📌 Core Information
🔹 Job Title: Senior Manager, Retention Marketing Ops
🔹 Company: AG1
🔹 Location: Remote - US
🔹 Job Type: Full-Time
🔹 Category: Wellness and Fitness Services
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Owning the technical strategy and execution of AG1's lifecycle marketing engine
- Optimizing Klaviyo ESP ecosystem to enhance customer engagement and improve email deliverability
- Collaborating with cross-functional partners to translate marketing objectives into scalable technical solutions
- Establishing and enforcing governance standards across naming conventions, version control, documentation, QA, and operational best practices
ASSUMPTION: This role requires a high level of technical expertise and experience in email marketing operations to drive measurable performance improvements.
📋 Key Responsibilities
✅ Design, implement, and optimize automated and high-impact lifecycle workflows that power lifecycle marketing and retention at scale
✅ Develop modular, responsive email templates that align with the AG1 design system and brand guidelines
✅ Configure dynamic content and data-driven personalization to ensure relevance and impact in every send
✅ Oversee deliverability strategy by managing list hygiene, segmentation, bounce handling, and sender reputation to maximize inbox placement and engagement
✅ Plan, execute and analyze A/B and multivariate tests, using tools like Tableau to surface insights and guide continuous improvement
✅ Administer the ESP ecosystem – including user roles, API integration, event schema, and webhooks – ensuring stability, scalability, and data integrity
✅ Collaborate closely with cross-functional partners including Product, Engineering, Creative, and Data Analytics to translate marketing objectives into scalable technical solutions
✅ Establish and enforce governance standards across naming conventions, version control, documentation, QA, and operational best practices
✅ Serve as the AG1 internal deliverability expert, interfacing with Klaviyo, postmaster team, and ISPs to stay ahead of policy changes and best practices
✅ Leverage AI, automation tools, and emerging technologies to improve efficiency, scale operations, and enhance performance
ASSUMPTION: This role requires a strong technical acumen and a proven track record of improving engagement metrics and list health at scale.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Computer Science, or a related field
Experience: 6+ years of hands-on experience in email or retention marketing operations
Required Skills:
- Deep expertise in Klaviyo and Braze ESP, email deliverability, data-driven personalization, and technical ESP operations
- Proven track record of designing, building, and scaling high-impact lifecycle workflows that improve inbox placement, engagement metrics, and list health at scale
- Strong technical acumen, including experience with API integrations, event schema, dynamic content configuration, and advanced testing frameworks
- Exceptional attention to detail, documentation, and governance, with a passion for building systems that scale efficiently
- Collaborative and solutions-oriented, with experience partnering across functions and influencing senior leadership stakeholders
- Demonstrated experience with complex data, data analysis, measurement, reporting, and hands-on use of data analytics tools
Preferred Skills:
- Experience with emerging technologies and AI in marketing operations
- Familiarity with the AG1 brand and products
ASSUMPTION: Candidates with a strong background in email marketing operations and a passion for driving performance improvements through technical solutions are ideal for this role.
💰 Compensation & Benefits
Salary Range: $105,000 - $130,000 per year
Benefits:
- Competitive compensation and performance-based incentive plans
- 100% remote working environment
- Strong company culture with values alignment and collaborative team
- Mission-driven approach to improving customer health and wellness
- High-growth, dynamic environment with opportunities for direct impact
- Paid holidays, company-wide reset and reflect days, and unlimited PTO
- In-person team meetups for optimal collaboration and team building
- Monthly telecom stipend to offset home internet/wifi costs for eligible team members
- Access to AG1 products and branded swag
- All other benefits and insurances as required by law
Working Hours: Full-time, typically 40 hours per week with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's level of skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services, with a focus on Foundational Nutrition and health improvement
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2010, with a history of continuous improvement and dedication to scientific research
Company Description:
- Committed to empowering people to take ownership of their health through Foundational Nutrition
- Dedicated to leveraging and contributing to the latest research to deliver a powerful, straightforward solution for optimal health
- Focused on creating an environment that reflects the company's cultural values and high standards for building a global team
Company Specialties:
- Whole food supplements
- High-quality supplements
- Healthy living
- Dietary issues
- Gut health
- Micronutrients
- Microbiome
- Health and wellness
- 100% remote work environment
Company Website: https://drinkag1.com/en
ASSUMPTION: AG1 is a mission-driven company focused on improving customer health and wellness through Foundational Nutrition, with a strong commitment to scientific research and a collaborative work environment.
📊 Role Analysis
Career Level: Senior Manager level, with the opportunity to influence and drive strategic decisions within the retention marketing operations team
Reporting Structure: Reports directly to the Director, Retention Marketing, with the opportunity to collaborate with cross-functional partners including Product, Engineering, Creative, and Data Analytics
Work Arrangement: 100% remote work environment, with the flexibility to work from anywhere in the United States
Growth Opportunities:
- Potential to grow into a leadership role within the retention marketing operations team or expand into other areas of the marketing organization
- Opportunity to work on high-impact projects that drive measurable performance improvements and have a direct impact on the company's success
- Chance to learn from and collaborate with experienced marketing professionals and industry experts
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on the company's retention marketing strategy and operations.
🌍 Location & Work Environment
Office Type: 100% remote work environment, with no physical office location
Office Location(s): Remote - US
Geographic Context:
- AG1 is a remote-first company, allowing employees to work from anywhere in the United States
- The company's headquarters is not specified, as it operates as a fully remote organization
- The United States offers a wide range of geographic options for remote workers, with varying time zones and cultural contexts
Work Schedule: Full-time, typically 40 hours per week with flexible scheduling to accommodate individual work preferences and needs
ASSUMPTION: AG1's remote work environment provides employees with the flexibility to work from anywhere in the United States, with the opportunity to balance work and personal life more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the hiring manager or a member of the HR team
- Technical assessment or case study to evaluate the candidate's skills and experience
- Final interview with the hiring manager and potentially other team members
- Background check and offer extension for successful candidates
Key Assessment Areas:
- Technical expertise in email marketing operations, including Klaviyo and Braze ESP, email deliverability, and data-driven personalization
- Problem-solving skills and the ability to design, build, and scale high-impact lifecycle workflows
- Collaboration and communication skills, with the ability to work effectively with cross-functional partners
- Attention to detail and a strong commitment to documentation, governance, and operational best practices
Application Tips:
- Highlight relevant experience and achievements in email marketing operations, including specific examples of improving engagement metrics and list health at scale
- Tailor your resume and cover letter to emphasize your technical expertise and problem-solving skills
- Prepare for the technical assessment or case study by reviewing the job description and researching AG1's products and brand guidelines
ATS Keywords: Klaviyo, Braze, email marketing, retention marketing, email deliverability, data-driven personalization, API integrations, dynamic content configuration, A/B testing, data analysis, collaboration, governance, operational best practices
ASSUMPTION: AG1's hiring process is designed to evaluate candidates' technical expertise and problem-solving skills, with a focus on finding the right fit for the company's retention marketing operations team.
🛠️ Tools & Technologies
- Klaviyo and Braze ESP
- Tableau for data analysis and visualization
- API integration and event schema tools
- Dynamic content configuration and personalization tools
- Emerging technologies and AI in marketing operations
ASSUMPTION: AG1 uses a range of tools and technologies to support its retention marketing operations, with a focus on leveraging the latest innovations to drive performance improvements.
👔 Cultural Fit Considerations
Company Values:
- One Spectacular Life: AG1 is committed to empowering people to take ownership of their health and live their best lives
- Customer Obsessed: AG1 prioritizes the needs and preferences of its customers, with a focus on delivering exceptional customer experiences
- Radical Ownership: AG1 encourages employees to take ownership of their roles and responsibilities, with a strong commitment to accountability and results-driven performance
- High Performance: AG1 sets high standards for itself and its employees, with a focus on continuous improvement and driving measurable results
- Courage: AG1 encourages employees to take calculated risks and challenge the status quo to drive innovation and growth
- Amazing Humans: AG1 values its employees and fosters a collaborative and inclusive work environment that supports individual growth and development
- Continuous Pursuit of Excellence: AG1 is committed to continuous learning and improvement, with a focus on staying ahead of industry trends and best practices
Work Style:
- AG1 operates as a fully remote organization, with a focus on asynchronous communication and flexible scheduling
- AG1 values collaboration and cross-functional partnerships, with a strong emphasis on working together to achieve common goals
- AG1 fosters a culture of high performance and continuous improvement, with a focus on driving measurable results
Self-Assessment Questions:
- Do you align with AG1's commitment to empowering people to take ownership of their health and live their best lives?
- Are you comfortable working in a fully remote, asynchronous environment with a focus on collaboration and cross-functional partnerships?
- Do you thrive in a high-performance, results-driven culture focused on continuous improvement and driving measurable results?
ASSUMPTION: AG1's cultural values and work style emphasize collaboration, high performance, and continuous improvement, with a strong commitment to empowering employees to take ownership of their roles and responsibilities.
⚠️ Potential Challenges
- Working remotely may present challenges in maintaining work-life balance and staying connected with colleagues
- AG1's high-growth environment may require employees to adapt quickly and manage multiple priorities simultaneously
- The role may require occasional collaboration with team members in different time zones, potentially impacting communication and scheduling
- The role may involve working with sensitive customer data, requiring a strong commitment to data privacy and security best practices
ASSUMPTION: While AG1's remote work environment and high-growth culture offer significant benefits, they may also present unique challenges that candidates should be prepared to navigate.
📈 Similar Roles Comparison
- Unlike traditional marketing operations roles, this position focuses specifically on retention marketing and lifecycle management, with a strong emphasis on email marketing operations
- AG1's remote work environment and focus on Foundational Nutrition differentiate it from other companies in the wellness and fitness services industry
- This role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on the company's retention marketing strategy and operations
ASSUMPTION: This role is unique in its focus on retention marketing and lifecycle management, with a strong emphasis on email marketing operations and a remote work environment that offers significant growth opportunities for the right candidate.
📝 Sample Projects
- Designing and implementing a high-impact lifecycle workflow to improve open rates and reduce unsubscribes for a key customer segment
- Optimizing email templates and dynamic content to enhance personalization and relevance for customers across different lifecycle stages
- Conducting a comprehensive review of AG1's email deliverability strategy to maximize inbox placement and engagement
ASSUMPTION: These sample projects illustrate the types of high-impact initiatives that the Senior Manager, Retention Marketing Ops may be responsible for driving, with a focus on improving customer engagement, relevance, and deliverability.
❓ Key Questions to Ask During Interview
- Can you describe the current state of AG1's lifecycle marketing engine and the key priorities for this role in the first 90 days?
- How does AG1 collaborate with cross-functional partners to translate marketing objectives into scalable technical solutions?
- What is AG1's approach to governance and operational best practices, and how does this role contribute to enforcing these standards?
- How does AG1 stay ahead of industry trends and best practices in email marketing operations, and what role does this position play in driving continuous improvement?
- What opportunities exist for growth and development within the retention marketing operations team and the broader marketing organization at AG1?
ASSUMPTION: These key questions help candidates better understand the role's priorities, responsibilities, and growth opportunities, as well as AG1's approach to collaboration, governance, and continuous improvement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AG1 Careers page
- Tailor your resume and cover letter to highlight your relevant experience and achievements in email marketing operations, with a focus on improving engagement metrics and list health at scale
- Prepare for the technical assessment or case study by reviewing the job description and researching AG1's products and brand guidelines
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
