📌 Core Information
🔹 Job Title: Senior Manager, Partner Marketing
🔹 Company: Plusgrade
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and presenting marketing strategies for a portfolio of loyalty program clients
- Overseeing the marketing planning process to optimize performance
- Integrating marketing plans for the entire Points product suite into existing loyalty program relationships
- Collaborating with internal teams to create data-led marketing campaigns
- Championing growth by identifying new opportunities and leveraging data insights
ASSUMPTION: This role requires a strategic mindset, strong data analysis skills, and excellent communication abilities to effectively manage partner relationships and drive marketing success.
📋 Key Responsibilities
✅ Developing and presenting marketing strategies, key findings, and campaign performance to senior stakeholders for your portfolio of loyalty program clients
✅ Overseeing the marketing planning process across your entire partner portfolio, optimizing schedules to maximize performance
✅ Creating opportunities to integrate marketing plans for the entire Points product suite into existing loyalty program relationships
✅ Collaborating with internal data and analytics team members to provide smart business recommendations using advanced segmentation, personalization, and targeting tactics
✅ Joining forces with internal Creative Services and Media Demand Generation teams to develop messaging and tactics that will deliver on performance expectations
✅ Being a champion of growth who consistently brings ideas to the table, identifying new and innovative opportunities, finding ways to leverage data-led marketing capabilities and actionable insights to inform strategy and tactics
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple client portfolios and marketing initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of demonstrated omni-channel marketing experience with strong data-driven decision-making that drives results
Required Skills:
- Proven ability to grow and nurture client relationships
- Proactive problem-solving skills to anticipate obstacles and quickly generate alternative solutions/ideas
- Excellent interpersonal and highly developed communication skills (verbal and written)
- Experience working in a data-rich environment to uncover key insights to inform recommendations
- Must have a valid passport and ability to travel internationally (up to 25% within the Americas)
- Proven ability to interpret and leverage numerical data to assess business performance, identify opportunities, and contribute to strategic decision-making with a strong commercial focus
Preferred Skills:
- Fluency in multiple languages
- Experience working in the travel industry
ASSUMPTION: A Master's degree in a related field or an MBA would be an asset but is not required for this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - CAD 160,000 per year (Based on industry standards for a Senior Marketing Manager role in Toronto)
Benefits:
- RRSP/401(k) Matching
- Comprehensive Health Plans
- Flexible Paid Time Off
- Travel Experience Credit
- Annual Wellness Credit
- Team Events and Monthly Lunches
- Home Office/Commuter Credit
- Work From Anywhere Program
- Parental Leave Top Up
- Adventure Pass
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for business needs)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Plusgrade operates in the IT Services and IT Consulting industry, focusing on revenue upgrade platforms for the airline industry, merchandising, ancillary revenue, upsell, and ancillary revenue powerhouse
Company Size: Plusgrade has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth
Founded: Plusgrade was founded in 2009, with headquarters in Montreal and offices around the world
Company Description:
- Plusgrade powers the global travel industry with its portfolio of leading ancillary revenue solutions
- Over 250 airline, hospitality, cruise, passenger rail, and financial services companies trust Plusgrade to create new, meaningful revenue streams through incredible customer experiences
- Plusgrade has generated billions of dollars in new revenue opportunities across its platform for its partners while creating enhanced travel experiences for millions of their passengers and guests
Company Specialties:
- Revenue upgrade platform for the airline industry
- Merchandising
- Ancillary Revenue
- Upsell
- Ancillary Revenue Powerhouse
Company Website: http://www.plusgrade.com
ASSUMPTION: Plusgrade's focus on data-led marketing and customer experience makes it an attractive employer for marketing professionals seeking to make an impact in the travel industry.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Director, Partner Marketing Americas
Reporting Structure: The Senior Manager, Partner Marketing will oversee a portfolio of loyalty program clients and collaborate with internal teams, including data and analytics, creative services, and media demand generation
Work Arrangement: This role is on-site, based in Toronto, with up to 25% international travel required
Growth Opportunities:
- Potential to expand the portfolio of clients and take on additional responsibilities
- Opportunities to work on global marketing campaigns and collaborate with international teams
- Career progression into a Director or VP role within the Partner Marketing or broader Marketing organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Plusgrade's partner marketing efforts.
🌍 Location & Work Environment
Office Type: Plusgrade's Toronto office is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): 111 Richmond St W, Suite 700, Toronto, Ontario M5H 2G4, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant arts, culture, and food scene
- The city offers a high quality of life, with excellent education, healthcare, and recreational facilities
- Toronto is a major hub for the technology and finance industries, providing ample networking and career growth opportunities
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for business needs and occasional international travel
ASSUMPTION: Toronto's diverse and dynamic environment, combined with Plusgrade's collaborative work culture, creates an engaging and stimulating work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Recruiter Phone Interview
- Hiring Manager Interview
- Team Interview
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Communication and presentation skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and data-driven decision-making skills
- Prepare examples of successful marketing campaigns you've led and the data insights that informed your strategies
- Demonstrate your understanding of Plusgrade's business and the travel industry during your interviews
ATS Keywords: Omni-channel marketing, data-driven decision-making, client relationship management, problem-solving, communication skills, data analysis, marketing strategy, campaign performance, collaboration, creative development, segmentation, personalization, targeting tactics, growth initiatives, performance optimization, business recommendations
ASSUMPTION: Plusgrade's interview process is designed to evaluate candidates' strategic thinking, data analysis skills, and communication abilities, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and Plusgrade's internal systems.
👔 Cultural Fit Considerations
Company Values:
- Ambitious: Plusgrade encourages employees to set high goals and strive for excellence
- Innovative: The company fosters a culture of creativity and continuous improvement
- Collaborative: Plusgrade values teamwork and cross-functional collaboration
Work Style:
- Data-driven: Plusgrade makes decisions based on data insights and analytics
- Results-oriented: The company focuses on delivering measurable results for its partners
- Dynamic: Plusgrade's work environment is fast-paced and ever-evolving, requiring employees to be adaptable and proactive
Self-Assessment Questions:
- Do you thrive in a data-rich environment and enjoy uncovering key insights to inform recommendations?
- Are you comfortable working in a fast-paced, dynamic work environment and adapting to changing priorities?
- Do you possess strong interpersonal skills and enjoy building and nurturing client relationships?
ASSUMPTION: Plusgrade's culture values employees who are ambitious, innovative, and collaborative, with a strong focus on data-driven decision-making and results-oriented work.
⚠️ Potential Challenges
- Managing multiple client portfolios and balancing competing priorities
- Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
- Occasional international travel requirements (up to 25% within the Americas)
- Working with diverse stakeholder groups, including internal teams and external partners
ASSUMPTION: These challenges can be overcome by strong project management skills, continuous learning, and effective communication and collaboration.
📈 Similar Roles Comparison
- Compared to other Senior Marketing Manager roles, this position places a stronger emphasis on data analysis and interpretation to inform strategy and tactics
- Plusgrade's focus on the travel industry and ancillary revenue powerhouse sets it apart from other companies in the IT Services and IT Consulting sector
- Career progression opportunities within Plusgrade's Partner Marketing or broader Marketing organization may differ from those in other companies, depending on the organization's structure and growth plans
ASSUMPTION: When comparing this role to similar positions, candidates should consider Plusgrade's unique focus on the travel industry and data-led marketing, as well as the company's growth potential and career progression opportunities.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new airline partner, including segmentation, targeting, and messaging
- Optimizing the marketing mix for an existing loyalty program client to maximize performance and revenue growth
- Collaborating with internal teams to create a global marketing campaign for a new Points product feature, ensuring consistent branding and messaging across multiple channels and regions
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Senior Manager, Partner Marketing role at Plusgrade.
❓ Key Questions to Ask During Interview
- Can you describe the typical portfolio size and composition for this role, and how it may evolve over time?
- How does Plusgrade support the professional development and career growth of its marketing team members?
- Can you provide an example of a successful marketing campaign led by a Senior Manager, Partner Marketing, and the data insights that informed the strategy?
- How does Plusgrade collaborate with its partners to ensure alignment between marketing objectives and business goals?
- What is the typical work-life balance for this role, and how does Plusgrade support work-life balance for its employees?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, Plusgrade's work culture, and the company's approach to employee development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and data-driven decision-making skills
- Prepare examples of successful marketing campaigns you've led and the data insights that informed your strategies
- Demonstrate your understanding of Plusgrade's business and the travel industry during your interviews
- Follow up with the Plusgrade Talent Team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
