📌 Core Information
🔹 Job Title: Senior Manager, Retention Marketing
🔹 Company: AG1
🔹 Location: Remote - US
🔹 Job Type: Full-Time
🔹 Category: Wellness and Fitness Services
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Owning and advancing lifecycle marketing strategy, execution, and optimization
- Designing personalized customer experiences across multiple channels
- Collaborating with cross-functional teams to enhance customer journey and drive revenue
- Analyzing performance metrics to inform strategy and measure impact
- Staying current with industry trends and tools, such as Klaviyo and Braze
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and creative problem-solving.
📋 Key Responsibilities
✅ Own and evolve the end-to-end customer journey, focusing on retention, engagement, and customer LTV
✅ Design, launch, and optimize automated post-purchase journeys across email, SMS, push, and direct mail to drive repeat purchases, cross-sell, and upsell
✅ Lead the development of the retention marketing strategy and roadmap, setting early objectives and forecasting business impact
✅ Create personalized, data-informed lifecycle experiences by translating quantitative performance data and qualitative customer insights into segmentation, messaging, and testing strategies
✅ Develop high-impact onboarding and activation programs that create early momentum and long-term adoption
✅ Concept and implement evergreen engagement campaigns and timely brand moments that strengthen customer connection and drive sustained usage
✅ Lead proactive churn-prevention and win-back strategies to retain high-value customers and re-engage lapsed ones
✅ Collaborate cross-functionally with Data, Engineering, Creative, Member Experience, and Brand teams to deliver impactful lifecycle programs and drive customer growth and retention
✅ Monitor and analyze KPIs, including repeat rate, churn, engagement, and campaign performance, and translate insights into actionable optimizations
✅ Stay on the forefront of lifecycle marketing trends and tools, championing innovation across platforms like Klaviyo, Braze, and emerging channels
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years leading lifecycle-marketing strategy with a proven record of designing and scaling programs that increase engagement, reduce churn, elevate retention, and drive customer LTV
Required Skills:
- Expert-level proficiency in Klaviyo and Braze, with deep knowledge of ESP architecture, data flows, and advanced automation features
- Strong analytical acumen and experience leveraging both qualitative insights and quantitative data to inform strategy and measure performance
- Strategic mindset backed by sharp attention to detail and compelling storytelling skills that influence stakeholders and inspire exceptional creative execution
- Demonstrated experience with complex data, data analysis, measurement, reporting, and hands-on use of data analytics tools
- Experience working with high-performing, cross-functional teams and senior leadership stakeholders
Preferred Skills:
- Prior B2C subscription experience
- Experience working in a high-growth environment
- Familiarity with complex data analysis and visualization tools
ASSUMPTION: Candidates with a proven track record in lifecycle marketing and a strong background in data analysis will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $105,000 - $130,000 USD per year
Benefits:
- Competitive compensation and performance-based incentive plans
- 100% remote working environment
- Strong company culture with values alignment and highly collaborative team
- Mission-driven approach to improving customer health and wellness
- Paid holidays, company-wide reset and reflect days, and unlimited PTO
- In-person team meetups for optimal collaboration, team building, and accelerating productivity
- Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members
- Access to AG1 products and branded swag
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level marketing role in a well-funded, high-growth company.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services, with a focus on Foundational Nutrition and optimal health
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2010, with a history of continuous improvement and commitment to scientific research
Company Description:
- AG1 is dedicated to empowering people to take ownership of their health through Foundational Nutrition
- The company's ethos is deeply rooted in science, with a commitment to continuous improvement and leveraging the latest research
- AG1 harnesses the finest ingredients to deliver a powerful, straightforward solution for optimal health to its customers
Company Specialties:
- Whole food supplements
- High-quality supplements
- Healthy living
- Dietary issues
- Gut health
- Microbiome
- Health and wellness
- 100% remote work environment
Company Website: https://drinkag1.com/en
ASSUMPTION: AG1's commitment to science, continuous improvement, and customer health makes it an attractive employer for candidates interested in wellness and fitness services.
📊 Role Analysis
Career Level: Senior Manager, with the opportunity to lead and influence cross-functional teams and senior leadership
Reporting Structure: This role reports directly to the Head of Marketing or a similar leadership position
Work Arrangement: 100% remote, with the opportunity for in-person team meetups for optimal collaboration and team building
Growth Opportunities:
- Potential to expand the role's scope and influence as the company grows
- Opportunities to collaborate with and learn from cross-functional teams
- Possibility to advance to a director or VP-level position within the marketing department
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the role's scope and influence as the company continues to grow and succeed.
🌍 Location & Work Environment
Office Type: 100% remote, with no physical office location
Office Location(s): Remote - US
Geographic Context:
- AG1 is a remote-first company, with employees working from various locations across the United States
- The company's remote work environment allows for greater flexibility and work-life balance
- AG1's commitment to a remote work environment enables it to attract and retain top talent from across the country
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: AG1's remote work environment provides candidates with the opportunity to work from anywhere in the United States, with greater flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Behavioral and technical interviews with the hiring manager and cross-functional team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of lifecycle marketing strategies and tactics
- Candidates' ability to analyze data and translate insights into actionable optimizations
- Candidates' communication and collaboration skills, particularly with cross-functional teams
- Candidates' cultural fit with AG1's values and work environment
Application Tips:
- Highlight relevant lifecycle marketing experience and achievements in your resume
- Tailor your cover letter to AG1's mission and values, explaining how your skills and experience align with the role's requirements
- Prepare for behavioral and technical interview questions by researching AG1's company culture and values
- Be ready to discuss your approach to data analysis and optimization in lifecycle marketing campaigns
ATS Keywords: Lifecycle Marketing, Retention Marketing, Email Marketing, SMS Marketing, Data Analysis, Customer Engagement, Churn Prevention, Cross-Selling, Upselling, Automation, Klaviyo, Braze, Creative Strategy, Segmentation, Performance Metrics, Collaboration
ASSUMPTION: AG1's interview process focuses on assessing candidates' technical skills, strategic mindset, and cultural fit with the company's values and work environment.
🛠️ Tools & Technologies
- Klaviyo
- Braze
- Data analysis and visualization tools (e.g., Tableau, Looker)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: This role requires proficiency in Klaviyo and Braze, as well as experience with data analysis and visualization tools.
👔 Cultural Fit Considerations
Company Values:
- One Spectacular Life
- Customer Obsessed
- Radical Ownership
- High Performance
- Courage
- Amazing Humans
- Continuous Pursuit of Excellence
Work Style:
- Data-driven and strategic mindset
- Collaborative and cross-functional teamwork
- Highly autonomous and self-directed
- Adaptable and comfortable with change in a high-growth environment
Self-Assessment Questions:
- Do you align with AG1's commitment to customer health and wellness?
- Are you comfortable working in a remote, autonomous environment with minimal supervision?
- Do you thrive in a high-growth, dynamic work environment with opportunities for change and adaptation?
ASSUMPTION: AG1's company culture emphasizes data-driven decision making, collaboration, and continuous improvement, with a strong focus on customer health and wellness.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, high-growth environment
- Balancing data-driven decision making with creative and innovative approaches to lifecycle marketing
- Adapting to changes in the company's growth and priorities
- Working remotely with minimal face-to-face interaction, which may require strong communication and collaboration skills
ASSUMPTION: This role presents unique challenges and opportunities for growth and development in a dynamic, high-growth environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on lifecycle marketing and customer retention
- AG1's commitment to data-driven decision making and continuous improvement sets it apart from other wellness and fitness services companies
- This role offers significant growth potential and the opportunity to make a direct impact on the company's success
ASSUMPTION: This role is unique in its focus on lifecycle marketing and customer retention, with significant growth potential and the opportunity to make a direct impact on the company's success.
📝 Sample Projects
- Developing and implementing a comprehensive onboarding program to drive early engagement and long-term customer retention
- Creating targeted, personalized campaigns to re-engage lapsed customers and drive repeat purchases
- Optimizing automated post-purchase journeys to improve conversion rates and increase customer LTV
ASSUMPTION: These sample projects illustrate the strategic and creative aspects of the role, focusing on data-driven decision making and customer engagement.
❓ Key Questions to Ask During Interview
- Can you describe the current lifecycle marketing strategy and how this role will contribute to its evolution?
- How does AG1 support cross-functional collaboration and knowledge-sharing among teams?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does AG1 approach innovation and staying current with industry trends and tools in lifecycle marketing?
- What opportunities exist for growth and development within the marketing department and the company as a whole?
ASSUMPTION: These interview questions focus on understanding the role's strategic impact, company culture, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant lifecycle marketing experience and achievements
- Write a cover letter explaining how your skills and experience align with AG1's mission and values
- Prepare for behavioral and technical interview questions by researching AG1's company culture and values
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
