📌 Core Information
🔹 Job Title: Senior Manager, Product Marketing
🔹 Company: First American
🔹 Location: Santa Ana, California, United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Financial Services, Product Management
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Leading the rollout of a custom-built title and settlement platform to internal escrow teams
- Honing the value proposition and translating benefits into direct resonating messages
- Crafting messaging frameworks and executing marketing plans
- Defining and promoting strategic marketing roadmaps for current and future products
- Acting as a bridge between product and users to track feedback and make roadmap adjustments
ASSUMPTION: This role requires a high level of strategic thinking and execution, with a strong focus on internal product marketing to drive adoption and retention.
📋 Key Responsibilities
✅ Hone our value proposition to translate the benefits of our platform into direct benefits that resonate with our audience
✅ Collaboratively craft a messaging framework and execute on the developed marketing plan
✅ Define, promote, and communicate the strategic marketing roadmap for current and future products
✅ Actively lead day-to-day decisions and activities related to the product marketing roadmap, priorities, competitive assessment, product positioning, and customer messaging for lender and servicer related products
✅ Be the bridge between product and user to track feedback, make adjustments to our roadmap, and own the marketing for new and revised features
✅ Develop a product marketing strategy for our settlement platform to guide all of our efforts
✅ Create and track launch metrics and adjust strategy for the greatest impact
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, with a focus on internal stakeholder communication and engagement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of product marketing experience generating and executing on marketing plans that drive product and business impact
Required Skills:
- Strength in data-backed, strategic, big-picture thinking; able to establish and track KPIs and use data to impact roadmaps
- Equal competence in large-scale strategic thinking and product marketing execution
- Ability to communicate strategic plans and progress to senior stakeholders in a fast-paced, early-stage product development process
- Excellent written, verbal, and interpersonal communication skills, and the capacity to create and effectively roll out large-scale strategic initiatives
Preferred Skills:
- Experience in property technology and the real estate space
- Expertise in conducting quantitative/qualitative research and crafting audience segmentation
ASSUMPTION: While industry experience in real estate is preferred, a strong product marketing background with transferable skills is equally valuable.
💰 Compensation & Benefits
Salary Range: $126,100 - $168,125 Annually
Benefits:
- Medical, Dental, Vision
- 401k
- PTO/Paid Sick Leave
- Employee Stock Purchase Plan
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work
ASSUMPTION: The salary range provided is a reasonable estimate based on the job posting and market research for similar roles in the financial services industry.
📌 Applicant Insights
🔍 Company Context
Industry: First American is a premier provider of title, settlement, and risk solutions for real estate transactions, operating in the Financial Services industry.
Company Size: First American has 10,001+ employees, providing ample opportunities for career growth and development.
Founded: 1889, with a rich history and established reputation in the real estate industry.
Company Description:
- First American offers title, settlement, and risk solutions for real estate transactions, with a focus on innovation and data-driven insights.
- The company serves home buyers and sellers, real estate professionals, loan originators and servicers, commercial property professionals, homebuilders, and other industry stakeholders.
- First American is committed to fostering an inclusive, people-first culture that celebrates diversity, equity, and inclusion.
Company Specialties:
- Title and settlement services
- Risk solutions
- Data products and analytics
- Mortgage subservicing
- Home warranty products
- Banking, trust, and wealth management services
Company Website: http://www.firstam.com
ASSUMPTION: First American's extensive experience and broad range of services make it a strong and stable employer in the real estate industry.
📊 Role Analysis
Career Level: This role is at the senior management level, with significant responsibility for driving product marketing strategy and execution.
Reporting Structure: The Senior Manager, Product Marketing reports directly to the Head of Product Marketing and works collaboratively with product management, transformation teams, operations, and leadership.
Work Arrangement: This is a remote role, with flexibility to work from any location in the United States.
Growth Opportunities:
- Potential to expand the role's scope and influence as the platform gains traction and adoption
- Opportunities to work on new products and features, driving innovation and growth
- Career progression within the product marketing function or related areas
ASSUMPTION: This role offers significant growth potential, both within the product marketing function and across the broader organization.
🌍 Location & Work Environment
Office Type: First American's headquarters is located in Santa Ana, California, with remote work arrangements available.
Office Location(s): 1 First American Way, Santa Ana, CA 92707
Geographic Context:
- Santa Ana is located in Orange County, California, with a population of approximately 335,000 people.
- The area offers a mix of urban and suburban living, with access to beaches, parks, and cultural attractions.
- Orange County has a Mediterranean climate, with mild winters and warm summers.
Work Schedule: Full-time, typically Monday-Friday, with flexibility for remote work
ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, while the headquarters location offers a vibrant and dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter or HR representative
- Behavioral and technical interviews with hiring managers and team members
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Understanding of product marketing principles and best practices
- Cultural fit and alignment with First American's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and transferable skills
- Prepare examples of your strategic thinking, execution, and impact in previous roles
- Research First American's products, services, and company culture to demonstrate your interest and fit
ATS Keywords: Product Marketing, Strategic Thinking, Data Analysis, Communication, Market Research, Audience Segmentation, Product Positioning, Customer Messaging, Marketing Strategy, KPI Tracking, Collaboration, Feedback Integration, Launch Metrics, Team Leadership, Innovation, User Personas
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the volume of applicants.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer Focus
- Innovation
- Collaboration
- Accountability
- Respect
Work Style:
- Data-driven and strategic
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- How have you demonstrated integrity and customer focus in previous roles?
- Can you provide an example of a time when you drove innovation and collaboration to achieve a strategic goal?
- How do you stay accountable and respectful in a remote work environment?
ASSUMPTION: First American values a diverse and inclusive workforce, with a strong emphasis on cultural fit and alignment with the company's core values.
⚠️ Potential Challenges
- Managing internal stakeholders and driving adoption in a large, established organization
- Balancing strategic thinking with hands-on execution in a fast-paced environment
- Adapting to a remote work arrangement and building relationships with team members virtually
- Navigating a large organization and building a network of support and influence
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- Unlike external-facing product marketing roles, this position focuses on internal stakeholder communication and engagement
- First American's size and established reputation offer significant opportunities for career growth and development
- This role's focus on strategic thinking and execution is similar to other senior product marketing positions, but with a unique internal audience and product
ASSUMPTION: While this role has unique aspects, it shares many similarities with other senior product marketing positions in terms of required skills and responsibilities.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new internal product feature
- Conducting user research and creating user personas to inform product development and marketing efforts
- Launching a marketing campaign to drive internal adoption of an existing product or service
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, with a focus on driving internal product adoption and engagement.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader product marketing strategy and roadmap for First American?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does the product marketing team collaborate with other departments, such as product management and operations?
- What opportunities are there for growth and development within the product marketing function and across the organization?
- How does First American support work-life balance and employee well-being, particularly in a remote work environment?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, while also providing valuable insights into the position and its fit with your career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and transferable skills
- Prepare examples of your strategic thinking, execution, and impact in previous roles
- Research First American's products, services, and company culture to demonstrate your interest and fit
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
