📌 Core Information
🔹 Job Title: Senior Manager, Retail Marketing Services
🔹 Company: RHB Banking Group
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 6-8 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving marketing and business support initiatives for the Retail Distribution team
- Developing and managing fund marketing materials
- Ensuring operational compliance and efficiency in marketing-related processes
- Collaborating with internal departments and external partners
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong project management skills to handle multiple deliverables and meet tight deadlines.
📋 Key Responsibilities
✅ Provide marketing and administrative support to the Retail Distribution team to drive business development efforts
✅ Develop, manage, and ensure timely distribution of marketing materials including fund commentaries, presentation decks, placemats, teasers, videos, podcasts, advertisements, and public relations content
✅ Collaborate with Group Marketing to ensure all fund marketing materials are compliant with regulatory guidelines, internal policies, and industry best practices
✅ Coordinate marketing and business support activities including events, campaigns, and client communications
✅ Prepare and maintain comprehensive reports such as Manco papers, league tables, AUM reports, commission reports, and campaign funding updates
✅ Consolidate and manage Distribution Agreements and Supplementary Distribution Agreements to ensure accuracy and compliance
✅ Produce in-depth fund performance reports including competitor analysis, Lipper performance comparisons, peer income statistics, and annual/interim fund reviews
✅ Assist in internal/external audits, compliance reviews, and risk management exercises
✅ Maintain accurate records of Annual and Interim Report quantities and ensure timely submissions
✅ Track, manage, and process marketing-related payments and vendor invoices
✅ Coordinate communication of marketing updates and business support materials across internal teams and external stakeholders
✅ Plan, organize, and support marketing events, product trainings, regional meetings, and business briefings
✅ Take on additional ad-hoc tasks as assigned by Management
ASSUMPTION: This role involves a high degree of collaboration with various internal and external stakeholders, requiring strong interpersonal and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 6-8 years of relevant experience in marketing, preferably in asset management, financial services, or a related industry
Required Skills:
- Strong background in marketing operations, communications, and fund product knowledge
- Excellent project management and coordination skills with attention to detail
- Familiarity with financial regulatory guidelines and marketing compliance standards
- Strong interpersonal and stakeholder management skills
- Ability to manage multiple deliverables and meet tight deadlines
- Proficiency in Microsoft Office (PowerPoint, Excel, Word); knowledge of digital marketing tools is an advantage
- Highly organized, resourceful, and a team player with a proactive attitude
Preferred Skills:
- Experience in the asset management industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the asset management industry and proficiency in additional languages may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: RM 150,000 - RM 200,000 per annum (Based on industry standards for a Senior Manager role in Kuala Lumpur, Malaysia)
Benefits:
- Competitive remuneration
- Comprehensive benefits
- Professional development opportunities
- Career growth
- Wellness initiatives
- Flexible work arrangements
Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 5:30 PM)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in Kuala Lumpur, Malaysia. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1913 (as the oldest bank, the predecessor of RHB Banking Group)
Company Description:
- RHB Banking Group is a multinational regional financial services provider committed to delivering complete solutions to clients through differentiated segment offerings and an ecosystem that supports simple, fast, and seamless customer experience
- The Group offers a full range of services, including retail banking, business banking, corporate and investment banking, Islamic banking, transaction banking, treasury, insurance, asset management, private equity, and stockbroking services
- RHB Banking Group is headquartered and listed in Malaysia, with a strong presence throughout the country and in nine other countries across the ASEAN region
Company Specialties:
- Retail Banking
- Business Banking
- Group Transaction Banking
- Corporate and Investment Banking
- Islamic Banking
- Global Financing Banking
- Group Treasury
- Insurance
- Asset Management
- Technology & Operations
- Human Resource
- Finance
- Marketing and Communication
- and Digital
Company Website: www.rhbgroup.com
ASSUMPTION: RHB Banking Group's extensive experience and strong heritage provide a solid foundation for its commitment to serving the community and helping people and businesses grow and succeed.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Head of Retail Distribution and may oversee junior marketing team members or external vendors
Work Arrangement: On-site, full-time position with standard office hours
Growth Opportunities:
- Potential career progression into leadership roles within the Retail Distribution team or other departments
- Opportunities to gain experience in various aspects of marketing and business support for the asset management industry
- Possibility to work on high-impact projects and initiatives that drive business growth and innovation
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in marketing within the financial services industry.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): RHB Centre-Tower 2 & 3, Level 8, Kuala Lumpur
Geographic Context:
- Kuala Lumpur is the capital and largest city of Malaysia, offering a mix of modern urban living and cultural experiences
- The city is a major commercial hub and financial center, with a thriving business ecosystem
- Kuala Lumpur is well-connected by public transportation, with numerous shopping, dining, and entertainment options nearby
Work Schedule: Standard office hours (Monday to Friday, 9:00 AM to 5:30 PM), with potential flexibility for occasional remote work or adjusted hours
ASSUMPTION: The office location in Kuala Lumpur offers easy access to public transportation, amenities, and a vibrant urban environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing and project management skills
- Understanding of financial regulatory guidelines and marketing compliance standards
- Interpersonal and stakeholder management skills
- Attention to detail and ability to manage multiple deliverables
- Cultural fit and alignment with RHB Banking Group's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and project management experience, as well as any exposure to the financial services industry
- Demonstrate your understanding of financial regulatory guidelines and marketing compliance standards in your application materials
- Showcase your strong interpersonal and stakeholder management skills through examples of successful collaborations and projects
- Prepare for behavioral interview questions that assess your problem-solving, time management, and communication skills
ATS Keywords: Marketing, Project Management, Fund Product Knowledge, Communications, Stakeholder Management, Regulatory Compliance, Attention to Detail, Interpersonal Skills, Digital Marketing Tools, Resourcefulness, Team Player, Proactive Attitude
ASSUMPTION: Applicants should focus on demonstrating their strong marketing and project management skills, as well as their ability to work effectively with various stakeholders in their application materials and interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel, Word)
- Digital marketing tools (e.g., Hootsuite, Mailchimp, Google Analytics)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- CRM software (e.g., Salesforce, Microsoft Dynamics 365)
ASSUMPTION: Proficiency in Microsoft Office Suite is essential for this role, while familiarity with digital marketing tools and project management software is an advantage.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer-centricity
- Excellence
- Innovation
- Teamwork
- Responsibility
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and open to feedback
- Proactive and resourceful in managing multiple deliverables
Self-Assessment Questions:
- Do you align with RHB Banking Group's core values, particularly integrity, customer-centricity, and excellence?
- Are you comfortable working in a collaborative and team-oriented environment, with a focus on delivering high-quality results?
- Do you have a proactive and resourceful approach to managing multiple deliverables and meeting tight deadlines?
ASSUMPTION: Applicants should assess their fit with RHB Banking Group's core values and work style, as well as their ability to thrive in a collaborative and results-driven environment.
⚠️ Potential Challenges
- Managing multiple deliverables and meeting tight deadlines
- Navigating complex regulatory guidelines and marketing compliance standards
- Balancing the needs and priorities of various internal and external stakeholders
- Adapting to changes in the financial services industry and regulatory landscape
ASSUMPTION: Applicants should be prepared to manage multiple deliverables, navigate complex regulatory requirements, and adapt to changes in the industry and work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Operations Manager position in the financial services industry, with a focus on retail marketing services and business support
- Compared to other marketing roles, this position places a greater emphasis on regulatory compliance, stakeholder management, and operational efficiency
- Career progression in this role may lead to leadership positions within the Retail Distribution team or other departments, with opportunities to gain experience in various aspects of marketing and business support for the asset management industry
ASSUMPTION: Applicants should compare this role to similar marketing positions in the financial services industry, focusing on the unique aspects of retail marketing services and business support.
📝 Sample Projects
- Developing and implementing a comprehensive marketing plan for a new fund launch, including the creation of marketing materials, coordination of events, and management of regulatory compliance
- Conducting a competitive analysis of rival fund offerings and developing strategies to differentiate the company's products in the market
- Managing the annual review process for all funds under management, including the preparation of comprehensive reports and the coordination of stakeholder feedback
ASSUMPTION: Applicants should be prepared to provide examples of their experience with similar marketing projects, demonstrating their ability to manage multiple deliverables and meet tight deadlines.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Retail Distribution team?
- How does this role contribute to the overall business strategy and growth of RHB Asset Management?
- What are the most significant challenges facing the Retail Distribution team, and how can this role address them?
- What opportunities exist for professional development and career growth within the Retail Distribution team or other departments?
- How does RHB Banking Group support work-life balance for its employees, particularly in this role?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role, the team, and the company, as well as their understanding of the industry and the challenges facing the Retail Distribution team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the RHB Banking Group careers portal
- Tailor your resume and cover letter to highlight your relevant marketing and project management experience, as well as any exposure to the financial services industry
- Prepare for behavioral interview questions that assess your problem-solving, time management, and communication skills
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
