Senior Marketing and Event Executive, SCMP Learn

📌 Core Information

🔹 Job Title: Senior Marketing and Event Executive, SCMP Learn

🔹 Company: South China Morning Post

🔹 Location: Causeway Bay, Hong Kong

🔹 Job Type: Full-time

🔹 Category: Marketing & Events

🔹 Date Posted: June 12, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing community initiatives to connect SCMP Learn with key stakeholders
• Creating and implementing marketing plans for events
• Coordinating event logistics and operations
• Driving event branding and messaging
• Cultivating relationships and partnerships

ASSUMPTION: This role requires a balance of creativity, organization, and interpersonal skills to successfully manage events and community engagement for SCMP Learn.

📋 Key Responsibilities

✅ Developing and implementing community initiatives to build connections between SCMP Learn and key target communities

✅ Creating and implementing comprehensive marketing plans to promote events

✅ Coordinating event logistics and operations, including venue selection, vendor management, budgeting, and logistics coordination

✅ Driving event branding and messaging through various materials

✅ Cultivating relationships and partnerships with sponsors, vendors, and other stakeholders

ASSUMPTION: This role involves frequent collaboration with various teams and stakeholders, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's Degree or above in Business Administration, Marketing, Public Relations, Communications, or a related discipline

Experience: 4 years of relevant experience in event marketing, preferably in the consumer, education, or media industry

Required Skills:

• Solid experience in managing social and community platforms with a professional, trendy manner
• Strong business sense with excellent interpersonal and bilingual communication skills
• Organized with a strong sense of responsibility, able to work under pressure and remain calm in stressful situations
• Knowledge of creative content development and video editing skills is an advantage
• Native in English and Chinese

Preferred Skills:

• Experience in the education or media industry
• Knowledge of the Hong Kong market

ASSUMPTION: While a degree in a related field is required, the most important qualifications are relevant experience and strong interpersonal skills.

💰 Compensation & Benefits

Salary Range: HKD 450,000 - 600,000 per annum (Based on industry standards for mid-level marketing and event roles in Hong Kong)

Benefits:

• Medical and dental insurance
• Retirement benefits
• Employee discounts on SCMP products and services
• Professional development opportunities

Working Hours: Full-time (40 hours/week), Monday to Friday, with occasional weekend work for events

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing and event roles in Hong Kong. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Newspaper Publishing

Company Size: 501-1,000 employees

Founded: 1903

Company Description:

• The South China Morning Post is a leading news media company that has reported on China and Asia for more than a century with global impact.
• SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States.
• SCMP is committed to informing and inspiring through journalism of the highest standards.

Company Specialties:

• News Division
• Advertising and Marketing Solutions
• Recruitment and Education Services
• and Young Post

Company Website: www.scmp.com

ASSUMPTION: SCMP's extensive history and global presence provide a stable and reputable work environment for employees.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of SCMP Learn

Work Arrangement: On-site, with occasional remote work for events

Growth Opportunities:

• Progression to a managerial role within SCMP Learn or the wider SCMP organization
• Expanding event management skills and industry knowledge
• Potential to work on high-profile events and projects

ASSUMPTION: This role offers opportunities for professional growth and development within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Causeway Bay, Hong Kong

Geographic Context:

• Causeway Bay is a vibrant, bustling district in Hong Kong Island, known for its shopping, dining, and entertainment options
• Easy access to public transportation, with multiple MTR stations nearby
• Close proximity to Victoria Park and other green spaces

Work Schedule: Full-time (40 hours/week), Monday to Friday, with occasional weekend work for events

ASSUMPTION: The Causeway Bay office location offers a dynamic and energetic work environment, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Event management skills and experience
• Interpersonal and communication skills
• Cultural fit and alignment with SCMP's values
• Problem-solving and critical thinking

Application Tips:

• Highlight relevant event management experience and achievements
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of successful events you've managed and the outcomes

ATS Keywords: Event Marketing, Community Engagement, Social Media Management, Interpersonal Skills, Bilingual Communication, Content Development, Video Editing, Organizational Skills, Budget Management, Vendor Management, Branding, Stakeholder Management, Event Planning, Advertising Coordination

ASSUMPTION: The application process for this role is likely to be competitive, so applicants should emphasize their relevant experience and skills in their application materials.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, LinkedIn, etc.)
• Event management software (e.g., Eventbrite, Cvent)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)

ASSUMPTION: Familiarity with these tools and technologies is expected for this role, as they are industry-standard for event management and marketing.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Innovation
• Collaboration
• Diversity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a strong sense of responsibility and the ability to work under pressure?

ASSUMPTION: Applicants who are comfortable working in a fast-paced, collaborative environment and share SCMP's values are likely to be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple events and deadlines simultaneously
• Working with diverse teams and stakeholders, each with their own priorities and expectations
• Occasional weekend work and long hours leading up to events
• Navigating the competitive Hong Kong job market

ASSUMPTION: These challenges are common in event management roles and can be mitigated with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to Event Manager or Event Coordinator positions in other organizations, but with a focus on community engagement and marketing for SCMP Learn
• Industry-specific context: The Hong Kong event industry is competitive and dynamic, with a strong focus on networking and relationship-building
• Career path comparison: This role can lead to progression into managerial or leadership positions within SCMP Learn or the wider SCMP organization

ASSUMPTION: While this role shares similarities with other event management positions, its focus on community engagement and marketing for SCMP Learn sets it apart.

📝 Sample Projects

• Planning and executing a successful SCMP Learn event, including marketing, logistics, and vendor management
• Developing and implementing a social media campaign to promote an SCMP Learn event
• Creating a comprehensive event report, including attendee feedback and recommendations for future events

ASSUMPTION: These sample projects are designed to showcase the key responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• What are the key priorities for this role in the first 90 days?
• How does SCMP support the professional development of its employees?
• What are the most challenging aspects of this role, and how have previous incumbents addressed them?
• What is the company's long-term vision for SCMP Learn, and how does this role contribute to it?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company, and to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant event management experience and skills
• Prepare examples of successful events you've managed and the outcomes
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.