📌 Core Information
🔹 Job Title: Senior Manager – Performance Marketing (Houston, TX or Columbus, OH)
🔹 Company: francesca’s®
🔹 Location: Houston, TX or Columbus, OH
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: Hybrid (Houston, TX or Columbus, OH)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing performance marketing strategies to drive customer acquisition, retention, and revenue growth.
- Managing and optimizing multi-channel paid media campaigns across search, social, display, affiliate, and other digital channels.
- Collaborating cross-functionally with internal teams and external partners to drive campaign success.
- Utilizing data analytics and attribution modeling to measure campaign performance and inform decision-making.
- Providing leadership and thought partnership across the organization, fostering a culture of learning and innovation.
ASSUMPTION: This role requires a strategic and data-driven marketer with a strong analytical mindset and experience in managing multi-channel paid media campaigns. The ideal candidate will have a proven track record of driving results and be comfortable working in a fast-paced environment.
📋 Key Responsibilities
✅ Developing, implementing, and optimizing performance marketing strategies to drive customer acquisition, retention, and revenue growth.
✅ Managing and optimizing paid media campaigns across various digital channels, including search, social, display, affiliate, and other channels.
✅ Collaborating with internal teams (creative, merchandising, e-commerce) and external partners (agencies, vendors) to drive campaign success.
✅ Utilizing data analytics and attribution modeling to measure campaign performance and inform decision-making.
✅ Leading A/B testing initiatives to optimize ad creatives, landing pages, and audience targeting.
✅ Creating and managing a test and learn roadmap to share results cross-functionally.
✅ Staying ahead of industry trends, emerging technologies, and platform updates to continuously improve marketing effectiveness.
✅ Providing leadership and thought partnership across the organization, fostering a culture of learning and innovation.
ASSUMPTION: The role requires a balance of strategic thinking, data analysis, and hands-on campaign management. The ideal candidate will be comfortable working independently and in a team, with strong attention to detail and a problem-solving mindset.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: 6+ years of experience in performance marketing, preferably in the fashion, retail, or e-commerce industry.
Required Skills:
- Proven track record of managing and scaling paid media campaigns across multiple channels.
- Strong analytical skills and experience with tools such as Google Analytics, Meta Ads Manager, Google Ads, and attribution platforms.
- Expertise in audience segmentation, bid strategies, and performance optimization.
- Ability to work cross-functionally and manage multiple projects in an organized fashion in a fast-paced environment.
- Strong communication and leadership skills with a results-driven mindset.
Preferred Skills:
- Experience working with affiliate marketing networks and programmatic advertising.
- Knowledge of how marketing platforms and CDPs work together to achieve deeper customer segmentation, data enrichment, and personalization.
ASSUMPTION: While a Bachelor’s Degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education. The role requires a mix of technical skills, analytical thinking, and creative problem-solving.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Manager role in the fashion/retail/e-commerce industry with 6+ years of experience in performance marketing)
Benefits:
- Unlimited Paid Time Off
- Paid Parental Leave
- Medical, Dental, Vision, and Life Insurance
- 401(k)
- Growth and Advancement Opportunities
- Generous Associate Merchandise Discount
Working Hours: Full-time, 40 hours per week. This role may require occasional work outside of standard business hours to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in the fashion/retail/e-commerce industry with 6+ years of experience in performance marketing. Actual compensation may vary based on factors such as relevant experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Retail. Francesca’s® is a unique, free-spirited fashion and lifestyle brand known for offering unique, free-spirited fashion, jewelry, and lifestyle products for over 20 years.
Company Size: Medium (5,001-10,000 employees). This size allows for ample opportunities for growth and advancement but may also mean more competition for internal promotions.
Founded: 1999. Francesca’s® started as a single boutique in Houston, TX and has since expanded to 460 boutiques in 48 states and two ecommerce sites.
Company Description:
- Known for offering unique, free-spirited fashion, jewelry, and lifestyle products for over 20 years.
- Mission is to inspire discovery and celebrate individuality, with a brand purpose of #FreeToBeYOU.
- Started as a single boutique in Houston, TX and has expanded to 460 boutiques in 48 states and two ecommerce sites.
Company Specialties:
- Retail
- Boutique shopping
- E-Commerce
- Women’s Fashion
- Clothing
- Jewelry
- Handbags
- Shoes
- and Gifts
Company Website: www.francescas.com
ASSUMPTION: Francesca’s® is a well-established retail brand with a strong online presence and a focus on unique, free-spirited fashion and lifestyle products. The company values individuality and self-expression, which is reflected in its brand purpose and company culture.
📊 Role Analysis
Career Level: Senior Manager. This role is a senior-level position with significant responsibility for developing and executing performance marketing strategies and managing a team.
Reporting Structure: The Senior Manager, Performance Marketing reports directly to the Director of CRM and may oversee a team of marketing professionals.
Work Arrangement: Hybrid. This role requires a mix of on-site work at the Houston, TX or Columbus, OH location and remote work.
Growth Opportunities:
- Potential for career advancement within the marketing department or other areas of the business.
- Opportunity to gain experience in a senior-level role and develop leadership skills.
- Chance to work on high-impact projects and drive significant business growth.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential for career advancement and the chance to make a significant impact on the business.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a creative and friendly environment.
Office Location(s): Houston, TX or Columbus, OH
Geographic Context:
- Houston, TX: A large, diverse city with a strong job market and a cost of living slightly above the national average.
- Columbus, OH: A mid-sized city with a growing job market, a lower cost of living compared to Houston, and a strong sense of community.
Work Schedule: Full-time, 40 hours per week. This role may require occasional work outside of standard business hours to meet project deadlines.
ASSUMPTION: The location of this role allows for a mix of on-site work at the corporate headquarters and remote work, providing flexibility and the opportunity to work in a dynamic, creative environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other team members
- Background check and offer extension
Key Assessment Areas:
- Performance marketing expertise and experience
- Analytical skills and data-driven decision-making
- Leadership and team management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a fast-paced environment.
- Be ready to discuss your experience with data analytics and attribution modeling, as well as your understanding of industry trends and emerging technologies.
ATS Keywords: Performance Marketing, Paid Media Campaigns, Data Analysis, Attribution Modeling, A/B Testing, Customer Acquisition, Customer Retention, Revenue Growth, Leadership, Team Management, Cross-functional Collaboration, Industry Trends, Emerging Technologies
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with a strong track record of driving results in performance marketing roles. Applicants should be prepared to demonstrate their expertise and experience in the interview process.
🛠️ Tools & Technologies
- Google Analytics
- Meta Ads Manager
- Google Ads
- Attribution platforms (e.g., AppsFlyer, Adjust, Branch)
- Google Tag Manager
- Google Merchant Center
- On-site schema
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The tools and technologies required for this role are standard for performance marketing professionals and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Inspire discovery
- Celebrate individuality
- Free to be you
Work Style:
- Creative and innovative
- Data-driven and analytical
- Collaborative and cross-functional
- Fast-paced and dynamic
Self-Assessment Questions:
- How do you align with Francesca’s® mission to inspire discovery and celebrate individuality?
- How do you stay ahead of industry trends and emerging technologies in performance marketing?
- How do you balance data-driven decision-making with a creative and innovative approach to marketing?
- How do you collaborate effectively with internal teams and external partners to drive campaign success?
ASSUMPTION: Francesca’s® values individuality, creativity, and data-driven decision-making. Applicants should be prepared to demonstrate their alignment with these values and their ability to thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing a large budget and allocating spend effectively across multiple channels.
- Keeping up with industry trends and emerging technologies in performance marketing.
- Balancing the need for data-driven decision-making with the need for creative and innovative marketing campaigns.
- Collaborating effectively with internal teams and external partners to drive campaign success.
- Working in a fast-paced environment with tight deadlines and shifting priorities.
ASSUMPTION: The challenges associated with this role are typical for a senior-level performance marketing position and can be overcome with relevant experience, strong analytical skills, and a creative problem-solving mindset.
📈 Similar Roles Comparison
- This role is similar to other Senior Manager – Performance Marketing positions in the fashion, retail, or e-commerce industry, with a focus on driving customer acquisition, retention, and revenue growth through paid media campaigns.
- However, this role may have a broader scope than some similar positions, with additional responsibilities for managing a team, collaborating cross-functionally, and driving innovation in marketing strategies.
- Career progression in this role may lead to opportunities in marketing leadership, e-commerce management, or other areas of the business.
ASSUMPTION: While this role is similar to other Senior Manager – Performance Marketing positions, its broader scope and focus on driving innovation set it apart from other similar roles in the industry.
📝 Sample Projects
- Developing and executing a multi-channel paid media campaign to drive customer acquisition for a new product launch.
- Optimizing audience segmentation and bid strategies to improve the efficiency of paid media campaigns and maximize return on ad spend.
- Collaborating with the creative team to develop and test ad creatives, landing pages, and other campaign assets to improve performance.
- Conducting a competitive analysis of paid media strategies in the fashion retail industry and identifying opportunities for differentiation and innovation.
ASSUMPTION: These sample projects are designed to give applicants an idea of the types of initiatives they may work on in this role and the skills and experience required to succeed.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the performance marketing team currently, and how can this role help address them?
- How does this role fit into the overall marketing strategy for Francesca’s®, and what are the key priorities for the first 90 days?
- What opportunities are there for growth and advancement within the marketing department or other areas of the business?
- How does Francesca’s® support the professional development and growth of its employees, particularly in the marketing department?
- What is the company’s approach to data-driven decision-making, and how is this role expected to contribute to that process?
ASSUMPTION: These key questions are designed to help applicants better understand the role, the company, and the opportunities for growth and development. Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and their alignment with the company’s values and mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Senior Manager – Performance Marketing (Houston, TX or Columbus, OH)
- Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills, with a focus on your ability to drive results and manage multi-channel paid media campaigns.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a fast-paced environment.
- Be ready to discuss your experience with data analytics and attribution modeling, as well as your understanding of industry trends and emerging technologies.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
