🔹 Job Title: Senior Manager, Programmatic Yield Strategy & Analytics
🔹 Company: Yahoo
🔹 Location: United States of America
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration. The ideal candidate will have a strong background in programmatic strategy and yield management, with experience working with various ad formats and platforms.
✅ Lead initiatives to maximize ad revenue across video, display, and native formats by improving fill rates, CPMs, and inventory allocation
✅ Work closely with Sales, Product, Finance, and Engineering to align yield strategies with broader company objectives
✅ Analyze performance data, identify trends, and optimize yield strategies through A/B testing and data-driven insights
✅ Enhance business intelligence dashboards to produce reliable insights across all programmatic buy types, ad products, and audience segments
✅ Support forecasting cycles by delivering programmatic insights and financial models
✅ Manage relationships with third-party vendors, including DMPs, identity solution providers, and brand safety and viewability partners
✅ Develop privacy strategies to ensure compliance with evolving regulations, including GDPR and CCPA
✅ Oversee the performance of the ad stack, including ad servers, SSPs, and header bidding platforms, and proactively identify opportunities for innovation and refinement
✅ Manage multiple yield-focused projects simultaneously, ensuring they are delivered on time and align with revenue-driving goals
✅ Regularly communicate yield strategy insights and performance metrics to senior leadership, providing clear, data-driven recommendations to guide business strategy and high-level decision-making
ASSUMPTION: The key responsibilities listed above are essential for driving revenue growth and optimizing Yahoo's programmatic operations. The ideal candidate will have experience in these areas and be able to hit the ground running.
Education: Bachelor's degree in a related field (e.g., Business, Marketing, Statistics, or a similar discipline)
Experience: 7+ years in programmatic strategy, yield management, or revenue operations at a publisher, SSP, media company, or similar organization
Required Skills:
Preferred Skills:
ASSUMPTION: The required qualifications listed above are essential for success in this role. Candidates should have a strong background in programmatic strategy and yield management, with experience working with various ad formats and platforms.
Salary Range: $122,250.00 - $255,000.00/yr
Benefits:
Working Hours: 40 hours per week, with flexible hybrid work options
ASSUMPTION: The salary range provided is based on industry standards for similar roles at Yahoo. Benefits are competitive and include healthcare, a great 401k, backup childcare, education stipends, and much more.
Industry: Yahoo is a technology company that serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through its portfolio of iconic products. Yahoo Advertising offers omnichannel solutions and powerful data to engage with Yahoo's brands and deliver results for advertisers.
Company Size: Yahoo has 5,001-10,000 employees, making it a mid-sized company with a significant presence in the industry.
Founded: Yahoo was founded in 1994 and has since grown into a leading global technology company.
Company Description:
Company Specialties:
Company Website: http://www.yahooinc.com
ASSUMPTION: Yahoo is a well-established technology company with a strong focus on innovation, advertising, and media. The company's size and industry position make it an attractive option for candidates seeking to grow their careers in the technology sector.
Career Level: This role is at the manager level, requiring strategic thinking, data analysis, and cross-functional collaboration to drive revenue growth and optimize Yahoo's programmatic operations.
Reporting Structure: The Senior Manager, Programmatic Yield Strategy & Analytics will report directly to the Director of Marketplace Yield and work closely with cross-functional teams, including Sales, Product, Finance, and Engineering.
Work Arrangement: This role offers flexible hybrid work options, allowing employees to balance their work and personal lives more effectively.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to move into a management position based on performance and team needs. The role also provides exposure to various teams and aspects of the business, allowing for career development and growth.
Office Type: Yahoo's offices are designed to be collaborative and innovative spaces that foster creativity and productivity.
Office Location(s): Yahoo has offices in various locations, including New York, NY, where the headquarters is based.
Geographic Context:
Work Schedule: Yahoo offers flexible hybrid work options, allowing employees to balance their work and personal lives more effectively.
ASSUMPTION: Yahoo's offices are designed to be collaborative and innovative spaces that foster creativity and productivity. The company's global presence allows for remote work and hybrid work arrangements, providing flexibility for employees.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Programmatic Strategy, Yield Management, Data Analysis, Cross-functional Collaboration, Vendor Management, Leadership, Communication, Problem-solving, Innovation, Adaptability, Financial Storytelling, Dashboard Optimization, Market Trends, Forecasting, Privacy Compliance, Project Management
ASSUMPTION: Yahoo's interview process is designed to assess candidates' data analysis and problem-solving skills, strategic thinking and decision-making abilities, cross-functional collaboration and communication skills, industry knowledge and expertise in programmatic strategy and yield management, and leadership and management potential. Candidates should tailor their application materials and prepare for behavioral and situational interview questions to demonstrate their fit for the role.
ASSUMPTION: The tools and technologies listed above are essential for success in this role. Candidates should have experience working with these tools and technologies and be able to leverage them to drive revenue growth and optimize Yahoo's programmatic operations.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Yahoo's company values and work style are essential for success in this role. Candidates should assess their fit with Yahoo's culture and values and be prepared to demonstrate their alignment during the interview process.
ASSUMPTION: The potential challenges listed above are common to roles of this nature and can be mitigated with strong project management skills, strategic thinking, and effective communication and collaboration with cross-functional teams.
ASSUMPTION: This role is unique in its focus on programmatic yield strategy and analytics, requiring a strong background in data analysis, strategic thinking, and cross-functional collaboration. Candidates should assess their fit with the role's requirements and consider their long-term career goals when applying.
ASSUMPTION: The sample projects listed above are illustrative of the types of initiatives the Senior Manager, Programmatic Yield Strategy & Analytics may be involved in. Candidates should be prepared to discuss their relevant experience and how it translates to the role's requirements.
ASSUMPTION: The key questions listed above are designed to help candidates assess their fit with the role, the team, and Yahoo's company culture. Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.