📌 Core Information
🔹 Job Title: Senior Marketing Analyst
🔹 Company: Monotype
🔹 Location: Noida, Uttar Pradesh, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Analyzing marketing data to inform decision-making and optimize strategies
- Collaborating with various teams to ensure data accuracy and effectiveness in reporting
- Working with tools like Marketo, Salesforce, SQL, and data analysis platforms
- Providing actionable insights and recommendations to stakeholders
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to effectively work with both technical and non-technical stakeholders.
📋 Key Responsibilities
✅ Analyze marketing data to uncover unique insights and inform data-driven decision-making
✅ Collaborate with global analytics lead and other teams to optimize marketing initiatives
✅ Define and create essential KPIs to track progress against goals and identify areas for improvement
✅ Perform cross-channel analysis, including paid media, social, email, events, and webinars, to assess performance and identify optimization opportunities
✅ Provide data-driven recommendations to optimize marketing spend and campaign performance
✅ Aide stakeholders with analysis for presentations to communicate marketing outcomes
✅ Identify common trends, emerging patterns, and new opportunities within marketing datasets
✅ Enhance existing reporting, suggest new reporting, and field reporting requests as a translator of required data sources
✅ Monitor datasets for anomaly identification and work across teams and platforms for quick resolutions
✅ Regularly perform complex analysis for members of the organization and present interpretation of findings
✅ Partner with Finance to develop and maintain ROI models that accurately attribute marketing spend to revenue generation
✅ Develop and maintain models that track spending against performance, forecasting the financial impact of campaigns and identifying opportunities to optimize cost per acquisition across channels
✅ Establish marketing contribution margin analysis, quantifying the direct revenue impact of marketing investments and calculating actual customer acquisition costs inclusive of marketing touchpoints
✅ Help design, analyze, and interpret A/B tests for lifecycle marketing initiatives
✅ Support data governance and standardization efforts
ASSUMPTION: This role requires a proactive approach to data analysis and a strong commitment to continuous learning and improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, Mathematics, Economics, or a related field
Experience: 6+ years of hands-on experience across B2B, B2C, and B2B2C marketing environments
Required Skills:
- Expert knowledge of Marketo and Salesforce platforms
- SQL skills for working with datasets in cloud data warehouses (e.g., Snowflake)
- Background with data analysis and reporting tools (e.g., Tableau, Looker)
- Experience with A/B testing and building experiment plans
- Demonstrated experience with digital marketing channels, including paid media, SEO, SEM, social media, and email marketing
- In-depth knowledge of CRM data structures and lead tracking, including lead-to-opportunity workflows
- Experience with marketing automation platforms and customer segmentation tools
- Understanding of APIs, data migrations, and cloud services
- Ability to configure foundational requirements in marketing platforms
- Self-starter with strong problem-solving skills and ability to manage multiple priorities in a fast-paced environment
Preferred Skills:
- Proven ability to interpret data, identify trends, and provide actionable insights and recommendations
- Strong communication skills to effectively present data-driven insights to both technical and non-technical stakeholders
- Commitment to embracing and leveraging AI tools in data analysis, following proper protocols
ASSUMPTION: Candidates with a strong analytical mindset, excellent communication skills, and a proven track record in marketing data analysis are ideal for this role.
💰 Compensation & Benefits
Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated, based on industry standards for 5-10 years of experience in the Marketing Analytics field in India)
Benefits:
- Extensive development and training offerings
- Highly engaged Events Committee
- Competitive Medical, Dental, and Vision Coverage
- Flexible work arrangements and unlimited vacation and sick time
- Generous 401k match
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the Marketing Analytics field in India. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on font design, internet development, and enterprise font management software
Company Size: 201-500 employees (Mid-sized company with a significant global presence)
Founded: 2012 (Relatively young company with a rich legacy in font design)
Company Description:
- Monotype is the world’s leading company in fonts, with a library that can be traced back hundreds of years, featuring famed typefaces like Helvetica, Futura, Times New Roman, and more
- The company provides a first-of-its-kind service that makes fonts more accessible for creative professionals to discover, license, and use in our increasingly digital world
- Monotype works with the biggest global brands and with individual creatives, offering a wide set of solutions that make it easier for them to do what they do best: design beautiful brand experiences
- The company is a certified Great Place to Work® three years in a row and has a strategic center of excellence in India, focusing on product development, product management, experience design, user research, market intelligence, innovation, customer success, enterprise business solutions, and sales
Company Specialties:
- Enterprise Font Management Software
- Font Design
- Internet Development
Company Website: www.monotype.com
ASSUMPTION: Monotype is a well-established company in the font design industry, with a strong global presence and a commitment to providing excellent employee benefits and development opportunities.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing analytics role, with potential for growth and career advancement
Reporting Structure: The Senior Marketing Analyst will report directly to the Global Analytics Lead and collaborate with various teams, including marketing, sales, CX, and revenue operations
Work Arrangement: Remote OK, with flexible work arrangements and unlimited vacation and sick time
Growth Opportunities:
- Potential to advance to a leadership role within the marketing analytics team
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business
- Access to extensive development and training offerings to enhance skills and knowledge
ASSUMPTION: This role offers excellent growth opportunities for candidates looking to advance their careers in marketing analytics and gain exposure to various aspects of the business.
🌍 Location & Work Environment
Office Type: Hybrid (with a strategic center of excellence in India and offices across 4 continents)
Office Location(s): Noida, Uttar Pradesh, India (with remote work arrangements available)
Geographic Context:
- Noida is a major industrial hub and part of the National Capital Region of India, offering easy access to major transportation networks and urban amenities
- The city is home to numerous multinational corporations and provides ample opportunities for professional growth and development
- Noida has a subtropical climate, with hot summers and mild winters, making it an ideal location for those who enjoy a diverse range of weather conditions
Work Schedule: Full-time (40 hours per week), with flexible work arrangements and unlimited vacation and sick time
ASSUMPTION: Noida offers a dynamic and vibrant work environment, with ample opportunities for professional growth and development, and a diverse range of weather conditions to enjoy.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final round interview with the hiring manager and/or team members
- Background check and offer extension
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Problem-solving abilities and strategic thinking
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or examples of your work, showcasing your data analysis and visualization skills
- Research the company and its products to demonstrate your understanding of the business and its goals
- Practice common interview questions and prepare thoughtful responses that highlight your qualifications and fit for the role
ATS Keywords: Marketing Analytics, Data Analysis, SQL, Marketo, Salesforce, A/B Testing, Digital Marketing, CRM, Customer Segmentation, APIs, Data Governance, Reporting Tools, Problem-Solving, Communication, Data-Driven Insights
ASSUMPTION: The interview process for this role will focus on assessing the candidate's data analysis and interpretation skills, communication and presentation skills, problem-solving abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- SQL
- Tableau
- Looker
- Snowflake
- Excel
- Power BI
- Google Analytics
- Adobe Analytics
ASSUMPTION: The tools and technologies listed are not exhaustive and may vary based on the candidate's specific role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Excellence
Work Style:
- Data-driven decision-making
- Continuous learning and improvement
- Cross-functional collaboration
- Agile and adaptable approach to work
- Strong commitment to quality and excellence
Self-Assessment Questions:
- How do you ensure that your data analysis and interpretation align with the company's strategic goals and objectives?
- Can you provide an example of a time when you identified a trend or pattern in data that led to significant improvements in marketing performance?
- How do you approach working with both technical and non-technical stakeholders to effectively communicate data-driven insights?
ASSUMPTION: Candidates who align with Monotype's core values and work style, and can demonstrate a strong commitment to data-driven decision-making, continuous learning, and cross-functional collaboration, will be well-suited for this role.
⚠️ Potential Challenges
- Working with large and complex datasets may require significant time and effort to clean, organize, and analyze
- Stakeholders may have varying levels of data literacy, requiring the candidate to adapt their communication style accordingly
- The role may involve working with multiple teams and platforms, requiring strong project management and organizational skills
- Keeping up-to-date with the latest tools and technologies in marketing analytics may require continuous learning and development
ASSUMPTION: Candidates who are comfortable working with large datasets, have strong communication and project management skills, and are committed to continuous learning and development, will be well-equipped to overcome these challenges.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, this position offers a unique focus on collaboration with various teams and a strong emphasis on data-driven decision-making
- Monotype's industry-specific context and commitment to innovation set it apart from other companies in the software development sector
- Career path comparison: This role offers excellent growth opportunities for candidates looking to advance their careers in marketing analytics and gain exposure to various aspects of the business
ASSUMPTION: Candidates who are interested in a role that emphasizes collaboration, data-driven decision-making, and offers excellent growth opportunities, will find this position appealing.
📝 Sample Projects
- Analyzing customer segmentation data to identify high-value customer segments and optimize marketing strategies
- Developing and implementing A/B tests to improve conversion rates and optimize marketing spend
- Analyzing customer journey data to identify pain points and opportunities for improvement in the customer experience
ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the Senior Marketing Analyst may work on, but the specific projects may vary based on the candidate's role and responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the marketing analytics team?
- How does the company support the professional development and growth of its marketing analytics team members?
- Can you provide an example of a recent marketing initiative that was informed by data analysis and drove significant business impact?
- How does the company approach data governance and standardization to ensure data accuracy and consistency across the organization?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process will help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement with the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or examples of your work, showcasing your data analysis and visualization skills
- Research the company and its products to demonstrate your understanding of the business and its goals
- Practice common interview questions and prepare thoughtful responses that highlight your qualifications and fit for the role
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
