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Senior Manager, SEO

Auctane
Full-time
On-site
Austin, Texas, United States
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Manager, SEO

πŸ”Ή Company: Auctane

πŸ”Ή Location: Austin, Texas, United States

πŸ”Ή Job Type: Hybrid (3 days per week in office)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 27, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (3 days per week)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing SEO strategy for multiple web properties
  • Leading and managing a team of SEO specialists
  • Collaborating with cross-functional teams to integrate SEO best practices
  • Analyzing performance data and reporting on SEO initiatives
  • Staying current with industry trends and algorithm updates

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and technical SEO expertise to drive organic growth across multiple web properties within the SaaS industry.

πŸ“‹ Key Responsibilities

βœ… Develop, own, and drive the comprehensive SEO strategy and roadmap for multiple company websites, encompassing technical SEO, content strategy, keyword strategy, link building, and on-page optimization

βœ… Lead, mentor, and develop a team of SEO specialists, including direct management of technical and content SEO resources, fostering a collaborative environment, setting clear goals, and ensuring high-quality execution

βœ… Establish key SEO performance indicators (KPIs), create and maintain dashboards, analyze performance data, and deliver regular, insightful reports to stakeholders and executive leadership on traffic, rankings, conversions, and ROI

βœ… Utilize web analytics, SEO tools, and competitor analysis to identify opportunities, inform strategic decisions, test hypotheses, and measure the impact of SEO initiatives

βœ… Achieve ambitious organic traffic and conversion growth targets across all managed web properties

βœ… Work closely with Marketing, Content, Product, Engineering, and Web Development teams to ensure SEO best practices are integrated into web development, content creation, website design, and marketing campaigns

βœ… Guide the technical SEO roadmap, ensuring websites are optimized for crawlability, indexability, schema markup, site speed, mobile-friendliness, and other technical ranking factors

βœ… Collaborate with content creators and the Content SEO Specialist to ensure content is optimized for search engines, aligns with user intent, and supports keyword strategy

βœ… Stay current with the latest SEO trends, shift to AI search, algorithm updates, industry best practices, and competitor strategies, particularly within the SaaS and e-commerce/shipping sectors

βœ… Manage the SEO budget effectively, including tool subscriptions and potential agency/contractor relationships

ASSUMPTION: This role requires a deep understanding of all facets of SEO, strong leadership capabilities, and a proven ability to translate data into actionable insights and tangible results.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Computer Science, or a related field, or equivalent practical experience

Experience: 7+ years of hands-on experience in Search Engine Optimization, with a proven track record of developing and executing successful SEO strategies that drive significant organic growth. 3+ years of experience managing and leading SEO teams or direct reports.

Required Skills:

  • Proven expertise in developing and executing SEO strategies
  • Strong leadership and team management skills
  • Highly data-driven with strong analytical and problem-solving skills
  • Deep understanding of technical SEO factors, website architecture, HTML, CSS, and JavaScript impacts on SEO
  • Proficiency with industry-standard SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, Profound AI, Brandlight, Lumar, etc.)
  • Experience managing SEO for multiple websites simultaneously
  • Excellent verbal, written, and presentation skills with the ability to communicate complex SEO concepts to diverse audiences, including senior leadership

Preferred Skills:

  • Direct experience in e-commerce SaaS or shipping/logistics software
  • Experience with SEO in multiple languages and markets
  • Experience with SEO for lead generation and conversion rate optimization (CRO)
  • Master’s degree or relevant certifications

ASSUMPTION: Candidates with experience in the SaaS industry and a proven track record of driving organic growth through SEO will be highly competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior SEO Manager role in Austin, TX)

Benefits:

  • Flex Time Off policy
  • 12 paid holidays
  • 401k employer matching program
  • Annual merit reviews
  • Company events
  • Attractive office space in central Austin, Texas
  • Weekly catered lunches
  • Health and Wellness plans
  • Fitness center in the office
  • Employee Assistance Program
  • Gym discounts
  • Education reimbursement
  • Employee Referral Program
  • Inclusive work environment

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (3 days per week in office)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically focused on e-commerce and shipping software solutions

Company Size: 1,001-5,000 employees (Mid-sized company with significant resources and growth potential)

Founded: 2005 (Over 15 years of experience in the industry)

Company Description:

  • Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams, and innovations around the globe
  • The company offers a powerful ecosystem of brands providing turnkey integrations and custom-built solutions for every aspect of sending and receiving
  • Auctane brands include: ShipStation, Stamps.com, Packlink, ShipEngine, Metapack, ShippingEasy, Endicia, ShipWorks, GlobalPost, and Return Rabbit

Company Specialties:

  • Ecommerce
  • Logistics & Supply Chain
  • Technology
  • Business Development
  • Big Data
  • Order Management
  • Order Processing
  • Fulfillment
  • and Shipping

Company Website: https://www.auctane.com

ASSUMPTION: Auctane's extensive experience in the e-commerce and shipping software sectors, combined with its mid-sized company structure, offers a unique opportunity for the Senior SEO Manager to make a significant impact on the company's organic growth and market position.

πŸ“Š Role Analysis

Career Level: Senior Manager (Highly strategic and leadership-focused role)

Reporting Structure: This role will report directly to the VP of Marketing or a similar executive position, with potential for further growth and advancement opportunities within the marketing department or the company as a whole

Work Arrangement: Hybrid (3 days per week in office) with flexible work-from-home options on other days

Growth Opportunities:

  • Potential for career advancement within the marketing department or the company
  • Opportunities to expand the SEO team and take on additional responsibilities as the company grows
  • Chance to make a significant impact on the company's organic growth and market position

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career and make a tangible impact on the company's organic growth and market position.

🌍 Location & Work Environment

Office Type: Attractive office space in the heart of central Austin, Texas, with free drinks, snacks, and weekly catered lunches

Office Location(s): 4301 Bull Creek Rd, Austin, Texas 78731, US

Geographic Context:

  • Austin, Texas, is a vibrant and growing city with a strong tech industry and a high cost of living
  • The city offers a diverse range of cultural, recreational, and culinary experiences
  • Austin's central location makes it an ideal hub for businesses serving both domestic and international markets

Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (3 days per week in office) and flexible work-from-home options on other days

ASSUMPTION: Austin's vibrant tech industry, high cost of living, and diverse cultural scene make it an attractive location for professionals seeking a dynamic and engaging work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Technical SEO assessment or case study
  • In-depth interviews with the hiring manager and other team members
  • Final round interview with the VP of Marketing or a similar executive position
  • Background check and offer extension

Key Assessment Areas:

  • SEO strategy development and execution
  • Technical SEO expertise
  • Data analysis and interpretation
  • Leadership and team management skills
  • Communication and presentation skills

Application Tips:

  • Highlight your relevant SEO experience and achievements in your resume and cover letter
  • Tailor your application materials to demonstrate your understanding of Auctane's business and the specific requirements of the role
  • Prepare for the technical SEO assessment or case study by brushing up on your SEO skills and staying current with industry trends
  • Research Auctane's company culture and values to ensure a strong fit with your personal work style and career goals

ATS Keywords: SEO strategy, SEO execution, organic growth, leadership, team management, data analysis, technical SEO, Auctane, Austin, Texas, hybrid work arrangement

ASSUMPTION: Auctane's hiring process is designed to assess candidates' technical SEO skills, leadership capabilities, and cultural fit with the company's values and work environment.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Google Search Console
  • SEMrush
  • Ahrefs
  • Moz
  • Screaming Frog
  • Profound AI
  • Brandlight
  • Lumar
  • HTML
  • CSS
  • JavaScript

ASSUMPTION: The Senior SEO Manager will be expected to have proficiency in industry-standard SEO tools and a strong understanding of HTML, CSS, and JavaScript impacts on SEO.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Win as One
  • Delight Customers
  • Deliver Great Outcomes

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Customer-focused and results-oriented

Self-Assessment Questions:

  • How do you align with Auctane's company values, particularly 'Win as One' and 'Delight Customers'?
  • How comfortable are you working in a hybrid work arrangement, with 3 days per week in the office?
  • How do you approach balancing data-driven decision-making with a customer-focused work style?

ASSUMPTION: Auctane places a strong emphasis on cultural fit and work style alignment, with a focus on collaboration, data-driven decision-making, and customer-centricity.

⚠️ Potential Challenges

  • Managing a team of SEO specialists with varying levels of experience and expertise
  • Balancing multiple SEO projects and priorities across multiple web properties
  • Keeping up with the fast-paced nature of the SEO industry and algorithm updates
  • Working effectively in a hybrid work arrangement, with 3 days per week in the office
  • Navigating a mid-sized company structure with diverse teams and stakeholders

ASSUMPTION: The Senior SEO Manager will need to effectively navigate these challenges to succeed in this role and drive organic growth for Auctane.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional SEO roles, this position requires a strong leadership component, with a focus on team management and strategic decision-making
  • Compared to other mid-sized companies, Auctane offers a unique opportunity to work in a dynamic and growing industry with a strong focus on e-commerce and shipping software solutions
  • Career path comparison: This role offers significant growth potential, with opportunities to advance within the marketing department or the company as a whole

ASSUMPTION: This role offers a unique blend of strategic leadership, technical SEO expertise, and industry-specific context, setting it apart from similar SEO roles in other companies.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive SEO strategy for Auctane's flagship product, ShipStation
  • Conducting a technical SEO audit of Auctane's website portfolio to identify and address optimization opportunities
  • Collaborating with the content team to optimize blog posts and other content for search engines and user intent

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives the Senior SEO Manager will be expected to undertake in this role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall marketing strategy for Auctane?
  • What are the biggest challenges facing the SEO team currently, and how can this role address them?
  • How does Auctane support the professional development and growth of its SEO team members?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company's goals, and how you can make a significant impact in your first few months.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant SEO experience and achievements
  • Prepare for the technical SEO assessment or case study by brushing up on your SEO skills and staying current with industry trends
  • Research Auctane's company culture and values to ensure a strong fit with your personal work style and career goals
  • Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.