📌 Core Information
🔹 Job Title: Senior Manager, Performance Marketing - Mobile and Operations
🔹 Company: Housecall Pro
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading mobile marketing strategy across paid and organic channels to drive app installs, activations, and long-term retention
- Overseeing technology platforms related to mobile app and driving strategic usage to support growth objectives
- Developing and executing A/B testing strategies for app store optimization, onboarding flows, and in-app messaging
- Conducting competitive intelligence research and market analysis to inform acquisition strategies and product alignment
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, as well as the ability to collaborate effectively with cross-functional teams.
📋 Key Responsibilities
✅ Lead mobile marketing strategy across paid and organic channels to drive app installs, activations, and long-term retention
✅ Oversee technology platforms related to mobile app (i.e., Adjust, Branch) and drive strategic usage to support growth objectives
✅ Develop and execute A/B testing strategies for app store optimization, onboarding flows, and in-app messaging
✅ Conduct competitive intelligence research and market analysis to inform acquisition strategies and product alignment
✅ Manage cross-functional collaboration between growth marketing, product, and data teams to ensure cohesive mobile experiences
✅ Define and implement scalable operational processes for campaign execution, measurement, and reporting
✅ Establish KPIs and build dashboards to monitor app performance, tech stack utilization, and marketing impact
✅ Coach and mentor team members, fostering a culture of experimentation, learning, and results-driven collaboration
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience
Experience: 8+ years of experience in growth marketing, mobile marketing, or marketing operations, with at least 2+ years of people leadership experience
Required Skills:
- Proven success scaling mobile user acquisition and engagement through paid channels and lifecycle campaigns
- Expertise in marketing and mobile tech platforms (Adjust, Google Ads, Apple Search Ads, META Ads, etc.)
- Strong analytical capabilities and experience with performance reporting and competitive analysis
Preferred Skills:
- Experience with A/B testing tools and methodologies
- Familiarity with SQL or other data querying languages
ASSUMPTION: Candidates with experience in mobile app marketing and a proven track record of driving user growth are strongly preferred for this role.
💰 Compensation & Benefits
Salary Range: $123,000 - $154,000 per year (based on experience and location)
Benefits:
- Medical, dental, vision, life, disability, and 401(k)
- Paid holidays and flexible, take-it-as-you-need-it paid time off
- Equity in a rapidly growing startup backed by top-tier VCs
- Monthly tech reimbursements
- A culture built on innovation that values big ideas, no matter where they come from
Working Hours: Full-time, with flexible hours and a remote-friendly work environment
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on business management tools for home service professionals
Company Size: 1,001-5,000 employees, providing a large, established environment with ample growth opportunities
Founded: 2013, with a history of consistent growth and innovation
Company Description:
- Housecall Pro helps home service professionals (Pros) streamline every aspect of their business with easy-to-use tools for scheduling, dispatching, payments, and more
- Their brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses
- They support more than 40,000 businesses and have over 1,800 teammates across the globe
Company Specialties:
- Business software
- Job Scheduling
- Payment Processing
- Automatic Invoicing
- Technician Dispatch
- Customer Re-marketing
- Consumer Booking App
- CRM
- Field Service Management Software
- Mobile App
- Marketing Automation
Company Website: http://www.housecallpro.com
ASSUMPTION: Housecall Pro's focus on home service professionals and commitment to their success sets it apart in the software development industry.
📊 Role Analysis
Career Level: Senior Manager, with the opportunity to grow and take on more responsibilities as the company expands
Reporting Structure: This role reports directly to the VP of Marketing and oversees a team of marketing professionals
Work Arrangement: Remote OK, with a flexible work-from-home policy and the option to work from the Denver, Colorado headquarters
Growth Opportunities:
- Potential to expand the team and take on more responsibilities as the company grows
- Opportunities to work on diverse projects and collaborate with cross-functional teams
- Access to professional development resources and mentorship programs
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and personal career development.
🌍 Location & Work Environment
Office Type: Hybrid, with the option to work remotely or from the Denver, Colorado headquarters
Office Location(s): 4180 Wynkoop St, Suite 310, Denver, Colorado 80216, US
Geographic Context:
- The United States offers a large talent pool and diverse market opportunities for mobile app marketing
- The Denver, Colorado area provides a vibrant tech industry and a high quality of life
- The remote-friendly work environment allows for greater flexibility and work-life balance
Work Schedule: Full-time, with flexible hours and the ability to work asynchronously with team members in different time zones
ASSUMPTION: The remote-friendly work environment at Housecall Pro offers applicants the opportunity to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interviews with cross-functional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Technical proficiency in mobile marketing and relevant tools
- Leadership and team management abilities
- Communication and collaboration skills
Application Tips:
- Highlight relevant mobile marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Housecall Pro's mission and values
- Prepare for behavioral and situational interview questions that focus on leadership, problem-solving, and collaboration
- Research Housecall Pro's competitors and market trends to showcase your competitive intelligence skills
ATS Keywords: Mobile Marketing, Growth Marketing, Marketing Operations, User Acquisition, Engagement, A/B Testing, Competitive Analysis, Cross-Functional Collaboration, Analytical Skills, Coaching, Leadership, Strategic Thinking, Communication, Technology, Experimentation, Results-Driven
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, technical proficiency, and leadership skills throughout the interview process.
🛠️ Tools & Technologies
- Adjust
- Branch
- Google Ads
- Apple Search Ads
- META Ads
- SQL (or other data querying languages)
- A/B testing tools (e.g., Optimizely, VWO)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to mobile app marketing and growth strategies.
👔 Cultural Fit Considerations
Company Values:
- Champion our Pros
- Invest in our people
- Embrace continuous learning
- Act with integrity
- Deliver results
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and responsive to change
- Empathetic and customer-focused
Self-Assessment Questions:
- How do you embody Housecall Pro's values in your daily work?
- Describe a time when you had to adapt to significant changes in your work environment or strategy. How did you approach this challenge, and what was the outcome?
- How do you prioritize and manage multiple projects and deadlines, ensuring that you deliver high-quality results on time?
ASSUMPTION: Applicants should carefully consider how their personal values and work style align with Housecall Pro's company culture and values before applying for this role.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent performance across different time zones
- Keeping up with the latest trends and best practices in mobile app marketing and growth strategies
- Balancing the need for data-driven decision-making with the need for swift execution and innovation
- Navigating a large, complex organization and building effective cross-functional relationships
ASSUMPTION: These challenges are inherent to the role and require a strategic, adaptable, and results-driven approach to overcome.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on mobile app growth and user engagement, requiring a deep understanding of mobile marketing strategies and tools
- Housecall Pro's focus on home service professionals sets it apart from other software development companies, offering a unique opportunity to impact a specific industry
- This role offers significant growth potential, both in terms of team expansion and personal career development, making it an attractive opportunity for ambitious marketing professionals
ASSUMPTION: Applicants should consider the unique aspects of this role and how they align with their career goals and interests before applying.
📝 Sample Projects
- Developing and executing a comprehensive mobile app user acquisition strategy, including paid and organic channels, to drive app installs and activations
- Conducting a competitive analysis of mobile app marketing strategies in the home service industry and identifying opportunities for differentiation and growth
- Optimizing mobile app onboarding flows and in-app messaging to improve user engagement and retention, using A/B testing and data-driven decision-making
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and results-oriented approach required for success in this role.
❓ Key Questions to Ask During Interview
- How does Housecall Pro support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the mobile app marketing team in the next 6-12 months, and how can this role help address them?
- How does Housecall Pro measure the success of its mobile app marketing strategies, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments at Housecall Pro?
- How does Housecall Pro foster a culture of experimentation and innovation, and what resources are available to support team members in testing new ideas and approaches?
ASSUMPTION: These questions demonstrate a strategic, forward-thinking approach to the role and a genuine interest in Housecall Pro's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your relevant mobile marketing experience and achievements
- Tailor your cover letter to demonstrate your understanding of Housecall Pro's mission and values, and how your skills and experience make you a strong fit for this role
- Prepare for behavioral and situational interview questions that focus on leadership, problem-solving, and collaboration
- Research Housecall Pro's competitors and market trends to showcase your competitive intelligence skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
