📌 Core Information
🔹 Job Title: Senior Manager, Product Marketing (Infrastructure)
🔹 Company: Equinix
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market success for core infrastructure services
- Developing differentiated positioning, messaging, and narratives
- Executing integrated go-to-market plans for product launches and market expansions
- Leading cross-functional workstreams and influencing adoption across a diverse portfolio
ASSUMPTION: This role requires a strategic thinker with a strong background in infrastructure, platform services, or hybrid multicloud technologies.
📋 Key Responsibilities
✅ Lead the development and evolution of differentiated positioning, messaging, and narratives across one or more core infrastructure product segments
✅ Define and evolve the value proposition across infrastructure offerings, ensuring alignment with market needs, platform strategy, and competitive differentiation
✅ Drive integrated go-to-market plans for new product launches, feature releases, and market expansions
✅ Drive the evolution and execution of the product roadmap in partnership with Product, Campaigns, Sales Enablement, Analyst Relations, and Channel teams to support cross-functional program execution
✅ Develop compelling sales collateral, thought leadership content, customer presentations, and executive briefings
✅ Lead or co-lead cross-portfolio initiatives (e.g., AI infrastructure readiness, industry solutions, platform bundling)
✅ Gather and synthesize market, customer, and competitive insights to inform strategy and content priorities
✅ Support executive stakeholder communication and influence strategic roadmap planning
ASSUMPTION: This role involves a high degree of cross-functional collaboration and influencing without direct authority.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field
Experience: 8-12 years of experience in product marketing, solutions marketing, or GTM roles in data center, infrastructure, or cloud technology sectors
Required Skills:
- Strategic Thinking: Ability to connect product capabilities to buyer needs within the broader platform narrative
- Cross-Functional Leadership: Proven ability to influence without authority across diverse teams and global functions
- Platform Storytelling: Strong capability to articulate how infrastructure services deliver scalable, hybrid-ready, and AI-enabling outcomes
- Executional Excellence: Attention to detail with a focus on high-quality deliverables
- Commercial Acumen: Understands both the business and market levers that drive revenue growth and partner adoption
Preferred Skills:
- Messaging & Positioning: Deep experience in crafting differentiated B2B narratives for infrastructure or platform offerings
- Operational understanding of buyer journey stages from awareness to retention
- Sales Enablement: Adept at translating technical detail into business value assets that resonate with field teams and enterprise buyer personas
- Program Management: Demonstrated success in leading go-to-market programs and launches
- Research & Insight: Capable of distilling market and buyer insights into actionable strategies
- Content Strategy: Proven proficiency and comfortable developing content roadmaps aligned to global campaign priorities
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to communicate effectively with various teams and stakeholders.
💰 Compensation & Benefits
Salary Range: CAD 150,000 - CAD 200,000 per year (Based on industry standards for a Senior Manager role in Toronto with 10+ years of experience)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Equinix operates in the Internet Publishing industry, providing digital infrastructure services to support the growth and success of businesses worldwide.
Company Size: Equinix is a large company with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Equinix was founded in 1998 and has since grown to become a global leader in digital infrastructure.
Company Description:
- Equinix is the world’s digital infrastructure company™, enabling digital leaders to harness a trusted platform to bring together and interconnect the foundational infrastructure that powers their success.
- Equinix enables today’s businesses to access all the right places, partners, and possibilities they need to accelerate advantage.
- With Equinix, they can scale with agility, speed the launch of digital services, deliver world-class experiences, and multiply their value.
Company Specialties:
- Business Ecosystems
- Cloud Services
- Colocation
- Data Exchange
- Data Security
- Enterprise
- Financial Services
- Interconnection
- International Business Exchange (IBX®) Data Centers
- Interconnection Oriented Architecture
- Hybrid cloud, multicloud, and Digital Infrastructure
Company Website: http://www.equinix.com
ASSUMPTION: Equinix is a global company with a strong focus on providing digital infrastructure services to support the growth and success of businesses worldwide.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring a high degree of strategic thinking, leadership, and cross-functional collaboration.
Reporting Structure: The Senior Manager, Product Marketing (Infrastructure) reports to the Senior Director of Product Marketing and works closely with various teams, including Product, Campaigns, Sales Enablement, Analyst Relations, and Channel teams.
Work Arrangement: This role is on-site, with the opportunity for remote work and flexibility in working hours.
Growth Opportunities:
- Potential to lead larger teams or take on more strategic roles within the organization
- Opportunities to work on cross-portfolio initiatives and influence the overall product roadmap
- Chance to gain experience in a global company with a strong focus on digital infrastructure
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Equinix's Toronto office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry, providing ample opportunities for networking and professional growth
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities
- Toronto is well-connected by public transportation, making it easy to commute to the office
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work and a focus on results rather than hours worked.
ASSUMPTION: The work environment at Equinix's Toronto office is designed to support collaboration, innovation, and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with a panel of stakeholders
- Final round with the senior leadership team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional leadership and collaboration abilities
- Platform storytelling and communication skills
- Executive presence and stakeholder management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with infrastructure, platform services, or hybrid multicloud technologies
- Demonstrate your ability to connect product capabilities to buyer needs within the broader platform narrative
ATS Keywords: Infrastructure, Product Marketing, Go-To-Market, Strategic Thinking, Cross-Functional Leadership, Platform Storytelling, Executional Excellence, Commercial Acumen, Messaging & Positioning, Sales Enablement, Program Management, Research & Insight, Content Strategy
ASSUMPTION: The interview process at Equinix is designed to assess the candidate's strategic thinking, leadership, and communication skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Marketo, Salesforce, Google Analytics)
- Project management tools (e.g., Asana, Jira, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the needs of the team.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed: We put our customers first in everything we do
- Inclusive: We foster an environment where everyone can be their authentic self
- One Team: We work together to achieve our goals
- Accountable: We take ownership and deliver on our commitments
- Innovative: We embrace change and drive progress
Work Style:
- Collaborative: Equinix values a team-based approach to problem-solving and decision-making
- Agile: The company embraces change and encourages continuous learning and improvement
- Customer-focused: Equinix prioritizes understanding and meeting the needs of its customers
Self-Assessment Questions:
- How have you demonstrated your ability to connect product capabilities to buyer needs within the broader platform narrative?
- Can you provide an example of a time when you led a cross-functional team to drive a successful go-to-market strategy?
- How do you approach understanding and addressing the needs of diverse customer segments?
ASSUMPTION: Equinix values a customer-obsessed, inclusive, and collaborative work environment, with a focus on delivering results and driving innovation.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Navigating a large, global organization with diverse teams and stakeholders
- Keeping up with the latest trends and developments in infrastructure, platform services, and hybrid multicloud technologies
- Balancing the need for strategic thinking with the day-to-day demands of the role
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective prioritization, and a focus on continuous learning and development.
📈 Similar Roles Comparison
- This role is unique in its focus on driving go-to-market success for core infrastructure services within a global digital infrastructure company
- Similar roles may be found in other technology or cloud companies, but Equinix's focus on digital infrastructure sets it apart
- Career progression in this role may lead to broader responsibilities within the organization, such as leading a larger team or taking on a more strategic role
ASSUMPTION: While this role shares similarities with other product marketing roles, its focus on digital infrastructure and global scope make it unique.
📝 Sample Projects
- Developing a go-to-market strategy for a new colocation data center in a key market
- Launching a new managed services offering to support the growth of AI workloads
- Creating a thought leadership content series to educate customers on the benefits of hybrid multicloud enablement
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, as well as the opportunity to make a significant impact on the company's success.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap and how this role will contribute to its evolution?
- How does this role collaborate with other teams, such as Product, Campaigns, Sales Enablement, and Channel teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Equinix support the professional development and growth of its employees?
- What are the key challenges facing the infrastructure services business, and how can this role help address them?
ASSUMPTION: These questions demonstrate the candidate's interest in understanding the role's strategic importance, cross-functional collaboration, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Equinix's digital infrastructure services and the competitive landscape
- Be ready to discuss your experience with infrastructure, platform services, or hybrid multicloud technologies
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
