Senior Manager, SEO, Marketplace Partnership

📌 Core Information

🔹 Job Title: Senior Manager, SEO, Marketplace Partnership

🔹 Company: Front Row

🔹 Location: New York, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Internet Marketplace Platforms

🔹 Date Posted: July 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Leading organic optimization strategy for Amazon in the beauty and wellness category
• Driving visibility, rankings, and conversion through best-in-class SEO tactics
• Integrating generative AI tools like ChatGPT into content, reporting, and operational workflows
• Collaborating with cross-functional teams to align Amazon strategy with broader eCommerce initiatives
• Acting as an internal thought leader on the evolving role of AI in marketplace performance

ASSUMPTION: This role requires a strategic operator with deep SEO expertise and a forward-thinking approach to AI-powered search and content workflows. Familiarity with the beauty and wellness industry is a plus.

📋 Key Responsibilities

✅ Lead the organic optimization strategy for Amazon, focused on driving visibility, rankings, and conversion for beauty and wellness brands

✅ Create high-quality, SEO-friendly copy aligning with brand voice, content briefs, and SEO analytics

✅ Ensure adherence to content guidelines, quality standards, and tone of voice

✅ Stay updated with industry trends, compliance, and best practices in SEO and content writing

✅ Own SEO best practices across PDPs, storefronts, A+ content, and brand store experiences, continually testing and refining based on performance and marketplace shifts

✅ Leverage Generative AI tools to automate and scale content creation, listing audits, keyword clustering, and marketplace reporting workflows

✅ Develop and manage AI-powered processes that improve team efficiency, reduce manual lift, and unlock new insights into competitive and channel dynamics

✅ Collaborate with cross-functional teams including creative, data, brand, and tech to align Amazon strategy with broader eCommerce, content, and innovation initiatives

✅ Analyze competitive trends, search dynamics, and consumer behavior on Amazon to proactively identify growth opportunities and optimization gaps

✅ Standardize reporting and performance tracking, integrating AI tools to streamline recurring deliverables and uncover data-backed strategies

✅ Act as an internal thought leader on the evolving role of AI in marketplace performance and process transformation

ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and process improvement. Strong project management skills are essential to succeed in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of experience in Amazon strategy or marketplace SEO, ideally in the beauty, wellness, or consumer goods industries

Required Skills:

• Deep expertise in Amazon SEO (Search Term optimization, CTR/conversion levers, keyword hierarchy, and competitive intelligence)
• Strong working knowledge of Amazon Seller Central and analytics tools (e.g., Helium 10, DataDive, etc.)
• Proven experience as a Copywriter, Content Writer, or similar role, with a strong portfolio showcasing SEO-optimized content
• Exceptional writing, editing, and proofreading skills, with a keen eye for detail
• Ability to translate complex product themes into clear, concise, and engaging copy
• Passion for emerging technology with hands-on experience using GenAI tools like ChatGPT to optimize workflows or content at scale
• Strong project management skills, with the ability to lead initiatives end-to-end across internal teams and brand partners
• Creative yet analytical mindset—identify inefficiencies, test solutions, and translate insights into repeatable processes
• Excellent communication skills with a track record of influencing cross-functional teams and senior stakeholders

Preferred Skills:

• Familiarity with the beauty and wellness industry
• Experience with AI-powered SEO tools and strategies
• Knowledge of Amazon's Brand Registry and Enhanced Brand Content (EBC) features

ASSUMPTION: Candidates with a strong background in SEO, content creation, and project management will be well-suited for this role. Familiarity with the beauty and wellness industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $100,000 - $120,000 per year

Benefits:

• Health, dental, and vision insurance
• Paid Time Off (PTO)
• Summer Fridays
• Wellness and commuter benefits
• Work with a fun, consultative team of experts
• Headquartered in SoHo, New York City with offices in San Diego, Hamburg, and Bratislava

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a senior-level SEO role in the New York area. Benefits are standard for a company of Front Row's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Front Row operates in the Internet Marketplace Platforms industry, focusing on accelerating ecommerce growth for leading brands

Company Size: Front Row has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: Front Row was founded in 2011 and has since expanded its global presence

Company Description:

• Front Row partners with leading brands to accelerate their ecommerce growth by leveraging its capabilities and proprietary technology
• The company designs, markets, distributes, and accelerates brands on a global scale, offering a 360-degree perspective on each client's business
• Front Row lives for the exchange of energy between brands and audiences, aiming to expand every brand's market share and heart share

Company Specialties:

• Digital Strategy Consulting
• Analytics & Business Intelligence
• CRM
• Amazon Consulting
• E-Commerce Consulting
• Business Audience Marketing
• Amazon Management
• Amazon Marketing & Advertising
• Amazon Content & Conversion
• E-Commerce Strategy
• E-Commerce Performance Marketing
• SEO
• B2B Performance Marketing
• Lead Generation
• Inhousing Support
• Custom Dashboards
• B2B Marketing Analytics
• Landing Pages
• B2B Sales Automation
• SAAS Performance Marketing

Company Website: Front Row Germany

ASSUMPTION: Front Row's focus on partnership and comprehensive brand acceleration sets it apart in the industry. Its extensive list of specialties demonstrates its commitment to providing holistic solutions for its clients.

📊 Role Analysis

Career Level: This role is at the senior manager level, offering opportunities for strategic decision-making and team leadership

Reporting Structure: The Senior Manager, SEO, Marketplace Partnership reports directly to the Head of Marketplace Partnership

Work Arrangement: This role is remote-friendly, with the option to work from one of Front Row's global offices

Growth Opportunities:

• Expanding one's expertise in SEO and AI-driven content strategies
• Gaining experience in managing cross-functional teams and projects
• Potential for career progression within Front Row's growing organization

ASSUMPTION: This role offers ample opportunities for professional growth, both in terms of developing one's skills and advancing within the company.

🌍 Location & Work Environment

Office Type: Front Row has offices in New York, San Diego, Hamburg, and Bratislava, with a remote-friendly work arrangement

Office Location(s): New York, San Diego, Hamburg, Bratislava

Geographic Context:

• New York: A bustling city with a vibrant tech industry and a high cost of living
• San Diego: A coastal city in California with a more relaxed pace of life and a lower cost of living compared to New York
• Hamburg: A major port city in Germany with a thriving tech scene and a lower cost of living compared to New York
• Bratislava: The capital of Slovakia, offering a lower cost of living and a central European location

Work Schedule: Full-time, with flexible remote work options

ASSUMPTION: The remote-friendly work arrangement and global office locations provide flexibility and opportunities to work in different cultural environments.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-depth interview with the Hiring Manager and a team member
• Final interview with the Head of Marketplace Partnership
• Background check and offer extension

Key Assessment Areas:

• SEO expertise and strategic thinking
• Content creation and optimization skills
• Project management and team leadership abilities
• Alignment with Front Row's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO, content creation, and project management experience
• Provide specific examples of your SEO successes and challenges overcome
• Demonstrate your understanding of the beauty and wellness industry and Front Row's unique value proposition

ATS Keywords: Amazon SEO, marketplace optimization, content strategy, AI integration, project management, beauty and wellness industry, cross-functional collaboration

ASSUMPTION: Front Row's hiring process is designed to assess candidates' technical skills, cultural fit, and strategic thinking. Tailoring your application to these key assessment areas will increase your chances of success.

🛠️ Tools & Technologies

• Amazon Seller Central
• Analytics tools (e.g., Helium 10, DataDive, etc.)
• Generative AI tools (e.g., ChatGPT, Claude, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Content creation and optimization tools (e.g., Grammarly, Hemingway, etc.)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and integrating new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Partnership: Front Row values collaboration and working closely with its clients to achieve their goals
• Expertise: The company prides itself on its deep knowledge of the ecommerce landscape and commitment to staying at the forefront of industry trends
• Innovation: Front Row continually seeks new ways to drive growth and improve the client experience through technology and strategic thinking

Work Style:

• Strategic: This role requires a strategic mindset, with a focus on long-term planning and data-driven decision-making
• Collaborative: Front Row values teamwork and cross-functional collaboration to drive success
• Adaptable: The company encourages its employees to embrace change and adapt to new challenges and opportunities

Self-Assessment Questions:

• Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
• Are you comfortable managing projects and driving strategic initiatives end-to-end?
• Do you have a passion for staying up-to-date with industry trends and embracing new technologies?

ASSUMPTION: Front Row's company culture emphasizes partnership, expertise, and innovation. Candidates who align with these values and work styles will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the fast-paced and ever-evolving ecommerce landscape
• Integrating AI tools into workflows and processes
• Balancing remote work and maintaining productivity

ASSUMPTION: These challenges are inherent to the role and require strong project management, adaptability, and a strategic mindset to overcome.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on Amazon SEO and marketplace optimization for the beauty and wellness industry
• Industry-specific context: The beauty and wellness industry is highly competitive, with a strong focus on content and branding
• Career path comparison: This role offers opportunities for career progression within Front Row's growing organization

ASSUMPTION: This role is unique in its focus on Amazon SEO and marketplace optimization for the beauty and wellness industry. Candidates should be prepared to leverage their industry-specific knowledge and adapt their strategies to this unique context.

📝 Sample Projects

• Developing and executing an SEO strategy for a leading beauty brand's Amazon storefront, resulting in a 30% increase in organic traffic
• Integrating ChatGPT into content creation workflows, reducing manual lift and improving content quality and consistency
• Analyzing competitive trends and search dynamics to identify optimization gaps and opportunities for a wellness brand's Amazon listings

ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and data-driven nature of the role, requiring a strong understanding of SEO, content creation, and project management.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketplace Partnership division?
• How does Front Row support the growth and development of its employees?
• What are the most significant challenges facing the beauty and wellness industry on Amazon, and how can this role address them?
• How does Front Row measure the success of its SEO strategies, and what key performance indicators (KPIs) does it track?
• What opportunities are there for career growth and progression within Front Row?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, team, and company, as well as their strategic mindset and commitment to driving success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO, content creation, and project management experience
• Provide specific examples of your SEO successes and challenges overcome
• Demonstrate your understanding of the beauty and wellness industry and Front Row's unique value proposition
• Prepare for interviews by researching Front Row's company culture, values, and recent projects
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.