📌 Core Information
🔹 Job Title: Senior Manager Paid Social
🔹 Company: QVC Group, Inc.
🔹 Location: West Chester, Pennsylvania
🔹 Job Type: Full-Time, Hybrid (6 times a month in office)
🔹 Category: Retail, Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing social media strategies for the brand
- Managing business opportunities for social media channels
- Collaborating with various departments to enhance customer experience
- Working cross-functionally to integrate social media into other departments
- Analyzing and optimizing performance by channel
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Develop and execute social media strategies that drive followers, engagement, reach, and viewership while supporting business priorities
✅ Partner with various departments to identify ways to enhance the customer experience and drive engagement, retention, brand awareness, and new customers/followers
✅ Work cross-functionally with teams to execute social deployment strategy and planning for all organic outbound posts, live streams, and show simulcasts, as well as host strategies and posts for all platforms
✅ Collaborate with the team that works with customer engagement and interaction and direct responses to customer interactions
✅ Develop KPI goals by program and ensure alignment with business goals
✅ Develop and enhance processes to work across teams and integrate social media and marketing into other relevant departments throughout the organization
✅ Partner with Analytics, Consumer Insights, and social vendors to analyze and optimize performance by channel
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Advertising, Communications, or a related field, preferred
Experience: 8+ years of experience within the social and/or digital marketing space
Required Skills:
- Proven experience in executing successful social media campaigns
- Expertise in developing and implementing creative ideas and concepts
- Extensive experience in managing various social media platforms, encompassing content creation, scheduling, and engagement strategies
- Skilled in overseeing budgets for social media initiatives, including paid advertising efforts
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
Preferred Skills:
- Experience in the retail industry
- Familiarity with live streaming and ecommerce platforms
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in retail, live streaming, and ecommerce may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Manager role in the retail industry with 8+ years of experience)
Benefits:
- Health Care Benefits
- 401(k)
- Paid Time Off
- Tuition Reimbursement
- Employee Assistance Program
- Parental Leave
- Paid Volunteer Hours
- Company Discounts
Working Hours: Full-time, typically 40 hours per week, with flexible hours and the option to work remotely 6 days a month
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the retail industry. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on live social shopping and video-driven commerce across multiple platforms and brands
Company Size: 10,001+ employees, offering a large and diverse work environment with ample opportunities for growth and collaboration
Founded: QVC Group, Inc. was founded in 1986, with a rich history and established presence in the retail industry
Company Description:
- QVC Group, Inc. is a Fortune 500 company with six leading retail brands
- The company redefines the shopping experience through video-driven commerce on every screen
- QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide
Company Specialties:
- Retail
- ecommerce
- Broadcasting
- Multimedia
- Global
- Multiplatform
- And vcommerce
Company Website: http://www.qvcgrp.com
ASSUMPTION: QVC Group's extensive experience and resources in the retail industry provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: Senior Manager, with the opportunity to grow and take on more responsibilities within the organization
Reporting Structure: This role reports directly to the Vice President of Social Media and works closely with various departments, including Talent, eCommerce, Programming, Merchandising, and Customer Service
Work Arrangement: Hybrid, with the expectation to be in the office 6 times a month
Growth Opportunities:
- Advancement to a Director or Vice President role within the Social Media department
- Expansion into other areas of the business, such as ecommerce, merchandising, or programming
- Opportunities to work on high-visibility projects and collaborate with senior leadership
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in the retail industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern and collaborative work environment
Office Location(s): West Chester, Pennsylvania
Geographic Context:
- West Chester is a suburban area located approximately 20 miles west of Philadelphia
- The region offers a mix of urban and rural environments, with easy access to cultural attractions, outdoor recreation, and entertainment options
- The area is home to a diverse and multicultural population, providing a rich and vibrant work environment
Work Schedule: Full-time, with flexible hours and the option to work remotely 6 days a month
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, with the opportunity to collaborate in person and work remotely as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-depth interviews with the hiring manager and other stakeholders
- Final round interviews, which may include case studies or presentations
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication abilities
- Data analysis and interpretation skills
- Cultural fit and alignment with QVC Group's values
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on social media campaign successes and data-driven results
- Tailor your cover letter to demonstrate your understanding of QVC Group's business and your enthusiasm for the role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, collaboration abilities, and adaptability
ATS Keywords: Social Media Strategies, Customer Engagement, Content Creation, Budget Management, Digital Marketing, Analytics, KPI Development, Cross-Functional Collaboration, Brand Awareness, Live Streaming, Ecommerce, Customer Service, Partnership Development, Audience Growth, Creative Concept Development, Performance Optimization
ASSUMPTION: QVC Group's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social, Buffer)
- Analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: Familiarity with industry-standard social media management, analytics, and collaboration tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Drive Progress: QVC Group encourages innovation and continuous improvement
- Act With Empathy: The company values a customer-centric approach and prioritizes employee well-being
- Be Brave: QVC Group fosters a culture of courage and calculated risk-taking
- Embrace the Future: The organization is committed to staying ahead of industry trends and embracing change
- Do What's Right: QVC Group emphasizes ethical decision-making and integrity
Work Style:
- Collaborative: QVC Group values teamwork and cross-functional collaboration
- Data-driven: The organization prioritizes data-informed decision making
- Adaptable: QVC Group encourages employees to be flexible and responsive to change
- Customer-focused: The company prioritizes the customer experience in all aspects of its business
Self-Assessment Questions:
- Do you have experience developing and executing social media strategies that drive business results?
- Are you comfortable working with diverse teams and collaborating across departments to achieve common goals?
- Do you have a data-driven mindset and the ability to analyze and interpret complex data sets?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you share QVC Group's commitment to driving progress, acting with empathy, being brave, embracing the future, and doing what's right?
ASSUMPTION: Candidates who align with QVC Group's values and work style are more likely to succeed and thrive in the organization's culture.
⚠️ Potential Challenges
- Managing multiple social media channels and ensuring consistent branding and messaging across platforms
- Balancing strategic planning with day-to-day tactical execution and troubleshooting
- Collaborating effectively with various departments and stakeholders, each with their own priorities and goals
- Keeping up with the fast-paced and ever-changing social media landscape
- Analyzing and interpreting data to inform decision-making and optimize performance
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a data-driven approach.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Social Media Director role in other retail or ecommerce companies, but with a greater emphasis on strategic planning and cross-functional collaboration
- Unlike other roles, this position requires a deep understanding of live social shopping and video-driven commerce
- Career progression in this role may lead to opportunities in ecommerce, merchandising, or programming, providing unique growth opportunities within the organization
ASSUMPTION: This role offers a unique blend of strategic planning, cross-functional collaboration, and data-driven decision making, with opportunities for growth and advancement within the organization.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product line, with measurable KPIs and clear objectives
- Analyzing and optimizing social media performance across multiple platforms to improve engagement and reach
- Collaborating with the programming team to create and execute a live social shopping event, with a focus on driving viewership and customer engagement
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and data-driven nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Social Media department?
- How does this role collaborate with other departments, such as eCommerce, Programming, and Merchandising?
- What are the biggest challenges facing the Social Media team currently, and how can this role help address them?
- How does QVC Group support the growth and development of its employees, particularly in this role?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the organization, and make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and achievements in social media campaign successes and data-driven results
- Write a cover letter that demonstrates your understanding of QVC Group's business and your enthusiasm for the role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, collaboration abilities, and adaptability
- Follow up with the Talent Acquisition team one week after submitting your application to check the status of your application and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
