Senior Marketer - Demand Generation

🚀 Job Overview

SuperAGI is seeking an experienced Senior Marketer specialized in Demand Generation to lead their performance marketing initiatives across multiple digital channels. This strategic role focuses on driving user acquisition, maximizing ROI, and scaling the customer base for their AI solutions. You'll be responsible for developing, executing, and optimizing paid marketing campaigns that align with SuperAGI's mission of pioneering Artificial General Intelligence.

ASSUMPTION: Based on the responsibilities and qualifications listed, this appears to be a leadership role that likely involves both strategic planning and hands-on campaign management.

📋 Key Responsibilities

• ✅ Develop and execute performance marketing strategies across various digital channels to drive customer acquisition and revenue growth
• ✅ Lead the creation and management of paid campaigns across multiple platforms, ensuring alignment with business objectives and KPIs
• ✅ Analyze campaign performance and continuously optimize bids, targeting, creatives, and messaging for maximum ROI
• ✅ Monitor and manage daily, weekly, and monthly performance reports to track campaign effectiveness
• ✅ Conduct A/B testing and experimentation to optimize landing pages, ad creatives, and overall campaign performance
• ✅ Build and manage the marketing budget, tracking spend against performance goals
• ✅ Stay current with industry trends, new advertising technologies, and best practices in digital marketing
• ✅ Drive growth through retargeting, CRM-based campaigns, and advanced segmentation strategies

ASSUMPTION: No assumptions made here as the responsibilities are clearly outlined in the job description.

🎯 Required Qualifications

Education: Not specified

Experience: 5-8 years of experience in performance marketing, digital advertising, or similar roles

Skills:

• B2B SaaS marketing experience (mandatory)
• In-depth knowledge of performance marketing channels (Google, LinkedIn, Meta, etc.)
• Proven track record of achieving significant ROI from marketing budgets
• Experience managing significant performance marketing budgets
• Understanding of SaaS sales cycles and customer lifetime value
• Experience with user retention strategies in B2B environments

ASSUMPTION: While not explicitly stated, the role likely requires a bachelor's degree in Marketing, Business, or a related field, which is standard for senior marketing positions with 5-8 years of experience.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: Senior Marketing roles with 5-8 years of experience in the tech industry in India typically offer competitive compensation packages. For a company at the forefront of AI technology like SuperAGI, the salary would likely be above industry average to attract top talent with the specialized B2B SaaS marketing experience required.

🔍 Company Context

Industry Position: SuperAGI is positioned as a pioneer in Artificial General Intelligence, focusing on groundbreaking research and innovative AI products.

Company Size: Not specified

Company Stage: Appears to be a growth-stage technology company focusing on AI development

ASSUMPTION: Based on the company description and its focus on pioneering AI technology, SuperAGI appears to be an innovative growth-stage company in the competitive AI space. The emphasis on "transforming the future of applications" suggests they're actively expanding their market presence and product offerings.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: Potential to shape marketing strategy for an emerging AI technology company

ASSUMPTION: Given the senior level of this position and the required experience (5-8 years), this role likely reports to a Marketing Director, VP of Marketing, or directly to the C-suite in a smaller organization. The role probably involves both strategic planning and team leadership responsibilities, though team size is not specified.

🌍 Location & Work Environment

Office Type: Not specified

Geographic Context: India has emerged as a significant hub for technology and AI development, with major tech centers in cities like Bangalore, Hyderabad, Delhi NCR, and Mumbai

Work Schedule: Not specified

Regional Considerations: India's tech sector offers competitive compensation for specialized roles in AI and marketing, with growing opportunities in the artificial intelligence space

ASSUMPTION: While the specific city in India is not mentioned, and remote work policy isn't stated, the position is likely based in one of India's major tech hubs. Given SuperAGI's focus on innovative technology, they may offer flexible work arrangements, but this is not explicitly mentioned in the job description.

💼 Interview & Application Insights

Typical Process: For senior marketing roles in tech companies, the interview process typically includes:

1. Initial screening call with HR or recruiter
2. Technical marketing interview with hiring manager
3. Case study or marketing campaign analysis presentation
4. Panel interview with cross-functional stakeholders
5. Final interview with senior leadership

Key Assessment Areas:

• Proven track record of ROI-driven marketing campaigns
• B2B SaaS marketing expertise
• Performance marketing channel knowledge
• Budget management experience
• Strategic thinking and analytical capabilities
• Understanding of AI industry context (likely a plus)

Application Tips:

• Quantify your marketing achievements with specific ROI figures and campaign results
• Highlight B2B SaaS marketing experience prominently
• Showcase experience with the specific channels mentioned (Google, LinkedIn, Meta)
• Demonstrate understanding of both acquisition and retention marketing
• Include examples of budget management and optimization

ATS Keywords: performance marketing, demand generation, B2B SaaS, digital advertising, paid campaigns, ROI optimization, campaign analytics, A/B testing, customer acquisition, retention strategies, Google Ads, LinkedIn Ads, Meta Ads, marketing budget management, CRM campaigns, segmentation strategies

ASSUMPTION: These insights are based on industry standards for senior marketing roles in technology companies, particularly in the AI sector. The actual interview process at SuperAGI may vary.

🛠️ Tools & Technologies

• Advertising platforms: Google Ads, LinkedIn Ads, Meta Ads
• Analytics tools: Google Analytics, marketing attribution platforms
• CRM systems: likely Salesforce, HubSpot, or similar
• Marketing automation platforms
• A/B testing and optimization tools
• Budget tracking and ROI analysis software

ASSUMPTION: While specific tools aren't mentioned in the job description, these are standard technologies used in B2B SaaS performance marketing. The actual tech stack at SuperAGI may include proprietary tools or different platforms.

👔 Cultural Fit Considerations

Company Values: Innovation, pioneering spirit, collaboration between AI and human intelligence, driving efficiency and growth

Work Style: Fast-paced, future-oriented, focused on technological advancement and transformation

Self-Assessment:

• Are you passionate about AI technology and its potential?
• Do you thrive in innovative environments that are shaping new technological frontiers?
• Are you comfortable balancing data-driven decision making with creative marketing approaches?
• Can you adapt quickly to emerging technologies and marketing platforms?
• Are you excited about the opportunity to market cutting-edge AI solutions?

ASSUMPTION: These cultural elements are inferred from SuperAGI's company description, which emphasizes pioneering AI technology, innovation, and transformation. The company appears to value forward-thinking individuals who are passionate about AI's potential.

⚠️ Potential Challenges

• Marketing complex, cutting-edge AI technology requires translating technical features into clear value propositions
• B2B SaaS marketing typically involves longer sales cycles that require patience and strategic nurturing
• The role requires balancing multiple marketing channels simultaneously while optimizing for ROI
• As a rapidly evolving field, AI marketing demands continuous learning and adaptation
• Performance marketing roles often face high expectations for measurable results and ROI

ASSUMPTION: These potential challenges are based on the nature of the role and industry described, not specific claims about working conditions at SuperAGI. The actual experience may vary.

📈 Similar Roles Comparison

This Senior Marketer - Demand Generation role at SuperAGI differs from similar positions in the following ways:

• vs. Growth Marketing Manager: More focused on paid acquisition channels rather than the full growth funnel
• vs. Digital Marketing Manager: More specialized in performance and demand generation rather than broader digital marketing
• vs. Content Marketing Manager: More focused on paid acquisition rather than organic content strategy
• vs. Marketing Director: More hands-on with campaign execution while still requiring strategic thinking

ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.

📝 Sample Projects

• Developing an integrated paid media strategy across Google, LinkedIn, and Meta to target B2B SaaS decision-makers
• Creating a comprehensive A/B testing framework for landing pages and ad creatives to improve conversion rates
• Implementing advanced segmentation strategies based on user behavior to optimize retargeting campaigns
• Building a performance marketing dashboard that tracks ROI across channels and campaigns
• Designing a budget allocation model that dynamically adjusts spend based on channel performance

ASSUMPTION: These project examples are based on the responsibilities listed in the job description and are illustrative of common tasks for a Senior Marketer in Demand Generation.

❓ Key Questions to Ask During Interview

1. "How does SuperAGI measure success for its demand generation initiatives, and what are the key performance indicators for this role?"
2. "Can you share more about the current marketing tech stack and which platforms are generating the strongest results for the company?"
3. "What are the biggest challenges SuperAGI faces in communicating its AI solutions to potential customers?"
4. "How does the marketing team collaborate with product and sales teams to ensure alignment on messaging and lead quality?"
5. "What is the typical customer journey for SuperAGI's products, and how does demand generation fit into that journey?"
6. "How does SuperAGI plan to evolve its marketing approach as AI technology and the competitive landscape continue to develop?"

ASSUMPTION: These questions are suggested based on the role type and industry context. They should be adapted based on your specific interests and the direction of the actual interview.