Senior Marketing Analytics Manager

📌 Core Information - Job Title: Senior Marketing Analytics Manager - Company: Recorded Future - Location: Boston, MA, Arlington, VA, Remote - Job Type: Full-time - Category: Marketing - Date Posted: May 28, 2025 - Experience Level: 5-10 years - Remote Status: Remote (US only) 🚀 Job Overview Key aspects of this role include: - Driving marketing strategies through data-driven insights - Ensuring data accuracy and consistency across platforms - Optimizing demand generation, attribution, and pipeline growth strategies - Establishing and maintaining data warehouse solutions - Collaborating with cross-functional teams to influence decision-making *ASSUMPTION: This role requires a strong analytical mindset and experience in B2B SaaS marketing analytics to succeed.* 📋 Key Responsibilities ✅ Marketing Analytics & Performance Tracking: - Develop and maintain marketing dashboards and reports - Analyze customer acquisition and engagement metrics - Measure marketing influence on pipeline and revenue with sales teams ✅ Attribution Modeling & Measurement: - Implement and maintain attribution models (multi-touch, first-touch, last-touch) - Collaborate with revenue operations and sales for accurate revenue tracking - Provide actionable insights to optimize marketing spend allocation and channel effectiveness ✅ Marketing Forecasting & Predictive Modeling: - Develop and implement forecasting models for marketing-sourced pipeline and revenue - Leverage predictive analytics to refine targeting, lead qualification, and campaign performance optimization - Analyze historical data trends to improve demand planning and marketing investment decisions ✅ Marketing Data Strategy & Governance: - Ensure data integrity and consistency across marketing automation and CRM platforms - Oversee data hygiene processes, including lead deduplication, enrichment, and segmentation - Establish and maintain marketing data warehouse solutions - Collaborate with IT and data teams to enhance marketing data infrastructure and reporting capabilities ✅ MarTech & Automation Optimization: - Work closely with marketing operations to enhance automation workflows, lead scoring, and audience segmentation - Identify and implement new technologies to improve marketing measurement and analytics capabilities - Provide training and enablement for marketing stakeholders on data best practices and insights interpretation ✅ Forecasting & Strategic Planning: - Develop predictive models for marketing pipeline contribution and campaign performance - Provide data-driven recommendations to optimize marketing investment and drive business growth - Support annual and quarterly planning processes with data-driven insights *ASSUMPTION: This role involves a mix of strategic planning, hands-on data analysis, and stakeholder communication, requiring a versatile skill set.* 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Statistics, Mathematics, or a related field Experience: - 5+ years of experience in marketing analytics, marketing operations, or a related analytical field in a B2B SaaS environment Required Skills: - Expertise in marketing forecasting models and predictive analytics for pipeline generation - Strong proficiency in marketing attribution models and tools (e.g., HockeyStack, Google Analytics) - Strong proficiency in marketing automation platforms such as Marketo and HubSpot - Experience with CRM platforms, particularly Salesforce, and a strong understanding of marketing-sales alignment - Experience establishing and managing marketing data warehouses and ETL processes for data integration - Proficiency in data visualization tools such as Domo, Looker, or similar data visualization tools - Advanced Excel/Google Sheets skills for data manipulation, forecasting, and scenario modeling - Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights - Excellent communication and presentation skills, with the ability to convey data insights to non-technical stakeholders Preferred Qualifications: - Experience with SQL or Python for marketing data analysis - Familiarity with customer journey analytics and predictive modeling - Certification in Marketo, HubSpot, or Salesforce - Previous experience in a high-growth, enterprise SaaS company - Understanding of intent data and predictive analytics platforms (e.g., 6sense, Demandbase) 💰 Compensation & Benefits Salary Range: $115,000 - $175,000 per year (USD) *Assumption: The salary range is based on industry standards for a Senior Marketing Analytics Manager role in the B2B SaaS sector, considering the required experience level and location.* Benefits: - Incentive compensation - Equity - Medical, dental, and vision insurance - Life insurance - 401K Working Hours: Full-time (40 hours/week) 📌 Applicant Insights 🔍 Company Context Industry: Cybersecurity and threat intelligence Company Size: Medium (501-1,000 employees) Founded: 2009 Company Description: - Recorded Future is the world’s largest threat intelligence company, providing real-time visibility into an expanding attack surface and threat landscape - The company’s Intelligence Cloud provides end-to-end intelligence across adversaries, infrastructure, and targets - Recorded Future works with over 1,600 businesses and government organizations across more than 74 countries Company Specialties: - Intelligence - Ransomware - Dark Web Monitoring - Supply & Third-Party Risk - Phishing - State-sponsored Attacks - Emerging Threats - Payment Fraud Company Website: *ASSUMPTION: Recorded Future is a well-established company in the cybersecurity industry, focusing on threat intelligence and real-time visibility into the threat landscape.* 📊 Role Analysis Career Level: Mid-level to senior Reporting Structure: This role reports directly to the VP of Marketing Work Arrangement: Remote (US only) with the option to work on-site at one of the company's offices in Boston, MA, or Arlington, VA Growth Opportunities: - Potential career progression into a management or director-level role within the marketing department - Opportunities to work on high-impact projects and influence the company's marketing strategies - Exposure to a wide range of marketing disciplines and cross-functional teams *ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the marketing department.* 🌍 Location & Work Environment Office Type: Hybrid (remote with on-site options) Office Location(s): - 363 Highland Avenue, Somerville, MA 02144, US - 800 N Glebe Rd, Suite 600, Arlington, Virginia 22203, US Geographic Context: - Boston, MA: A major tech hub with a thriving cybersecurity industry, offering a diverse range of cultural and recreational activities - Arlington, VA: A suburb of Washington, D.C., with a strong focus on government contracting and technology sectors Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely *ASSUMPTION: The hybrid work arrangement offers a balance between remote work and on-site collaboration, with the option to work from one of the company's offices in Boston, MA, or Arlington, VA.* 💼 Interview & Application Insights Typical Process: 1. Phone or video screen with the HR team 2. Technical assessment and data analysis challenge 3. On-site or virtual interview with the hiring manager and cross-functional team members 4. Final interview with the VP of Marketing Key Assessment Areas: - Data analysis and problem-solving skills - Proficiency in marketing analytics tools and platforms - Ability to communicate complex data insights effectively - Strategic thinking and marketing acumen Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for the technical assessment by brushing up on your data analysis skills and reviewing the latest marketing analytics tools and trends - Research Recorded Future's company culture and values to demonstrate your fit for the role *ATS Keywords:* Marketing analytics, data integration, attribution modeling, predictive analytics, data visualization, marketing automation, CRM platforms, data strategy, forecasting, problem-solving, communication, presentation skills, Excel, Google Sheets, lead qualification, campaign performance *ASSUMPTION: The application process for this role involves a technical assessment and multiple interviews with cross-functional team members, focusing on data analysis skills, marketing expertise, and cultural fit.* 🛠️ Tools & Technologies - Marketing automation platforms: Marketo, HubSpot - CRM platform: Salesforce - Data visualization tools: Domo, Looker - Spreadsheet software: Excel, Google Sheets - Programming languages: SQL, Python (preferred) - Data warehousing and ETL tools: Talend, Pentaho, or similar *ASSUMPTION: This role requires proficiency in marketing automation platforms, CRM platforms, and data visualization tools, with a preference for experience with SQL or Python for marketing data analysis.* 👔 Cultural Fit Considerations Company Values: - High standards: Recorded Future strives for excellence in all aspects of its business - Inclusion: The company fosters a diverse and inclusive work environment, valuing the unique perspectives and experiences of its employees - Ethical behavior: Recorded Future conducts its business with integrity and adheres to the highest ethical standards Work Style: - Collaborative: Recorded Future encourages cross-functional collaboration and teamwork - Data-driven: The company makes decisions based on data and analytics - Agile: Recorded Future embraces change and adapts to new challenges and opportunities Self-Assessment Questions: 1. How do your personal values align with Recorded Future's company values? 2. How comfortable are you working in a remote or hybrid work environment? 3. How do you approach data-driven decision-making, and can you provide an example from a previous role? *ASSUMPTION: Recorded Future values a diverse and inclusive work environment, with a strong emphasis on collaboration, data-driven decision-making, and ethical behavior.* ⚠️ Potential Challenges 1. Data silos: Ensuring data accuracy and consistency across multiple platforms and teams may present challenges 2. Stakeholder management: Balancing the needs and priorities of various stakeholders, including marketing, sales, and executive teams, may require strong communication and negotiation skills 3. Keeping up with industry trends: The cybersecurity industry is constantly evolving, requiring continuous learning and adaptation 4. Work-life balance: The remote work arrangement may present challenges in maintaining a healthy work-life balance *ASSUMPTION: These challenges are inherent to the role and require a proactive, solutions-oriented approach to overcome them.* 📈 Similar Roles Comparison 1. Marketing Analytics Manager (B2C): This role focuses on consumer-facing marketing, while the Senior Marketing Analytics Manager role is B2B SaaS-focused 2. Demand Generation Manager: The Senior Marketing Analytics Manager role is more focused on data-driven strategy and performance tracking, while the Demand Generation Manager role is responsible for executing marketing campaigns and driving demand 3. Marketing Operations Manager: The Senior Marketing Analytics Manager role is more focused on data analysis and strategy, while the Marketing Operations Manager role is responsible for day-to-day marketing operations, process improvement, and tool management *ASSUMPTION: These roles share some similarities but have distinct focuses and responsibilities within the marketing department.* 📝 Sample Projects 1. Marketing attribution model development: Develop and implement a custom attribution model to accurately track marketing-sourced and influenced revenue 2. Customer journey analysis: Analyze customer data to identify trends, optimize touchpoints, and improve overall customer experience 3. Marketing forecasting model enhancement: Refine and enhance existing forecasting models to improve accuracy and support data-driven decision-making *ASSUMPTION: These sample projects are representative of the types of initiatives the Senior Marketing Analytics Manager may work on, focusing on data analysis, strategy development, and performance optimization.* ❓ Key Questions to Ask During Interview 1. Role-specific: How does this role fit into the overall marketing strategy, and what are the key priorities for the first 90 days? 2. Team structure: How is the marketing department structured, and who will I be working with on a day-to-day basis? 3. Company culture: What is the company culture like, and how does the marketing team collaborate with other departments? 4. Growth opportunities: What opportunities are there for professional development and career growth within the marketing department? 5. Work environment: How does the company support work-life balance, and what resources are available to remote employees? *ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the company's culture, and opportunities for professional growth and development.* 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role 3. Prepare for the technical assessment by brushing up on your data analysis skills and reviewing the latest marketing analytics tools and trends 4. Research Recorded Future's company culture and values to demonstrate your fit for the role 5. Follow up with the hiring team one week after submitting your application to express your interest in the position ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.