Senior Marketing Analyst - Analytics

📌 Core Information

🔹 Job Title: Senior Marketing Analyst - Analytics

🔹 Company: American Honda Motor Co., Inc.

🔹 Location: Torrance, California

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving customer growth by optimizing marketing investments
• Monitoring marketing performance and enhancing campaign effectiveness
• Partnering with cross-functional teams to identify data sources and opportunities for analysis
• Creating reports and insights to drive data-driven decision making
• Working with agencies to understand the value of various customer engagements and actions

ASSUMPTION: This role requires a strong analytical mindset, proficiency in SQL and data analysis tools, and the ability to communicate complex insights to non-technical stakeholders.

📋 Key Responsibilities

✅ Identify opportunities to improve marketing effectiveness in generating product consideration and converting leads to customers

✅ Develop insights that improve marketing campaign and website’s ability to drive demand

✅ Work with cross-functional teams to identify data sources and opportunities for additional analysis

✅ Create reporting and analysis for marketing ROI across all sources through analytics, insights, and experimentation

✅ Utilize SQL for querying data from LiveRamp, Adobe Analytics, and internal data sources to analyze the customer acquisition and retention journey

✅ Work with agencies on marketing mix and attribution models to understand the value of various customer engagements and actions

✅ Present marketing performance and insights on monthly functional reviews and planning

✅ Manage ad-hoc analytic requests on paid media and website performance

✅ Support Marketing with the quarterly and annual planning process

ASSUMPTION: The ideal candidate will have experience in marketing analytics, website analytics, and SQL. They should also be able to work independently and exhibit strong problem-solving skills.

🎯 Required Qualifications

Education: Bachelor’s degree in business or a quantitative field (e.g., Statistics, Mathematics, etc.)

Experience: 5+ years of industry experience in an analytical role (e.g. Marketing Analytics, Website Analytics, etc.)

Required Skills:

• Marketing Analytics
• Website Analytics
• SQL
• Data Analysis
• Dashboard Creation
• Google Analytics
• Adobe Analytics
• PowerBI
• Tableau
• Communication Skills
• Problem-Solving Skills
• Cross-Functional Collaboration
• Data-Driven Decision Making
• Presentation Skills
• Curiosity
• Work Plan Execution

Preferred Skills:

• Python
• R

ASSUMPTION: Candidates should have a strong analytical background and be comfortable working with large datasets. Experience in the automotive industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience level and industry standards for Senior Marketing Analyst roles in the automotive industry)

Benefits:

• Competitive Base Salary
• Paid Overtime
• Regional Bonus
• Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
• Paid Time Off, including vacation, holidays, shutdown
• Company Paid Short-Term and Long-Term Disability
• 401K Plan with company match + additional contribution
• Relocation assistance (if eligible)
• Advancement Opportunities
• Career Mobility
• Education Reimbursement
• Training and Development Programs
• Tuition Assistance
• Student Loan Repayment
• Lifestyle Account
• Childcare Reimbursement Account
• Elder Care Support
• Wellbeing Program
• Community Service and Engagement Programs
• Product Programs
• Free Drinks Onsite

Working Hours: 40 hours per week, with occasional overtime as required

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing

Company Size: 10,001+ employees

Founded: 1959

Company Description:

• American Honda Motor Co., Inc. is a leading manufacturer of automobiles, motorcycles, and power equipment, headquartered in Torrance, California
• The company is known for its commitment to innovation, quality, and sustainability
• Honda has a strong focus on research and development, investing heavily in new technologies and advanced manufacturing processes

Company Specialties:

• Automobile Manufacturing
• Motorcycle Manufacturing
• Power Equipment Manufacturing
• Research and Development
• Advanced Manufacturing

Company Website: https://careers.honda.com/us/en

ASSUMPTION: Honda's large size and extensive resources allow it to offer competitive compensation packages and comprehensive benefits to its employees.

📊 Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including marketing, sales, and agency partners

Work Arrangement: On-site, with occasional travel (5%)

Growth Opportunities:

• Potential advancement to a Manager or Director-level role within the Marketing department
• Opportunities to expand responsibilities based on performance and company growth
• Access to training and development programs to enhance skills and advance career

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance within the company.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative work environment

Office Location(s): 1919 Torrance Blvd., Torrance, CA 90501, US

Geographic Context:

• Torrance is located in the South Bay region of Los Angeles County, California
• The area offers a mild Mediterranean climate, with average temperatures ranging from the mid-60s to the mid-70s Fahrenheit throughout the year
• Torrance is known for its beaches, parks, and cultural attractions, providing ample opportunities for outdoor recreation and leisure activities

Work Schedule: Standard business hours, Monday through Friday, with occasional overtime as required

ASSUMPTION: The Torrance office provides a comfortable and engaging work environment, with easy access to amenities and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• Technical skills in marketing analytics, SQL, and data analysis
• Problem-solving abilities and data-driven decision-making
• Communication and presentation skills
• Cultural fit and alignment with Honda's values

Application Tips:

• Highlight relevant experience and achievements in marketing analytics and data analysis
• Tailor your resume to emphasize skills and experiences that match the required qualifications
• Prepare for behavioral interview questions that focus on problem-solving, communication, and teamwork
• Research Honda's company culture and values to demonstrate your fit with the organization

ATS Keywords: Marketing Analytics, SQL, Data Analysis, Google Analytics, Adobe Analytics, PowerBI, Tableau, Communication Skills, Problem-Solving Skills, Cross-Functional Collaboration, Data-Driven Decision Making

ASSUMPTION: The interview process at Honda is designed to assess both technical skills and cultural fit, with a focus on problem-solving and communication abilities.

🛠️ Tools & Technologies

• SQL
• Google Analytics
• Adobe Analytics
• PowerBI
• Tableau
• LiveRamp
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are used daily for data analysis, reporting, and presentation.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Performance
• Diversity
• Sustainability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to feedback
• Results-focused and accountable

Self-Assessment Questions:

• How do your personal values align with Honda's company values?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it?
• How do you approach presenting complex data insights to non-technical stakeholders?

ASSUMPTION: Honda values a diverse and inclusive work environment, where employees feel empowered to bring their unique perspectives and ideas to the table.

⚠️ Potential Challenges

• Working with large datasets and complex data sources
• Managing multiple projects and priorities simultaneously
• Collaborating with cross-functional teams and external partners
• Occasional travel requirements
• Keeping up with industry trends and new technologies in marketing analytics

ASSUMPTION: These challenges require strong problem-solving skills, adaptability, and the ability to work effectively in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Analytics Manager or Senior Marketing Analyst role in other industries, with a focus on driving customer growth and optimizing marketing investments
• However, the automotive industry has unique challenges and competitive dynamics that may impact the role's responsibilities and priorities
• Career progression in this role may differ from similar roles in other industries, with potential opportunities to specialize in automotive marketing or advance to a more senior leadership position

ASSUMPTION: Understanding the unique aspects of the automotive industry and how they impact this role is crucial for a successful transition into this position.

📝 Sample Projects

• Analyzing customer acquisition and retention data to identify opportunities for marketing optimization
• Developing and implementing a new attribution model to better understand the value of various customer touchpoints
• Creating a dashboard to monitor marketing performance and ROI in real-time
• Conducting A/B tests to optimize website conversion rates and improve user experience

ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Marketing Analyst might undertake to drive customer growth and enhance marketing effectiveness at Honda.

❓ Key Questions to Ask During Interview

• Can you describe a recent marketing campaign that was particularly successful, and how data analysis contributed to its success?
• How does this role collaborate with other departments, such as sales and product management, to drive marketing effectiveness?
• What are the most significant challenges facing the marketing department currently, and how can this role help address them?
• How does Honda support the professional development and growth of its marketing analysts?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the organization's priorities and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills, such as marketing analytics, SQL, and data analysis
• Prepare a cover letter that explains your interest in the role and how your background and skills make you a strong fit for the position
• Gather examples of your work, such as marketing reports or data visualizations, to showcase your skills and accomplishments
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.