📌 Core Information
🔹 Job Title: Senior Manager, Performance Marketing
🔹 Company: Bellwether Coffee
🔹 Location: Berkeley, California (Hybrid)
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Priority given to candidates who can work from Berkeley, CA HQ)
🚀 Job Overview
Key aspects of this role include:
- Leading the day-to-day management, optimization, and scaling of lead generation and customer acquisition channels
- Collaborating with sales, customer success, product, and marketing teams to enhance the customer journey
- Planning, executing, and analyzing campaigns across paid search, paid social, display, and programmatic platforms
- Maximizing return on ad spend and content investments while driving qualified leads
- Playing a key role in extending the reach and effectiveness of paid and organic content
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a strong focus on data-driven decision making and continuous improvement.
📋 Key Responsibilities
✅ Develop and manage performance marketing budgets, forecasts, and KPIs to meet acquisition targets, CAC goals, and ROI benchmarks
✅ Identify and validate new channels and avenues for growth, staying ahead of AI-oriented trends, platform innovations, and privacy/policy changes
✅ Create and manage a performance marketing measurement framework and attribution model; monitor and report performance regularly
✅ Develop, launch, and manage high-performing paid media campaigns across various platforms; allocate budgets and optimize campaigns
✅ Collaborate with marketing and product teams to optimize ad creative, landing pages, and other content
✅ Complement paid marketing efforts with SEO and other organic growth strategies
✅ Leverage data and insights to continuously test, optimize, and improve campaign performance, efficiency, and cost-effectiveness across all stages of the sales and marketing funnel
✅ Create and implement strategies to optimize customer acquisition cost (CAC)
✅ Collaborate cross-functionally with product, sales, customer success, support, and other relevant teams to align messaging with product value and customer need
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with various teams to achieve common goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10+ years of hands-on performance marketing experience
Required Skills:
- Highly organized, data-driven, and results-oriented, with a passion for optimization and continuous improvement
- Deep expertise in performance channels including Google Ads, Meta, TikTok, YouTube, and affiliate networks
- Strong analytical skills with experience building performance reports, attribution models, and ROI analyses
- Familiarity with demand generation and pipeline-building strategies in a B2B environment
- Proficiency in HubSpot (strongly preferred)
Preferred Skills:
- Experience with and proficiency in marketing automation tools
- Fluency in additional languages (Spanish, Mandarin, etc.)
ASSUMPTION: Candidates with a proven track record in performance marketing, strong analytical skills, and experience working with cross-functional teams will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $130,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (priority given to candidates who can work from the Berkeley, CA HQ)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level performance marketing role in the Bay Area. Benefits may vary based on the company's standard benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Bellwether Coffee operates in the climate technology and product manufacturing sectors, focusing on sustainable coffee roasting solutions
Company Size: Bellwether Coffee has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: Bellwether Coffee was founded in 2013, with a mission to create a sustainable future for coffee roasting
Company Description:
- Bellwether Coffee is a venture-backed start-up headquartered in Berkeley, CA
- The company specializes in electric, ventless, zero-emissions commercial coffee roasters that do not require gas lines or expensive ventilation
- Bellwether's roasting platform allows customers to easily and responsibly source green coffee from incredible coffee farms around the world, expertly roast using artisan-crafted roast profiles, and share fresh, delicious coffee
Company Specialties:
- Coffee roasting
- Sustainable business practices
- Green coffee marketplace
Company Website: bellwethercoffee.com
ASSUMPTION: Bellwether Coffee is a mission-driven company focused on sustainability and innovation in the coffee industry. This role offers the opportunity to work in a dynamic, growing environment with a strong focus on social responsibility.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the EVP of Marketing & Communications and may have team members reporting to them
Work Arrangement: Hybrid (Priority given to candidates who can work from the Berkeley, CA HQ)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to expand skills and knowledge in performance marketing, data analysis, and cross-functional collaboration
- Chance to contribute to Bellwether Coffee's mission and make a significant impact on the company's growth and success
ASSUMPTION: This role offers a unique opportunity for a performance marketing professional to join a growing company in a critical role, with ample opportunities for growth and development.
🌍 Location & Work Environment
Office Type: Hybrid (Priority given to candidates who can work from the Berkeley, CA HQ)
Office Location(s): 1710 4th St, Berkeley, California 94710, US
Geographic Context:
- Berkeley, CA is located in the San Francisco Bay Area, offering a vibrant cultural scene, diverse neighborhoods, and easy access to outdoor activities
- The Bay Area has a competitive job market, with many tech and startup opportunities
- Berkeley has a cost of living that is higher than the national average, with median home prices around $1.2 million and median rent around $3,500 per month
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (priority given to candidates who can work from the Berkeley, CA HQ)
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between working from home and collaborating with the team in the office. The Bay Area's competitive job market and higher cost of living may attract candidates who are looking for opportunities in a dynamic, innovative region.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the EVP of Marketing & Communications
- Background check and offer
Key Assessment Areas:
- Performance marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Cross-functional collaboration and communication skills
- Alignment with Bellwether Coffee's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills
- Prepare examples of your past performance marketing campaigns, their results, and the data-driven decisions you made to optimize them
- Demonstrate your understanding of Bellwether Coffee's mission and how your skills and experience align with the company's goals
ATS Keywords: Performance Marketing, Senior Manager, Google Ads, Meta, TikTok, YouTube, Affiliate Marketing, SEO, Budget Management, Attribution Models, B2B Marketing, Cross-Functional Collaboration, Lead Generation, Customer Acquisition, Data Analysis, Marketing Automation, Hybrid Work
ASSUMPTION: The interview process will focus on assessing the candidate's performance marketing expertise, analytical skills, and cultural fit with Bellwether Coffee's mission and values. Candidates should be prepared to discuss their past performance marketing campaigns and the data-driven decisions they made to optimize them.
🛠️ Tools & Technologies
- Google Ads
- Meta (Facebook Ads, Instagram Ads)
- TikTok Ads
- YouTube Ads
- Affiliate networks (e.g., CJ Affiliate, Impact Radius)
- HubSpot (strongly preferred)
- Marketing automation tools (e.g., Marketo, Pardot)
- Attribution modeling tools (e.g., AppsFlyer, Adjust)
ASSUMPTION: The required tools and technologies for this role are widely used in the performance marketing industry. Candidates should have experience with and be comfortable using these platforms to manage and optimize campaigns.
👔 Cultural Fit Considerations
Company Values:
- Sustainability: Bellwether Coffee is committed to reducing the carbon footprint of coffee roasting and supporting farmers through its Green Coffee Marketplace and Living Income Pricing initiatives
- Innovation: The company is dedicated to developing cutting-edge technology that revolutionizes the coffee industry
- Collaboration: Bellwether Coffee fosters a collaborative work environment where team members support and learn from one another
Work Style:
- Data-driven: Bellwether Coffee values data-driven decision making and continuous improvement
- Results-oriented: The company prioritizes achieving results and driving growth through its performance marketing efforts
- Collaborative: Bellwether Coffee encourages cross-functional collaboration and teamwork to achieve common goals
Self-Assessment Questions:
- Do you share Bellwether Coffee's commitment to sustainability and reducing the carbon footprint of coffee roasting?
- Are you comfortable working in a dynamic, growing startup environment with a strong focus on innovation and continuous improvement?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams to achieve common goals?
ASSUMPTION: Bellwether Coffee's mission-driven approach to sustainability and innovation, coupled with its collaborative work environment, makes it an attractive place for performance marketing professionals who are passionate about making a positive impact on the coffee industry.
⚠️ Potential Challenges
- Working in a fast-paced, growing startup environment may require adaptability and the ability to manage multiple priorities
- The competitive job market in the Bay Area may make it challenging to attract and retain top talent
- The higher cost of living in the Bay Area may present financial challenges for some candidates
- The hybrid work arrangement may require candidates to commute to the Berkeley, CA HQ on a regular basis
ASSUMPTION: While Bellwether Coffee offers a unique opportunity to work in a mission-driven, innovative company, candidates should be aware of the potential challenges associated with working in a fast-paced startup environment and the higher cost of living in the Bay Area.
📈 Similar Roles Comparison
- Unlike traditional B2C performance marketing roles, this role focuses on driving qualified leads and maximizing return on ad spend and content investments in a B2B environment
- Bellwether Coffee's mission-driven approach to sustainability and innovation sets it apart from other companies in the coffee industry
- This role offers the opportunity to grow into a leadership position within the marketing department, with potential for significant impact on the company's growth and success
ASSUMPTION: Candidates should be aware that this role is unique in its focus on driving qualified leads and maximizing return on ad spend and content investments in a B2B environment, with a strong emphasis on sustainability and innovation.
📝 Sample Projects
- Developing and executing a paid media campaign to drive qualified leads for Bellwether Coffee's Green Coffee Marketplace, with a focus on optimizing cost per acquisition and return on ad spend
- Collaborating with the content team to optimize ad creative and landing pages, resulting in a 20% increase in conversion rates and a 15% reduction in cost per acquisition
- Implementing a marketing automation workflow to nurture leads through the sales pipeline, with a focus on improving lead scoring and qualification, resulting in a 30% increase in marketing-qualified leads
ASSUMPTION: These sample projects illustrate the types of initiatives a performance marketing professional in this role might work on, with a focus on driving qualified leads, optimizing return on ad spend, and collaborating with cross-functional teams to achieve common goals.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits into the organization?
- How does Bellwether Coffee measure the success of its performance marketing campaigns, and what are the key KPIs for this role?
- What opportunities are there for professional development and growth within the marketing department?
- How does Bellwether Coffee support work-life balance for its employees?
- What is the company's long-term vision for the performance marketing team, and how does this role contribute to that vision?
ASSUMPTION: These key questions help candidates better understand the role, the marketing team's structure, and Bellwether Coffee's long-term vision for the performance marketing function.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills
- Prepare examples of your past performance marketing campaigns, their results, and the data-driven decisions you made to optimize them
- Demonstrate your understanding of Bellwether Coffee's mission and how your skills and experience align with the company's goals
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
