📌 Core Information
🔹 Job Title: Senior Manager, Product Marketing, CTV
🔹 Company: InMobi
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with some global travel required
🚀 Job Overview
Key aspects of this role include:
- Defining and executing the go-to-market strategy for CTV advertisement for InMobi Group
- Partnering with product management to drive product strategy by distilling inputs from customers and the market
- Working closely with cross-functional teams, including Glance TV and third-party CTV Ads Product Management
- Being the voice of the customer for CTV advertisers/buyers
- Increasing share of voice through comprehensive GTM strategy launch planning
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Define and execute the go-to-market strategy for CTV advertisement for InMobi Group
✅ Partner with Glance TV and third-party CTV Ads Product Management to drive product strategy for CTV Ads by distilling inputs from customer, competitor, and market
✅ Closely work with Glance commerce GTM and experience pods to identify opportunities to scale CTV ads business
✅ Be the voice of the customer for CTV advertisers/buyers
✅ Increase ICP and buyer persona awareness and share of voice through comprehensive GTM strategy launch planning
✅ Lead in cross-functional team alignment and communication of new products to sales teams
✅ Own product adoption and usage engagement rates for new product feature releases
✅ Align with Marketing Communications teams to drive air coverage and thought leadership
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years in product marketing within CTV advertising, and 10+ years of experience in ad tech/mar tech, digital online advertising, or similar
Required Skills:
- Deep understanding of the CTV/digital video advertising space
- Strong understanding of programmatic media from a CTV lens
- Strong understanding of technology, product development, and innovation
- Proven track record of working closely with Product Management, Business, and Marketing teams
- Experience and high confidence in communicating directly with customers and partners
- Excellence in crafting compelling positioning and thought leadership content
- Exceptional project management, organizational, writing, and presentation skills
- Strong interpersonal skills in a highly cross-functional global environment with an emphasis on teamwork, ownership, and initiative
- Super user of PMM relevant AI tools like Chat GPT, Gamma, Synthesia, etc.
Preferred Skills:
- Experience with AI tools for product marketing
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong understanding of the CTV advertising landscape and experience working with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $150,000 to $227,000 USD (min to max of base salary pay range) for our offices located in California and New York. In addition, an InMobian may also receive variable pay in the form of an annual variable bonus or a quarterly variable bonus/sales incentive, as deemed per policy, in addition to fixed compensation.
Benefits:
- Competitive salary and RSU grant (where applicable)
- High-quality medical, dental, and vision insurance (including company-matched HSA)
- 401(k) company match
- Generous combination of vacation time, sick days, special occasion time, and company-wide holidays
- Substantial maternity and paternity leave benefits and compassionate work environment
- Flexible working hours to suit everyone
- Wellness stipend for a healthier you!
- Free lunch provided in our offices daily
- Pet-friendly work environment and robust pet insurance policy - because we love our animals!
- LinkedIn Learning on demand for personal and professional development
- Employee Assistance Program (EAP)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range may vary based on the final location or region of the roles in accordance with the geographical differentiation in pay scales in the country.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees
Founded: 2000
Company Description:
- InMobi is a global technology company that powers industries and empowers growth for businesses around the world.
- Our end-to-end advertising software platform, connected content, and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses everywhere.
Company Specialties:
- Global Mobile Ad Platform
- Mobile Advertising
- Discovery Platform for Consumers
- App Developers
- Mobile App Marketing
- Mobile App Monetization
- Performance Marketing
- Video Advertising
- Native Ads
- Mobile Video
- Mobile Programmatic Video
- Mobile App Remarketing
- Mobile App Exchange
- Mobile Commerce
- Vertical Video
- Interactive Video
- Growth Marketing
- Retargeting
- Mobile Marketing
- and App Publishers
Company Website: https://www.inmobi.com/
ASSUMPTION: InMobi is a well-established company with a strong presence in multiple countries and a broad range of specialties in the advertising and technology industries.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Head of Product Marketing, CTV
Work Arrangement: On-site with some global travel required
Growth Opportunities:
- Potential to grow into a leadership role within the CTV product marketing team
- Opportunities to expand the CTV advertising business and increase market share
- Possibility to work on high-impact projects with significant business impact
ASSUMPTION: This role offers significant growth potential for the right candidate with a strong track record in CTV advertising and product marketing.
🌍 Location & Work Environment
Office Type: On-site
Office Location(s): New York, United States
Geographic Context:
- New York City is a major global hub for advertising, media, and technology industries
- The office is located in the heart of Manhattan, providing easy access to public transportation and various amenities
- The city offers a diverse range of cultural, entertainment, and dining options
Work Schedule: Full-time, 40 hours per week, with some flexibility for global travel
ASSUMPTION: The on-site work environment in New York City offers a dynamic and vibrant setting for this role, with ample opportunities for networking and collaboration within the industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and cross-functional team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Deep understanding of the CTV advertising landscape
- Strategic thinking and problem-solving skills
- Strong communication and presentation skills
- Ability to work effectively with cross-functional teams
- Project management and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of the CTV advertising industry and InMobi's business
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience working with cross-functional teams
- Be ready to discuss your approach to strategic planning and execution
ATS Keywords: CTV advertising, product marketing, go-to-market strategy, cross-functional teams, strategic planning, communication skills, project management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's industry knowledge, strategic thinking, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- AI tools for product marketing (e.g., Chat GPT, Gamma, Synthesia)
- Project management software (e.g., Asana, JIRA, Trello)
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The tools and technologies required for this role are standard for product marketing professionals and can be learned or refined as needed.
👔 Cultural Fit Considerations
Company Values:
- Think big and act fast
- Be passionate, fanatically driven, and take immense pride in your work
- Own your outcomes and make bold decisions
- Embrace freedom with accountability
- Believe in lifelong learning
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- How do you align with InMobi's core values, particularly 'Think big and act fast' and 'Own your outcomes'?
- How do you approach working in a highly cross-functional global environment, and what specific examples can you provide?
- How do you stay up-to-date with industry trends and developments in CTV advertising, and how do you apply this knowledge to your work?
ASSUMPTION: InMobi values candidates who are strategic, innovative, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a fast-paced, dynamic environment
- Keeping up with the rapidly evolving CTV advertising landscape and emerging technologies
- Balancing strategic planning and execution with day-to-day tactical tasks
- Working effectively with remote team members and global stakeholders
ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and effective communication.
📈 Similar Roles Comparison
- This role is unique in its focus on CTV advertising and requires a deep understanding of the CTV landscape
- Compared to other product marketing roles, this position offers a higher degree of strategic influence and cross-functional collaboration
- Career progression may involve moving into a leadership role within the CTV product marketing team or expanding into other areas of InMobi's business
ASSUMPTION: This role offers a unique opportunity to shape the product marketing strategy for a category-defining platform in the rapidly growing CTV advertising industry.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new CTV advertising product or feature
- Conducting market research and customer interviews to inform product development and positioning
- Creating thought leadership content and presenting at industry conferences to establish InMobi's CTV advertising expertise
ASSUMPTION: These projects require strong strategic thinking, excellent communication skills, and a deep understanding of the CTV advertising landscape.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader product marketing strategy for InMobi's CTV advertising business?
- What are the key priorities for the first 90 days in this role?
- How does the CTV advertising team collaborate with other product marketing teams within InMobi?
- What opportunities are there for growth and development within the CTV product marketing team?
- How does InMobi support work-life balance for its employees?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its context within the broader organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience working with cross-functional teams
- Be ready to discuss your approach to strategic planning and execution
- Follow up with the hiring manager within one week after your final interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
