📌 Core Information
🔹 Job Title: Senior Manager, Paid Social
🔹 Company: Omnicom Media Group UK
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid (3 days in-office)
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading Paid Social activities across Western Europe Markets for Philips
- Collaborating with regional markets and local country teams
- Defining and delivering key priorities and workstreams for Paid Social
- Managing and developing a Social Manager
- Working closely with creative teams and media owners
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of paid social platforms and best practices.
📋 Key Responsibilities
✅ Senior stakeholder management across regional Philips team
✅ Collaboration with local country teams to deliver best-in-class Paid Social media plans
✅ Define and deliver the key priorities and workstreams for Paid Social for Philips
✅ Define and deliver the test & learn plan for Philips guiding execution of these plans with your direct reports
✅ Identify and deliver growth opportunities
✅ Ultimate responsibility for best practice activation set-ups in media buying platforms
✅ High quality, robust and actionable data and performance analysis & reporting
✅ Working closely with creative teams to optimise the process of specs sharing/ creative best practice
✅ Leading training for more junior team members to constantly push the team to develop
✅ Ultimate responsibility for billing and invoicing across Paid Social
✅ Work closely with media owners to review their suggestions and drive added value where possible
✅ Additionally, you will be a part of the OMD EMEA Performance Community, where we want you to share your expertise and knowledge
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 5-10 years of experience in paid social, with at least 3 years in a management role
Required Skills:
- Demonstrable experience in activation and planning expertise across paid social
- Proven ability to independently manage multiple stakeholders in a fast-paced environment
- Knowledge of and experience in the media agency ecosystem
- Excellent team management and training experience
- Excellent excel skills
- Excellent presentation skills
- Understanding of analytics platforms such as Google Analytics or Adobe Omniture
- Understanding of best practice across planning, platform choice, campaign type, campaign structure, optimisation, QA, reporting, insight generation and finance
Preferred Skills:
- Experience activating paid social and an understanding of best practice across planning, platform choice, campaign type, campaign structure, optimisation, QA, reporting, insight generation and finance
- Strong relationships with key partners and up-to-date on their latest products
- Ability to work with other digital teams and discuss how paid social fits into the overall marketing mix
- Ability to put forward recommendations and forecasts outside of CPA/CPL and showcase to the client how this activity contributes to their KPIs
ASSUMPTION: Candidates should have a proven track record in paid social and be comfortable managing a team and multiple stakeholders.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a Senior Manager role in London)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Hybrid working pattern (3 days in-office)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: Salary range is estimated based on industry standards for similar roles in London. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1986 (as Omnicom Group)
Company Description:
- OMG UK delivers transformational experiences for consumers, clients, and talent
- Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities
- Committed to providing a truly inclusive environment where everyone is able to bring their true selves to work
Company Specialties:
- Planning, Buying, Advertising, Digital, Econometrics and investment planning, Data analysis and media targeting, Branded content, Sponsorship, Direct Response, Consumer Insight, Search, Social Media, Mobile, VOD, Sports Marketing, Barter, and Ethnic marketing
Company Website: https://www.omnicommediagroup.com/
ASSUMPTION: OMG UK is part of the larger Omnicom Media Group, which offers extensive resources and opportunities for growth.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Performance Director
Work Arrangement: Hybrid (3 days in-office)
Growth Opportunities:
- Potential to grow into a leadership role within the Performance team or wider OMD EMEA region
- Opportunities to work on diverse clients and projects
- Access to professional development and training programs
ASSUMPTION: This role offers significant growth potential within a large, established organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Bankside 2, 90-100 Southwark Street, London, SE1 0SW, GB and Canada House, Chepstow St, Manchester, M1 5FW, GB
Geographic Context:
- London is a vibrant, multicultural city with a thriving advertising industry
- OMG UK's offices are located in central London, with easy access to public transportation
- The hybrid work arrangement allows for flexibility and a better work-life balance
Work Schedule: Full-time, 40 hours per week, with flexible hours and the option to work from home 2 days a week
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Talent Team
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Performance Director
Key Assessment Areas:
- Paid social expertise and strategic thinking
- Leadership and team management skills
- Stakeholder management and communication
- Data analysis and reporting skills
Application Tips:
- Highlight your relevant paid social experience and achievements in your resume
- Prepare examples of your work, including campaign strategies, results, and challenges overcome
- Research OMG UK and the Philips account to demonstrate your understanding of the role and the company
ATS Keywords: Paid Social, Senior Manager, Philips, Media Planning, Media Buying, Stakeholder Management, Team Management, Data Analysis, Reporting, Campaign Strategy, Campaign Activation, Media Owner Relationships, Creative Collaboration
ASSUMPTION: The interview process will focus on assessing your paid social expertise, leadership skills, and cultural fit within the OMG UK team.
🛠️ Tools & Technologies
- Paid social platforms: Meta (Facebook, Instagram), TikTok, SnapChat, Reddit, Twitter
- Campaign management tools: Sprinklr, Smartly
- Analytics platforms: Google Analytics, Adobe Omniture
- Presentation tools: Microsoft PowerPoint
ASSUMPTION: Familiarity with the listed tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: We believe in the power of collective genius
- Innovation: We embrace change and continuously evolve
- Integrity: We act with honesty and transparency
Work Style:
- Fast-paced and dynamic environment
- Strong focus on teamwork and collaboration
- Opportunities for professional development and growth
Self-Assessment Questions:
- How do you align with OMG UK's company values, particularly in the context of this role?
- How do you approach managing and developing a team in a fast-paced environment?
- How do you ensure high-quality, robust, and actionable data and performance analysis and reporting?
ASSUMPTION: OMG UK values candidates who are collaborative, innovative, and committed to acting with integrity.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities
- Keeping up with the latest trends and best practices in paid social
- Balancing the demands of a large, matrixed organization
- Working effectively in a hybrid work environment
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a collaborative work style.
📈 Similar Roles Comparison
- This role is similar to a Senior Paid Social Manager role in a media agency, but with a focus on the Philips account and regional collaboration
- Compared to in-house roles, this position offers exposure to a wide range of clients and industries
- Career progression may involve moving into a leadership role within the Performance team or wider OMD EMEA region
ASSUMPTION: This role offers unique opportunities for growth and exposure within a large, established organization.
📝 Sample Projects
- Developing and executing a regional Paid Social strategy for Philips, including branding, performance media, and ecommerce campaigns
- Managing a team to deliver best-in-class Paid Social plans for multiple markets, aligned with local priorities and a strong D2C layer
- Implementing a test & learn plan to drive innovation and improvement in Paid Social performance
ASSUMPTION: These projects demonstrate the strategic and tactical aspects of the role, as well as the opportunity to drive innovation and growth.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall Performance team and OMD EMEA region?
- What are the key priorities for the first 90 days in this role?
- How does OMG UK support the growth and development of its employees?
- What is the dynamic like working with the Philips account and regional markets?
- How does OMG UK foster a culture of inclusion and diversity?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your relevant paid social experience and achievements
- Prepare examples of your work, including campaign strategies, results, and challenges overcome
- Research OMG UK and the Philips account to demonstrate your understanding of the role and the company
- Follow up with the Talent Team one week after submitting your application to check the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
