📌 Core Information
🔹 Job Title: Senior Marketing Analyst
🔹 Company: T-Mobile
🔹 Location: Bellevue, WA or Overland Park, KS
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Owning end-to-end reporting and performance analysis across the marketing funnel
- Developing and maintaining dashboards and scorecards to track campaign KPIs and customer journeys
- Identifying and investigating traffic sources and volume, traffic drivers across multiple sales channels and brand touchpoints
- Collaborating with cross-functional teams to provide actionable insights that optimize targeting, creative, and channel mix
- Supporting marketing testing efforts and delivering compelling storytelling through data
ASSUMPTION: This role requires a high level of analytical skills and the ability to work effectively with various teams to drive data-driven decision making.
📋 Key Responsibilities
✅ Own end-to-end reporting and performance analysis across the marketing funnel
✅ Develop and maintain dashboards and scorecards tracking campaign KPIs, channel performance, and customer journeys
✅ Identify and investigate traffic sources and volume, traffic drivers across multiple sales channels and brand touchpoints
✅ Collaborate with media, business analysis, insights, and media analytics teams to provide actionable insights that optimize targeting, creative, and channel mix
✅ Support marketing testing efforts by designing test frameworks, interpreting results, and translating findings into recommendations
✅ Deliver compelling storytelling through data that highlights marketing effectiveness to both marketing leaders and cross-functional stakeholders
✅ Collate campaign results and present to key stakeholders within the business, delivering insights back through storytelling, along with recommendations for future optimization
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to communicate complex data insights effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field
Experience: 5+ years in marketing analytics, media measurement, or performance marketing roles, preferably in fast-paced or high-growth environments
Required Skills:
- Deep expertise in campaign analysis, attribution models, and funnel diagnostics across multiple channels (digital, social, email, search, etc.)
- Proficiency in tools such as SQL, Excel, Tableau/Looker, Google Analytics, Adobe Analytics, and/or marketing attribution platforms
- Strong business acumen and the ability to turn complex data into clear, impactful insights
- Excellent communication skills with the ability to influence decisions and explain data to non-technical audiences
- Experience working cross-functionally with marketers, product teams, and data engineers
Preferred Skills:
- Experience with data visualization tools
- Familiarity with A/B testing and statistical analysis
ASSUMPTION: Candidates should have a strong foundation in marketing analytics and be comfortable working with large datasets to derive actionable insights.
💰 Compensation & Benefits
Salary Range: $96,700 - $174,400 (based on experience and location)
Benefits:
- Medical, dental, and vision insurance
- Flexible spending account
- 401(k) with company match
- Employee stock grants and purchase plan
- Paid time off and holidays
- Paid parental and family leave
- Family building benefits, back-up care, and enhanced family support
- Childcare subsidy, tuition assistance, and college coaching
- Short- and long-term disability, voluntary life insurance, and other voluntary benefits
- Mobile service and home internet discounts, pet insurance, and commuter programs
Working Hours: Full-time, with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing analyst role. Actual compensation may vary based on the candidate's experience and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. T-Mobile is a leading provider of wireless communication services in the United States, offering 4G LTE and transformative nationwide 5G network.
Company Size: 10,001+ employees. As a large corporation, T-Mobile offers extensive resources and opportunities for career growth.
Founded: 1990. T-Mobile has a rich history of innovation and disruption in the wireless industry.
Company Description:
- T-Mobile is known for its "Un-carrier" approach, delivering an advanced 4G LTE and transformative nationwide 5G network
- The company offers a wide range of wireless services, including consumer and business wireless, IoT, and 5G for all
- T-Mobile is committed to creating competition and innovation in wireless and beyond
Company Specialties:
- IoT
- Retail
- 5G for All
- Future of 5G
- Business Sales
- Customer Care
- Business Wireless
- Consumer Wireless
- Technology
- Internships & Returnships
- DE&I
- and Benefits & Perks
Company Website: https://www.t-mobile.com
ASSUMPTION: T-Mobile's large size and extensive resources provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and influence over marketing strategy and customer experience
Reporting Structure: This role reports directly to the Senior Manager, Marketing Analytics, and collaborates with various teams, including marketing, growth, and media
Work Arrangement: Hybrid, with 3 days in the office and 2 days remote
Growth Opportunities:
- Potential to advance to a management or leadership role within the marketing analytics team
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant growth potential for candidates with strong analytical skills and a proven track record of driving data-driven decision making.
🌍 Location & Work Environment
Office Type: Corporate office environment with a hybrid work arrangement
Office Location(s): Bellevue, WA or Overland Park, KS
Geographic Context:
- Bellevue, WA: A tech hub with a vibrant startup scene and a high cost of living
- Overland Park, KS: A suburban area with a lower cost of living and a family-friendly atmosphere
Work Schedule: Full-time, with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, with the opportunity to collaborate with team members in person and work remotely when needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing analytics team
- Final interview with the senior manager or director
Key Assessment Areas:
- Analytical skills and ability to derive insights from data
- Communication skills and ability to present complex data in a clear and concise manner
- Collaboration skills and ability to work effectively with cross-functional teams
- Problem-solving skills and ability to identify trends and patterns in data
Application Tips:
- Highlight your experience with marketing analytics and data visualization tools
- Include specific examples of how you've driven data-driven decision making in previous roles
- Tailor your resume and cover letter to emphasize your relevant skills and experience
ATS Keywords: Marketing analytics, campaign analysis, attribution models, funnel diagnostics, SQL, Excel, Tableau, Google Analytics, Adobe Analytics, data storytelling, cross-functional collaboration, business acumen
ASSUMPTION: T-Mobile's application process is designed to assess candidates' analytical skills, communication skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- SQL
- Excel
- Tableau/Looker
- Google Analytics
- Adobe Analytics
- Marketing attribution platforms
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used to analyze and visualize marketing data.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Speed and agility
- Ownership and accountability
- Inclusion and diversity
- Integrity and respect
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong analytical mindset and the ability to derive insights from data?
- Are you comfortable working with large datasets and complex data structures?
ASSUMPTION: T-Mobile's culture values speed, agility, and data-driven decision making, making it an ideal fit for candidates with strong analytical skills and a collaborative work style.
⚠️ Potential Challenges
- Working in a fast-paced environment with tight deadlines and competing priorities
- Managing multiple stakeholders and balancing their competing needs and priorities
- Keeping up with the latest marketing trends and technologies
- Navigating a large, complex organization with multiple teams and departments
ASSUMPTION: These challenges require strong time management, communication, and prioritization skills, as well as the ability to work effectively in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike other marketing analyst roles, this position requires a higher level of seniority and responsibility, with a broader scope of influence over marketing strategy and customer experience
- T-Mobile's large size and extensive resources provide ample opportunities for career growth and development within the company
- This role offers a unique blend of strategic and tactical responsibilities, with a focus on driving data-driven decision making and optimizing marketing performance
ASSUMPTION: This role is well-suited for candidates with a strong analytical background and a proven track record of driving data-driven decision making in a marketing or related field.
📝 Sample Projects
- Developing a comprehensive dashboard to track campaign performance across multiple channels and customer touchpoints
- Conducting a thorough analysis of traffic sources and volume to identify trends and optimize targeting strategies
- Designing and implementing a testing framework to evaluate the impact of creative and channel mix on campaign performance
ASSUMPTION: These projects require strong analytical skills, attention to detail, and the ability to communicate complex data insights effectively to both technical and non-technical stakeholders.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing analytics department?
- How does this role collaborate with other teams, such as marketing, growth, and media?
- What are the biggest challenges facing the marketing analytics team currently, and how can this role help address them?
- What opportunities are there for professional development and growth within the marketing analytics team?
- How does T-Mobile support work-life balance for employees in this role?
ASSUMPTION: These questions will help you better understand the role's dynamics, the team's priorities, and the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience in marketing analytics
- Prepare examples of your work, such as dashboards, reports, or data visualizations, to showcase your analytical skills and ability to derive insights from data
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
