📌 Core Information
🔹 Job Title: Senior Marketing Communications Specialist ANZ
🔹 Company: Arthrex
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time, Hybrid (3 days per week in the office)
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-05-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Optimizing marketing and communications initiatives in Australia and New Zealand
- Executing internal and external campaigns to build engagement and brand awareness
- Collaborating with various stakeholders to develop impactful strategies
- Managing the project lifecycle, including defining scope, setting goals, and delivering key outcomes
- Working closely with the ANZ Graphic Designer and Digital Content Specialist to create engaging assets
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Partner with the General Manager and collaborate with ANZ business leaders to develop and implement marketing and communications initiatives, ensuring consistency in messaging and alignment with broader organizational targets.
✅ Champion the Arthrex brand by developing and implementing impactful strategies to achieve business goals, overseeing the entire project lifecycle, including defining scope, setting goals, and delivering key outcomes.
✅ Work closely with the ANZ Graphic Designer and Digital Content Specialist to create engaging and creative assets in line with the Arthrex brand guidelines, including eDMs, brochures, videos, presentations, infographics, banners, LinkedIn posts/content, event content, in-office digital signage (TV screens), office branding, advertisements, and more.
✅ Build strong relationships with key stakeholders across the ANZ business, including the Product Management team, the Medical Education team, the Human Resources team, and other functions such as Legal & Compliance, Finance, IT, and RA/QA.
✅ In partnership with stakeholders, develop engaging social media content using a storytelling approach to elevate the Arthrex brand, typically including Medical Education events, Employee Value Proposition initiatives, and conference sponsorships.
✅ Support the Product Management team to localise global marketing assets for the ANZ market, ensuring they meet local regulatory requirements, including assets for events and trade shows.
✅ Provide support to the Product Managers when launching new products, particularly with asset creation to inform and educate the sales teams and customers.
✅ Manage and oversee company websites and microsites, collaborating with internal teams, utilising company resources, or coordinating with external agencies to ensure optimal performance and alignment with goals.
✅ Manage, in partnership with the General Manager and ANZ Leadership Team, the flow and content development of quarterly ANZ Townhalls.
✅ Coordinate corporate social responsibility (CSR) initiatives, including charity events, volunteering opportunities, fundraising campaigns, and community awareness programs to enhance employee engagement.
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively under pressure in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree preferred in Marketing or Communications
Experience: Minimum 5 years of relevant work experience, preferably in the medical device or pharmaceuticals industry
Required Skills:
- Excellent copywriting and professional writing skills
- Excellent verbal communication skills
- Creative flair in producing engaging and impactful assets
- Superb organizational skills and a proven ability to prioritize and manage workload within a fast-paced environment
- Ability to work both autonomously and within a cross-functional team environment
- Experience working in the medical device/pharmaceuticals industry would be highly regarded, including working in agency roles supporting the healthcare industry
- Highly proficient to advanced in Word, PowerPoint, and Outlook to create impactful eDMs, presentations, and documents
Preferred Skills:
- Fluency in additional languages
- Experience with marketing automation tools
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their creative and strategic thinking will be highly sought after for this role.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$150,000 per annum, plus superannuation and bonus structure (based on industry standards for a Senior Marketing Communications Specialist in Australia)
Benefits:
- Attractive Basic Salary and Generous incentive structure
- Annual cash allowances for health insurance & wellness
- Excellent leadership, mentoring support with ongoing training & development
- Great reward and recognition programs
- Location: Frenchs Forest (on average 3 days per week required in the office)
Working Hours: Full-time, 40 hours per week, with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing, specifically focused on orthopedics and surgical procedures
Company Size: Large (1,001-5,000 employees), with a family business culture committed to delivering uncompromising quality to healthcare professionals and patients worldwide
Founded: 1981, with global headquarters in Naples, Florida, USA
Company Description:
- Arthrex is a global medical device company and leader in new product development and medical education in orthopedics
- The company pioneered the field of arthroscopy and develops more than 1,000 innovative products and procedures each year
- Arthrex is committed to helping surgeons treat their patients better by providing uncompromising quality products and medical education
Company Specialties:
- Orthopedic Surgical Procedures
- Orthopedic Medical Education
- Orthopedic Surgical Products
- Medical Device Innovation
- Medical Device Manufacturing
- Arthroscopy & Sports Medicine
- Total Joint Arthroplasty
- Imaging & Resection
- Orthopedics
- Orthopedic Medical Device
- Orthobiologics
- Vet Systems
Company Website: http://www.Arthrex.com
ASSUMPTION: Arthrex's extensive industry experience and commitment to innovation make it an attractive employer for marketing communications professionals seeking to grow their careers in the medical device industry.
📊 Role Analysis
Career Level: Senior, with potential for growth into management or specialized roles within the marketing communications function
Reporting Structure: Reports to the APAC Senior Manager - Marketing Communications with dotted line reports to the ANZ General Manager/ANZ Product Marketing Manager
Work Arrangement: Hybrid, with an average of 3 days per week required in the office
Growth Opportunities:
- Progression into management roles within the marketing communications function
- Specialization in specific marketing communications disciplines, such as brand strategy, digital marketing, or event management
- Expansion into global marketing communications roles within the APAC region or other international markets
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing communications within the medical device industry.
🌍 Location & Work Environment
Office Type: Hybrid, with an average of 3 days per week required in the office, located in Frenchs Forest, New South Wales, Australia
Office Location(s): Frenchs Forest, New South Wales, Australia
Geographic Context:
- Frenchs Forest is a suburb on the Northern Beaches of Sydney, approximately 18 kilometers north of the Sydney central business district
- The area is known for its scenic beaches, national parks, and outdoor lifestyle
- Frenchs Forest is well-connected by public transportation, with several bus routes serving the area and a nearby train station
Work Schedule: Full-time, 40 hours per week, with flexible working arrangements
ASSUMPTION: The hybrid work arrangement and convenient office location make this role an attractive option for candidates seeking a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Face-to-face or video interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background and reference checks
- Job offer and onboarding
Key Assessment Areas:
- Relevant industry experience and understanding of the medical device industry
- Strong communication and interpersonal skills
- Creativity and strategic thinking in marketing communications
- Ability to work effectively in a cross-functional team environment
- Project management skills and attention to detail
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the medical device industry and Arthrex's mission and values
- Showcase your portfolio or examples of your marketing communications work, particularly pieces that showcase your creativity, strategic thinking, and ability to work within brand guidelines
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Marketing Communications, Senior Marketing Communications Specialist, Medical Device Industry, Brand Strategy, Campaign Management, Stakeholder Engagement, Project Management, Creative Asset Production, Social Media Content Development, Corporate Social Responsibility, Website Management
ASSUMPTION: Arthrex uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Outlook)
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- Creative design tools (e.g., Adobe Creative Suite, Sketch, or similar)
- Content management systems (e.g., WordPress, Drupal, or similar)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter, or similar)
ASSUMPTION: Proficiency in relevant marketing communications tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-focused
- Innovative
- Collaborative
- High-quality
- Respectful
Work Style:
- Results-driven
- Adaptable
- Team-oriented
- Proactive
- Attention to detail
Self-Assessment Questions:
- How do you align with Arthrex's patient-focused value, and can you provide an example of a time when you put patients first in your work?
- Describe a situation where you had to adapt to a significant change in your work environment, and how did you approach it?
- Can you share an example of a time when you worked collaboratively with a cross-functional team to achieve a common goal, and what was the outcome?
ASSUMPTION: Arthrex places a strong emphasis on cultural fit, and candidates who can demonstrate alignment with the company's values and work style will be highly sought after.
⚠️ Potential Challenges
- Working in a fast-paced environment with tight deadlines and multiple stakeholders
- Managing a diverse range of marketing communications projects and campaigns simultaneously
- Navigating the regulatory requirements and compliance parameters of the medical device industry
- Adapting to the hybrid work arrangement and balancing on-site collaboration with remote work
ASSUMPTION: Candidates who can effectively manage their time, prioritize tasks, and work well under pressure will be well-suited to this role.
📈 Similar Roles Comparison
- Compared to related roles in marketing communications, this position places a stronger emphasis on project management, stakeholder engagement, and working within regulatory compliance parameters
- The medical device industry can be highly regulated, requiring a strong understanding of industry-specific compliance requirements and a keen attention to detail
- This role offers growth opportunities within a large, global organization, with potential for progression into management or specialized roles within the marketing communications function
ASSUMPTION: Candidates with experience in marketing communications within the medical device industry or a related regulated industry will find this role particularly appealing.
📝 Sample Projects
- Developing and executing a comprehensive marketing and communications strategy for the launch of a new medical device product, including asset creation, stakeholder engagement, and event planning
- Managing a rebranding project for an established medical device company, ensuring consistent messaging and visual identity across all marketing communications channels
- Creating and implementing a social media content strategy to elevate the brand and engage with key stakeholders, including healthcare professionals, patients, and the general public
ASSUMPTION: Candidates with experience in these or similar marketing communications projects within the medical device industry will be well-suited to this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the ANZ marketing communications team, and how this role fits within the team?
- What are the most pressing marketing communications challenges facing the ANZ business, and how does this role contribute to addressing those challenges?
- How does Arthrex support the professional development and growth of its marketing communications team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Arthrex foster a culture of innovation and creativity within its marketing communications team?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and the company, and can help you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of the medical device industry and Arthrex's mission and values
- Prepare a portfolio or examples of your marketing communications work, particularly pieces that showcase your creativity, strategic thinking, and ability to work within brand guidelines
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
- Follow up with the hiring manager or HR team within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
