsibilities

βœ… Overseeing performance output for a global skincare brand, ensuring delivery of performance media against client business objectives

βœ… Driving innovation in precision marketing and developing processes across team operations

βœ… Working with a dedicated activation team to develop integrated performance campaigns to drive brand growth and media ROI

βœ… Planning, executing, optimizing, and reporting on paid social campaigns with various KPIs

βœ… Providing responses to briefs and media planning, distilling client briefs, and thinking of efficient ways to get to an answer

βœ… Setting up, optimizing, and reporting on brand safety and ad verification tools

βœ… Ensuring high-quality work delivered by the team and coaching them to improve

βœ… Juggling multiple priorities and delegating work to other team members as needed

βœ… Thinking creatively to solve problems and find solutions to business challenges

βœ… Explaining complex concepts to clients and colleagues in an easy-to-understand manner

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring a well-rounded skill set and strong attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: Proven experience (5-10 years) managing paid social campaigns with various KPIs

Required Skills:

  • Proven experience in paid social campaign management, including planning, execution, optimization, and reporting
  • Strong PowerPoint and Excel skills
  • Hands-on experience with brand safety and ad verification tools
  • Great attention to detail and high-quality work standards
  • Ability to juggle multiple priorities and delegate work to team members
  • Creative problem-solving skills and ability to think outside the box
  • Excellent communication skills, with the ability to explain complex concepts clearly

Preferred Skills:

  • Experience working with global skincare brands
  • Fluency in additional languages
  • Experience with data analysis and media targeting tools

ASSUMPTION: Candidates should have a strong background in paid social media campaign management, with a proven track record of driving results and leading teams.

πŸ’° Compensation & Benefits

Salary Range: Β£60,000 - Β£80,000 per annum (based on industry standards for a Senior Manager role in London)

Benefits:

  • Flexible working hours and hybrid work arrangement
  • Competitive pension scheme
  • Private healthcare and dental insurance
  • Life assurance and income protection
  • Generous holiday allowance
  • Employee assistance program
  • Learning and development opportunities

Working Hours: Standard hours are 9:30 - 17:30, with core hours of 10:30 - 16:30 and flexibility to start earlier or finish later

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Manager role in London, with benefits packages varying depending on the specific offer from the company.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 5,001-10,000 employees (global), with a smaller UK presence

Founded: 1986 (global), with the UK office established in 1996

Company Description:

  • OMG UK delivers transformational experiences for consumers, clients, and talent through its full-service media agencies OMD, MG OMD, PHD, and Hearts & Science
  • Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences
  • Committed to providing a truly inclusive environment where everyone is able to bring their true selves to work, with diverse voices and minority communities valued, heard, and well-represented

Company Specialties:

  • Planning, buying, and advertising services
  • Digital, econometrics, and investment planning
  • Branded content, sponsorship, and direct response
  • Consumer insight, search, social media, mobile, VOD, sports marketing, and barter
  • Ethnic marketing

Company Website: https://www.omnicommediagroup.com/

ASSUMPTION: OMG UK is part of the global Omnicom Media Group, offering a wide range of advertising services and a commitment to diversity, equity, and inclusion.

πŸ“Š Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Head of Paid Social and oversees a team of execs

Work Arrangement: Hybrid, with 3 days in the office (London) and 2 remote workdays

Growth Opportunities:

  • Progression to a Head of Paid Social role or other leadership positions within the agency
  • Expanding skills and expertise in performance marketing and digital advertising
  • Gaining experience working with global brands and cross-functional teams

ASSUMPTION: This role offers opportunities for career growth and development within the agency, as well as the chance to work with high-profile clients and expand skills in performance marketing.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central London

Office Location(s): Bankside 2, 90-100 Southwark Street, London, SE1 0SW, GB

Geographic Context:

  • London is a vibrant, multicultural city with a thriving advertising industry
  • The office is located in the Bankside neighborhood, near the River Thames and popular attractions
  • Easy access to public transportation, with numerous bus, tube, and rail options nearby

Work Schedule: Standard hours are 9:30 - 17:30, with core hours of 10:30 - 16:30 and flexibility to start earlier or finish later

ASSUMPTION: The London office offers a modern, collaborative work environment with easy access to public transportation and nearby amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the Talent Team
  • First-round interview with the hiring manager
  • Second-round interview with the team or stakeholders
  • Final interview with the Head of Paid Social

Key Assessment Areas:

  • Campaign management and optimization skills
  • Leadership and team management abilities
  • Communication and presentation skills
  • Problem-solving and strategic thinking
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant experience and achievements in paid social campaign management
  • Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
  • Prepare examples of successful paid social campaigns you've managed, including KPIs and results
  • Research the company and be ready to discuss how your values align with theirs

ATS Keywords: Paid Social, Campaign Management, Media Planning, Optimization, Reporting, Brand Safety, Ad Verification, Team Leadership, Client Communication, Performance Marketing

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, leadership abilities, and cultural fit within the agency.

πŸ› οΈ Tools & Technologies

  • Paid social media platforms (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads)
  • Campaign management tools (e.g., Hootsuite, Sprout Social, Buffer)
  • Analytics and reporting tools (e.g., Google Analytics, Facebook Insights, LinkedIn Campaign Manager)
  • Brand safety and ad verification tools (e.g., Integral Ad Science, DoubleVerify, MOAT)
  • Presentation software (e.g., PowerPoint, Google Slides)
  • Spreadsheet software (e.g., Excel, Google Sheets)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and their preferred platforms.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaboration: Working together to achieve shared goals
  • Creativity: Encouraging innovative thinking and problem-solving
  • Excellence: Striving for the highest standards in all aspects of work
  • Integrity: Acting with honesty and transparency in all interactions
  • Inclusion: Fostering a diverse and inclusive work environment

Work Style:

  • Agile and process-driven, with a focus on efficiency and continuous improvement
  • Collaborative and team-oriented, with a strong emphasis on communication and cooperation
  • Fast-paced and dynamic, with a focus on delivering results and driving business growth

Self-Assessment Questions:

  • How do you embody the company's values in your daily work?
  • Describe a time when you had to adapt to a significant change in a project or campaign. How did you handle it?
  • How do you approach delegating tasks to team members, and how do you ensure they have the support they need to succeed?

ASSUMPTION: Candidates should be able to demonstrate strong alignment with the company's values and a willingness to adapt to a fast-paced, collaborative work environment.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines, with a focus on delivering high-quality work
  • Adapting to changes in client briefs or campaign objectives
  • Staying up-to-date with the latest trends and best practices in paid social media marketing
  • Balancing the need for data-driven decision-making with the ability to think creatively and strategically
  • Managing a team of execs, with a focus on coaching and developing their skills and careers

ASSUMPTION: This role presents both strategic and tactical challenges, requiring a strong balance of leadership, technical, and communication skills.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other Senior Manager, Paid Social positions, but with a focus on driving innovation and process development within the team
  • Compared to other advertising agencies, OMG UK offers a unique blend of global expertise and local market knowledge
  • Career progression opportunities may vary depending on the specific agency and its structure

ASSUMPTION: While this role shares similarities with other Senior Manager, Paid Social positions, the focus on innovation and process development sets it apart and offers unique growth opportunities.

πŸ“ Sample Projects

  • Developing and executing a global paid social media campaign for a skincare brand, with a focus on driving brand awareness and conversions
  • Conducting a comprehensive audit of the team's processes and workflows, with a goal of identifying inefficiencies and opportunities for improvement
  • Creating and delivering a training session on brand safety and ad verification tools for the team and other stakeholders

ASSUMPTION: These sample projects illustrate the strategic, tactical, and leadership aspects of the role, with a focus on driving results and developing team skills.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics, and how this role fits within it?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the agency support the professional development and growth of its employees?
  • What are the biggest challenges facing the team or the agency, and how can this role help address them?
  • How does the agency foster a culture of inclusion and diversity, and what initiatives are in place to support this?

ASSUMPTION: These questions are designed to gain insights into the role's priorities, the team's dynamics, and the agency's commitment to employee growth and inclusion.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the OMG UK careers portal
  • Tailor your resume and cover letter to highlight your relevant experience and skills in paid social media campaign management
  • Prepare examples of successful paid social campaigns you've managed, including KPIs and results
  • Research the company and be ready to discuss how your values align with theirs during the interview process
  • Follow up with the Talent Team one week after submitting your application to check the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.