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Senior Manager, Relationship Marketing Strategy - Temporary Worker

dentsu
Full-time
Remote
Worldwide
πŸ’‘ Marketing Strategy & Planning

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Manager, Relationship Marketing Strategy - Temporary Worker

πŸ”Ή Company: Dentsu

πŸ”Ή Location: USA - Remote - Maryland

πŸ”Ή Job Type: Full-time, Temporary

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-22

πŸ”Ή Experience Level: 7+ years

πŸ”Ή Remote Status: Remote (USA)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing strategic omni-channel marketing plans
  • Acting as a subject matter expert in digital marketing and CRM
  • Monitoring marketing trends and competitive strategies
  • Building and maintaining strong client relationships
  • Collaborating with cross-functional teams to execute plans

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. It's ideal for someone with a strong background in data-driven marketing and a passion for understanding and influencing client business growth.

πŸ“‹ Key Responsibilities

βœ… Lead the development of strategic omni-channel marketing plans

βœ… Act as the subject matter expert in digital marketing and CRM

βœ… Monitor current marketing trends, new technology solutions, and competitive strategies

βœ… Develop trusted, long-term relationships with important client contacts and executives

βœ… Ensure meaningful client value is delivered through a mix of best-practice solutions and original thinking

βœ… Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans

βœ… Identify data points and measurements to show the impact of our approach and strategy on our client's business

βœ… Oversee the development and implementation of CRM learning agendas, test-and-learn plans, and reporting frameworks

βœ… Build and optimize segmentation strategies to drive personalization and performance across CRM channels

βœ… Contribute to monthly and QBR reports and strategic planning presentations, highlighting CRM performance, insights, and opportunities

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and stakeholders simultaneously.

🎯 Required Qualifications

Education: Bachelor's Degree required

Experience: 7+ years' experience in data-driven marketing – specifically CRM, email, online/offline media. QSR, Retail, CPG experience preferred. 3+ years working in an agency or consulting firm.

Required Skills:

  • Hands-on skills using data and research to guide decisions –proficiency in excel (can maintain complex spreadsheets) and research tools
  • Experience translating data analysis into actionable marketing recommendations and presentations – proficiency in PowerPoint
  • Comfort and experience working within a matrixed organization in roles with a wide degree of latitude

Preferred Skills:

  • Experience managing lifecycle marketing campaigns, including customer acquisition, engagement, retention, and winback flows
  • Experience developing solutions to support the sale of new services to clients

ASSUMPTION: This role requires a strong understanding of data analysis and presentation, as well as excellent communication and project management skills.

πŸ’° Compensation & Benefits

Salary Range: $61.01 - $98.90 per hour. The hourly pay rate for the successful candidate is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits:

  • Paid Holidays
  • Safe Time
  • Sick Time

Working Hours: Full-time, average 20% travel (contingent on comfort level of client)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Dentsu is a global advertising and marketing services company, operating in the rapidly evolving digital marketing landscape.

Company Size: Dentsu has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Dentsu was founded in 1901 and has since grown into a global leader in its industry.

Company Description:

  • Dentsu is committed to providing equal employment opportunities to all applicants and employees
  • The company offers reasonable accommodation to individuals with disabilities and disabled veterans
  • Dentsu is dedicated to providing a safe and inclusive work environment

Company Specialties:

  • Marketing communications
  • Advertising
  • Media planning
  • Media buying
  • People-Based Marketing
  • Creative
  • Innovation
  • Data
  • and Technology

Company Website: https://www.dentsu.com/

ASSUMPTION: Dentsu's large size and global presence offer opportunities for career growth and exposure to diverse projects and clients.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking and leadership skills.

Reporting Structure: The Senior Manager reports directly to the Director of Customer Strategy.

Work Arrangement: This role is remote, with an average of 20% travel contingent on the client's comfort level.

Growth Opportunities:

  • Potential to grow within the marketing strategy team or explore other opportunities within Dentsu's global network
  • Chance to work with a diverse range of clients and industries, expanding skills and knowledge
  • Opportunity to mentor and develop junior team members

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and skill development.

🌍 Location & Work Environment

Office Type: Remote work with the option to work from one of Dentsu's many offices within the continental US.

Office Location(s): USA - Remote - Maryland

Geographic Context:

  • Maryland is located in the Mid-Atlantic region of the United States
  • The state is known for its historic sites, including Fort McHenry and the Chesapeake Bay
  • Maryland offers a mix of urban and rural environments, with a diverse range of cultural and recreational opportunities

Work Schedule: Full-time, with an average of 20% travel contingent on the client's comfort level.

ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various locations within the continental US.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-depth interview with the hiring manager and other team members
  • Final interview with the director or another senior leader

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Data analysis and presentation skills
  • Communication and collaboration skills
  • Cultural fit and alignment with Dentsu's values

Application Tips:

  • Highlight relevant experience and achievements in data-driven marketing and CRM
  • Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
  • Prepare examples of strategic marketing plans or campaigns you've developed and executed
  • Be ready to discuss your approach to building and maintaining client relationships

ATS Keywords: Data-driven marketing, CRM, email marketing, online media, lifecycle marketing, customer acquisition, engagement, retention, data analysis, research, strategic planning, segmentation strategies, personalization, performance metrics, client relationship management, creative thinking, analytic thinking

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and be prepared to demonstrate your relevant skills and experiences.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, PowerPoint)
  • CRM platforms (e.g., Salesforce, Adobe Campaign, Oracle BlueKai)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)
  • Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: Proficiency in relevant marketing and data analysis tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Collaboration
  • Creativity
  • Accountability
  • Passion

Work Style:

  • Remote work with the option to work from Dentsu offices
  • Collaborative and cross-functional team environment
  • Fast-paced and dynamic work environment

Self-Assessment Questions:

  • Do you thrive in a remote work environment and enjoy the flexibility it offers?
  • Are you comfortable working in a matrixed organization and managing multiple stakeholders?
  • Do you have a proven track record of building and maintaining strong client relationships?

ASSUMPTION: Success in this role requires a strong cultural fit with Dentsu's values and work style, as well as a comfort with remote work and matrixed organizations.

⚠️ Potential Challenges

  • Managing multiple projects and stakeholders simultaneously
  • Balancing strategic thinking with tactical execution
  • Adapting to a remote work environment and maintaining productivity
  • Developing and maintaining strong client relationships remotely

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to building and maintaining client relationships.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Marketing Manager or Senior CRM Manager position in an agency or consulting firm
  • However, this role focuses more on strategic planning and client relationship management, with less emphasis on day-to-day campaign execution
  • Career progression in this role could lead to a Director or Vice President of Marketing Strategy position

ASSUMPTION: This role offers a unique blend of strategic planning, client relationship management, and data-driven marketing, setting it apart from similar roles in the industry.

πŸ“ Sample Projects

  • Developing a comprehensive CRM strategy for a quick-service restaurant (QSR) client, including segmentation, personalization, and channel optimization
  • Conducting a competitive analysis and market research to inform a marketing strategy for a consumer packaged goods (CPG) client
  • Managing a cross-functional team to execute a test-and-learn plan for a retail client, measuring the impact of various marketing tactics on sales and customer engagement

ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, as well as the opportunity to work with a diverse range of clients and industries.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics for this role?
  • How does this role fit into the overall marketing strategy for Dentsu's clients?
  • What are the most significant challenges facing the clients in this role's portfolio, and how can this role help address them?
  • What opportunities are there for growth and development within this role and within Dentsu?
  • How does Dentsu support work-life balance for its employees, particularly those working remotely?

ASSUMPTION: These questions can help you better understand the role, the team, and the company, allowing you to make an informed decision about whether this opportunity is the right fit for you.

πŸ“Œ Next Steps for Applicants

To apply for this position:

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.