📌 Core Information
🔹 Job Title: Senior Marketing Analytics Specialist
🔹 Company: FirstRand Bank India
🔹 Location: Johannesburg, Gauteng, South Africa
🔹 Job Type: Full-Time
🔹 Category: Banking & Finance
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Designing, enhancing, and delivering analytical models to measure marketing effectiveness
- Analyzing customer data to provide actionable insights and improve marketing efforts
- Creating marketing KPI dashboards and delivering performance reports
- Collaborating with stakeholders to align marketing campaigns with overall strategy
- Innovating new methodologies to improve analytical procedures
ASSUMPTION: This role requires a strong background in data analysis and digital marketing to drive informed decision-making and improve marketing performance.
📋 Key Responsibilities
✅ Design and enhance analytical models to measure marketing effectiveness
✅ Analyze and interpret customer data to provide actionable insights
✅ Create and maintain marketing KPI dashboards and deliver performance reports
✅ Analyze online user behavior, conversion data, customer journeys, and funnel analysis
✅ Develop and implement innovative methodologies to improve analytical procedures
✅ Collaborate with stakeholders to align marketing campaigns with overall strategy
✅ Effectively utilize data visualization tools to demonstrate results and interpret data
ASSUMPTION: The role requires a balance of technical skills in data analysis and digital marketing, as well as strong communication skills to effectively work with stakeholders.
🎯 Required Qualifications
Education: Relevant B Degree in Analytics or Statistics
Experience: 5 to 7 years in a similar environment
Required Skills:
- In-depth data analysis experience
- Knowledge of digital media and social media marketing
- Analysis of statistical data
- Working knowledge of analyzing digital marketing activities
- Strong problem-solving skills
- Attention to detail
- Creativity and innovation
- Ability to build relationships with stakeholders
Preferred Skills:
- Experience with specific analytical software
- Familiarity with data visualization tools
ASSUMPTION: While the role requires specific educational qualifications, relevant experience and a strong skill set are equally important for success in this position.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ZAR 700,000 and ZAR 1,000,000 per annum, based on industry standards for a mid-senior level marketing analytics specialist in South Africa.
Benefits:
- Opportunities to network and collaborate
- Challenging work environment
- Opportunities to innovate
Working Hours: The role requires a standard full-time work schedule, with the possibility of additional hours during peak periods.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: FirstRand Bank India operates in the competitive banking industry, focusing on corporate banking, investment banking, and other financial services.
Company Size: FirstRand Bank India is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: FirstRand Bank India was founded in 2008 and has since established itself as a key player in the Indo-African corridor and within India.
Company Description:
- FirstRand Bank India is a licensed financial services provider in India and a fully-fledged branch of FirstRand Bank Limited South Africa.
- The bank offers banking services to its clients active in the Indo-African corridor and within India across corporate banking, investment banking, fixed income, currency, and commodity products, and structured products.
- FirstRand Bank India is committed to providing exceptional service and driving innovation in the financial services sector.
Company Specialties:
- Corporate Banking
- Investment Banking
- Fixed Income Products
- Currency and Commodity Products
- Structured Products
Company Website: FirstRand Bank India
ASSUMPTION: FirstRand Bank India's focus on the Indo-African corridor and within India provides unique opportunities for candidates interested in international banking and finance.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and advancement within the marketing analytics field.
Reporting Structure: The Senior Marketing Analytics Specialist will report directly to the Head of Marketing or a similar senior role within the marketing department.
Work Arrangement: This role requires an on-site presence, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Progression to a leadership or management role within the marketing analytics team
- Expansion into related fields, such as data science or business intelligence
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
ASSUMPTION: The mid-senior level nature of this role provides ample opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: FirstRand Bank India's office is located in a modern, multi-story building with a professional and collaborative work environment.
Office Location(s): 1 First Place, Cnr Simmonds & Pritchard Streets, Johannesburg, 2001
Geographic Context:
- Johannesburg is the largest city in South Africa and the economic hub of the country.
- The city offers a vibrant cultural scene, with numerous museums, art galleries, and entertainment options.
- Johannesburg has a subtropical highland climate, with mild winters and warm summers.
Work Schedule: The role follows a standard full-time work schedule, with additional hours required during peak periods or to meet project deadlines.
ASSUMPTION: The location of FirstRand Bank India's office in Johannesburg provides easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with senior leadership
Key Assessment Areas:
- Data analysis skills
- Digital marketing knowledge
- Problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in data analysis and digital marketing
- Tailor your resume and cover letter to emphasize skills and qualifications mentioned in the job description
- Prepare examples of marketing analytics projects or campaigns you've worked on and the results you achieved
- Research FirstRand Bank India's company culture and be prepared to discuss how your values align with theirs
ATS Keywords: Data Analysis, Digital Media Marketing, Social Media Marketing, Statistical Analysis, Analytical Software, Data Visualization, Customer Data Analysis, Marketing Effectiveness, KPI Dashboards, User Behavior Analysis, Conversion Data Analysis, Funnel Analysis, Innovative Methodologies, Stakeholder Relationship Building, Problem-Solving, Attention to Detail, Creativity
ASSUMPTION: FirstRand Bank India's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Data analysis software (e.g., Excel, SQL, Python, R)
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing analytics platforms (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the marketing analytics team and the organization.
👔 Cultural Fit Considerations
Company Values:
- Curiosity: Always wanting to know more and learn more
- Courage: Being brave enough to challenge the status quo and take calculated risks
- Mastery: Knowing what it takes to become good at what you do and constantly pushing yourself to do it better
Work Style:
- Collaborative: Working closely with stakeholders to achieve common goals
- Innovative: Embracing new ideas and approaches to problem-solving
- Adaptable: Being open to change and willing to adjust to new circumstances
Self-Assessment Questions:
- Do you possess a strong curiosity for data analysis and digital marketing?
- Are you comfortable working in a collaborative and adaptable environment?
- Do you have a proven track record of driving innovation and continuous improvement?
ASSUMPTION: FirstRand Bank India's company culture emphasizes curiosity, courage, and mastery, with a focus on collaboration, innovation, and adaptability.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with large and complex datasets
- Effectively communicating data-driven insights to non-technical stakeholders
- Keeping up with the latest trends and developments in digital marketing and data analysis
ASSUMPTION: The potential challenges associated with this role require strong time management, communication, and technical skills to overcome.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, this position places a stronger emphasis on digital marketing and stakeholder collaboration
- In the banking industry, this role may require a deeper understanding of financial data and regulations
- Career progression in marketing analytics may involve moving into leadership or specialized roles, such as data science or business intelligence
ASSUMPTION: While this role shares similarities with other marketing analytics positions, its focus on digital marketing and stakeholder collaboration sets it apart in the banking industry.
📝 Sample Projects
- Developing and implementing a new customer segmentation model to improve marketing campaign targeting
- Analyzing customer journey data to identify bottlenecks and optimize conversion rates
- Creating a comprehensive marketing performance dashboard to track key metrics and inform strategic decision-making
ASSUMPTION: The sample projects provided are intended to illustrate the types of tasks and initiatives a Senior Marketing Analytics Specialist might undertake in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall marketing strategy of the organization?
- Can you describe the team structure and dynamics within the marketing department?
- What are the most significant challenges facing the marketing analytics team currently, and how can this role help address them?
- How does FirstRand Bank India support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: The key questions to ask during the interview are designed to provide insight into the role's responsibilities, the team's dynamics, and the organization's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant experience and skills in data analysis and digital marketing
- Prepare examples of marketing analytics projects or campaigns you've worked on and the results you achieved
- Research FirstRand Bank India's company culture and be prepared to discuss how your values align with theirs
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
