Senior Marketing Analytics Manager

📌 Core Information

🔹 Job Title: Senior Marketing Analytics Manager

🔹 Company: Abnormal Security

🔹 Location: Remote - USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving marketing analytics strategy and influencing go-to-market success
• Owning the marketing analytics tech stack and evaluating program effectiveness
• Building and delivering comprehensive analytics reports and dashboards
• Developing and refining multi-touch attribution frameworks
• Collaborating with cross-functional teams to ensure data accuracy and timely reporting

ASSUMPTION: This role requires a high level of technical proficiency and strong communication skills to effectively work with both technical and non-technical stakeholders.

📋 Key Responsibilities

✅ Build and deliver comprehensive analytics and reports in Sigma and Salesforce (SFDC), focusing on the measurement of marketing effectiveness across various touchpoints

✅ Develop and maintain revenue and performance dashboards to monitor marketing, sales, and partner channel activities, and provide actionable insights

✅ Create custom reports to measure the impact of marketing activities, including lead generation, conversion rates, and overall ROI

✅ Lead data orchestration of multi-touch attribution efforts to understand and analyze how marketing, sales, and partner touchpoints contribute to revenue generation through the funnel

✅ Prepare and deliver clear, actionable presentations on marketing performance and KPIs to internal teams, including executives

✅ Support the tracking and reporting of internal OKRs (Objectives and Key Results) related to marketing performance

✅ Collaborate with IT, Rev Ops, and engineering teams to ensure smooth integrations of accurate data flow

ASSUMPTION: This role involves a significant amount of data analysis and reporting, requiring strong attention to detail and the ability to manage multiple projects in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in a related field (e.g., Marketing, Statistics, Mathematics, or a similar discipline)

Experience: 8+ years of experience in marketing analytics, business intelligence, or data analytics, with a focus on marketing performance

Required Skills:

• Strong proficiency in Salesforce (SFDC), Sigma, Google Analytics, Marketo, and Excel
• Experience with multi-touch attribution models and analyzing cross-channel marketing effectiveness
• Deep understanding of marketing technology ecosystems, including data integration and reporting tools
• Proven track record of developing and presenting actionable insights based on data to cross-functional teams and executives
• Strong communication and presentation skills, with the ability to explain complex data concepts in a clear and accessible way
• Detail-oriented with the ability to manage multiple projects in a fast-paced environment
• Functional knowledge of the Sales and Marketing space (marketing funnels, revenue, retention)
• A strong analytical mindset, a proven track record of high accuracy, and an ability to identify gaps (and their solutions)
• Backgrounds in Biz Ops, SaaS, and Management Consulting
• Spreadsheet guru with advanced modeling skills

Preferred Skills:

• Familiarity with marketing mix modeling and incrementality testing methodologies
• Familiarity with Account based Marketing (ABM)

ASSUMPTION: While not explicitly stated, a master's degree in a related field or relevant certifications (e.g., Google Analytics Certified, Marketo Certified Expert) could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $141,000 - $172,000 USD per year

Benefits:

• Bonus
• Restricted Stock Units (RSUs)
• Benefits

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing analytics role in the United States. Actual compensation may vary based on factors such as skills, experience, and other job-related reasons.

📌 Applicant Insights

🔍 Company Context

Industry: Abnormal Security is a leading provider of AI-driven cybersecurity solutions, focusing on protecting organizations from sophisticated inbound attacks and detecting compromised accounts across email and connected applications.

Company Size: Abnormal Security has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Abnormal Security was founded in 2018, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

• Abnormal Security leverages machine learning to stop sophisticated inbound attacks and detect compromised accounts across email and connected applications.
• The company offers a human behavior security platform that provides real-time protection against phishing, business email compromise, and account takeover attempts.
• Abnormal Security is committed to helping organizations maintain a strong security posture while minimizing the impact on user productivity.

Company Specialties:

• Email Security
• Business Email Security
• Cloud Email Security
• Phishing Detection
• Business Email Compromise
• Account Takeover
• Artificial Intelligence
• Machine Learning

Company Website: http://www.abnormalsecurity.com

ASSUMPTION: Abnormal Security's focus on AI and machine learning in the cybersecurity industry makes it an attractive option for candidates interested in cutting-edge technology and innovative solutions.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing analytics.

Reporting Structure: The Senior Marketing Analytics Manager will report into the Marketing Operations team at Abnormal Security.

Work Arrangement: This role is remote-friendly, with the option to work remotely or from the company's headquarters in Las Vegas, Nevada.

Growth Opportunities:

• As Abnormal Security continues to grow, there may be opportunities for the Senior Marketing Analytics Manager to take on additional responsibilities or move into a leadership role.
• The company's focus on innovation and cutting-edge technology provides opportunities for professional development and skill-building.
• Working closely with cross-functional teams may also present opportunities for collaboration and learning from other areas of the business.

ASSUMPTION: Given the company's growth and focus on innovation, there may be opportunities for the right candidate to make a significant impact on the organization and grow their career within the company.

🌍 Location & Work Environment

Office Type: Abnormal Security has a physical headquarters in Las Vegas, Nevada, but this role is remote-friendly, allowing for flexible work arrangements.

Office Location(s): 8474 Rozita Lee Ave, Suite 420, Las Vegas, Nevada 89113, US

Geographic Context:

• The Las Vegas area offers a mix of urban and suburban living, with a variety of cultural attractions, entertainment options, and outdoor activities.
• Las Vegas is known for its warm, desert climate, with mild winters and hot summers.
• The city has a diverse economy, with significant growth in the technology and cybersecurity sectors.

Work Schedule: Full-time, with flexibility for remote work

ASSUMPTION: While the role is remote-friendly, candidates should be prepared to work with teams across different time zones and adjust their schedule accordingly.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Technical assessment or case study to evaluate data analysis and reporting skills
• On-site or virtual interview with the hiring manager and cross-functional team members
• Final interview with the Marketing Operations leadership team

Key Assessment Areas:

• Technical proficiency in marketing analytics tools and platforms
• Data analysis and reporting skills
• Communication and presentation skills
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with Abnormal Security's values and mission

Application Tips:

• Highlight relevant experience and achievements in marketing analytics and data-driven decision-making
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications for this role
• Prepare for the technical assessment by brushing up on your skills in tools like Salesforce, Sigma, and Google Analytics
• Research Abnormal Security's company culture and values to demonstrate your fit for the organization

ATS Keywords: Marketing Analytics, Business Intelligence, Data Analytics, Salesforce, Sigma, Google Analytics, Marketo, Excel, Multi-Touch Attribution, Data Integration, Reporting Tools, Communication Skills, Presentation Skills, Analytical Mindset, Project Management, SaaS, Management Consulting

ASSUMPTION: Applicants should be prepared to provide specific examples of their experience with marketing analytics tools and platforms, as well as their ability to analyze data and derive actionable insights.

🛠️ Tools & Technologies

• Salesforce (SFDC)
• Sigma
• Google Analytics
• Marketo
• Excel
• Snowflake (optional)
• Tableau (optional)
• Domo (optional)

ASSUMPTION: While not explicitly stated, candidates should be comfortable learning and working with new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Abnormal Security is committed to pushing the boundaries of what's possible in cybersecurity through continuous innovation and improvement.
• Customer Success: The company prioritizes the success of its customers by providing exceptional service and support.
• Collaboration: Abnormal Security fosters a culture of collaboration and teamwork, both internally and with its customers and partners.

Work Style:

• Data-Driven: Abnormal Security makes decisions based on data and analytics, requiring strong analytical skills and a data-driven mindset.
• Fast-Paced: The company operates in a fast-paced, dynamic environment, requiring adaptability and the ability to manage multiple projects simultaneously.
• Remote-Friendly: Abnormal Security offers flexible work arrangements, including remote work options, to accommodate the needs of its employees.

Self-Assessment Questions:

• Do you have a strong track record of using data to drive marketing strategies and improve performance?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do you thrive in a collaborative, team-oriented work environment?
• Are you comfortable working remotely and managing your own time and priorities?

ASSUMPTION: Candidates should assess their fit with Abnormal Security's values and work style to ensure a successful and fulfilling career with the company.

⚠️ Potential Challenges

• Working with large datasets and complex analytics tools may present technical challenges that require strong problem-solving skills and attention to detail.
• Collaborating with cross-functional teams may require strong communication and project management skills to ensure effective data sharing and integration.
• Keeping up with the latest trends and best practices in marketing analytics may require continuous learning and professional development.
• Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple projects simultaneously.

ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth and development in the role.

📈 Similar Roles Comparison

• Compared to other marketing analytics roles, this position places a greater emphasis on multi-touch attribution and cross-channel marketing effectiveness.
• Abnormal Security's focus on AI and machine learning in the cybersecurity industry makes this role unique in its application of data-driven insights to protect organizations from sophisticated inbound attacks.
• Career progression in this role may involve moving into a leadership position within the marketing operations team or transitioning into a more specialized role within the marketing analytics function.

ASSUMPTION: Candidates should consider their career goals and aspirations when evaluating this role and how it aligns with their long-term objectives.

📝 Sample Projects

• Developing and implementing a multi-touch attribution framework to measure the impact of marketing activities across various touchpoints
• Creating and maintaining dashboards to monitor marketing, sales, and partner channel activities, and providing actionable insights to optimize performance
• Analyzing customer data to identify trends and patterns that inform marketing strategies and improve customer retention

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Senior Marketing Analytics Manager may be involved in, but the specific projects may vary based on the organization's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing analytics tech stack and how this role will contribute to its evolution and improvement?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and effectiveness in marketing efforts?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Abnormal Security support the professional development and growth of its employees, particularly in the marketing analytics function?
• What are the most challenging aspects of working in a fast-paced, dynamic environment, and how does the company support its employees in managing these challenges?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the organization's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your skills and experiences that match the required qualifications for this role
• Prepare for the technical assessment by brushing up on your skills in tools like Salesforce, Sigma, and Google Analytics
• Research Abnormal Security's company culture and values to demonstrate your fit for the organization
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.