Senior Manager, Programmatic Yield Strategy & Analytics

📌 Core Information

🔹 Job Title: Senior Manager, Programmatic Yield Strategy & Analytics

🔹 Company: Yahoo

🔹 Location: United States

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving strategic decisions impacting Yahoo’s revenue growth across programmatic ad formats
• Analyzing performance data and optimizing yield strategies
• Collaborating with cross-functional teams to align with Yahoo's long-term business objectives
• Leading initiatives to maximize ad revenue across video, display, and native formats

ASSUMPTION: This role requires a strong background in programmatic strategy and yield management, with a focus on data-driven decision making and cross-functional collaboration.

📋 Key Responsibilities

✅ Revenue Optimization: Lead initiatives to maximize ad revenue across video, display, and native formats by improving fill rates, CPMs, and inventory allocation. Leverage data-driven insights to optimize floor pricing strategies, analyze bid-stream trends, and ensure the most efficient use of supply.

✅ Cross-functional Collaboration: Work closely with Sales, Product, Finance, and Engineering to align yield strategies with broader company objectives. Provide insights that influence sales strategies and enhance product development.

✅ Data Analysis & Reporting: Independently analyze performance data to identify trends, anomalies, and inconsistencies. Monitor daily business operations and collaborate with product and engineering teams to resolve technical issues efficiently. Regularly run A/B tests to optimize yield. Manipulate large datasets using tools like Excel, SQL, Tableau, and Looker to generate actionable insights that drive optimizations.

✅ Business Intelligence & Dashboard Optimization: Enhance business intelligence dashboards to produce reliable insights across all programmatic buy types, ad products, and audience segments. Ensure that data tools are refined to provide accurate, actionable insights for yield optimization and strategy development.

✅ Market Trends & Forecasting: Support forecasting cycles by delivering programmatic insights and financial models. Stay ahead of shifts in auction demand, competitor behavior, and market trends to refine bidding strategies and unlock revenue opportunities. Use competitive market analysis to ensure that bidding and pricing strategies stay ahead of industry standards.

✅ Vendor & Demand Partner Collaboration: Engage with third-party vendors, including data management platforms (DMPs), identity solution providers (e.g., LiveRamp, Neustar), and brand safety and viewability partners (e.g., Integral Ad Science, MOAT), to optimize yield strategies. Manage relationships and troubleshoot technical issues to improve performance across programmatic platforms.

✅ Privacy & Compliance Strategies: Develop privacy strategies to ensure compliance with evolving regulations, including GDPR and CCPA. Work to enhance tools that manage privacy policies and data usage in the ad ecosystem.

✅ Tool & Platform Optimization: Oversee the performance of the ad stack, including ad servers (e.g., GAM), SSPs, and header bidding platforms, ensuring they work cohesively to deliver optimal programmatic performance. Proactively identify opportunities to innovate and refine the ad tech stack, integrating cutting-edge tools and methodologies to drive yield performance.

✅ Project Management: Manage multiple yield-focused projects simultaneously, ensuring they are delivered on time and align with revenue-driving goals. Lead cross-team collaborations to improve the strategic execution of programmatic initiatives.

✅ Executive Communication: Regularly communicate yield strategy insights and performance metrics to senior leadership, providing clear, data-driven recommendations to guide business strategy and high-level decision-making.

ASSUMPTION: This role requires strong analytical skills, a deep understanding of programmatic platforms and auction mechanics, and the ability to communicate complex data insights effectively.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, Statistics, or a related discipline).

Experience: 7+ years in programmatic strategy, yield management, or revenue operations at a publisher, SSP, media company, or similar organization.

Required Skills:

• Proficient in Excel, SQL, Looker, and Tableau
• Extensive experience working with DSPs, SSPs, GAM, and other programmatic platforms
• Strong understanding of auction mechanics, bid-stream data, and pricing strategies
• Experience managing relationships with third-party vendors (DMPs, identity solutions, brand safety/viewability providers)
• Demonstrated ability to lead cross-functional initiatives
• Strong verbal and written communication skills, with the ability to present insights and financial data to executive leadership
• Ability to apply the 80/20 rule, focusing on high-impact aspects of problems to deliver timely and efficient solutions
• Track record of staying ahead of industry trends and implementing cutting-edge tools or strategies to improve yield performance

Preferred Skills:

• Experience with financial modeling and forecasting
• Familiarity with privacy regulations (e.g., GDPR, CCPA)

ASSUMPTION: Candidates should have a strong foundation in data analysis and programmatic platforms, with a proven track record of driving revenue growth through strategic yield management.

💰 Compensation & Benefits

Salary Range: $122,250.00 - $255,000.00/yr

Benefits:

• Healthcare
• 401k
• Backup Childcare
• Education Stipends

Working Hours: 40 hours per week, with flexible hybrid work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary depending on factors such as location, skills, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Yahoo operates in the Software Development industry, focusing on innovation, internet, technology, advertising, media, consumer services, search, user experience, SEO, online advertising, and internet marketing.

Company Size: Yahoo is a mid-sized company with 5,001-10,000 employees. This size allows for a mix of structured processes and agile decision-making, providing opportunities for both individual contributors and managers.

Founded: Yahoo was founded in 1994 and has since grown into a global leader in digital media, providing a portfolio of iconic products and advertising solutions.

Company Description:

• Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through its portfolio of iconic products.
• For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with Yahoo's brands and deliver results.

Company Specialties:

• Innovation
• Internet
• Technology
• Advertising
• Media
• Consumer Services
• Search
• User Experience
• SEO
• Online Advertising
• Internet Marketing

Company Website: www.yahooinc.com

ASSUMPTION: Yahoo's extensive experience and global reach provide a strong foundation for growth and innovation in the digital media space.

📊 Role Analysis

Career Level: This role is at the senior manager level, requiring a combination of strategic thinking, data-driven decision-making, and cross-functional leadership.

Reporting Structure: The Senior Manager, Programmatic Yield Strategy & Analytics will report directly to the Director of Marketplace Yield and collaborate with various cross-functional teams, including Sales, Product, Finance, and Engineering.

Work Arrangement: This role offers flexible hybrid work options, allowing employees to balance remote work and in-person collaboration as needed.

Growth Opportunities:

• As the team expands, there may be opportunities for management based on performance and team needs.
• Yahoo's diverse portfolio of products and advertising solutions provides opportunities for career growth and development within the company.

ASSUMPTION: This role offers growth opportunities for both individual contributors and managers, with a focus on driving strategic initiatives and optimizing programmatic yield.

🌍 Location & Work Environment

Office Type: Yahoo's headquarters is located in New York, NY, with additional offices and remote work options available.

Office Location(s): 770 Broadway, New York, NY 10003, US

Geographic Context:

• New York City offers a vibrant and dynamic work environment, with a diverse range of industries and cultural attractions.
• The city's tech hub provides ample opportunities for networking and professional growth.
• Yahoo's global presence allows for collaboration with teams and stakeholders across various time zones.

Work Schedule: Yahoo offers flexible hybrid work options, with a focus on balancing remote work and in-person collaboration to optimize productivity and work-life balance.

ASSUMPTION: Yahoo's flexible work arrangements and global presence provide opportunities for employees to balance their personal and professional lives while collaborating with diverse teams.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a recruiter or HR representative
• Technical assessment or case study
• Behavioral and situational interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Data analysis and problem-solving skills
• Programmatic platform knowledge and auction mechanics
• Cross-functional collaboration and leadership
• Communication and presentation skills
• Alignment with Yahoo's company values and culture

Application Tips:

• Highlight relevant experience and achievements in programmatic strategy, yield management, and data analysis on your resume.
• Prepare for behavioral interview questions by reflecting on your past experiences and how they demonstrate the required skills and qualifications.
• Research Yahoo's company values and culture to ensure a strong fit and alignment with your personal goals and work style.

ATS Keywords: Programmatic Strategy, Yield Management, Data Analysis, Cross-functional Collaboration, Vendor Management, Communication, Problem-solving, Innovation, Financial Modeling, Dashboard Optimization, Privacy Compliance, Project Management, Ad Tech, Auction Mechanics, SQL, Excel

ASSUMPTION: Yahoo's interview process focuses on assessing candidates' technical skills, problem-solving abilities, and cultural fit, with a strong emphasis on data-driven decision-making and cross-functional collaboration.

🛠️ Tools & Technologies

• Excel
• SQL
• Looker
• Tableau
• DSPs (Demand-Side Platforms)
• SSPs (Supply-Side Platforms)
• GAM (Google Ad Manager)
• Header Bidding Platforms
• Data Management Platforms (DMPs)
• Identity Solution Providers (e.g., LiveRamp, Neustar)
• Brand Safety and Viewability Partners (e.g., Integral Ad Science, MOAT)

ASSUMPTION: This role requires proficiency in data analysis tools, programmatic platforms, and auction mechanics to optimize yield and drive revenue growth.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Inclusion
• Accountability
• Customer Obsessed

Work Style:

• Data-driven decision-making
• Collaborative and inclusive team environment
• Agile and adaptable to change
• Focus on results and continuous improvement

Self-Assessment Questions:

• How do you stay ahead of industry trends and implement cutting-edge tools or strategies to improve yield performance?
• How do you ensure that your data-driven insights and recommendations align with Yahoo's long-term business objectives and company values?
• How do you balance the need for data-driven decision-making with the need for agile and adaptable problem-solving in a dynamic work environment?

ASSUMPTION: Yahoo's company values and work style emphasize data-driven decision-making, collaboration, and adaptability, with a focus on driving results and continuous improvement.

⚠️ Potential Challenges

• Managing multiple yield-focused projects simultaneously may require strong time management and prioritization skills.
• Collaborating with cross-functional teams may present challenges in aligning strategies and coordinating efforts across different departments.
• Staying ahead of shifts in auction demand, competitor behavior, and market trends may require continuous learning and adaptation.
• Balancing remote work and in-person collaboration may present challenges in maintaining productivity and work-life balance.

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong time management, collaboration, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other senior manager roles in programmatic strategy or yield management, this role places a stronger emphasis on data-driven decision-making and cross-functional collaboration.
• In the broader context of the advertising industry, Yahoo's focus on omnichannel solutions and powerful data sets sets it apart from other media companies and advertising platforms.
• Career paths in programmatic strategy and yield management often lead to senior leadership roles within advertising organizations or transitions into related fields such as data science, marketing, or product management.

ASSUMPTION: This role offers unique opportunities for growth and development within the advertising industry, with a focus on data-driven decision-making and cross-functional collaboration.

📝 Sample Projects

• Developing and implementing a new floor pricing strategy to optimize yield across video, display, and native ad formats.
• Conducting a competitive market analysis to refine bidding and pricing strategies and ensure Yahoo stays ahead of industry standards.
• Leading a cross-functional team to enhance business intelligence dashboards, providing accurate and actionable insights for yield optimization and strategy development.

ASSUMPTION: These sample projects demonstrate the data-driven and collaborative nature of the Senior Manager, Programmatic Yield Strategy & Analytics role, with a focus on optimizing yield and driving revenue growth.

❓ Key Questions to Ask During Interview

• Can you describe the most significant yield optimization initiative you've led in a previous role, and what were the outcomes?
• How do you ensure that your data-driven insights and recommendations align with Yahoo's long-term business objectives and company values?
• Can you provide an example of a time when you had to adapt your approach to yield optimization due to changes in auction demand, competitor behavior, or market trends?
• How do you balance the need for data-driven decision-making with the need for agile and adaptable problem-solving in a dynamic work environment?
• What opportunities are there for growth and development within the programmatic yield team, and how does Yahoo support the career progression of its employees?

ASSUMPTION: These key questions help assess the candidate's problem-solving skills, data-driven decision-making abilities, and cultural fit with Yahoo's company values and work style.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight relevant experience and achievements in programmatic strategy, yield management, and data analysis on your resume.
• Prepare for behavioral interview questions by reflecting on your past experiences and how they demonstrate the required skills and qualifications.
• Research Yahoo's company values and culture to ensure a strong fit and alignment with your personal goals and work style.
• Follow up with the recruiter or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.