Senior Marketing Data Analyst (all genders)

📌 Core Information

🔹 Job Title: Senior Marketing Data Analyst (all genders)

🔹 Company: Lingoda

🔹 Location: Remote - Europe

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Collaborating with marketing and data teams to drive data-driven decisions
• Optimizing marketing performance through campaign analysis and tracking
• Enhancing reporting capabilities and improving marketing dashboards
• Providing training and guidance on data literacy for marketing stakeholders
• Working in a dynamic, data-driven marketing environment with a global presence

ASSUMPTION: This role requires a strong background in marketing analytics and a passion for data-driven decision-making. The ideal candidate will have experience in a B2C marketing environment and be comfortable working with large datasets and complex data structures.

📋 Key Responsibilities

✅ Partnering with marketing teams to analyze campaign performance and provide actionable recommendations

✅ Developing, maintaining, and optimizing tracking frameworks across digital marketing channels

✅ Setting up and managing tracking solutions using Google Tag Manager, Google Analytics, and other tools

✅ Supporting daily performance monitoring and reporting on key marketing metrics

✅ Aligning marketing and finance data for accurate cost attribution, budgeting, and ROI tracking

✅ Collaborating with the data team to improve reporting initiatives and streamline marketing dashboards

✅ Refining and challenging stakeholder requests, translating business needs into clear analytical solutions

✅ Driving automation efforts for marketing reports and ensuring data integrity across systems

✅ Providing training and guidance on data literacy for marketing stakeholders

ASSUMPTION: This role requires a high level of analytical skills and the ability to work with complex data. The ideal candidate will be comfortable working with marketing teams and stakeholders to provide actionable insights and recommendations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field

Experience: 5+ years of experience in a data analytics role, ideally within a B2C marketing environment

Required Skills:

• Strong background in Marketing Analytics, Digital Marketing, and Performance Marketing
• Expertise in Google Tag Manager, Google Analytics, and tracking implementation
• Proficiency in SQL to extract and manipulate marketing data
• Hands-on experience with Tableau and marketing performance dashboards
• Strong understanding of marketing attribution models and tracking methodologies
• Familiarity with advertising platforms such as Google Ads, Meta Ads, and other programmatic platforms
• Ability to manage large datasets and work with complex data structures
• Advanced skills in Excel/Google Sheets for data analysis and reporting

Preferred Skills:

• Knowledge of Matomo
• Python or DBT knowledge

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a senior marketing data analyst role in Europe)

Benefits:

• Free access to language classes
• Mental health programs
• Corporate benefits & pension funds
• Discounts on Urban Sports memberships (EU)
• Public transport discounts in Berlin
• 30 vacation days per year
• Free snacks & drinks at the office
• Flexible working hours
• Learning & development opportunities

Working Hours: Full-time position with flexible working hours

ASSUMPTION: The salary range is an estimate based on industry standards for a senior marketing data analyst role in Europe. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: E-learning, specifically online language learning

Company Size: 201-500 employees (as of 2022)

Founded: 2014, with a mission to empower global talent with language, cultural, and technical skills for integration and success

Company Description:

• Lingoda is an online language school building bridges around the world through language learning
• Offers online language courses in German, English, Business English, French, Spanish, and Italian to more than 100,000 students worldwide
• Private and small group classes are taught by 1,500+ qualified, native-level teachers from around the world
• Lessons are offered 24/7, empowering even the busiest people to master a language and unlock their potential, at any time from anywhere

Company Specialties:

• Online Language School
• Education
• E-learning
• And edtech

Company Website: lingoda.com

ASSUMPTION: Lingoda's focus on global talent and language learning makes it an attractive option for individuals interested in international careers and cultural exchange.

📊 Role Analysis

Career Level: Senior role with opportunities for growth and leadership

Reporting Structure: Reports directly to the Marketing Director

Work Arrangement: Remote OK, with the possibility to work from the office located in the heart of Berlin

Growth Opportunities:

• Potential to lead and mentor junior data analysts
• Opportunities to expand into other areas of marketing or data analysis
• Chance to grow with the company as it expands its global presence

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead teams and expand into new areas of the business.

🌍 Location & Work Environment

Office Type: Modern office located in the heart of Berlin

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The office is located in the central Mitte district, close to public transportation and numerous amenities
• Berlin offers a high quality of life, with affordable living costs compared to other major European cities

Work Schedule: Full-time position with flexible working hours

ASSUMPTION: The remote-friendly work environment and flexible working hours make this role an attractive option for individuals seeking a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and team members

Key Assessment Areas:

• Technical skills and experience in marketing analytics
• Problem-solving abilities and data-driven mindset
• Communication and collaboration skills
• Alignment with Lingoda's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing analytics experience and skills
• Prepare for the technical assessment by brushing up on your SQL and data visualization skills
• Research Lingoda's mission and values to demonstrate your alignment with the company's goals

ATS Keywords: Marketing Analytics, Digital Marketing, Performance Marketing, Google Tag Manager, Google Analytics, SQL, Tableau, Marketing Attribution Models

ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on data-driven decision-making and collaboration.

🛠️ Tools & Technologies

• Google Tag Manager
• Google Analytics
• SQL
• Tableau
• Excel/Google Sheets
• Advertising platforms (Google Ads, Meta Ads, etc.)
• Matomo (optional)
• Python or DBT (optional)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing analytics. Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Bravery: Encouraging innovation and calculated risk-taking
• Curiosity: Fostering a culture of continuous learning and improvement
• Growth: Supporting the personal and professional development of team members

Work Style:

• Independent and rigorous working style
• Team player with a collaborative mindset
• Ability to understand business challenges and stakeholders' needs

Self-Assessment Questions:

• Do you have experience working in a dynamic, data-driven marketing environment?
• Are you comfortable managing large datasets and working with complex data structures?
• Do you thrive in a collaborative work environment and enjoy working with diverse teams?

ASSUMPTION: Lingoda values a culture of bravery, curiosity, and growth, with an emphasis on data-driven decision-making and continuous improvement.

⚠️ Potential Challenges

• Working with large datasets and complex data structures may require significant time and effort
• Collaborating with multiple teams and stakeholders may require strong communication and project management skills
• Keeping up with the latest marketing trends and technologies may require continuous learning and adaptation
• Working remotely may require self-discipline and time management skills

ASSUMPTION: While this role offers many opportunities for growth and success, it also presents several challenges that require a strong skill set and a commitment to continuous learning.

📈 Similar Roles Comparison

• Compared to other senior marketing data analyst roles, this position offers a unique opportunity to work in a global, rapidly growing e-learning company
• Lingoda's focus on language learning and cultural exchange sets it apart from other online education platforms
• This role offers significant growth potential and the chance to make a real impact on the company's marketing strategies

ASSUMPTION: While this role shares many similarities with other senior marketing data analyst positions, its unique focus on language learning and global talent sets it apart from other opportunities in the industry.

📝 Sample Projects

• Analyzing campaign performance for a major language learning campaign, resulting in a 20% increase in conversions
• Developing a new tracking framework for a recently launched advertising channel, leading to a 15% increase in ROI
• Collaborating with the data team to improve marketing dashboards, resulting in a 30% reduction in reporting errors and a significant increase in data-driven decision-making

ASSUMPTION: These sample projects demonstrate the real-world impact that a senior marketing data analyst can have on a company's marketing strategies and bottom line.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Lingoda support the professional development of its employees?
• What are the most significant challenges facing the marketing team in the next 6-12 months?
• How does Lingoda approach data privacy and security, particularly in the context of user data?
• What are the key priorities for this role in the first 30-60-90 days?

ASSUMPTION: These key questions are designed to provide insight into the company's culture, values, and priorities, as well as the specific challenges and opportunities facing the marketing team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant marketing analytics experience and skills
• Prepare for the technical assessment by brushing up on your SQL and data visualization skills
• Research Lingoda's mission and values to demonstrate your alignment with the company's goals
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.