- Job Title: Senior Marketing & Brand Manager (m/w/d)
- Company: Reos GmbH
- Location: Hamburg, Germany
- Job Type: Full-time
- Category: Marketing & Brand Management
- Date Posted: July 11, 2025
- Experience Level: 5-10 years
- Remote Status: Remote OK (up to 100% remote within Germany)
π Job Overview
Key aspects of this role include:
- Driving brand building and activation for Reos and its subsidiaries
- Developing lead-generating B2B campaigns and strategically positioning services
- Coordinating and managing events, and maintaining LinkedIn presence
- Collaborating with sales and other teams to create marketing materials
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and a deep understanding of B2B marketing and branding.
π Key Responsibilities
- π― Required Qualifications
- Education: Bachelor's degree in Marketing, Business Administration, or a related field
- Experience: 5-10 years of experience in marketing, brand management, or corporate communications, ideally in a B2B environment
- Required Skills:
- Proven experience in developing marketing strategies and leading projects/campaigns
- Strong knowledge of digital tools, KI, and social media, especially LinkedIn
- Excellent organizational skills and team spirit
- Creativity and a willingness to take on responsibility
- Preferred Skills:
- Experience in the real estate industry
- Familiarity with CRM systems and marketing automation tools
ASSUMPTION: Given the remote nature of the role, strong self-motivation and time management skills are essential.
π° Compensation & Benefits
- Salary Range: β¬60,000 - β¬80,000 per year (based on experience and industry standards for a senior marketing role in Germany)
- Benefits:
- Remote work and flexible workation options
- Wellbeing package, including a yearly health budget and Urban Sports Club membership
- Attractive pension scheme
- Modern hardware and tech equipment
- Discounts and perks through Edenred and other partners
- Knowledge base and networking opportunities
- Working Hours: Full-time (40 hours/week), with flexible hours and the possibility to work remotely
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Germany, considering the company size and experience level required.
π Applicant Insights
π Company Context
- Industry: Real Estate Technology (PropTech)
- Company Size: 11-50 employees
- Founded: 2019 (as Reos Digital, now Reos GmbH)
- Company Description: Reos is a PropTech company specializing in rental management software and services, aiming to simplify and automate complex processes for property professionals.
- Company Specialties: Software development, real estate, property management, residential rentals, PropTech, FinTech, and property management systems.
π Role Analysis
- Career Level: Senior-level role with strategic responsibilities
- Reporting Structure: Reports directly to the Head of Marketing or a similar position
- Work Arrangement: Remote OK, with the possibility to work up to 100% remotely within Germany
- Growth Opportunities: Potential to grow within the marketing department or take on additional responsibilities as the company expands
ASSUMPTION: Given the company's growth and expansion plans, there may be opportunities for career progression within the marketing team or the organization as a whole.
π Location & Work Environment
- Office Type: Flexible, with a modern office in Hamburg available for use
- Office Location(s): Hamburg, Germany
- Geographic Context: Hamburg is the second-largest city in Germany, with a vibrant business environment and a strong focus on technology and innovation.
- Work Schedule: Flexible hours, with the possibility to work remotely
ASSUMPTION: The flexible work arrangement and remote options may appeal to candidates seeking a better work-life balance or those living outside of Hamburg.
πΌ Interview & Application Insights
- Typical Process: Online application, phone or video screening, interviews with the hiring manager and/or team members, and a final decision
- Key Assessment Areas: Marketing and brand management skills, strategic thinking, organizational skills, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Showcase your understanding of the real estate industry and B2B marketing
- Prepare examples of successful marketing campaigns or projects you've led
π οΈ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., LinkedIn, Twitter)
- Project management tools (e.g., Asana, Trello)
- Google Workspace (e.g., Google Docs, Sheets, Slides)
π Cultural Fit Considerations
- Company Values:
- Team First: A team, one goal β together we are strong. We grow through mutual support.
- Customer Success Is Our DNA: Identify, question, and pursue your customer's goals. Celebrate success together.
- Never Stop Reinventing: Be open to new things and approach changes courageously. Question processes, offer solutions, and new ideas.
- Be Yourself And Make Goals Work: Be yourself. Achieve great things!
- Work Style: Collaborative, innovative, and agile, with a focus on continuous improvement and growth
β οΈ Potential Challenges
- Balancing multiple responsibilities and projects simultaneously
- Working remotely and maintaining productivity and motivation
- Adapting to a fast-paced, growing company environment
π Similar Roles Comparison
- Comparison Point 1: This role is more strategically focused than typical marketing manager roles, with a greater emphasis on brand building and positioning.
- Comparison Point 2: The remote work option and flexible workation policy set this role apart from many traditional marketing positions.
- Comparison Point 3: The opportunity to work in a growing PropTech company offers unique career growth and learning experiences.
π Sample Projects
- Developing and executing a strategic marketing campaign to launch a new real estate development
- Coordinating and managing a large-scale industry event or conference
- Creating and implementing a content marketing strategy to improve brand awareness and thought leadership
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does the company support the growth and development of its marketing team members?
- What is the company's approach to integrating remote team members into the team dynamic?
- How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important?
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://join.com/companies/reos-digital/14488380-senior-marketing-und-brandmanager-m-w-d)
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Follow up with the company after submitting your application to express your interest and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.