📌 Core Information
🔹 Job Title: Senior Marketing Automation Specialist
🔹 Company: Everway
🔹 Location: Remote - UK
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategizing and executing marketing automation campaigns using Salesforce Marketing Cloud
- Collaborating closely with demand generation teams to understand campaign goals and messaging
- Optimizing marketing assets and templates within Salesforce Marketing Cloud for brand consistency and accessibility
- Analyzing campaign performance and providing actionable insights to improve results
- Ensuring email programs meet privacy regulations and maintain high deliverability
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and collaboration.
📋 Key Responsibilities
✅ Act as the dedicated marketing automation partner, working closely with demand generation to understand campaign goals and messaging needs
✅ Use Marketing Cloud tools to build and launch dynamic, multi-step journeys that reach the right audience with the right message
✅ Oversee the organization, maintenance, and optimization of marketing assets and templates within Salesforce Marketing Cloud
✅ Own the full campaign execution process from building HTML/CSS emails, testing through Litmus, and QA, to scheduling and deployment
✅ Track campaign performance across key metrics and deliver reports with actionable insights to improve results over time
✅ Ensure email programs meet privacy regulations (CAN-SPAM, GDPR) and maintain best practices for deliverability and compliance
✅ Contribute to system and process improvements that help scale marketing operations more efficiently
✅ Support cross-functional teams by sharing email marketing best practices
ASSUMPTION: This role involves a mix of strategic planning, technical execution, and cross-functional collaboration, with a focus on driving campaign performance and improving processes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing automation, with a strong focus on email marketing and Salesforce Marketing Cloud
Required Skills:
- Hands-on experience with Salesforce Marketing Cloud, especially tools like Content Builder, Journey Builder, and Data Designer
- Proficient in HTML, CSS, and SQL for building and troubleshooting emails
- Strong grasp of email compliance and high deliverability strategies
- Data-driven mindset with the ability to turn metrics into decisions and improvements
- Clear communicator and strong collaborator who thrives in fast-moving environments
Preferred Skills:
- Experience with Litmus or similar QA/testing tools
- Background in B2B SaaS or marketing operations within cross-functional teams
- Familiarity with lead scoring models, dynamic content, and asset management tools like Showpad
ASSUMPTION: While the required skills are essential for success in this role, the preferred skills would provide a significant advantage in driving campaign performance and improving processes.
💰 Compensation & Benefits
Salary Range: £55,000 - £70,000 per year (based on industry standards for a mid-senior level marketing automation role in the UK)
Benefits:
- Competitive salary with bonus opportunities
- Flexible work schedules
- Comprehensive health and wellness benefits
- Flexible time off plans
- Career growth through development programs
- Collaborative, innovative culture where ideas matter
Working Hours: Full-time, typically Monday to Friday, with flexibility for remote work
ASSUMPTION: The salary range is based on industry standards for a mid-senior level marketing automation role in the UK, with consideration for the company's size and the required qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Everway operates in the Education Technology and Software Development sectors, focusing on digital inclusion, assistive technology, and neurodiversity at work
Company Size: Everway has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: Everway was founded in 2009, with a mission to lead the world in neurotechnology software and help transform the way we understand and are understood
Company Description:
- Everway is a global community of over 550 team members spanning seven countries, including the UK, USA, Norway, Denmark, Sweden, Australia, and New Zealand
- The company is committed to understanding and addressing the unique needs of each individual, creating a world where differences are recognized and valued
- Everway's core values are to be curious, have courage, and commit fully, which are embedded within the company's culture
Company Specialties:
- Education Technology
- Digital Inclusion
- Assistive Technology
- Microsoft Partner
- Google Partner
- Diversity & Inclusion
- Workplace Accommodations
- Neurodiversity at Work
- Universal Design for Learning
- Disabled Students Allowance
Company Website: Everway.com
ASSUMPTION: Everway's global presence and commitment to diversity and inclusion provide unique opportunities for collaboration and growth within the company.
📊 Role Analysis
Career Level: This role is at the mid-senior level, with opportunities for growth and career progression within the marketing department and the company as a whole
Reporting Structure: The Senior Marketing Automation Specialist will report directly to the Marketing Operations Manager and collaborate closely with demand generation teams
Work Arrangement: This role is remote-friendly, with the option to work from home or in one of Everway's global offices
Growth Opportunities:
- Progression to a leadership role within the marketing department, such as Marketing Operations Manager or Head of Marketing
- Expansion into other areas of marketing, such as demand generation or product marketing
- Opportunities to work on international projects and gain experience in global marketing
ASSUMPTION: Everway's global presence and commitment to employee growth provide numerous opportunities for career progression and development within the company.
🌍 Location & Work Environment
Office Type: Everway has multiple offices worldwide, with the option to work remotely or in one of the company's global locations
Office Location(s): Antrim, UK; Woburn, MA, USA; Stones Corner, QLD, AU; Preston, UK
Geographic Context:
- The UK office is located in Antrim, Northern Ireland, with easy access to public transportation and nearby amenities
- The US office is located in Woburn, Massachusetts, with convenient access to major highways and nearby shopping centers
- The Australian office is located in Stones Corner, Queensland, with nearby public transportation and retail outlets
- The UK office in Preston is located in the city center, with easy access to public transportation and nearby attractions
Work Schedule: Full-time, typically Monday to Friday, with flexibility for remote work
ASSUMPTION: Everway's global offices provide a diverse and inclusive work environment, with opportunities for collaboration and growth across different time zones and cultures.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Everway careers portal
- Phone or video screen with the Hiring Manager
- Technical assessment or case study presentation
- Final interview with the Marketing Operations Manager and other team members
Key Assessment Areas:
- Technical skills in marketing automation and email marketing
- Data-driven mindset and analytical skills
- Collaboration and communication skills
- Cultural fit with Everway's core values
Application Tips:
- Tailor your resume to highlight relevant marketing automation and email marketing experience, as well as any experience with Salesforce Marketing Cloud
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for Everway's mission
- If applicable, include examples of your work or projects that showcase your skills and achievements in marketing automation
- Research Everway's company culture and values, and be prepared to discuss how you align with them during the interview
ATS Keywords: Marketing Automation, Salesforce Marketing Cloud, Email Marketing, Campaign Management, Data-Driven Decision Making, Collaboration, Cross-Functional Teams
ASSUMPTION: Everway's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company's values.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (Content Builder, Journey Builder, Data Designer, etc.)
- HTML, CSS, and SQL
- Litmus (or similar QA/testing tools)
- Asset management tools like Showpad
ASSUMPTION: The required tools and technologies for this role are essential for success in the position and provide opportunities for professional development and skill-building.
👔 Cultural Fit Considerations
Company Values:
- Be Curious
- Have Courage
- Commit Fully
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a strong curiosity for learning new tools and strategies in marketing automation?
- Are you comfortable working in a fast-paced, collaborative environment with cross-functional teams?
- Do you have the courage to challenge the status quo and drive innovation in your work?
ASSUMPTION: Everway's core values and work style provide a strong foundation for the company's culture, with a focus on curiosity, courage, and commitment in all aspects of the business.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Keeping up with the latest trends and best practices in marketing automation and email marketing
- Collaborating effectively with remote team members across different time zones
- Ensuring brand consistency and accessibility across multiple marketing channels and platforms
ASSUMPTION: These potential challenges are common in marketing automation roles and can be overcome with strong organizational skills, continuous learning, effective communication, and a commitment to collaboration and teamwork.
📈 Similar Roles Comparison
- Unlike other marketing automation roles, this position focuses heavily on email marketing and campaign management within the Salesforce Marketing Cloud platform
- Everway's global presence and commitment to diversity and inclusion provide unique opportunities for collaboration and growth within the company
- Career progression in this role may lead to leadership positions within the marketing department or expansion into other areas of marketing
ASSUMPTION: This role offers unique opportunities for growth and development within the company, with a focus on marketing automation and email marketing within the Salesforce Marketing Cloud platform.
📝 Sample Projects
- Developing and executing a multi-step email journey to promote a new product launch, with a focus on personalization and segmentation
- Optimizing email templates and assets within the Salesforce Marketing Cloud platform to improve deliverability and engagement
- Analyzing campaign performance data to identify trends and insights, and using those findings to inform future campaign strategy
ASSUMPTION: These sample projects are designed to showcase the skills and knowledge required for success in the Senior Marketing Automation Specialist role at Everway.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign management process and how marketing automation fits into it?
- How does the marketing department collaborate with other teams, such as product or sales, to ensure consistent messaging and branding?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does Everway support work-life balance for its employees, particularly those working remotely?
- Can you provide an example of a successful marketing automation campaign at Everway, and what made it successful?
ASSUMPTION: These key questions are designed to provide insight into the role, the company culture, and the opportunities for growth and development within Everway.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Everway careers portal
- Tailor your resume to highlight relevant marketing automation and email marketing experience, as well as any experience with Salesforce Marketing Cloud
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for Everway's mission
- If applicable, include examples of your work or projects that showcase your skills and achievements in marketing automation
- Follow up with the Hiring Manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
