📌 Core Information
🔹 Job Title: Senior Manager, Retail Marketing (Timberland EMEA)
🔹 Company: VF Corporation
🔹 Location: EMEA > CHE > Stabio > VF Campus VF1
🔹 Job Type: Full-Time
🔹 Category: Retail Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading strategic development and execution of retail marketing initiatives
- Driving seasonal brand communications and in-store activations
- Creating compelling consumer journeys through visual merchandising and CRM
- Collaborating cross-functionally to deliver premium retail experiences
- Analyzing campaign performance and optimizing initiatives
ASSUMPTION: This role requires a strategic and creative retail marketer with a strong understanding of retail dynamics and consumer behavior. A background in brand storytelling and consumer experience is essential.
📋 Key Responsibilities
✅ Lead the development and execution of a cohesive retail marketing calendar
✅ Plan and roll out seasonal campaigns, product launches, and key brand moments
✅ Design and implement integrated consumer journeys across physical and digital touchpoints
✅ Oversee the adaptation of global creative concepts for EMEA retail landscape
✅ Manage external agencies and internal creative teams to develop and execute high-quality retail assets
✅ Lead the execution of internal brand events
✅ Establish clear KPIs for retail marketing initiatives and analyze campaign performance
ASSUMPTION: This role involves a high level of cross-functional collaboration and project management. Strong communication and presentation skills are crucial for success.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Marketing, Economics, Communication, or equivalent
Experience: 5-10 years of experience in retail marketing, brand storytelling, or consumer experience
Required Skills:
- Strategic and creative retail marketing skills
- Ability to lead cross-functional projects in a fast-paced environment
- Understanding of retail dynamics, consumer behavior, store design, and visual merchandising principles
- Expertise in managing creative productions and store design
- Business acumen – bridge brand and commercial goals
- Knowledge of CRM dynamics and loyalty programs
- Fluency in English
Preferred Skills:
- Additional European languages
ASSUMPTION: While a formal education is preferred, we are most interested in your total experience and professional achievements.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Estimated based on market research and role requirements)
Benefits:
- Comprehensive benefits package
- On-site gym offering health and well-being initiatives
- Discount card with 50% off all VF brands
Working Hours: Full-time, standard business hours with flexibility as needed
ASSUMPTION: The salary range is estimated based on market research and the level of responsibility and experience required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 10,001+ employees
Founded: 1899
Company Description:
- One of the world’s largest apparel, footwear, and accessories companies
- Connects people to lifestyles, activities, and experiences through iconic outdoor, active, and workwear brands
- Purpose-led, performance-driven company fostering a culture of belonging
Company Specialties:
- Footwear
- Accessories
- Innovation
- Design
- Apparel
- Outdoor
- Active
- Sports
- Fashion
- Clothing
- Sustainability
- Corporate Social Responsibility
- Supply Chain
- Brands
- Retail
Company Website: vfc.com
ASSUMPTION: VF Corporation is a large, global organization with a strong focus on sustainability and corporate social responsibility.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports directly to the EMEA Marketing Director
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential to grow into a regional or global marketing role
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- Chance to develop leadership skills through team management and mentoring
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to progress within the marketing function or explore other areas of the business.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): EMEA > CHE > Stabio > VF Campus VF1
Geographic Context:
- Stabio is a small town in Switzerland, close to the Italian border
- The VF Campus VF1 is a modern and well-equipped facility
- The region offers a high quality of life, with access to outdoor activities and cultural attractions
Work Schedule: Standard business hours, with flexibility as needed
ASSUMPTION: The work environment is collaborative and inclusive, with a strong focus on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the EMEA Marketing Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Creativity and innovation in retail marketing
- Data analysis and performance optimization skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful retail marketing campaigns you've led or contributed to
- Research VF Corporation and Timberland to demonstrate your understanding of the brand and its values
ATS Keywords: Retail Marketing, Brand Storytelling, Consumer Experience, Cross-Functional Leadership, Visual Merchandising, CRM, Loyalty Programs, Store Design, Creative Production, Data Analysis, Communication, Presentation Skills, Strategic Development, Execution, Consumer Engagement, Market Needs
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their strategic thinking, creativity, and leadership skills.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Design software (e.g., Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the needs of the team.
👔 Cultural Fit Considerations
Company Values:
- Power movements of sustainable and active lifestyles
- Foster a culture of belonging based on respect, connection, openness, and authenticity
- Believe in the power of we – valuing diversity, inclusion, and collaboration
Work Style:
- Collaborative and inclusive team environment
- Focus on cross-functional collaboration and communication
- Data-driven decision-making and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about driving brand engagement and consumer experiences?
- Do you have a proven track record of leading cross-functional projects and driving results?
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to thrive in a collaborative, inclusive team setting.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Balancing global brand priorities with regional market needs
- Adapting to a fast-paced, ever-changing retail environment
- Working across different time zones and cultures within the EMEA region
ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and adaptability.
📈 Similar Roles Comparison
- This role is similar to a Retail Marketing Manager or Senior Retail Marketing Manager position in other organizations
- However, the focus on brand storytelling and consumer experience sets it apart from other retail marketing roles
- Career progression may include moving into a regional or global marketing role, or exploring other aspects of the business
ASSUMPTION: While this role shares similarities with other retail marketing positions, its unique focus on brand storytelling and consumer experience makes it a valuable opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a seasonal campaign to drive foot traffic and engagement in EMEA stores
- Creating a compelling consumer journey that connects physical and digital touchpoints
- Analyzing campaign performance and optimizing initiatives based on data-driven insights
ASSUMPTION: These sample projects illustrate the strategic and creative nature of the role, as well as the importance of data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does the company support the growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its retail marketing initiatives?
- What opportunities are there for collaboration with other teams or brands within the VF Corporation portfolio?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, while also providing valuable insights into the organization's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful retail marketing campaigns you've led or contributed to
- Research VF Corporation and Timberland to demonstrate your understanding of the brand and its values
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
