📌 Core Information
🔹 Job Title: Senior Marketing Analyst, Web and Experimentation
🔹 Company: Klaviyo
🔹 Location: San Francisco, CA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Optimizing website and campaigns to improve conversion rates and user journeys
- Leveraging A/B testing and product-led growth strategies for business growth
- Collaborating with cross-functional teams to align marketing initiatives with site optimizations
- Creating and maintaining performance monitoring dashboards for marketing teams
ASSUMPTION: This role requires a strong analytical mindset and a deep understanding of digital marketing and analytics to drive data-informed decisions.
📋 Key Responsibilities
✅ Partner with the web team to execute and track web experiments that optimize user experience and conversions
✅ Analyze on-site behavior from marketing channels to assess performance and identify optimization opportunities
✅ Leverage data visualization tools to build performance monitoring dashboards for marketing teams
✅ Collaborate with web, campaign, and paid digital teams to ensure marketing initiatives align with site optimizations
✅ Create and maintain dashboards that enable marketing teams to access insights and analytics
✅ Collaborate with the Business Intelligence team to maintain data models for ongoing reporting
✅ Report insights and performance metrics to the web team and key stakeholders
✅ Stay updated on industry trends and best practices in marketing analytics
ASSUMPTION: This role requires strong analytical skills and the ability to communicate complex data insights effectively to both technical and non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in data analytics, marketing analytics, economics, statistics, or a related field
Experience: 3+ years of experience in marketing analytics, ideally in a B2B SaaS environment
Required Skills:
- Proficient in GA/GA4, Optimizely, SQL, and data visualization tools like Tableau and ThoughtSpot
- Strong analytical skills with the ability to turn data into actionable insights
- Excellent communicator, able to present findings to both technical and non-technical audiences
- Effective project manager with the ability to prioritize and manage multiple projects
Preferred Skills:
- Experience with A/B testing and experimentation
- Familiarity with marketing automation tools
ASSUMPTION: Candidates with experience in B2B SaaS and a strong foundation in marketing analytics will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $92,000 - $138,000 USD per year
Benefits:
- Annual cash bonus plan
- Variable compensation for sales and customer success roles
- Equity
- Sign-on payments
- Health, welfare, and wellbeing benefits
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is based on Klaviyo's pay transparency statement and reflects the cost of labor across various U.S. geographic markets.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: Medium-sized company with 1,001-5,000 employees
Founded: 2012, with headquarters in Boston, Massachusetts
Company Description:
- Klaviyo is the only CRM built for B2C brands, combining marketing automation, analytics, and customer service into one unified solution
- Powered by its built-in data platform and AI insights, Klaviyo helps relationship-driven brands know, engage, and grow their audience like never before
- With over 167,000 customers, Klaviyo is trusted by brands like Mattel, Glossier, Core Power Yoga, and Daily Harvest
Company Specialties:
- Marketing automation
- Customer data platform
- Customer service
- AI-driven insights
Company Website: https://www.klaviyo.com/b2c-crm
ASSUMPTION: Klaviyo's focus on B2C brands and its comprehensive CRM solution make it an attractive option for marketing professionals seeking to grow their careers in a dynamic and innovative environment.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Web team and collaborates with various marketing teams
Work Arrangement: Remote OK, with flexible hours and the option to work from the office
Growth Opportunities:
- Potential to advance to a management or leadership role within the marketing analytics team
- Opportunities to work on high-impact projects and drive business growth
- Chance to learn and develop skills in A/B testing, experimentation, and data visualization
ASSUMPTION: This role offers a unique opportunity for experienced marketing analysts to apply their skills and gain valuable experience in a fast-growing, innovative company.
🌍 Location & Work Environment
Office Type: Hybrid, with both remote and on-site work options
Office Location(s): San Francisco, CA (with additional offices in Boston, MA; London, UK; Sydney, AU; and Denver, CO)
Geographic Context:
- San Francisco, CA is a major tech hub with a vibrant startup scene and a high cost of living
- The Bay Area has a diverse and multicultural population, with a strong emphasis on innovation and entrepreneurship
- Klaviyo's offices are located in the heart of the city, providing easy access to public transportation and amenities
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work environment at Klaviyo offers the best of both worlds, allowing employees to balance the convenience of remote work with the benefits of in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final round interview with senior leadership
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Klaviyo's values
- Technical proficiency in marketing analytics tools
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with A/B testing, data analysis, and marketing automation
- Showcase your ability to translate complex data insights into actionable recommendations
ATS Keywords: Marketing Analytics, A/B Testing, GA/GA4, SQL, Data Visualization, Tableau, ThoughtSpot, Conversion Optimization, User Experience, Digital Marketing
ASSUMPTION: Klaviyo's interview process is designed to assess candidates' technical skills, cultural fit, and ability to drive business growth through data-informed decision-making.
🛠️ Tools & Technologies
- GA/GA4
- Optimizely
- SQL
- Tableau
- ThoughtSpot
- Marketing automation tools (e.g., Klaviyo, HubSpot, Marketo)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to analyze data, optimize user experiences, and drive business growth.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Growth-oriented
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of driving business growth through data-informed decision-making?
ASSUMPTION: Klaviyo's culture values innovation, collaboration, and a strong focus on customer-centric and data-driven decision-making. Candidates who align with these values and work styles will be well-suited for this role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require strong time management and prioritization skills
- Collaborating with cross-functional teams may present communication and coordination challenges
- Analyzing large datasets and drawing accurate insights may require advanced analytical skills and tools
- Remote work may present challenges in maintaining work-life balance and staying connected with colleagues
ASSUMPTION: These challenges can be overcome with strong communication, time management, and analytical skills, as well as a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- This role differs from other marketing analyst positions in its focus on A/B testing, experimentation, and driving business growth through data-informed decision-making
- Klaviyo's B2C CRM platform sets it apart from other marketing services companies, offering a unique opportunity to work with a comprehensive, data-driven solution
- Career paths in marketing analytics may vary depending on the industry and company size, with opportunities for growth and advancement in both B2B and B2C environments
ASSUMPTION: This role offers a unique opportunity to work with a cutting-edge CRM platform and drive business growth through data-informed decision-making, setting it apart from other marketing analyst positions.
📝 Sample Projects
- Conducting A/B tests to optimize user onboarding flows and improve conversion rates
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Developing and maintaining performance monitoring dashboards to track key metrics and drive data-informed decision-making
ASSUMPTION: These sample projects illustrate the types of initiatives marketing analysts at Klaviyo may work on, focusing on A/B testing, data analysis, and driving business growth through data-informed decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing analytics department?
- How does Klaviyo support the professional development and growth of its marketing analysts?
- What are the key performance indicators (KPIs) and metrics used to measure success in this role?
- How does Klaviyo foster a culture of innovation and experimentation in its marketing strategies?
- What are the most challenging aspects of working in a remote or hybrid environment at Klaviyo?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your experience with A/B testing, data analysis, and marketing automation
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
