📌 Core Information
🔹 Job Title: Senior Manager Paid Social Media
🔹 Company: MDG Solutions
🔹 Location: Boca Raton, Florida, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and overseeing clients' paid social media campaign objectives
- Strategic management of paid social media campaigns across various platforms
- Collaborating with media teams to establish knowledge of social processes and best practices
- Cultivating a deep understanding of social media behaviors to inform clients' advertising strategies
- Supervisory responsibilities, including training employees and managing performance
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and experience in managing paid social media campaigns across multiple platforms.
📋 Key Responsibilities
✅ Partner in developing clients’ paid and organic social media campaign objectives based on larger strategic imperatives and brand goals
✅ Oversee the paid strategy for clients, focusing on targeting, research, ad copy development, and KPIs with consideration for campaign outcomes beyond deep content engagement and conversion
✅ Possess a strong passion and expertise for buying in-platform, particularly across Meta, TikTok, LinkedIn, and Pinterest, with daily optimization and budget management required
✅ Utilize social audience and other platform research and insights to develop approach and tactics that meet business goals
✅ Suggest to clients the correct approach to best reach business objectives through social media, acting as a trusted leader in the face of internal and external teams
✅ Proactively identify opportunities for optimization and expansion
✅ Perform other related duties as assigned by management
ASSUMPTION: This role requires a proactive approach to problem-solving, process improvement, and contributing to team thought leadership.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, advertising, or a related field is required
Experience: 5+ years of experience in social media strategy, including paid management, organic social management, community management, and analytics across multiple platforms
Required Skills:
- Tactful and diplomatic communication skills; internal, external, formal, and informal written and verbal
- Ability to manage multiple tasks and tight deadlines with confidence and ease
- Organized and pays attention to every detail
- Excellent writing, editing, and proofreading skills
- Experience managing and growing social media accounts
Preferred Skills:
- Experience with social media management tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in multi-location marketing and familiarity with the healthcare, business services, hospitality, leisure, industrial, retail, and private equity industries may have an advantage.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Manager role in Boca Raton, Florida)
Benefits:
- Competitive healthcare, dental, and vision plans
- Generous PTO in addition to all major holidays
- 401K plan with employer matching
- Several voluntary benefit extras
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project demands)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the Boca Raton, Florida area. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: 11-50 employees
Founded: Not specified
Company Description:
- MDG Solutions is a national, full-service marketing solutions partner with deep specialization in multi-location businesses across various industries.
- The company offers a robust service offering, including brand, creative, digital, social, media, search, email, and analytics.
- MDG Solutions works with clients to develop winning growth strategies that harness the power of scale and drive marketing and operational efficiency.
Company Specialties:
- Brand Development
- Interactive Marketing
- Media Buying
- SEO & Social Media
Company Website: https://www.mdgsolutions.com
ASSUMPTION: MDG Solutions is a mid-sized marketing agency with a focus on multi-location businesses. The company offers a comprehensive range of marketing services to help clients achieve their business goals.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role involves supervisory responsibilities, including training employees and managing performance. The Senior Manager Paid Social Media will report directly to the Director of Social Media.
Work Arrangement: On-site, full-time, with flexibility for project demands
Growth Opportunities:
- Potential to advance to a Director or Vice President role within the Social Media department
- Opportunities to work on a diverse range of clients and industries
- Chance to develop and mentor junior team members
ASSUMPTION: This role offers opportunities for career growth within the Social Media department and the broader organization.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): 3500 NW Boca Raton Blvd., Suite 601, Boca Raton, Florida 33431, US
Geographic Context:
- Boca Raton is a city in South Florida, known for its beaches, parks, and upscale shopping.
- The office is located in a professional park with easy access to major highways and amenities.
- The area offers a mix of urban and suburban living, with a variety of housing options and neighborhoods.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project demands)
ASSUMPTION: The work environment at MDG Solutions is collaborative and modern, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the Director of Social Media and a team member from the Social Media department
- Final interview with the Chief Marketing Officer or another executive team member
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Knowledge of social media platforms and best practices
- Leadership and management skills
- Cultural fit and alignment with MDG Solutions' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your experience managing paid social media campaigns and achieving business objectives
- Demonstrate your understanding of the industry and MDG Solutions' unique value proposition
- Prepare questions to ask the interviewers about the company, the team, and the role
ATS Keywords: Paid Social Media, Social Media Strategy, Campaign Management, Budget Management, Ad Copy Development, KPIs, Team Leadership, Process Improvement, Problem Solving, Marketing Services, Multi-Location Businesses
ASSUMPTION: The application process at MDG Solutions is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social, Buffer)
- Analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
- Project management tools (e.g., Asana, Trello, Jira)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Candidates should have experience with social media management platforms and analytics tools. Familiarity with project management tools and the Microsoft Office Suite is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Integrity
- Innovation
- Accountability
- Client Focus
Work Style:
- Team-oriented and collaborative
- Results-driven and proactive
- Adaptable and open to feedback
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you approach collaboration and teamwork in a fast-paced environment?
- Can you provide an example of a time when you identified an opportunity for optimization or expansion in a social media campaign?
- How do you stay up-to-date with the latest trends and best practices in social media marketing?
ASSUMPTION: Candidates should assess their alignment with MDG Solutions' values and work style to ensure a good cultural fit within the organization.
⚠️ Potential Challenges
- Managing multiple clients and projects simultaneously, with tight deadlines and competing priorities
- Keeping up with the rapidly evolving social media landscape and platform changes
- Balancing the need for strategic thinking with the day-to-day management of paid social media campaigns
- Collaborating effectively with cross-functional teams, including media, creative, and account management
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to a Social Media Manager role, this position requires more strategic thinking, leadership, and management responsibilities
- In the marketing services industry, this role is similar to other Senior Manager or Director-level positions focused on paid social media or digital marketing
- Career progression from this role could include advancement to a Director or Vice President role within the Social Media department or a broader marketing leadership position
ASSUMPTION: This role offers opportunities for career growth and development within the Social Media department and the broader organization.
📝 Sample Projects
- Developing and implementing a comprehensive paid social media strategy for a multi-location healthcare client, resulting in a 25% increase in patient appointments
- Managing a team of junior social media specialists to execute a global campaign for a retail client, driving a 15% increase in online sales
- Optimizing a B2B client's LinkedIn advertising strategy, leading to a 30% increase in qualified leads generated
ASSUMPTION: These sample projects demonstrate the strategic and leadership aspects of the Senior Manager Paid Social Media role, as well as the impact that successful execution can have on clients' business objectives.
❓ Key Questions to Ask During Interview
- How does MDG Solutions support the professional development and growth of its employees?
- Can you describe the team structure and dynamics within the Social Media department?
- How does MDG Solutions approach client relationships and account management?
- What are the most challenging aspects of this role, and how has the previous incumbent addressed them?
- How does MDG Solutions stay ahead of the curve in the rapidly evolving social media landscape?
ASSUMPTION: These questions can help candidates better understand the work environment, team dynamics, and growth opportunities within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching MDG Solutions, the industry, and the role, and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
