Senior Manager, Paid Social

📌 Core Information

🔹 Job Title: Senior Manager, Paid Social

🔹 Company: Alo Yoga

🔹 Location: Beverly Hills, California, United States

🔹 Job Type: On-site (4 days a week)

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 6-8 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading strategy, creative direction, and performance planning across paid social channels
• Collaborating with internal teams and external partners to optimize performance
• Staying ahead of evolving platform capabilities and cultural trends
• Communicating results, trends, and insights to internal stakeholders

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills to drive business results through paid social channels.

📋 Key Responsibilities

✅ Own and evolve the paid social strategy across Meta, TikTok, Pinterest, Snapchat, etc. and other relevant platforms

✅ Provide strategic direction and feedback to external agency partners on campaign planning, audience targeting, and pacing

✅ Develop and maintain a rolling test-and-learn roadmap across paid social to continuously drive performance and insights

✅ Partner with creative strategy lead and creative team to deliver performance-optimized briefs and content, creative testing roadmap grounded in platform best practices

✅ Analyze campaign results and creative performance to drive insights and future planning

✅ Build and maintain strong relationships with platform ad partners to gain access to alpha/beta tests and emerging product opportunities

✅ Stay ahead of evolving platform capabilities, algorithm changes, and cultural trends to keep Alo’s strategy current and competitive

✅ Collaborate with paid team lead, Data, and Finance teams on budget pacing, and forecasts

✅ Partner across Search, programmatic, and CRM to align paid social with broader business goals

✅ Communicate results, trends, and insights clearly to internal stakeholders and leadership team

ASSUMPTION: This role involves a mix of strategic planning, creative direction, and data analysis to optimize paid social campaigns and drive business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6-8 years of professional paid social media experience, ideally in a mix of agency and high-growth in-house brand environments

Required Skills:

• Expert-level understanding of Meta, TikTok, Pinterest, Snapchat, Reddit, and how to leverage them across the funnel
• Highly analytical, with the ability to interpret data and deliver actionable insights
• Strong grasp of creative performance drivers, with ability to guide briefs and feedback for high-performing content
• Demonstrated experience building and executing test plans, and cross-channel campaign strategies
• Skilled communicator who can confidently lead external partners and internal cross-functional teams

Preferred Skills:

• Experience in fashion, beauty, or lifestyle verticals

ASSUMPTION: The ideal candidate will have a strong background in paid social media, with a proven track record of driving business results through strategic planning, creative direction, and data analysis.

💰 Compensation & Benefits

Salary Range: $125,000 - $135,000 per year

Benefits:

• Performance Bonuses
• Long Term Incentives
• PTO Policy
• Progressive Benefits

Working Hours: Full-time (40 hours per week), with the ability to work on-site 4 days a week

ASSUMPTION: The salary range provided is based on industry standards for a senior manager role in the marketing field, with experience level and location taken into account.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion

Company Size: 501-1,000 employees

Founded: 2007

Company Description:

• Inspires mindful movement, wellness, and taking the consciousness of physical practice and meditation into the world
• Makes technologically advanced activewear, scientifically forward, clean beauty & wellness solutions, and igniting movement & mindfulness content
• Protects and respects the planet's resources with solar power and sweatshop-free, eco-aware production

Company Specialties:

• Fashion
• Activewear
• Wellness
• Mind Body
• Lifestyle
• Yoga

Company Website: http://aloyoga.com

ASSUMPTION: Alo Yoga is a well-established company in the activewear and wellness space, with a strong commitment to sustainability and social responsibility.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: Reports to the Senior Director of Paid Growth Marketing

Work Arrangement: On-site (4 days a week) with the possibility of remote work

Growth Opportunities:

• Potential to grow within the marketing department or take on additional responsibilities as the company expands
• Opportunity to work with and learn from experienced marketing professionals
• Chance to make a significant impact on the company's paid social strategy and business growth

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: On-site (4 days a week) with the possibility of remote work

Office Location(s): 9830 Wilshire Blvd, Beverly Hills, California 90212, US

Geographic Context:

• Beverly Hills is an affluent city in California, known for its high-end shopping, dining, and entertainment options
• Close proximity to Los Angeles, offering easy access to cultural attractions, beaches, and outdoor activities
• Mild Mediterranean climate, with warm, dry summers and mild, wet winters

Work Schedule: Full-time (40 hours per week), with the ability to work on-site 4 days a week

ASSUMPTION: The on-site work arrangement allows for better collaboration and communication with internal teams and external partners, while the possibility of remote work offers flexibility for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the senior director

Key Assessment Areas:

• Strategic thinking and planning
• Creativity and innovation
• Data analysis and interpretation
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience and achievements in paid social media strategy, creative direction, and data analysis
• Tailor your resume and cover letter to emphasize your fit for this specific role and company
• Prepare examples of successful paid social campaigns you've led or contributed to

ATS Keywords: Paid Social Strategy, Creative Direction, Performance Planning, Data Analysis, Audience Targeting, Bidding Strategies, Creative Testing, Cross-Channel Campaigns, Communication, Collaboration, Trend Analysis, Platform Expertise, Budget Management, Insight Generation, Test Plans, Content Optimization

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, creativity, analytical skills, and communication skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Social media advertising platforms (e.g., Meta Ads Manager, TikTok Ads, Pinterest Ads, Snapchat Ads)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The ideal candidate will have experience with relevant social media advertising platforms, data analysis tools, and collaboration tools.

👔 Cultural Fit Considerations

Company Values:

• Mindful movement
• Wellness
• Community
• Sustainability

Work Style:

• Collaborative
• Data-driven
• Innovative
• Results-oriented

Self-Assessment Questions:

• Do you align with Alo Yoga's values of mindful movement, wellness, community, and sustainability?
• Are you comfortable working in a collaborative, data-driven, and innovative environment?
• Do you thrive in a results-oriented work culture?

ASSUMPTION: Alo Yoga values candidates who are passionate about wellness, mindful movement, and sustainability, and who thrive in a collaborative, data-driven, and innovative work environment.

⚠️ Potential Challenges

• Managing multiple external agency partners and internal teams
• Keeping up with evolving platform capabilities, algorithm changes, and cultural trends
• Balancing strategic planning with day-to-day campaign management
• Working in a fast-paced, high-growth environment

ASSUMPTION: The ideal candidate will be able to manage multiple stakeholders, adapt to change, and thrive in a fast-paced, high-growth environment.

📈 Similar Roles Comparison

• This role is more strategic and less hands-on than similar roles at other companies, with a focus on leading external partners and internal teams
• Paid social media strategy and execution are more mature in the fashion and beauty verticals, offering more opportunities for innovation and growth
• Career progression may involve moving into a director or vice president role within the marketing department

ASSUMPTION: This role offers unique opportunities for strategic leadership and innovation within the paid social media space, with potential for career growth within the marketing department.

📝 Sample Projects

• Developing and executing a cross-channel campaign strategy to launch a new product line
• Conducting a competitive analysis of paid social media strategies in the activewear and wellness spaces
• Creating and implementing a creative testing roadmap to optimize ad performance across platforms

ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the paid social media team currently, and how can this role help address them?
• How does this role collaborate with other marketing teams, such as search, programmatic, and CRM?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Alo Yoga support the growth and development of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that?

ASSUMPTION: Asking these questions will help you better understand the role's priorities, the company's culture, and how you can contribute to its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful paid social media campaigns you've led or contributed to
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.