Senior Manager, Sponsorships & CXO Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Sponsorships & CXO Marketing

🔹 Company: Juniper Networks

🔹 Location: United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing sponsorship strategies to drive revenue and enhance brand partnerships.
• Managing corporate sponsorships and activating them across C-suite programming and employee engagement.
• Crafting and executing executive-level nurture programs, including content development, email nurture, events, roundtables, and thought leadership forums.
• Collaborating cross-functionally with internal teams to ensure cohesive messaging and brand alignment.
• Serving as a strategic advisor to senior leadership on sponsorship and executive engagement opportunities.

ASSUMPTION: This role requires a strategic thinker with strong operational capabilities, capable of crafting premium and consistent brand experiences and working cross-functionally with key stakeholders.

📋 Key Responsibilities

✅ Sponsorships & Partnerships:

• Develop and implement sponsorship strategies to drive revenue and enhance brand partnerships.
• Identify and cultivate relationships with sponsors, ensuring alignment with organizational goals.
• Collaborate with marketing and sales teams to create compelling sponsorship opportunities and materials.
• Manage day-to-day interactions with the sponsorship agency, ensuring alignment with organizational objectives and priorities.
• Activate sponsorship across C-suite programming and employee engagement.
• Track sponsorship performance, measure ROI, and provide detailed reports to stakeholders.

✅ CXO Programming:

• Understand CXO audience and priorities, including their motivations, market trends, and industry challenges.
• Craft programs that optimize the CXO journey and align business objectives with executive interests.
• Design and execute executive-level nurture programs, including content development, email nurture, events, roundtables, and thought leadership forums.
• Oversee program logistics, including agenda development, speaker briefings, and event execution when needed.
• Collaborate across marketing to ensure a consistent CXO experience across brand, content, field, and performance marketing.
• Develop post-event reports and insights to improve future programming.

✅ Stakeholder Engagement & Relationship Management:

• Build and maintain strong relationships with corporate sponsors, executives, and industry leaders.
• Serve as a strategic advisor to senior leadership on sponsorship and executive engagement opportunities.
• Work cross-functionally with internal teams to ensure cohesive messaging and brand alignment.

✅ Program Management & Measurement:

• Oversee team and collaborate cross-functionally to ensure objectives and priorities are being met.
• Manage budget and vendor invoicing.
• Define comprehensive measurement frameworks to assess sponsorship and CXO investment effectiveness and ROI.

ASSUMPTION: This role requires strong negotiation, communication, and relationship management skills, as well as the ability to manage multiple projects in a fast-paced environment and meet deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, Communications, or a related field.

Experience: 7+ years of experience in sponsorship management, event programming, or business development.

Required Skills:

• Proven experience working with senior executives and delivering high-caliber programming.
• Strong negotiation, communication, and relationship management skills.
• Ability to manage multiple projects in a fast-paced environment and meet deadlines.
• Ability to craft compelling marketing materials and sponsorship decks.
• Knowledge of digital engagement strategies for executive audiences.
• Experience in agency management and vendor relations.
• Demonstrated leadership and collaborative capabilities with the ability to build alignment, motivate, and inspire a team.

Preferred Skills:

• Experience in the technology industry.
• Fluency in additional languages.

ASSUMPTION: Candidates with experience in the technology industry and fluency in additional languages may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $168,800.00 - $242,650.00/year

Benefits:

• Medical Benefits
• 401(k) Eligibility
• Vacation
• Sick Time
• Parental Leave

Working Hours: 40 hours per week, with flexibility for occasional overtime as needed.

ASSUMPTION: The salary range for this position is expected to be between $168,800.00 and $242,650.00/year, but the base pay offered may vary depending on market location, job-related knowledge, skills, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Juniper Networks operates in the software development industry, focusing on networking, routers, switches, security, and AI-native technology.

Company Size: Juniper Networks has 5,001-10,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: Juniper Networks was founded in 1996 by Pradeep Sindhu, Dennis Ferguson, and Bjorn Liencres.

Company Description:

• Juniper Networks is leading the revolution in networking, making it one of the most exciting technology companies in Silicon Valley today.
• The company's sole mission is to create innovative products and solutions that meet the growing demands of the connected world.
• Juniper Networks serves top global service providers and enterprises, including the Global Fortune 100, as well as federal, state, and local government agencies and higher educational organizations.

Company Specialties:

• Networking
• Routers
• Switches
• Security
• Junos Operating System
• VPN
• Junos Space
• and Junos Pulse

Company Website: http://www.juniper.net

ASSUMPTION: Juniper Networks is a well-established company with a strong focus on innovation and growth in the technology industry.

📊 Role Analysis

Career Level: This role is at the senior manager level, requiring strategic thinking, leadership, and experience in sponsorship management or event programming.

Reporting Structure: The Senior Manager, Sponsorships & CXO Marketing will report directly to the Head of Brand Marketing and work cross-functionally with internal teams.

Work Arrangement: This role is on-site, with occasional flexibility for remote work as needed.

Growth Opportunities:

• Advancement within the marketing organization, such as moving into a director or vice president role.
• Expanding responsibilities to include additional marketing functions or geographies.
• Developing expertise in AI-native technology and its application to networking and security.

ASSUMPTION: Juniper Networks offers growth opportunities for employees who demonstrate strong performance and a commitment to the company's mission.

🌍 Location & Work Environment

Office Type: Juniper Networks has multiple offices worldwide, with a corporate headquarters in Sunnyvale, California.

Office Location(s): 1133 Innovation Way, Sunnyvale, CA 94089, US

Geographic Context:

• The United States offers a large and diverse market for technology companies like Juniper Networks.
• Sunnyvale, California, is located in the heart of Silicon Valley, providing easy access to tech industry resources and networking opportunities.
• The office is close to major transportation hubs, making it easily accessible for employees.

Work Schedule: The work schedule for this role is Monday through Friday, with occasional flexibility for remote work as needed.

ASSUMPTION: The United States and Sunnyvale, California, offer a favorable business environment for Juniper Networks, with access to a large talent pool and tech industry resources.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Head of Brand Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Relationship management and stakeholder engagement
• Program management and measurement skills

Application Tips:

• Tailor your resume and cover letter to highlight your experience in sponsorship management, event programming, or business development.
• Demonstrate your understanding of the technology industry and Juniper Networks' mission.
• Prepare examples of successful sponsorship activations or executive engagement programs you've led in the past.

ATS Keywords: Sponsorship management, event programming, business development, stakeholder engagement, strategic thinking, measurement framework development, executive event planning, negotiation, communication, relationship management, project management, digital engagement strategies, agency management, vendor relations, leadership, collaboration

ASSUMPTION: Juniper Networks uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Event management software (e.g., Cvent, Eventbrite)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Juniper Networks uses various marketing, event management, project management, and data analysis tools to streamline workflows and improve efficiency.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• One Juniper
• Innovation
• Simplicity
• Trust

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and forward-thinking
• Results-focused and accountable

Self-Assessment Questions:

• Do you have experience working with senior executives and delivering high-caliber programming?
• Are you comfortable managing multiple projects in a fast-paced environment and meeting deadlines?
• Do you have strong negotiation, communication, and relationship management skills?
• Are you able to craft compelling marketing materials and sponsorship decks?
• Do you have knowledge of digital engagement strategies for executive audiences?
• Are you comfortable working with agencies and managing vendor relations?
• Do you have demonstrated leadership and collaborative capabilities?

ASSUMPTION: Juniper Networks values candidates who align with their company values and work style, and who can demonstrate the required skills and experience for the role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Building and maintaining strong relationships with corporate sponsors, executives, and industry leaders
• Navigating a large organization with multiple stakeholders
• Keeping up with industry trends and technological advancements in the networking and security fields

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and development.

📈 Similar Roles Comparison

• This role is similar to a Senior Manager, Sponsorships & Events or Senior Manager, Executive Engagement in other organizations.
• However, Juniper Networks' focus on AI-native technology and its application to networking and security sets this role apart from similar positions in other industries.
• Career progression in this role may lead to advancement within the marketing organization or expansion into additional marketing functions or geographies.

ASSUMPTION: While this role shares similarities with other senior manager positions in sponsorships and executive engagement, the unique focus on AI-native technology and Juniper Networks' mission sets it apart from other opportunities in the market.

📝 Sample Projects

• Developing and executing a comprehensive sponsorship strategy for a major industry conference, resulting in increased brand exposure and revenue generation.
• Crafting and delivering a high-caliber executive engagement program for a key customer, leading to strengthened relationships and expanded business opportunities.
• Managing a team to activate sponsorships across multiple channels, including digital, print, and event-based marketing, to drive brand awareness and engagement.

ASSUMPTION: These sample projects demonstrate the strategic thinking, program management, and stakeholder engagement skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Brand Marketing organization?
• How does Juniper Networks approach executive engagement and thought leadership content development?
• What are the key priorities for this role in the first 90 days?
• How does Juniper Networks support the growth and development of its employees?
• What are the most challenging aspects of working in a mid-sized technology company like Juniper Networks?

ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in sponsorship management, event programming, or business development, and your understanding of the technology industry and Juniper Networks' mission.
• Prepare examples of successful sponsorship activations or executive engagement programs you've led in the past.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.