Senior Manager, PR and Brand Marketing

📌 Core Information

🔹 Job Title: Senior Manager, PR and Brand Marketing

🔹 Company: Pulse Advertising GmbH

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading a cross-channel brand and communications strategy
• Managing multi-channel communication campaigns with a strong B2B focus
• Driving Pulse’s social presence on platforms like TikTok, Instagram, and LinkedIn
• Producing and publishing compelling PR content that earns real media attention
• Conceptualizing and executing standout brand and press events

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both online and offline communications.

📋 Key Responsibilities

✅ Develop and lead a cross-channel brand and communications strategy that positions Pulse Advertising as a leading voice in the media landscape, with a strong focus on social-first storytelling

✅ Create and manage multi-channel communication campaigns—from newsletters and social content to industry reports—with a strong B2B focus

✅ Drive Pulse’s social presence on platforms like TikTok, Instagram, and LinkedIn, while positioning our founders and leaders as influential voices in the industry

✅ Produce and publish compelling PR content that earns real media attention

✅ Conceptualize and execute standout brand and press events that bring our vision to life and put Pulse on the radar of industry leaders and media

ASSUMPTION: This role involves a high degree of autonomy and requires the ability to balance both strategic thinking and hands-on execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5+ years of hands-on international experience in PR, marketing, or brand management—either in-house or at an agency

Required Skills:

• Proven expertise in social media, with a sharp instinct for what’s trending, what’s next, and what works across platforms like TikTok and Instagram
• Proven leadership skills, with experience managing and scaling talent across content, marketing, and PR
• Strong network of media contacts and the ability to activate it effectively
• Clear and confident communication skills, with the ability to thrive in fast-paced environments
• Ability to move effortlessly between online culture and real-world events, turning trends into stories and stories into headlines across the globe

Preferred Skills:

• Experience working in a global or multinational organization
• Fluency in multiple languages

ASSUMPTION: Given the international nature of Pulse Advertising, candidates with experience working in a global context or speaking multiple languages may have an advantage.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per year (Based on industry standards for a Senior Manager role in London)

Benefits:

• Work abroad from any Pulse office
• Career development coaching
• Global get-togethers
• Hybrid and flexible working options
• Central office locations
• Dog-friendly offices

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in London. The actual salary may vary depending on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Pulse Advertising operates in the advertising services industry, focusing on social media marketing, influencer marketing, and performance marketing. The industry is dynamic and competitive, with a strong emphasis on creativity, innovation, and data-driven insights.

Company Size: Pulse Advertising has 51-200 employees, which means it offers a mid-sized company culture with opportunities for growth and impact. Applicants can expect a collaborative and dynamic work environment.

Founded: Pulse Advertising was founded in 2014 and has since grown into a global company with offices in Hamburg, New York, Milan, London, and Berlin.

Company Description:

• Pulse Advertising helps the world’s most exciting brands grow through social media marketing
• The company works with multi-national consumer brands at the headquarter, regional, and local market level
• Pulse Advertising is uniquely positioned to serve its clients through its international setup, globalized team structure, and deep social media expertise

Company Specialties:

• Social Media Marketing
• Influencer Marketing
• Social Strategy
• Social Media Management
• Paid Social and Performance Marketing

Company Website: www.pulse-advertising.com

ASSUMPTION: Pulse Advertising's focus on social media marketing and its global client base make it an attractive option for candidates interested in international marketing and communications.

📊 Role Analysis

Career Level: This role is a senior management position, reporting directly to the founders and executive team. It offers significant responsibility and the opportunity to shape Pulse Advertising's brand and communications strategy.

Reporting Structure: The Senior Manager, PR and Brand Marketing will report directly to the founders and executive team and lead a team of communications professionals.

Work Arrangement: This role is offered on a hybrid basis, with three office days per week. The remaining two days can be worked remotely, offering a good balance between collaboration and flexibility.

Growth Opportunities:

• As a senior management role, this position offers significant growth potential, including the opportunity to take on additional responsibilities or move into a more senior role as the company continues to grow
• The global nature of Pulse Advertising's client base and office locations also presents opportunities for international career development

ASSUMPTION: Given Pulse Advertising's growth trajectory and global presence, candidates can expect a dynamic and evolving work environment with ample opportunities for professional development.

🌍 Location & Work Environment

Office Type: Pulse Advertising's London office is located in the city center, offering a modern and collaborative work environment.

Office Location(s): Rödingsmarkt 9, Hamburg, 20459, DE; 6 Harrison St, FL 5, New York City, NY 10013, US; Via Crocefisso, 5, Milan, Lombardia 20122, IT; Lexington Street, 29-35, London, England W1F 9AH, GB; Torstraße 85, Berlin, Berlin 10119, DE

Geographic Context:

• London is a major global city and a hub for the advertising and marketing industries
• The city offers a vibrant cultural scene, diverse neighborhoods, and excellent international connections
• Pulse Advertising's central office location allows employees to take advantage of the city's many amenities and attractions

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The central location of Pulse Advertising's London office and the city's vibrant cultural scene make it an attractive option for candidates seeking a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the founders or executive team
• Final interview with the team the candidate will be leading

Key Assessment Areas:

• Strategic thinking and communications expertise
• Leadership skills and team management
• Cultural fit and alignment with Pulse Advertising's values
• Media relations and network activation

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Pulse Advertising's business and the social media landscape
• Prepare examples of your previous work that showcase your ability to develop and execute successful communications campaigns
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Social Media, PR, Brand Marketing, B2B Communications, Content Campaigns, Team Leadership, Media Relations, Event Planning, Storytelling, Trend Analysis, Communication, Networking, Fast-Paced Environment, Online Culture, Real-World Events

ASSUMPTION: Pulse Advertising's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit. Applicants should be prepared to discuss their relevant experience and demonstrate their ability to develop and execute successful communications campaigns.

🛠️ Tools & Technologies

• Social media platforms (TikTok, Instagram, LinkedIn, etc.)
• PR and communications software (e.g., Muck Rack, Agility PR Solutions, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Microsoft Office or Google Workspace

ASSUMPTION: The specific tools and technologies used by Pulse Advertising may vary depending on the team and the project. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Integrity
• Excellence
• Fun

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in dynamic and fast-paced environments?
• Are you comfortable working collaboratively and managing teams?
• Do you have a strong network of media contacts and the ability to activate it effectively?
• Are you comfortable working with data and using it to inform your communications strategy?

ASSUMPTION: Pulse Advertising values candidates who are creative, collaborative, and results-driven. Applicants should be prepared to discuss their alignment with the company's values and their comfort with the company's work style.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the role may require candidates to adapt quickly to changing priorities and deadlines
• The global nature of Pulse Advertising's client base and office locations may present challenges in terms of time zones and cultural differences
• The role requires a high degree of autonomy and may involve managing multiple projects simultaneously
• The competitive nature of the advertising industry may present challenges in terms of standing out and making an impact

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to discuss how they would approach them.

📈 Similar Roles Comparison

• This role is unique in its focus on social-first storytelling and global brand management
• Compared to other PR and brand marketing roles, this position offers a higher degree of autonomy and responsibility
• Career progression in this role may involve moving into a more senior leadership position or taking on additional responsibilities within the company

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to other PR and brand marketing positions in the industry.

📝 Sample Projects

• Developing and executing a global communications campaign to launch a new product or service
• Managing a team to produce and publish a series of thought leadership articles on industry trends and insights
• Conceptualizing and executing a standout brand event that puts Pulse Advertising on the radar of industry leaders and media

ASSUMPTION: The specific projects that candidates may work on will vary depending on the company's priorities and the team's needs. However, these examples provide a sense of the types of initiatives that the Senior Manager, PR and Brand Marketing may be responsible for.

❓ Key Questions to Ask During Interview

• Can you describe the team that I will be leading and how it is currently structured?
• How does Pulse Advertising approach working with global clients, and what challenges have you faced in the past?
• What are the key priorities for this role in the first 90 days?
• How does Pulse Advertising support the professional development of its employees?
• What is the company's long-term vision for this role and the team?

ASSUMPTION: Candidates should use the interview process to gather information about the role, the team, and the company's long-term vision. Asking thoughtful questions demonstrates engagement and interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous work that showcase your ability to develop and execute successful communications campaigns
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
• If selected for the final interview, be prepared to present your ideas for Pulse Advertising's brand and communications strategy

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.