📌 Core Information
🔹 Job Title: Senior Manager, SEO Strategy
🔹 Company: DEPT®
🔹 Location: Multiple locations (see below)
🔹 Job Type: Hybrid (3 days/week in office)
🔹 Category: Marketing & Advertising
🔹 Date Posted: June 23, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: Hybrid (3 days/week in office)
🚀 Job Overview
Key aspects of this role include:
- Independently creating project plans and roadmaps for clients
- Managing client relationships and expectations
- Conducting technical and on-page audits
- Establishing and executing SEO strategies
- Actively managing client priorities and projects
ASSUMPTION: This role requires a high level of independence, strategic thinking, and strong project management skills. The ideal candidate will be comfortable working remotely and managing client relationships virtually.
📋 Key Responsibilities
✅ Independently create project plans and roadmaps for all clients, including projections and impact potential for proposed initiatives
✅ Report on core SEO KPIs, including traffic, conversions, organic impressions, CTR, and rankings
✅ Conduct technical audits to identify and address crawl errors, URL treatment & duplication issues, crawler accessibility and readability concerns, and site speed problems
✅ Perform on-page & content audits to diagnose keyword targeting issues and create new keyword strategy for meta data, on-page content, and structured data
✅ Develop all core deliverables, including reporting, strategy assessment, auditing, keyword research and mapping, and content optimization projects
✅ Act as a face of DEPT® by facilitating and running client calls and meetings
✅ Provide consistent and well-structured follow up on status of SEO recommendations for all owned clients
✅ Manage and analyze ongoing reporting to identify optimization opportunities for each of our clients
ASSUMPTION: This role requires a strong understanding of SEO principles, technical site issues, and the ability to communicate complex findings to both technical and non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: A minimum of 4 years of SEO-specific experience, with at least 2 years managing SEO strategy independently
Required Skills:
- Proven experience presenting findings and making recommendations for account optimizations to internal or external clients
- Expertise in SEO optimization techniques, principles of sound SEO strategies, and all key and recent industry changes
- Familiarity with emerging AI search engines and comfort with leveraging AI tools for automation
- High tolerance for change and proven track record of successfully managing accounts with various goals, moving deadlines, and changing priorities
- Strong time and project management skills, with high attention to detail
- Expertise around how to research, diagnose, and resolve technical site issues
- Experience with keyword research, strategy assessments, and competitive analyses
- Strong ability to create high quality and well-written deliverables and presentations that successfully communicate SEO opportunities and recommendations
- High experience using SEO-related tools like Screaming Frog, Cloud Crawling tools, BrightEdge, Searchmetrics, Semrush, and AHREFs
- Strong experience with Google Search Console and Google Analytics
- Strong analytical and reporting skills, proficient in Powerpoint, Excel, and Word
- Familiarity with HTML, CSS, and JavaScript development and constraints
ASSUMPTION: Candidates should have a strong understanding of SEO principles, technical site issues, and the ability to manage multiple projects and clients simultaneously.
💰 Compensation & Benefits
Salary Range: The anticipated salary ranges for this position are listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact.
Benefits:
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- Paid Time Off (PTO)
- Paid Company Holidays
- Parental Leave
Working Hours: 40 hours/week, with flexibility for remote work
ASSUMPTION: The salary ranges provided are based on industry standards for the role, experience level, and location. However, the final salary offer may vary based on the candidate's qualifications and the company's internal equity considerations.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2006
Company Description:
- DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more.
- The company has a team of 4,000+ digital specialists across 30+ locations on 5 continents, delivering pioneering work on a global scale with a boutique culture.
- DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organisation
- UX
- Agency
- Content
- Digital Products
- and AI
Company Website: www.deptagency.com
ASSUMPTION: DEPT® offers a dynamic and innovative work environment, with a strong focus on digital craftsmanship, technology, and data-driven marketing. The company's commitment to sustainability and positive impact sets it apart in the industry.
📊 Role Analysis
Career Level: Mid-Senior Level (5-10 years)
Reporting Structure: This role reports directly to the SEO Director or similar role within the organization.
Work Arrangement: Hybrid (3 days/week in office)
Growth Opportunities:
- Potential to take on more responsibilities and grow within the SEO team or the broader organization
- Opportunities to work with a diverse range of clients and industries
- Chance to contribute to the company's ongoing innovation and digital transformation efforts
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: Hybrid (3 days/week in office)
Office Location(s): Salt Lake City, UT; Denver, CO; Atlanta, GA; Chicago, IL; Boston, MA; Newburyport, MA; New York, NY; San Diego, CA; Los Angeles, CA
Geographic Context:
- Salt Lake City, UT: Known for its outdoor recreation and cultural attractions
- Denver, CO: Known for its urban lifestyle and cultural scene
- Atlanta, GA: Known for its vibrant music scene and cultural institutions
- Chicago, IL: Known for its architecture, culture, and food scene
- Boston, MA: Known for its historical significance, culture, and education institutions
- Newburyport, MA: Known for its coastal charm and historic district
- New York, NY: Known for its global influence, cultural diversity, and fast-paced lifestyle
- San Diego, CA: Known for its beach lifestyle, cultural attractions, and outdoor activities
- Los Angeles, CA: Known for its entertainment industry, cultural diversity, and urban lifestyle
Work Schedule: Flexible, with the expectation to work core business hours and be available for client meetings as needed
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote flexibility, with the expectation to work core business hours and be available for client meetings as needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the SEO Director or similar role
- Technical assessment or case study presentation
- In-depth interview with the SEO Director or similar role and a team member
- Final interview with the SEO Director or similar role and a senior leader within the organization
Key Assessment Areas:
- SEO expertise and strategic thinking
- Project management and organizational skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to the specific role and company, emphasizing your fit for the position
- Prepare for technical assessments or case study presentations by brushing up on your SEO knowledge and tools
- Research the company and its clients to demonstrate your understanding of their business and industry
ATS Keywords: SEO, Strategy, Management, Project Planning, Client Relationships, Technical Auditing, On-Page Auditing, Reporting, Keyword Research, AI Tools, SEO Tools, Google Search Console, Google Analytics, HTML, CSS, JavaScript
ASSUMPTION: The interview process for this role is designed to assess the candidate's SEO expertise, strategic thinking, and cultural fit within the organization. The company values a strong work ethic, innovation, and a passion for digital marketing.
🛠️ Tools & Technologies
- Screaming Frog
- Cloud Crawling tools
- BrightEdge
- Searchmetrics
- Semrush
- AHREFs
- Google Search Console
- Google Analytics
- Powerpoint
- Excel
- Word
- HTML
- CSS
- JavaScript
ASSUMPTION: The tools and technologies listed are commonly used in the SEO industry and are expected to be familiar to candidates for this role. However, the company may use additional tools or platforms specific to their internal processes.
👔 Cultural Fit Considerations
Company Values:
- Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
- Craftsmanship: We are a new model of agency, with a deep skillset in tech and marketing
- Innovation: We invest in innovation, leveraging our proprietary tech, data and knowledge platforms for all our clients worldwide
Work Style:
- Dynamic and fast-paced, with a strong focus on digital craftsmanship, technology, and data-driven marketing
- Collaborative and open-door, with a best-idea-wins environment
- Committed to sustainability and positive impact
Self-Assessment Questions:
- How do you align with the company's value of being a pioneer and always leaning forward?
- How do you approach collaboration and knowledge-sharing in a dynamic, fast-paced environment?
- How do you ensure your work maintains a high level of craftsmanship and quality, even under tight deadlines?
ASSUMPTION: DEPT® values candidates who are passionate about digital marketing, innovative, and committed to sustainability and positive impact. The company's dynamic and collaborative work environment requires strong communication, teamwork, and adaptability.
⚠️ Potential Challenges
- Managing multiple clients and projects simultaneously, with varying priorities and deadlines
- Keeping up with the latest SEO trends, algorithm changes, and industry best practices
- Balancing remote work and in-office collaboration effectively
- Managing client expectations and priorities in a virtual environment
ASSUMPTION: The role may present challenges in managing multiple clients and projects, keeping up with industry trends, and balancing remote work and in-office collaboration. However, the company provides resources and support to help employees overcome these challenges and succeed in their roles.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position requires a strong focus on strategy, management, and client relationships
- Compared to other mid-size to enterprise-level organizations, DEPT® offers a more dynamic and innovative work environment, with a strong focus on digital craftsmanship and technology
- Career path comparison: This role may lead to senior management or director-level positions within the SEO team or broader organization
ASSUMPTION: This role offers unique opportunities for professional growth and development within a dynamic and innovative organization, with a strong focus on digital craftsmanship, technology, and data-driven marketing.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy for a global e-commerce client
- Conducting a technical audit and site speed optimization for a high-traffic news website
- Managing a team of SEO specialists to execute a large-scale keyword research and mapping project for a Fortune 500 company
ASSUMPTION: The sample projects listed are representative of the types of initiatives the SEO Senior Manager may be responsible for, but the specific projects and clients may vary based on the company's current portfolio and client needs.
❓ Key Questions to Ask During Interview
- How does the company support the professional development and growth of its SEO team members?
- What are the most challenging SEO projects the company has undertaken, and how were they approached?
- How does the company foster a culture of innovation and digital craftsmanship within its SEO team?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its SEO strategies and initiatives?
ASSUMPTION: The interview questions listed are designed to assess the company's commitment to professional development, innovation, and the specific priorities and expectations for this role. Candidates should also consider asking questions about the company's culture, work-life balance, and long-term growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume to highlight relevant SEO experience and achievements
- Write a cover letter explaining your fit for the role and the company
- Prepare for technical assessments or case study presentations by brushing up on your SEO knowledge and tools
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
