Senior Manager, PR and Brand Marketing
Pulse Advertising GmbH
Full-time
On-site
London, London, City of, United Kingdom
🎨 Brand & Creative Marketing
📌 Core Information
- Job Title: Senior Manager, PR and Brand Marketing
- Company: Pulse Advertising GmbH
- Location: London, United Kingdom
- Job Type: Full-Time
- Category: Advertising Services
- Date Posted: 2025-05-16
- Experience Level: 5-10 years
- Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading a cross-channel brand and communications strategy
- Managing multi-channel communication campaigns with a strong B2B focus
- Driving Pulse's social presence on platforms like TikTok, Instagram, and LinkedIn
- Producing and publishing compelling PR content that earns real media attention
- Conceptualizing and executing standout brand and press events
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both online and offline communications. The ideal candidate will have experience working in a fast-paced environment and be comfortable managing teams and multiple projects simultaneously.
📋 Key Responsibilities
- ✅ Develop and lead a cross-channel brand and communications strategy that positions Pulse Advertising as a leading voice in the media landscape, with a strong focus on social-first storytelling
- ✅ Create and manage multi-channel communication campaigns—from newsletters and social content to industry reports—with a strong B2B focus
- ✅ Drive Pulse’s social presence on platforms like TikTok, Instagram, and LinkedIn, while positioning our founders and leaders as influential voices in the industry
- ✅ Produce and publish compelling PR content that earns real media attention
- ✅ Conceptualize and execute standout brand and press events that bring our vision to life and put Pulse on the radar of industry leaders and media
ASSUMPTION: The role requires a balance of strategic thinking, creativity, and strong project management skills. The ideal candidate will be able to work independently and collaboratively, managing both internal and external stakeholders.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field. A relevant Master's degree would be an asset.
- Experience: 5+ years of hands-on international experience in PR, marketing, or brand management—either in-house or at an agency
- Required Skills:
- Proven experience in developing and executing successful brand and communications strategies
- Strong leadership skills, with experience managing teams and mentoring junior staff
- Excellent communication and presentation skills, with the ability to influence and persuade stakeholders at all levels
- Strong network of media contacts and the ability to activate it effectively
- Proficiency in social media platforms and tools, with a sharp instinct for what’s trending and what works across different channels
- Experience working in a fast-paced environment and managing multiple projects simultaneously
- Preferred Skills:
- Experience working in the advertising industry or with consumer brands
- Fluency in additional languages, particularly German, Italian, or French
- Experience working with global teams and managing international projects
ASSUMPTION: Given the international nature of the role, candidates with experience working in a global context and managing diverse teams will be at an advantage.
💰 Compensation & Benefits
- Salary Range: £70,000 - £90,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for senior management roles in the advertising industry in London.
- Benefits:
- Work abroad from any Pulse office
- Career development coaching
- Global get-togethers
- Hybrid and flexible working options (2 days remote per week)
- Central office locations
- Dog-friendly offices
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package is designed to attract and retain top talent, offering a mix of professional development opportunities, work-life balance, and a collaborative work environment.
📌 Applicant Insights
🔍 Company Context
- Industry: Pulse Advertising operates in the advertising services industry, helping brands grow through social media marketing. The industry is dynamic and competitive, with a strong focus on innovation and creativity.
- Company Size: Pulse Advertising is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment where individual contributions can make a significant impact.
- Founded: The company was founded in 2014 and has since grown to become a leading player in the social media marketing space, working with some of the world’s most valuable companies.
- Company Description: Pulse Advertising makes advertising meaningful by giving people a sense of belonging through building communities on social media. They work with multi-national consumer brands at the headquarter, regional, and local market levels, offering an international setup, globalized team structure, and deep social media expertise.
- Company Specialties: Social Media Marketing, Influencer Marketing, Social Strategy, Social Media Management, Paid Social, and Performance Marketing
📊 Role Analysis
- Career Level: This role is a senior management position, offering the opportunity to lead a team and shape the narrative around Pulse Advertising.
- Reporting Structure: The Senior Manager, PR and Brand Marketing will report directly to the founders and executive team and will lead a team responsible for brand and communications strategy, content campaigns, and industry presence.
- Work Arrangement: This role is offered on a hybrid basis, with employees expected to work from the office for three days a week and remotely for two days.
- Growth Opportunities: As a senior role within a growing company, this position offers opportunities for career progression, both within the team and across the organization. There may also be opportunities to work abroad from any of Pulse's international office locations.
ASSUMPTION: Given the company's growth trajectory and international presence, there are likely to be numerous opportunities for career advancement and professional development.
🌍 Location & Work Environment
- Office Type: Pulse Advertising's London office is located in the city center, providing easy access to public transportation and amenities.
- Office Location(s): Rödingsmarkt 9, Hamburg, 20459, DE; 6 Harrison St, FL 5, New York City, NY 10013, US; Via Crocefisso, 5, Milan, Lombardia 20122, IT; Lexington Street, 29-35, London, England W1F 9AH, GB; Torstraße 85, Berlin, Berlin 10119, DE
- Geographic Context: London is a major global city with a vibrant cultural scene, offering a wide range of leisure and entertainment options. The city is also home to a diverse and multicultural population, providing a rich and dynamic work environment.
- Work Schedule: The work schedule is typically Monday to Friday, with core hours of 9:00 AM to 5:30 PM. However, the role may require flexibility to accommodate international time zones and event schedules.
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to the demands of a global role.
💼 Interview & Application Insights
- Typical Process: The application process typically involves an initial phone or video screen, followed by one or two on-site interviews with key stakeholders. The final stage may include a presentation or case study.
- Key Assessment Areas: Candidates will be assessed on their strategic thinking, communication skills, leadership potential, and cultural fit. Technical skills, such as knowledge of social media platforms and tools, will also be evaluated.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills, using specific examples to illustrate your achievements.
- Research the company and the role thoroughly, demonstrating your understanding of Pulse Advertising's mission and values in your application.
- Prepare for behavioral interview questions, using the STAR method to structure your responses.
- Familiarize yourself with Pulse Advertising's clients and industry, showing your enthusiasm and commitment to the role.
ASSUMPTION: The interview process is designed to assess the candidate's fit for the role and the company, with a focus on cultural alignment and potential for growth.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, LinkedIn, etc.)
- PR and communications tools (Cision, Muck Rack, etc.)
- Project management tools (Asana, Trello, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs, etc.)
ASSUMPTION: The ideal candidate will be comfortable using a range of tools and technologies to support their work, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
- Company Values: Pulse Advertising values creativity, collaboration, and a passion for social media. They seek candidates who are innovative, adaptable, and committed to delivering exceptional results.
- Work Style: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously. They will also be a strong communicator, with excellent interpersonal skills and the ability to build and maintain relationships with stakeholders at all levels.
- Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in social media and communications?
- Can you provide an example of a time when you successfully managed a complex project or campaign, and how you overcame any challenges you faced?
- How do you approach building and maintaining relationships with key stakeholders, both internal and external to the organization?
ASSUMPTION: Candidates who are a strong cultural fit will be passionate about social media and communications, with a proven track record of delivering results in a fast-paced environment.
⚠️ Potential Challenges
- The role may require working outside of regular business hours to accommodate international time zones and event schedules.
- The fast-paced nature of the role may be challenging for candidates who prefer a more structured or predictable work environment.
- The role involves managing a team, which may present challenges for candidates who have not had significant leadership experience.
- The role requires a strong understanding of both online and offline communications, which may be challenging for candidates who have primarily worked in one channel or the other.
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to the demands of a global role. They will also have strong leadership skills and a proven track record of delivering results in a team setting.
📈 Similar Roles Comparison
- Role Differences: This role is focused on brand and communications strategy, with a strong emphasis on social media and B2B communications. Similar roles may focus more on content creation, influencer marketing, or paid social advertising.
- Industry-Specific Context: The advertising industry is competitive and dynamic, with a strong focus on innovation and creativity. Candidates should be prepared to work in a fast-paced environment and adapt to changing trends and technologies.
- Career Path Comparison: This role offers the opportunity to lead a team and shape the narrative around Pulse Advertising. With experience and success in the role, candidates may progress to more senior positions within the company or pursue opportunities in related fields.
ASSUMPTION: The ideal candidate will have experience in a related field and be able to demonstrate their transferable skills and knowledge.
📝 Sample Projects
- Developing and executing a global brand awareness campaign for a major consumer brand, leveraging social media platforms and traditional PR channels.
- Managing a team to produce a thought leadership report on the future of social media marketing, featuring interviews with industry experts and data-driven insights.
- Conceptualizing and executing a standout brand event for a major client, featuring high-profile speakers and influencers, and generating significant media coverage.
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to deliver results in a team setting.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to brand and communications strategy, and how this role fits into that framework?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company approach working with international clients and teams, and what support is provided to employees working in a global context?
- What are the company's plans for growth and expansion in the coming years, and how does this role contribute to those plans?
ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://join.com/companies/pulse-advertising/14495741-senior-manager-pr-and-brand-marketing)
- Tailor your resume and cover letter to highlight your relevant experience and skills, using specific examples to illustrate your achievements.
- Prepare for behavioral interview questions, using the STAR method to structure your responses.
- Familiarize yourself with Pulse Advertising's clients and industry, showing your enthusiasm and commitment to the role.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Senior Manager, PR and Brand Marketing
- Company: Pulse Advertising GmbH
- Location: London, United Kingdom
- Job Type: Full-Time
- Category: Advertising Services
- Date Posted: 2025-05-16
- Experience Level: 5-10 years
- Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading a cross-channel brand and communications strategy
- Managing multi-channel communication campaigns with a strong B2B focus
- Driving Pulse's social presence on platforms like TikTok, Instagram, and LinkedIn
- Producing and publishing compelling PR content that earns real media attention
- Conceptualizing and executing standout brand and press events
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both online and offline communications. The ideal candidate will have experience working in a fast-paced environment and be comfortable managing teams and multiple projects simultaneously.
📋 Key Responsibilities
- ✅ Develop and lead a cross-channel brand and communications strategy that positions Pulse Advertising as a leading voice in the media landscape, with a strong focus on social-first storytelling
- ✅ Create and manage multi-channel communication campaigns—from newsletters and social content to industry reports—with a strong B2B focus
- ✅ Drive Pulse’s social presence on platforms like TikTok, Instagram, and LinkedIn, while positioning our founders and leaders as influential voices in the industry
- ✅ Produce and publish compelling PR content that earns real media attention
- ✅ Conceptualize and execute standout brand and press events that bring our vision to life and put Pulse on the radar of industry leaders and media
ASSUMPTION: The role requires a balance of strategic thinking, creativity, and strong project management skills. The ideal candidate will be able to work independently and collaboratively, managing both internal and external stakeholders.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field. A relevant Master's degree would be an asset.
- Experience: 5+ years of hands-on international experience in PR, marketing, or brand management—either in-house or at an agency
- Required Skills:
- Proven experience in developing and executing successful brand and communications strategies
- Strong leadership skills, with experience managing teams and mentoring junior staff
- Excellent communication and presentation skills, with the ability to influence and persuade stakeholders at all levels
- Strong network of media contacts and the ability to activate it effectively
- Proficiency in social media platforms and tools, with a sharp instinct for what’s trending and what works across different channels
- Experience working in a fast-paced environment and managing multiple projects simultaneously
- Preferred Skills:
- Experience working in the advertising industry or with consumer brands
- Fluency in additional languages, particularly German, Italian, or French
- Experience working with global teams and managing international projects
ASSUMPTION: Given the international nature of the role, candidates with experience working in a global context and managing diverse teams will be at an advantage.
💰 Compensation & Benefits
- Salary Range: £70,000 - £90,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for senior management roles in the advertising industry in London.
- Benefits:
- Work abroad from any Pulse office
- Career development coaching
- Global get-togethers
- Hybrid and flexible working options (2 days remote per week)
- Central office locations
- Dog-friendly offices
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package is designed to attract and retain top talent, offering a mix of professional development opportunities, work-life balance, and a collaborative work environment.
📌 Applicant Insights
🔍 Company Context
- Industry: Pulse Advertising operates in the advertising services industry, helping brands grow through social media marketing. The industry is dynamic and competitive, with a strong focus on innovation and creativity.
- Company Size: Pulse Advertising is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment where individual contributions can make a significant impact.
- Founded: The company was founded in 2014 and has since grown to become a leading player in the social media marketing space, working with some of the world’s most valuable companies.
- Company Description: Pulse Advertising makes advertising meaningful by giving people a sense of belonging through building communities on social media. They work with multi-national consumer brands at the headquarter, regional, and local market levels, offering an international setup, globalized team structure, and deep social media expertise.
- Company Specialties: Social Media Marketing, Influencer Marketing, Social Strategy, Social Media Management, Paid Social, and Performance Marketing
📊 Role Analysis
- Career Level: This role is a senior management position, offering the opportunity to lead a team and shape the narrative around Pulse Advertising.
- Reporting Structure: The Senior Manager, PR and Brand Marketing will report directly to the founders and executive team and will lead a team responsible for brand and communications strategy, content campaigns, and industry presence.
- Work Arrangement: This role is offered on a hybrid basis, with employees expected to work from the office for three days a week and remotely for two days.
- Growth Opportunities: As a senior role within a growing company, this position offers opportunities for career progression, both within the team and across the organization. There may also be opportunities to work abroad from any of Pulse's international office locations.
ASSUMPTION: Given the company's growth trajectory and international presence, there are likely to be numerous opportunities for career advancement and professional development.
🌍 Location & Work Environment
- Office Type: Pulse Advertising's London office is located in the city center, providing easy access to public transportation and amenities.
- Office Location(s): Rödingsmarkt 9, Hamburg, 20459, DE; 6 Harrison St, FL 5, New York City, NY 10013, US; Via Crocefisso, 5, Milan, Lombardia 20122, IT; Lexington Street, 29-35, London, England W1F 9AH, GB; Torstraße 85, Berlin, Berlin 10119, DE
- Geographic Context: London is a major global city with a vibrant cultural scene, offering a wide range of leisure and entertainment options. The city is also home to a diverse and multicultural population, providing a rich and dynamic work environment.
- Work Schedule: The work schedule is typically Monday to Friday, with core hours of 9:00 AM to 5:30 PM. However, the role may require flexibility to accommodate international time zones and event schedules.
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to the demands of a global role.
💼 Interview & Application Insights
- Typical Process: The application process typically involves an initial phone or video screen, followed by one or two on-site interviews with key stakeholders. The final stage may include a presentation or case study.
- Key Assessment Areas: Candidates will be assessed on their strategic thinking, communication skills, leadership potential, and cultural fit. Technical skills, such as knowledge of social media platforms and tools, will also be evaluated.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills, using specific examples to illustrate your achievements.
- Research the company and the role thoroughly, demonstrating your understanding of Pulse Advertising's mission and values in your application.
- Prepare for behavioral interview questions, using the STAR method to structure your responses.
- Familiarize yourself with Pulse Advertising's clients and industry, showing your enthusiasm and commitment to the role.
ASSUMPTION: The interview process is designed to assess the candidate's fit for the role and the company, with a focus on cultural alignment and potential for growth.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, LinkedIn, etc.)
- PR and communications tools (Cision, Muck Rack, etc.)
- Project management tools (Asana, Trello, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs, etc.)
ASSUMPTION: The ideal candidate will be comfortable using a range of tools and technologies to support their work, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
- Company Values: Pulse Advertising values creativity, collaboration, and a passion for social media. They seek candidates who are innovative, adaptable, and committed to delivering exceptional results.
- Work Style: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously. They will also be a strong communicator, with excellent interpersonal skills and the ability to build and maintain relationships with stakeholders at all levels.
- Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in social media and communications?
- Can you provide an example of a time when you successfully managed a complex project or campaign, and how you overcame any challenges you faced?
- How do you approach building and maintaining relationships with key stakeholders, both internal and external to the organization?
ASSUMPTION: Candidates who are a strong cultural fit will be passionate about social media and communications, with a proven track record of delivering results in a fast-paced environment.
⚠️ Potential Challenges
- The role may require working outside of regular business hours to accommodate international time zones and event schedules.
- The fast-paced nature of the role may be challenging for candidates who prefer a more structured or predictable work environment.
- The role involves managing a team, which may present challenges for candidates who have not had significant leadership experience.
- The role requires a strong understanding of both online and offline communications, which may be challenging for candidates who have primarily worked in one channel or the other.
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to the demands of a global role. They will also have strong leadership skills and a proven track record of delivering results in a team setting.
📈 Similar Roles Comparison
- Role Differences: This role is focused on brand and communications strategy, with a strong emphasis on social media and B2B communications. Similar roles may focus more on content creation, influencer marketing, or paid social advertising.
- Industry-Specific Context: The advertising industry is competitive and dynamic, with a strong focus on innovation and creativity. Candidates should be prepared to work in a fast-paced environment and adapt to changing trends and technologies.
- Career Path Comparison: This role offers the opportunity to lead a team and shape the narrative around Pulse Advertising. With experience and success in the role, candidates may progress to more senior positions within the company or pursue opportunities in related fields.
ASSUMPTION: The ideal candidate will have experience in a related field and be able to demonstrate their transferable skills and knowledge.
📝 Sample Projects
- Developing and executing a global brand awareness campaign for a major consumer brand, leveraging social media platforms and traditional PR channels.
- Managing a team to produce a thought leadership report on the future of social media marketing, featuring interviews with industry experts and data-driven insights.
- Conceptualizing and executing a standout brand event for a major client, featuring high-profile speakers and influencers, and generating significant media coverage.
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to deliver results in a team setting.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to brand and communications strategy, and how this role fits into that framework?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company approach working with international clients and teams, and what support is provided to employees working in a global context?
- What are the company's plans for growth and expansion in the coming years, and how does this role contribute to those plans?
ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://join.com/companies/pulse-advertising/14495741-senior-manager-pr-and-brand-marketing)
- Tailor your resume and cover letter to highlight your relevant experience and skills, using specific examples to illustrate your achievements.
- Prepare for behavioral interview questions, using the STAR method to structure your responses.
- Familiarize yourself with Pulse Advertising's clients and industry, showing your enthusiasm and commitment to the role.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.