Senior Manager, Strategic Propositions & Distribution Growth, Asia

📌 Core Information

🔹 Job Title: Senior Manager, Strategic Propositions & Distribution Growth, Asia

🔹 Company: Allianz

🔹 Location: Singapore

🔹 Job Type: Full-Time, Permanent

🔹 Category: Sales & Distribution

🔹 Date Posted: August 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Office-based with flexible work options)

🚀 Job Overview

Key aspects of this role include:

• Developing integrated customer and distributor propositions to drive growth across agency and partnerships
• Collaborating with various teams to design strategies and campaigns that meet business KPIs for customer and distribution growth
• Leveraging customer insights and market research to create compelling propositions
• Working closely with agency and partnerships leaders to embed propositions into frontline execution
• Driving growth enablement through learning initiatives and programs aligned to strategic campaigns

ASSUMPTION: This role requires a strategic mindset and strong execution skills, with a focus on driving growth through innovative customer and distributor propositions.

📋 Key Responsibilities

✅ Developing end-to-end customer and distributor propositions that drive growth across both agency and partnerships

✅ Creating modular, journey-based propositions that combine product, service, wellness, and CX elements, designed to fit diverse channel needs

✅ Translating propositions into scalable campaigns, tools, and sales narratives for local deployment

✅ Shaping customer-led, insight-driven propositions by embedding market research, customer testing, and distributor feedback into every stage of design

✅ Driving the full lifecycle of propositions – from concept and pilot to scale-up and continuous enhancement – ensuring impact is measurable and repeatable

✅ Partnering with product and health teams to co-develop customer-relevant solutions tailored to channel and segment needs

✅ Identifying and packaging differentiators that create competitive advantage in high-priority market segments

✅ Integrating ecosystem and partnership value into propositions, combining protection with wellness, digital engagement, and lifestyle services that resonate with evolving customer needs

✅ Ensuring that product constructs and solution design support both customer value and distributor success

✅ Building tailored value propositions for high-potential segments, such as mass affluent, HNW, gig economy, and young professionals

✅ Translating segmentation insights into propositions that both address unmet customer needs and enable distribution to compete more effectively in high-potential segments

✅ Working closely with agency and partnerships leaders to embed propositions into frontline execution – through sales tools, distributor journeys, and enablement programs

✅ Supporting growth enablement via flagship learning initiatives and programs aligned to strategic campaigns

✅ Developing distributor engagement plans that reinforce Allianz’s value story and elevate professional positioning

✅ Integrating propositions into distributor engagement, ensuring they become practical enablers for acquisition, cross-sell, and retention

✅ Leading or co-leading flagship growth initiatives such as the INSEAD program, FCB Olympics, Distribution Triathlon campaigns, SheSecures female segment propositions, and partnership activations with banks and brokers

✅ Building activation toolkits and campaign strategies that integrate brand, product, and segment needs into a unified growth narrative

✅ Localizing and co-creating market-specific rollouts in collaboration with local distribution and marketing teams

✅ Acting as the integrator across health, product, actuarial, marketing, and distribution – ensuring growth programs are cohesive and insight-led

✅ Leading proposition steering forums, cross-market alignment calls, and working groups to accelerate execution

✅ Driving impact tracking and feedback loops to continuously refine and improve proposition performance

ASSUMPTION: This role requires a strong understanding of life insurance or financial services, with experience in strategy, distribution, product marketing, or customer propositions. Familiarity with product constructs and the ability to translate technical concepts into commercially compelling solutions is essential.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 10+ years of experience in life insurance or financial services across strategy, distribution, product marketing, or customer propositions

Required Skills:

• Proven experience working with multi-channel distribution (agency, bank, broker) and cross-functional teams
• Strong strategic thinking and execution skills – able to go from concept to market delivery
• Experience with customer segmentation, sales enablement, and innovation-led growth
• Excellent communication and influencing skills, with ability to work across seniority levels and diverse markets
• Familiarity with product constructs and ability to translate technical concepts into commercially compelling solutions

Preferred Skills:

• AI-Skills (e.g., ChatGPT or Copilot) an advantage

ASSUMPTION: Candidates should have a proven track record in driving growth through innovative customer and distributor propositions, with a strong understanding of life insurance or financial services.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior manager role in Singapore, the estimated salary range is SGD 180,000 - 250,000 per annum. Final offer will depend on the candidate's experience and qualifications.

Benefits:

• Flexible work options
• Career development opportunities
• Comprehensive health benefits
• Financial wellness initiatives
• Employee share purchase program

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for hybrid work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Allianz offers a competitive benefits package, including flexible work options and comprehensive health benefits.

📌 Applicant Insights

🔍 Company Context

Industry: Allianz is a global leader in the insurance and asset management industry, with a strong presence in Asia

Company Size: Allianz is a large multinational corporation with over 10,000 employees in its technology division alone

Founded: Allianz was founded in 1890 and has since grown into one of the world's largest insurance and financial services providers

Company Description:

• Allianz Technology is Allianz's global IT service provider, delivering IT solutions that drive the group's digitalization
• With over 11,000 employees in more than 20 countries, Allianz Technology runs, optimizes, transforms, and innovates the infrastructure, applications, and services together with Allianz companies to co-create the best customer experience
• Allianz Technology services the entire spectrum of digitalization, from one of the industry's largest IT infrastructure projects to application platforms ranging from workplace services to digital interaction

Company Specialties:

• IT infrastructure and security
• Application platforms and services
• Data analytics and AI
• Cloud and hybrid IT

Company Website: Allianz Group

ASSUMPTION: Allianz is a well-established company with a strong global presence and a focus on digitalization and innovation in the insurance and financial services industry.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Head of Distribution Marketing & Strategy, Asia

Work Arrangement: Hybrid – a mix of on-site and remote work, with flexibility for remote work options

Growth Opportunities:

• Potential career progression into regional or global leadership roles within Allianz's distribution marketing and strategy team
• Opportunities to work on high-impact, cross-regional projects and initiatives
• Access to learning and development opportunities through Allianz's internal training programs and external partnerships

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Allianz's distribution marketing and strategy efforts in the Asia region.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): Allianz Technology's Asia headquarters is located in Singapore, with additional offices in other major cities across the region

Geographic Context:

• Singapore is a major financial hub and a global leader in the insurance and financial services industry
• The city-state is known for its multicultural environment, high quality of life, and robust infrastructure
• Singapore's strategic location in Southeast Asia makes it an ideal base for regional operations

Work Schedule: Typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for hybrid work arrangements

ASSUMPTION: Allianz's Singapore office provides a modern, collaborative work environment with access to state-of-the-art technology and amenities. The city-state's strategic location and multicultural environment make it an ideal base for regional operations in the insurance and financial services industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and other team members
• Final round interviews with senior leadership
• Background and reference checks

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and influencing skills
• Experience with customer segmentation, sales enablement, and innovation-led growth
• Familiarity with product constructs and ability to translate technical concepts into commercially compelling solutions
• Cultural fit and alignment with Allianz's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with customer segmentation, sales enablement, and innovation-led growth in detail
• Demonstrate your understanding of Allianz's business and the insurance industry in your application materials
• Prepare thoughtful questions to ask the interviewer about the role, team, and company

ATS Keywords: Strategic Propositions, Distribution Growth, Customer Segmentation, Sales Enablement, Innovation, Life Insurance, Financial Services, Multi-Channel Distribution, Cross-Functional Teams, Market Research, Customer Insights, Product Marketing, Campaign Management, Data Analysis

ASSUMPTION: Allianz's recruitment process is designed to assess candidates' strategic thinking, communication, and cultural fit, with a focus on identifying the best fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, JIRA)
• Collaboration and communication platforms (e.g., Microsoft Teams, Slack)

ASSUMPTION: Allianz provides its employees with access to the latest tools and technologies to support their work and enable collaboration with team members and stakeholders.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: Putting customers at the heart of everything we do
• Responsibility: Taking ownership and accountability for our actions and decisions
• Respect: Valuing diversity and treating everyone with dignity and courtesy
• Excellence: Striving for the highest standards in all that we do
• Stewardship: Acting in the best interests of our stakeholders and the wider community

Work Style:

• Collaborative and team-oriented, with a focus on cross-functional collaboration and knowledge sharing
• Agile and adaptable, with a willingness to embrace change and continuous improvement
• Data-driven and analytical, with a focus on using insights and evidence to inform decision-making
• Innovative and creative, with a willingness to explore new ideas and approaches

Self-Assessment Questions:

• Do I align with Allianz's customer-centric approach and commitment to excellence?
• Am I comfortable working in a collaborative, cross-functional team environment?
• Do I have a proven track record of driving growth through innovative customer and distributor propositions?

ASSUMPTION: Allianz values diversity and inclusion, and seeks candidates who align with its customer-centric approach, commitment to excellence, and collaborative work style.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines and competing priorities
• Managing multiple stakeholders and balancing diverse perspectives in decision-making processes
• Navigating a large, complex organization with multiple layers of management and bureaucracy
• Adapting to a hybrid work environment and balancing remote work with on-site collaboration

ASSUMPTION: While Allianz offers significant growth opportunities and a supportive work environment, candidates should be prepared to navigate potential challenges and adapt to a dynamic, fast-paced work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on strategic proposition development and distribution growth across multiple channels and regions
• Similar roles in other organizations may focus on a single channel or region, or may have a more narrow scope of responsibilities
• Career progression in this role may lead to regional or global leadership positions within Allianz's distribution marketing and strategy team

ASSUMPTION: This role offers a unique opportunity to drive growth and innovation in Allianz's distribution marketing and strategy efforts, with potential for career progression into regional or global leadership positions.

📝 Sample Projects

• Developing a modular, journey-based proposition for mass affluent customers, combining product, service, wellness, and CX elements to fit diverse channel needs
• Translating a customer-led, insight-driven proposition into a scalable campaign, tool, and sales narrative for local deployment in Southeast Asia
• Identifying and packaging differentiators that create competitive advantage in the high-priority gig economy segment, integrating ecosystem and partnership value into propositions

ASSUMPTION: These sample projects illustrate the strategic, innovative, and customer-centric approach required to succeed in this role, with a focus on driving growth through integrated customer and distributor propositions.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the broader organization?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Allianz support the growth and development of its employees, particularly in this role?
• What are the key challenges facing the distribution marketing and strategy team in the Asia region, and how can this role help address them?
• How does Allianz approach collaboration and knowledge sharing across its global network of offices and teams?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the organization and its priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on customer segmentation, sales enablement, and innovation-led growth
• Prepare for interviews by researching Allianz's business and industry trends, and practicing your responses to common interview questions
• Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role
• If invited to an in-depth interview, be prepared to present a portfolio of your work or provide examples of your accomplishments in driving growth through innovative customer and distributor propositions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.