Senior Manager, Paid Social Media

📌 Core Information

🔹 Job Title: Senior Manager, Paid Social Media

🔹 Company: Sensaria

🔹 Location: Morrisville, North Carolina, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-18

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive paid social media strategies
• Overseeing campaign management, budget allocation, and performance analysis
• Leading and mentoring a team of paid social specialists
• Collaborating with cross-functional teams for integrated marketing campaigns
• Staying up-to-date with the latest paid social media trends and best practices

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership experience in paid social media marketing.

📋 Key Responsibilities

✅ Develop and implement paid social media strategies across various platforms to achieve business objectives

✅ Oversee campaign setup, targeting, ad creative development, budget management, and performance tracking

✅ Manage and optimize paid social media budgets to maximize ROI and achieve KPIs

✅ Analyze campaign performance data, identify trends and insights, and provide regular reports to stakeholders

✅ Lead and mentor a team of paid social specialists, fostering a collaborative and high-performing environment

✅ Work closely with creative teams to develop compelling ad creatives that resonate with target audiences

✅ Implement rigorous testing methodologies to optimize ad creative, targeting, bidding strategies, and landing pages

✅ Stay up-to-date on the latest paid social media trends, platform updates, and best practices

✅ Collaborate with other marketing teams to ensure integrated marketing campaigns and consistent brand messaging

✅ Manage relationships with external agencies and vendors to ensure high-quality work and meet performance expectations

ASSUMPTION: This role requires a strong understanding of paid social advertising platforms, ad management tools, and analytics platforms.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of direct experience in paid social media marketing, with a strong track record of success in managing large-scale campaigns

Required Skills:

• Expertise in paid social advertising platforms (e.g., Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads)
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
• Proficiency in using analytics platforms (e.g., Google Analytics), and reporting tools
• Excellent communication, presentation, and interpersonal skills
• Ability to work independently, manage multiple projects, and prioritize effectively in a fast-paced environment
• Strong understanding of attribution models and measurement strategies
• Proven ability to manage significant budgets and deliver against KPIs (e.g., ROAS, CPA, CPL)

Preferred Skills:

• Experience with Google Analytics (GA4), spreadsheets, and data visualization tools
• Experience managing budgets exceeding $500K per month

ASSUMPTION: Candidates should have a proven track record of success in managing large-scale paid social media campaigns and leading high-performing teams.

💰 Compensation & Benefits

Salary Range: $95,000 - $120,000 per year (based on industry standards for a Senior Manager, Paid Social Media role in Morrisville, NC)

Benefits:

• Competitive salary and benefits package
• Vacation days, sick days, paid holidays, and a paid floating holiday of your choice
• Paid maternity and paternity leave
• Medical, dental, vision, 401K, STD, LTD, and optional life insurance
• Opportunities for professional development

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Morrisville, NC. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Sensaria operates in the Wall Decor and Print-On-Demand industry, offering a wide range of products and services to both consumers and businesses.

Company Size: Sensaria has 1,001-5,000 employees, providing ample opportunities for growth and collaboration.

Founded: 2021, Sensaria has quickly established itself as a leader in the industry, focusing on innovation, quality, and speed.

Company Description:

• Sensaria is a leader in the Wall Decor and Print-On-Demand industry, operating 8+ e-commerce storefronts and two business-to-business brands
• The company offers in-house art creation and coast-to-coast production facilities, enabling more for customers, more products, more quality, and speed
• Sensaria is proud to be a leading innovator in the industry, unlocking opportunity and achieving incredible results

Company Specialties:

• Wall decor and custom framing
• Art and design curation
• Innovation and custom printing

Company Website: https://www.sensaria.com

ASSUMPTION: Sensaria's large employee base and diverse product offerings provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Marketing Director and oversees a team of paid social specialists

Work Arrangement: On-site, with the possibility of remote work for qualified candidates

Growth Opportunities:

• Potential to expand the paid social media team and take on additional responsibilities
• Opportunities to collaborate with cross-functional teams and contribute to overall marketing strategy
• Potential to advance to a Director or VP of Marketing role in the future

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on additional responsibilities.

🌍 Location & Work Environment

Office Type: Sensaria's Morrisville, NC office is a modern, collaborative workspace designed to foster creativity and productivity

Office Location(s): 501 Innovation Ave, Morrisville, North Carolina 27560, US

Geographic Context:

• Morrisville is a suburb of Raleigh, NC, with a population of approximately 25,000
• The area offers a mix of urban and rural living, with easy access to outdoor recreation, cultural attractions, and a growing food scene
• Morrisville is home to several major employers, including IBM, Lenovo, and Cisco Systems

Work Schedule: Full-time, with flexible hours and the possibility of remote work for qualified candidates

ASSUMPTION: Sensaria's Morrisville office provides a modern, collaborative work environment with opportunities for growth and development.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• In-depth behavioral and skills-based interview with the Marketing Director and/or other senior team members
• Final interview with the CEO or another executive team member
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Leadership and team management experience
• Expertise in paid social advertising platforms and tools
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your achievements in paid social media campaigns and team leadership
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and industry knowledge
• Research Sensaria's company culture and values to ensure a strong fit

ATS Keywords: Paid Social Media, Senior Manager, Marketing Strategy, Campaign Management, Budget Allocation, Performance Analysis, Team Leadership, Creative Collaboration, Testing, Optimization, Social Platform Expertise, Cross-Functional Collaboration, Vendor Management, Analytics, Reporting, A/B Testing, Multivariate Testing, Attribution Models, Measurement Strategies, ROAS, CPA, CPL

ASSUMPTION: Sensaria's hiring process focuses on assessing candidates' strategic thinking, analytical skills, and leadership experience in paid social media marketing.

🛠️ Tools & Technologies

• Paid social advertising platforms (e.g., Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads)
• Ad management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics platforms (e.g., Google Analytics, Adobe Analytics)
• Reporting tools (e.g., Tableau, Power BI)
• Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: This role requires proficiency in paid social advertising platforms, ad management tools, and analytics platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Sensaria encourages creativity, continuous learning, and pushing the boundaries of what's possible
• Quality: Sensaria is committed to delivering high-quality products and exceptional customer service
• Speed: Sensaria prioritizes efficiency and agility to meet the demands of a rapidly evolving industry
• Collaboration: Sensaria fosters a collaborative work environment that values teamwork and open communication

Work Style:

• Sensaria's work environment is fast-paced and dynamic, with a focus on results and continuous improvement
• The company values a strong work-life balance and offers flexible work arrangements for qualified candidates
• Sensaria encourages a culture of open feedback and continuous learning and development

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable managing significant budgets and delivering against KPIs?
• Do you have a proven track record of success in leading high-performing teams?
• Are you passionate about staying up-to-date with the latest paid social media trends and best practices?
• Do you enjoy collaborating with cross-functional teams to achieve integrated marketing campaigns?

ASSUMPTION: Sensaria's company culture values innovation, quality, speed, collaboration, and a strong work-life balance. Candidates should be comfortable working in a fast-paced, dynamic environment and have a proven track record of success in paid social media marketing and team leadership.

⚠️ Potential Challenges

• Managing a large budget and delivering against KPIs can be challenging and stressful
• Keeping up with the latest paid social media trends and platform updates requires continuous learning and adaptation
• Collaborating with cross-functional teams may present communication and coordination challenges
• Working in a fast-paced, dynamic environment may lead to long hours and tight deadlines
• Managing a team of paid social specialists may present leadership and mentoring challenges

ASSUMPTION: This role presents unique challenges and opportunities for growth and development in paid social media marketing and team leadership.

📈 Similar Roles Comparison

• Compared to other Senior Manager, Paid Social Media roles, this position offers a competitive salary range and significant budget responsibility
• Sensaria's large employee base and diverse product offerings provide ample opportunities for career growth and development
• This role requires a higher level of strategic thinking and leadership experience than entry-level or mid-level paid social media roles

ASSUMPTION: This role offers a unique combination of strategic responsibility, budget management, and team leadership, making it an attractive opportunity for experienced paid social media professionals.

📝 Sample Projects

• Developing and executing a comprehensive paid social media strategy for a new product launch, resulting in a 30% increase in sales
• Optimizing ad creative, targeting, and bidding strategies for an existing campaign, leading to a 25% reduction in CPA
• Managing a team of paid social specialists to execute a large-scale holiday campaign, generating a 50% increase in revenue compared to the previous year

ASSUMPTION: These sample projects demonstrate the strategic, analytical, and leadership skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to paid social media strategy and how this role fits into that overall strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees, particularly in the marketing department?
• Can you provide an example of a successful paid social media campaign that the company has executed, and what made it successful?
• How does the company measure the success of its paid social media campaigns, and what KPIs are most important to track?
• What is the company's approach to vendor management, and how does this role collaborate with external agencies and vendors?
• How does the company foster a culture of innovation and continuous learning, particularly in the paid social media team?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and industry knowledge
• Research Sensaria's company culture and values to ensure a strong fit
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.