Senior Manager, PR and Brand Marketing

📌 Core Information

🔹 Job Title: Senior Manager, PR and Brand Marketing

🔹 Company: Pulse Advertising GmbH

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-05-16

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading a cross-channel brand and communications strategy
• Managing multi-channel communication campaigns with a strong B2B focus
• Driving Pulse’s social presence on platforms like TikTok, Instagram, and LinkedIn
• Producing and publishing compelling PR content
• Conceptualizing and executing standout brand and press events

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media trends and B2B communications.

📋 Key Responsibilities

✅ Develop and lead a cross-channel brand and communications strategy that positions Pulse Advertising as a leading voice in the media landscape, with a strong focus on social-first storytelling

✅ Create and manage multi-channel communication campaigns—from newsletters and social content to industry reports—with a strong B2B focus

✅ Drive Pulse’s social presence on platforms like TikTok, Instagram, and LinkedIn, while positioning our founders and leaders as influential voices in the industry

✅ Produce and publish compelling PR content that earns real media attention

✅ Conceptualize and execute standout brand and press events that bring our vision to life and put Pulse on the radar of industry leaders and media

ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years of hands-on international experience in PR, marketing, or brand management—either in-house or at an agency

Required Skills:

• Proven expertise in social media, PR, and brand marketing
• Strong leadership and team management skills
• Excellent communication and presentation skills
• Strong network of media contacts
• Ability to thrive in fast-paced environments
• Proven ability to move effortlessly between online culture and real-world events

Preferred Skills:

• Experience working with global brands
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the advertising industry or working with global brands may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (based on industry standards for a senior manager role in London)

Benefits:

• Work abroad from any Pulse office
• Career development coaching
• Global get-togethers
• Hybrid and flexible working options
• Central office locations
• Dog-friendly offices

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely two days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior manager role in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Pulse Advertising operates in the advertising services industry, focusing on social media marketing for global brands.

Company Size: With 51-200 employees, Pulse Advertising is a mid-sized company that offers a collaborative and dynamic work environment.

Founded: Founded in 2014, Pulse Advertising has established itself as a leading player in the social media marketing landscape.

Company Description:

• Pulse Advertising helps global brands grow through social media marketing
• The company works with multi-national consumer brands at the headquarter, regional, and local market level
• Pulse Advertising is uniquely positioned through its international setup, globalized team structure, and deep social media expertise

Company Specialties:

• Social Media Marketing
• Influencer Marketing
• Social Strategy
• Social Media Management
• Paid Social and Performance Marketing

Company Website: www.pulse-advertising.com

ASSUMPTION: Pulse Advertising's international presence and focus on social media marketing make it an attractive option for candidates interested in global brands and cutting-edge marketing strategies.

📊 Role Analysis

Career Level: This role is a senior management position, offering the opportunity to lead a team and shape the company's brand and communications strategy.

Reporting Structure: The Senior Manager, PR and Brand Marketing will report directly to the founders and executive team and lead a team of marketing and PR professionals.

Work Arrangement: This role follows a hybrid work arrangement, with three office days per week and the option to work remotely two days per week.

Growth Opportunities:

• Potential to grow into a more senior role, such as Director of Marketing or Chief Marketing Officer, as the company expands
• Opportunities to work with global brands and gain international experience
• Chance to develop leadership and management skills by leading a team

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career and gain valuable experience in the advertising industry.

🌍 Location & Work Environment

Office Type: Pulse Advertising's London office is located in the city center, offering a convenient commute for employees.

Office Location(s): Rödingsmarkt 9, Hamburg, 20459, DE; 6 Harrison St, FL 5, New York City, NY 10013, US; Via Crocefisso, 5, Milan, Lombardia 20122, IT; Lexington Street, 29-35, London, England W1F 9AH, GB; Torstraße 85, Berlin, Berlin 10119, DE

Geographic Context:

• London is a major global city with a vibrant advertising industry
• The city offers a diverse range of cultural attractions and a high quality of life
• London is well-connected by public transportation, making it easy to commute to the office

Work Schedule: The hybrid work arrangement allows for flexibility in working hours, with the option to work remotely two days per week.

ASSUMPTION: The hybrid work arrangement and central office location make this role an attractive option for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-person or virtual interview with the hiring manager and team members
• Final interview with the founders or executive team

Key Assessment Areas:

• Strategic thinking and brand management skills
• Leadership and team management abilities
• Communication and presentation skills
• Understanding of social media trends and B2B communications

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your previous work, focusing on brand management, PR, and social media campaigns
• Research Pulse Advertising's clients and industry to demonstrate your understanding of the company's focus

ATS Keywords: Social Media, PR, Brand Marketing, B2B Communications, Content Campaigns, Team Leadership, Media Relations, Event Management, Storytelling, Trending, Communication, Networking, Fast-Paced Environment, Online Culture, Real-World Events

ASSUMPTION: Pulse Advertising's application process is designed to assess candidates' strategic thinking, leadership skills, and understanding of social media trends and B2B communications.

🛠️ Tools & Technologies

• Social media platforms (TikTok, Instagram, LinkedIn, etc.)
• PR and communications software (e.g., Cision, Muck Rack, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's previous experience and the company's current software stack.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Integrity
• Expertise
• Growth

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in fast-paced environments and enjoy working on multiple projects simultaneously?
• Are you comfortable leading a team and driving results through collaboration?
• Do you have a strong understanding of social media trends and B2B communications?

ASSUMPTION: Pulse Advertising values candidates who are creative, collaborative, and results-driven, with a strong understanding of social media trends and B2B communications.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing the demands of global clients and internal stakeholders
• Adapting to the fast-paced nature of the advertising industry
• Working with a diverse and international team, requiring strong communication and cultural sensitivity

ASSUMPTION: The senior manager role at Pulse Advertising presents unique challenges that require strong leadership, project management, and communication skills.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Head of PR positions in other advertising agencies or global brands
• However, Pulse Advertising's focus on social media marketing and international presence sets it apart from other companies in the industry
• Candidates with experience in global brands or international marketing may find this role particularly appealing

ASSUMPTION: While this role shares similarities with other senior marketing and PR positions, Pulse Advertising's unique focus on social media marketing and international presence makes it a distinctive opportunity.

📝 Sample Projects

• Developing and executing a global brand awareness campaign for a major consumer brand
• Managing a team to produce and publish a quarterly industry report on social media trends
• Conceptualizing and executing a high-profile press event to launch a new product or service

ASSUMPTION: The specific projects required for this role may vary depending on the company's current clients and initiatives, but will likely involve a mix of strategic planning, team management, and event execution.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for brand growth and how this role fits into that strategy?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?
• How does the company measure the success of its brand and communications efforts, and what metrics does it use to track progress?
• What opportunities are there for collaboration and knowledge-sharing with other departments or offices within the company?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, using the ATS keywords provided
• Prepare examples of your previous work, focusing on brand management, PR, and social media campaigns
• Research Pulse Advertising's clients and industry to demonstrate your understanding of the company's focus
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.