📌 Core Information
🔹 Job Title: Senior Marketing Associate, Social and Influencer
🔹 Company: Faherty Brand
🔹 Location: NY Metro
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies aligned with growth goals
- Managing content creation, community engagement, and performance tracking
- Collaborating with cross-functional teams to ensure brand consistency
- Monitoring social media trends and incorporating them into content strategy
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and a deep understanding of social media platforms and trends.
📋 Key Responsibilities
✅ Ideate, develop, and create dynamic content for social media platforms
✅ Translate Faherty brand voice to each social platform
✅ Manage and schedule daily posts across all social media platforms
✅ Generate new content ideas that align with the brand's mission and brand story
✅ Partner with influencer and growth marketing to identify and surface creators and influencers
✅ Develop and maintain editorial calendars for all social channels
✅ Manage, track, and report weekly and monthly performance for all social channels
✅ Monitor social channels for trending news, ideas, and user engagement
✅ Track and report on performance metrics
✅ Manage organic communities through DMs, comments, tags, etc.
✅ Propose organic gifting strategies to push forward launch, seasonal, or sale momentum
✅ Assist in managing the workstream/relationships of external creators, influencers, and brand partners
✅ Guide curation of user-generated content
✅ Oversee community management, including interacting with the audience and responding to DMs
✅ Keep up with the latest social media trends and find brand-right ways to incorporate them into content
✅ Collaborate with the marketing team and other cross-functional partners at Faherty
ASSUMPTION: This role requires strong multitasking skills, attention to detail, and the ability to work both independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum of 3 years' experience in social media management with a track record of creating engaging content
Required Skills:
- Proficient in photography and video editing
- Proficient in Photoshop, After Effects, Premier, and InDesign
- Graphic design skills
- Strong organizational and time-management skills
- Keen eye for detail and aesthetic
- Interest in fashion/lifestyle, entertainment, and current events
Preferred Skills:
- Animation skills
- In-house brand experience from a fashion/lifestyle, beauty, or product-driven brand
ASSUMPTION: Candidates with experience in a similar role within the fashion or lifestyle industry will have a competitive edge.
💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 USD per year (based on experience and location)
Benefits:
- Health benefits
- 401(K) Plan with company match
- Incentives Program
- Commuter Options/Benefits
- Generous employee discount
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 201-500 employees
Founded: 2013
Company Description:
- Family-run lifestyle and apparel brand
- Focused on creating high-quality, sustainably minded, feel-good favorites
- Committed to being a responsible steward of the planet and supporting social causes
Company Specialties:
- Women's fashion
- Men's fashion
- Sustainable materials and quality products
Company Website: http://www.fahertybrand.com
ASSUMPTION: Faherty Brand's commitment to sustainability and social responsibility is a significant aspect of its company culture and values.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports directly to the Senior Director of Marketing
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential to grow within the marketing department as the company expands
- Opportunities to collaborate with cross-functional teams and learn from other departments
- Possibility to take on additional responsibilities and advance within the company
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative work environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): 180 Maiden Ln, 40th Floor, New York, NY 10038, US
Geographic Context:
- NY Metro area offers a diverse range of cultural, entertainment, and dining options
- Easy access to public transportation and major highways
- Vibrant fashion and lifestyle scene
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for early mornings, evenings, and weekends as needed)
ASSUMPTION: The NY Metro area offers a dynamic and engaging work environment with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth behavioral interview with the marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Candidates' understanding of Faherty Brand's mission and values
- Candidates' ability to create engaging content and manage social media platforms
- Candidates' analytical skills and ability to track and report on performance metrics
- Candidates' cultural fit and alignment with Faherty Brand's core values
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills
- Include examples of your previous work and explain how they demonstrate your qualifications for this role
- Prepare questions to ask during the interview to demonstrate your interest in the company and role
ATS Keywords: Social media management, content creation, community engagement, performance tracking, influencer marketing, editorial calendar development, user-generated content, graphic design, photography, video editing, animation, trend monitoring, collaboration, organizational skills, analytical thinking
ASSUMPTION: Faherty Brand's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the candidate.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, Facebook, LinkedIn, etc.)
- Graphic design software (Photoshop, After Effects, Premier, InDesign)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Always Innovate
- Bring Day One passion, energy, and grit
- Move forward as one with a shared purpose
- Harness the Power of Positivity
- Deliver with a Timeless focus
Work Style:
- Collaborative and energetic
- Creative and innovative
- Focused on delivering high-quality results
Self-Assessment Questions:
- How do you embody Faherty Brand's core values in your daily work?
- Can you provide an example of a time when you had to pivot quickly to address a change in social media trends or user engagement?
- How do you balance working both collaboratively and autonomously in a dynamic work environment?
ASSUMPTION: Candidates who demonstrate a strong alignment with Faherty Brand's core values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines
- Keeping up with rapidly changing social media trends and algorithms
- Balancing the need for creativity and innovation with brand consistency and guidelines
- Collaborating effectively with cross-functional teams and external partners
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other social media management roles, this position focuses specifically on influencer marketing and organic community engagement
- Faherty Brand's commitment to sustainability and social responsibility sets it apart from other fashion and lifestyle brands
- This role offers opportunities for professional growth and development within a dynamic and collaborative work environment
ASSUMPTION: Candidates should research similar roles within the fashion and lifestyle industry to better understand the unique aspects of this position and Faherty Brand's company culture.
📝 Sample Projects
- Developing a comprehensive social media strategy for a new product launch
- Creating and executing a user-generated content campaign to increase brand awareness and engagement
- Managing a team of external creators and influencers to produce high-quality content for multiple social media platforms
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does Faherty Brand measure the success of its social media campaigns, and how can I contribute to improving those metrics?
- Can you describe the team structure and dynamics within the marketing department?
- How does Faherty Brand support its employees' professional growth and development?
- What are the biggest challenges facing the social media team in the next 6-12 months, and how can this role help address them?
- How does Faherty Brand foster a positive and inclusive work environment, and what steps are taken to ensure that all employees feel valued and supported?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to contributing to Faherty Brand's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills
- Prepare examples of your previous work and be ready to discuss how they demonstrate your qualifications for this role
- Prepare questions to ask during the interview to demonstrate your interest in the company and role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
